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1、ApplelThree Apples changed the world. The first one seduced Eve. lThe second one awakened Newton. lThe third one was in the hands of Steve Jobs.Company IntroductionCompany name: Apple Inc. (now) Apple Computer Inc. (until 2007.1.9)Company type: Public limited companyDate established: April 1,1976 Em

2、ployees: 60,400 employees 2,900 full-time temporary employeesheadquartersApple Inc.s world corporate headquarters are located in California. This Apple campus has six buildings and was built in 1993 .http:/www.ppthi-http:/www.ppthi-History19761980: The early yearsApple was established on April 1, 19

3、76 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit. In 1980, Apple went public.http:/www.ppthi-History19811985: Lisa and Macintoshin 1982 Steve Jobs was pushed from the Lisa team due to infighting.In 1984, Apple next launched the Macintosh.Jobs resigned from

4、Apple and founded NeXT Inc. in 1985.http:/www.ppthi-History19861993: Rise and fallThe success of the PowerBook and other products brought increasing revenue.Apple introduced the Centris line,the result was disastrous as consumers did not understand the difference between models. http:/www.ppthi-Hist

5、ory19941997: Attempts at reinventionIn 1994, Apple allied with IBM and Motorola.The goal was to create a new computing platform, which would use their hardware coupled with Apples software. In 1996,Apple brought Steve Jobs back as an advisor.http:/www.ppthi-History19982005: Return to profitabilityIn

6、 1998, Apple introduced a new all-in-one computer reminiscent: the iMac.Through this period, Apple purchased several companies to create a portfolio of professional and consumer-oriented digital production software.http:/www.ppthi-History20052007: The Intel transitionOn January 10, 2006, the new Mac

7、Book Pro and iMac became the first Apple computers to use Intels Core Duo CPU.Apples success during this period was evident in its stock price.http:/www.ppthi-History20072011:iPhone, iPod Touch and iPadIn July of 2008, Apple launched the App Store to sell third-party applications for the iPhone and

8、iPod Touch.Apple announced a large screen, tablet-like media device known as the iPad on January 27, 2010.http:/www.ppthi-History2011present: PostSteve Jobs eraIn 2011, Jobs announced that he would take another medical leave of absence to allow him to focus on his health. on October 5, 2011, Apple a

9、nnounced that Jobs had died, marking the end of an era for Apple Inc.Range of productsSoftware: Mac OS X, QuickTime, iLife , iWork, iTunes, Aperture, Final Cut Studio, Logic Studio, iOS Hardware: Mac, iPod , iPhone, iPad seriesMacThe first Macintosh, released in 1984Updating of iPhone13GSiPhone5iPho

10、ne 4 16G RMB 39884S RMB 5000+ 16G 3GiPodClassicNano 2 & 3Shuffle1 & 4touchiPadiPad 1iPad 2求知若渴,大智若愚。Nationality: American.Born: February 24, 1955, in San Francisco, California, adopted by parentsEducation: Attended Reed College in 1972,then droped after 6 months Family: Adopted son of Paul (

11、bill collector) and Clara (accountant) Jobs; married Laurene Powell; children: four.Steve Jobsl In 1976, Steve Jobs and Wozniak founded Apple.l In 1986,Jobs fired by apple and started his own company NeXT.l In 1996, Jobs returned to Apple and served as the CEO. In recent years, Apple has made a seri

12、es of successful products such as iPod, iTunes, iPad and iPhone.Jobs and AppleBack toAppleCreate NextLeavedAppleApples GrowthCreateAppleNowJobscareerEnd of life23What Jobs saidlSometimes life hits you in the head with a brick. Dont lose faith. Im convinced that the only thing that kept me going was

13、that I loved what I did. Youve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you havent found it yet, lIf you havent found it yet, keep looking. Dont settle. As with all mat

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