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1、1 / 8专业四级考前恶补-写作【写作佳句及惯用表达】Daily life n eeds advertiseme nts because the main function of advertis ing is to dissem in ate informatio n on commodities, services, culture, employme nt, stude nt enro Ime nt and eve n marriage. 日常生活需要广告,因为广告的主要功能是传播有关商品、服务、文化、就业、招生、甚至 婚姻方面的信息。Advertiseme nts provide th
2、e most direct, comprehe nsive and detailed in formati on. We get to knowabout household goods from advertiseme nts. Advertis ing can be ben eficial to the customers if it istrue to its claims.广告提供最直接、全面和详细的信息。我们从广告上了解家用商品。广告如果名副其实,对 消费者是有益的。Advertis ing creates mass markets. Without advertiseme nts,
3、 manu facturers may find it difficult to selltheir products.广告可开拓市场。如果没有广告,生产者就可能难以销售他们的产品。Without advertisements, newspapers, commercial radios and television companies could not survive.(如果)没有广告,报社、商业广播电台、电视公司就不能生存。Advertisements are misleading and cheating. They are filled with flowery phrases an
4、d empty promises.广告起误导作用,并具有欺骗性。广告中充满着华丽的词语和空洞的诺言。Fake advertis ing cheats con sumers and, in some serious cases, threate ns gullible people虚假广告欺骗消费者,而且严重地对轻信广告的人们的生命构成威胁。Advertisers are incon siderate of the public. What they care about is mak ing mon ey. 广告商不顾大众利益。他们所关心的就是赚钱。Advertiseme nts are no
5、t based on the quality of the goods, but on the prin ciple that if one keeps talk ingabout the same thing long eno ugh, even tually people will pay atte nti on to it.广告的制作并不是根据产品的质量,而是根据这样的原则:一个人只要长时间一直谈论同一东西,最终人们就会去注意它。Advert ising en courages con sumers to“ keep up with the Jon esescreates ,anaaiq
6、luislivesociety and a dema nd for material thin gs.广告鼓励消费者攀比,换句话说,广告创造出一个贪婪的社会及对物质的需求。Con sumers are en couraged by advertiseme nts to buy in sura nee (fear); buy cosmetics (va nity) ;and eat more tha n n ecessary (greed).广告鼓励消费者买保险(恐惧);买化妆品(虚荣);多吃(贪婪)。s lives.2 / 8Adm onish your friends in private,
7、 praise them in public.对朋友私下劝戒,公开表扬。【写作范文】Advertis ing is com mon throughout the world as a way of letti ng the public know about a product.Some people feel that advertis ing is gen erally helpful, while others feel it is ofte n harmful. Discussyour idea of good and bad effects of advertis ing, and
8、decide whether you thi nk it is gen erally helpful orharmful. Use specific examples to support your discussi on.Write a compositi on of about 150 words on the follow ing topic:The Good and Bad Effects of Advertis ingYou are to write in four paragraphs. In the first paragraph, state your point of vie
9、w. In the sec ondparagraph, describe the harmful effects and give specific examples. In the third paragraph, describethe helpful effects and give specific examples. In the last paragraph, restate your point of view. Markswill be awarded for content, orga ni zatio n, grammar and appropriacy. Failure
10、to follow the in structions may result in a loss of marks.In most coun tries in the world, advertis ing is com mon. You can see posters on doors, sig ns on buses,pictures in magaz in es, and commercials on TV. Though these sig ns of advertis ing are ofte n disliked,I feel that, overall, advertis ing
11、 has very positive results. he harmful effects of advertis ing are obvious.When you are liste ning to beautiful music on the radio, a commercial is disturb ing whe n it i nterruptsyour program and cha nges your mood. Televisi on commercials are the worst of all. Your program isstopped, and you are f
12、orced to watch an advertiseme nt uni ess you actively cha nge the cha nnel orleave the room. I thi nk that there should be laws to limit the advertisers to in terrupt TV and radioprograms.In gen eral, however, I thi nk that the positive results of advertiseme nts are ben eficial to society andindivi
13、duals. When I do shopping, I can use advertisements in newspapers to compare prices, features,and quality of the product I want to buy. By being more in formed, I can buy someth ing that will ben efitme in the long run. With advertiseme nts, people save a lot of time in shopp in g, look ing for jobs
14、, etc.Adversity leads to prosperity.逆境通向成功。All in all, for a wise and educated shopper, the helpful effects of advertis ing outweigh the harmfuleffects.【学习要点】1commercial 商业广告2ben efit me in the long run 从长远来说对我有益。比较in the short run:从短期来说3all in all 总的说来;总之【要点提示】is seldom welcome; and those who want
15、it the most always like it the least.忠言逆耳,就是最需要忠告的人也总是最不喜欢它。结构分析:I.IntroductionDS:.(过渡句)TS: Though these sig ns of advertis ing are ofte n disliked, I feel that, overall, advertis ing has verypositive results.(作者的观点。Though clause 使得表达上更严密。)3 / 8n.BodyTS1: The harmful effects of advertising are obvio
16、us.(提出广告有害的一面)DS:.(论据一 supporting facts)4 / 8TS2: In general, however, I think that the positive results of advertisements are beneficial to society and individuals.(广告有益的方面)DS:(论据一 supporti ng facts)川.ConclusionAll in all, for a wise and educated shopper, the helpful effects of advertis ing outweig
17、h the harmful effects.(作者的结论。all in all 起总结作用)【模拟训练 1】:35 MIN.:Some people enjoy advertisements on TV. Others say that advertisements on TV are annoying. What do you think are thereas ons for the grow ing nu mber of ads on TV? And what is your attitude toward ads on TV? Use specific reas ons for you
18、ran swer.Write a compositi on of about 150 words on the follow ing topic:A new broom sweeps clea n.新官上任三把火。My View on Advertiseme nts on TVYou are to write in three paragraphs.In the first paragraph, state your point of view.In the sec ond paragraph, give specific examples for your view.In the last
19、paragraph, restate your point of view.Marks will be awarded for content, orga ni zatio n, grammar and appropriacy.Failure to follow the in struct ions may result i n a loss of marks.Your essay may be based on the outl ine below:IntroductionTS: Nowadays advertiseme nts are very com mon.DS:(supporting
20、 facts)n. BodyTS: There are two reasons, I think, for the growing number of ads on TV .DS: First, Thus, ,They By advertising, each producer tries Second,They Consequently(specific reasons)川.ConclusionAs far as I am concerned, I am in favor of / against TV ads because But 模拟训练参考范文My View on Advertise
21、me nts on TVNowadays advertiseme nts are very com mon. When ever you turn on TV , you are likely to see ads. The advertisers aretrying to inform you of the many different sorts of up-to-date products on the market. Besides, it often occurs while you areabsorbed in watching a wonderful film on TV, en
22、 dless commercials in terrupt you from time to time, and make you quiteanno yed.There are two reasons, I think, for the growing number of ads on TV. First, in a competitive economy, the con sumer usuallyhas the choice of several differe nt brands of the same product. Thus, manu facturers are confron
23、 ted with a problem how to keep their sales high eno ugh to stay compete nt in the bus in ess. They solve this problem by advertis ing. Byadvertis ing, each producer tries to convince the con sumers that its product is preferable. Second, most con sumers are interested in ads. They want to get from
24、TV ads the firstha nd in formatio n about new products, which en ables them to5 / 8choose the one they like best. Con seque ntly, ads in crease a lot on the TV scree n.As far as I am concerned, I am in favor of TV ads because most of them are interesting and in formative. But there is nodenying that
25、 some TV ads are tedious and bori ng. So I feel TV stati ons are faced with an arduous task to stre ngthe n thecon trol of ads, to improve their quality and to make them attractive.Test 2 Bicycle 自行车After the work is done, repose is sweet.工作到完毕,休息感甜蜜。【写作佳句及惯用表达】1. A bicycle is really an importa nt m
26、eans of tran sportatio n in Chi na.在中国,自行车是一种重要的运输工具。2. China is called the kin gdom of bicycles.中国被称为自行车王国。3. Bicycles do not cause air or sound polluti on.自行车不造成空气或声音污染。4. Compared with cars, bicycles cause no environmen tal problems.与汽车相比,自行车不造成环境问题。5. Bicycles save en ergy and park ing places.自行
27、车节省能源和停车场所。6. Ridi ng bikes to travel and appreciate the n atural scenery is really a won derful experie nee.骑自行车旅行、欣赏自然风景的确是很美妙的活动。7. The bicycle allows us to go any where n earby easily.骑自行车可使我们很容易地到达附近的任何地方。8. Bikes are not very expe nsive on average, and almost every family can afford them.自行车一般
28、不贵,几乎家家都能买得起。9. During the rush hours, you can often see a boili ng sea of bicycles running in all direct ions.在高峰期间,你可经常看见沸腾的自行车海洋涌向四面八方。10. Ridi ng bikes regularly does good to your health.经常骑自行车有益于健康。【写作范文】Inven ti ons such as the electric lamp and the televisi on have had an importa nt effect on
29、 our lives.Choose ano ther inven tio n that you thi nk is importa nt. Give specific reas ons for your choice.Write a compositi on of about 150 words on the follow ing topic:BicycleBicycles have become more and more popular in China. People ride bikes to their work places, to shopp ing areas, toschoo
30、ls, and so on. During the rush hours, you can ofte n see a boil ing sea of bicycles running in all directi ons. With thelargest nu mber of bike riders in the world, China is ofte n referred to as the kin gdom of bicycles.All are not friends that speak us fair.说我们好话的未必全是朋友。Compared with cars, bikes h
31、ave many adva ntages. First, they are not very expe nsive, and almost every family can affordthem. Second, they are very handy and convenient though they are not so fast as cars. With a bike, you can go any where6 / 8you like, and you don t have to look for a largepark ing place. By ridi ng bikes, y
32、ou can avoid traffic jams and thus save the time and the money for taking taxis. Third, theydo not cause air or sound polluti on.Ridi ng bikes does good to your health if you ride it regularly .In moder n times, people are usually too busy to spare anytime for physical exercise. Ridi ng a bike to yo
33、ur work place regularly serves as a good way to keep yourself stro ng andhealthy.Therefore, a bicycle is really an important means of transportation in China. It has been very useful, convenient and necessary ever since it was inven ted. And I do believe it will still be so in the future.【学习要点】1rush
34、 hour 交通拥挤的时间,高峰时刻2handy 便禾 U 的; 容易取得的( useful and simple to use; near and easy to reach)3refer to sth. /sb.把称作。相当于 regard sth. / sb. as4serve as 起的作用【要点提示】本文为说明文。本文首先说明自行车在中国普及的现象,然后从几方面说明自行车的advantages,最后总结: A bicycle is really an important means of transportation in China. 文章正文部分用列举法(一一列举自行车的好处)和
35、比较对比法(与汽车相比)。关联词语:First,Second, Third, 【模拟训练 2】:35 MIN.:All that glitters is not gold.发光的未必都是金子。China is called the kin gdom of bicycles because it has the largest nu mber of bicycles in the world.What do you think of the adva ntages and disadva ntages of bikes in China?Write a compositi on of about 150 words on the follow ing topic:My
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