设计管理 课程大纲及进度表

1、設計管理 課程大綱及進度表開課系所工業設計學系開課學年大四開課學期上課程名稱 (中文)設計管理課程名稱（英文）DESIGN MANAGEMENT課程碼F348300分班碼先修科目或先備能力none學分數3開課教師陳連福.tw電話(0938)089-729Office Hours課程概述This course focuses mainly on two parts, i.e. a) corporate strategy for product development, and b) design-participated managing proc

2、esses. Diversified corporate strategy sampled from well-known international and national corporate will be introduced as case studies. Design-participated strategies for small/medium/large size business, from OEM, ODM, to ODM, will be widely discussed.教學目標To enhance students ability in understanding

3、 the development of innovatively managerial design and the impact of which on contemporary industrial design processes.授課課程大綱明細This course is composed of two parts, i.e. 1) literature studies and 2) term project presentations and discussions. Two books are assigned for literature studies, i.e. 1) De

4、sign for Product Success, Essays and case studies from the TRIAD design project exhibit, by Design Management Institute and Harvard Business School and 2) Creating Breakthrough Products, Innovation from product planning to program approval, Jonathan Cagan and Craig Vogel, Financial Times and Prentic

5、e Hall. The literature studies and term project presentations are scheduled as following:l Course Briefing and Preparations-Alfred Chenl No class (Mid-autumn festival holiday) l (1)Design Aspects and Design Perspectives (2)Term projects launchedAlfred Chenl Introduction to the TRIAD; Bacho; Term pro

6、ject proposals duel Black&Decker; Braun; Canonl CDK; Dictaphone; DEC l ERCO; Philips; Sharp l 1st presentations for term projectsl Sony; Texas Instruments; Yamahal What drives new product Development; Moving to the upper right l The upper right: the value quadrant; The core of a successful Brand

7、 strategy: breakingthrough products and services l Mid-term presentations for term projects ( I )l Mid-term presentations for term projects ( II )l A comprehensive approach to user-centered, integrated new product development; Integrating disciplines and managing diverse teamsl Understanding the use

8、rs needs, wants, and the power of upper right; Automotive design: product differentiation through user-centered iNPDl No class (National holiday)l Final presentations for term projects ( I )l Final presentations for term projects ( II )參考書目1) Assigned Books: l Design for Product Success, Essays and

9、case studies from the TRIAD design project exhibit, by Design Management Institute and Harvard Business School l Creating Breakthrough Products, Innovation from product planning to program approval, by Jonathan Cagan and Craig Vogel, Financial time & Prentice Hall, 20022) References:l Product De

10、sign and Development, Karl Ulrich & Steven Eppinger, McGrawl Group Practice in Design, Michael Middleton, George Brazillerl A Diagnostic Tool to Establish the Relative Design Sense of the Designers and Clients, Jun-Chieh Wu, 亞太l Strategic Management, concepts & Cases, Fed David, Prentice Hal

11、ll New Product Development & Management Case Studies, Harvard Pressl The Design Dimension, the New Competitive Weapon for Product Strategy & Global Marketing, Christopher Lorenz, Basil Blackwelll The Team Building Tool kit, Deborah-Mackin, American Management Associationl The Internet Busine

12、ss Primer, Wayne Allison, Small Business Sourcebooksl Applied Cost Engineering, Forrest Clark & A.B. Lorenzoni, Dekkerl Managers Handbook, Robert Heller, Editor-in-chief, Financial Timesl Project Management, Nancy Mingus, Alphal Project Management for Dummies, Stanley Portney, Hungry Mindsl Smal

13、l Business Start-Up, Bob Adams, Adams Media Corporationl The complete Idiots Guide to Project Management, Sunny and Kim Baker, Alpha Booksl The complete Idiots Guide to Knowledge Management, Melisse Clemmons Rumizen, Alpha Booksl 藍海策略, W. Chan Kim & Renee Mauborgne, 文化天下l 従A 到A+, Jim Collins, 遠流l 基業長青, Jim Collins, 智庫文化l 設計策略, 產品設計之管理工具與競爭利器, 鄧成連, 亞太設計管理, 產品設計之組織.溝通與運作, 鄧成連, 亞太課程要求l Excellent: 90100, Good: