千年一遇模板【韩潮第五季视觉的震撼唯美的化身

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4、ty stage Growth stage Introduction stage PLCDecline stage Case 045ClientOrientationMedia PromotionClient Agency /AgencyClientConcept/ideationPlanningProductionExecution Case 046Place()Promotion()Price()Product()4PS Client Agency /AgencyClientConceptMedia/ PromotionPlanningClientorientationProduction

5、execution/ideation StrengthWeaknessOpportunityThreatSWOT: 20 pt text: 20 pt text: 20 pt text: 20 pt text - - - - - - - - WeaknessStrengthThreatOpportunitySWOT Analysis PlacePromotion4PSPriceProduct DistributionDistributionMarketingMarketingProductProductPricePricePromotionPromotion GrowthrateShare o

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9、vertisingcreativeMedia planningmeasurabilityconcept12220 Case 070 ?Are you getting there? ?Where are we? ?Why are we there? ?How could we get ther? ?Where could we are?T-plan Web DesignSearchSystemRecruitSystemCommunityShopMailingsystem Admin toolSite System / System & System RENEWALCase 072 Rogers

10、innovator Earlyadaptor Earlymajority Latemajority laggardSocial factors q e-Business ConvergenceIndustry TransformationValue ChainIntegration Channel EnhancementDevelopmentImplementationEvaluationDesignAnalysis : PwCeBiz Transformation Solution Development30%60%30%60%CustomerCustomerSupplierSupplier

11、LoyaltySystem Integration eCRM IRM PRM Solution Development eOffice eConsultingeVentureeSolutioneCompanyq Business DomainBusiness Domain eBiz Strategy Consulting. eBiz Management Consulting eBiz Restructure Consulting eCRM(Web call center) eCommunity eFAX(Dial Fax) eIRM WCMS Real estate portal Netwo

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15、CMSCMCMSCMSERMERMERPERPKMSKMSHRMHRM SCM (Supply Chain Management)20042003 ERM (Enterprise Resource Management)q SI Development & SolutionsSI Development & Solutions q 2 2 () / : 100 / : 10 / () - : StrategyContentsSolution() Ebiz q Summary- Integration Branding & Identity SupplierCustomereCompanyPar

16、tnerStockholderEmployeeIPSSCMIRMPRMe-MarketingGW+KMSEDMSBuy SideSell SideERPEIPe-Business Sector & Solutions Himart2. . , , v ? PublishInteractTransactIntegrate Customer Information Access HSE Communication Customer and Technical Support Supplier Relationship Management Electronic Order to Cash Elec

17、tronic Procurement Supplier Bidding & Selection Integrated Planning and Forecasting Integrated Plant Management: q e-Business _Fulfill Demand q ProposalProposal- Web Site System Value2003200420052006q / / q q q e-Branding e-Branding q B2B / B2E B2B / B2E q Web Web (EIP(EIP) )q personalization(e-CRM

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19、ion e-learning Solution e-Total Marketing Web Identity Web Contents Web Promotion Web Applications Web SI Planning Web System Integration SMS / eFax / Mailing eCRM / IRM / CMS e-Marketing(PRM) Web SI & eSolutionWeb SI & eSolution e-biz Total Solutione-biz Total SolutioneBiz Value q eBiz Transformati

20、on 锐普锐普PPT论坛论坛chinakui收集收集 q IT. : : IT IT 1010 2020 5050 100100 100100 100100 (845(845 ) )1010 (4,159(4,159 ) )5 5 1010 100100 200200 200200 43%24%22%6%4%20%34%40% 30%30%40%50%( ( : %): %)10010080806060404020200 01234q Solution CMSCMSGW/KMSGW/KMSPMSPMSSCMSCM v 9469739891,0781,1101,19519971998199920

21、00200120024,0003,0002,0001,000( () )( (/ /) ): 徐州市政府徐州市政府新城区建设新城区建设指挥部指挥部市地名委员会市地名委员会办公室办公室基础设施命名基础设施命名委员会委员会专家组专家组活动组活动组保障组保障组策划组策划组2执行机构执行机构 活动做什么活动做什么 活动为什么活动为什么 活动是什么活动是什么I目录目录 【媒体【媒体报道不断】报道不断】报刊报刊短信短信电视电视广播广播户外广告户外广告 在船未到达城市在船未到达城市前，即展开充分前，即展开充分的舆论攻势，形的舆论攻势，形成民众期盼的氛成民众期盼的氛围。围。首开先河、气首开先河、气势磅礴、政企

22、势磅礴、政企合作、群众参合作、群众参与、舟山特色与、舟山特色等。等。烘托和渲染氛围烘托和渲染氛围，增加参与性和，增加参与性和娱乐性。娱乐性。制造诉求制造诉求先期宣传先期宣传持续报道持续报道 Case 001Advertising StrategyCorporateimage ADProduct AD DirectorAE / PIDirectorAnimatordesignerCEOR&D TeamDesign Team Chief Executive Officer Investing in research Development Investing in research Develop

23、ment Hong KongTaiwanSingaporePhilippinesSeoulstorestorePusanAnyangGwacheonDomesticInternational OracleFastForwardOracleFF + ProMadeProMadeSolidworksSolidMateERPPDMBusinessSolutionASP Business 5 4 , 36% . 70% . . , . , . Applications & Financial ModuleDATABASE BenefitEmotionInsightTarget approach / * Big 3 4 MarketingPromotionProductPricePlace sales promotion public relations advertisingMaterialityformless Case 011- TV-CM(30”,15”)- Radio-CM- Print- Banner- 4 (TV/)- /- /- /DM/productmediacreativeideaplanconcept