酒店《牌一致》培训活动纲要

1、A HOTEL XXX 大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task:Brand Identity任务：品牌一致Code 序号 :OH-SM-RM-S001Objectives ：At the end of this session, each trainee will be able to ensure the protection and correct use of brand identity by sales associates.目的：课程结束后，每一个学员将能够确保保护和正确使用品牌。Standard ： This policy will main

2、tain the consistency and clarify of the Sheraton brand.It is the responsibility of the Director of Sales & Marketing to guard thecorrect use of brandidentity that is a key component to the continued momentum of the brandsuccess.The brand identity graphics standard is to be applied and used to en

3、sureconsistent applicationwithout compromise.标准：这个政策将保持持续及使喜来登品牌更清楚。正确使用品牌是确保品牌成功的重要元素之一。品牌鉴别标准是要保持品牌使用要前后一致。Resources： Whiteboard, Flip Chart, Sales Kit, Giveaway, SPG or Star ChoiceFormSPG 表格培训器材：白板， 翻转展示板，销售资料夹，礼品，MethodTraining StepsTime培训方式培训步骤时间IntroductionIce break介绍打破僵局Raise interests提高兴趣Mus

4、ic Loud and the trainer is in uniform of sales manager 10 minutes standing straightly and smile.大声音乐，训导师着销售经理制服站直，微笑。Self-introduction and give a warm welcome.自我介绍向学员表示欢迎。Question to test the trainee s level:Does anyone know what kind of brand in Starwood Hotels and Resortse提问学员：谁知道在仕达屋集团有多少给酒店品牌Ans

5、wer:Sheraton / Westin / The / Four Points / W hotel / Luxury collectionEvery associate must be know all the brand under StarwoodHotels and Resorts强调： 酒店内任何一名员工都必须知道仕达屋酒店集团的所有品牌酒店。我们从中能获得什么We will know all brand under the Starwood Hotels and Resorts and10 minutescan get more confidence when we do sal

6、es calls or interview clients.Because all the brand must be market leader in hotel industry.我们将了解所有仕达屋旗下的所有品牌，当我们同客户见面时获得更多的信心，因为每个品牌都是酒店行业的佼佼者。Divided trainees into severalgroups to discuss then critiqueafterLecture F/Cdiscussion. (How can we present our brand in ourservice)all20 minutesAndexamples

7、 will show to trainees.( SPG, Giveaway, Star choice salesBuzz groupkits etc.) (F/C 1)讲解和集体讨将学员分为几组讨论然后评估,展示样品。论(我们如何在服务中向客人展示我们的品牌)Question:Expect hotel brand identity, what other need we know as a sales10 minutes提问person除了品牌一致，作为销售人员我们还需要了解什么all answers will be prepared before this session, through LCD demonstration .所有的答案将事先准备好，运用LCD 展示。Review all key points which are listed on flip chart .Summary总结回顾翻转展示板上的要点。(F/C 2 )10 minutesRemarks: Ever