酒店《剪报》培训活动纲要

1、A HOTEL XXX 大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务： Press Clipping 剪报Code序号： OH-SM-MC-D401Objectives 目的：At the end of this session, each trainee will be able to fully understand在此培训结束后，每一个学员都要能明白实施剪报的程序。Standard 标准： See Attached 参见附件Resources培训器材： Whiteboard and Mark Pen.白板和马克笔。MethodTraining Ste

2、psTime培训方式培训步骤时间Lecture1.Explain why clipping is important讲座式解释剪报的重要性。a. Our department deals with media and we havetoknow what the media is reporting so thatwe can build a close tie with them.我们部门是与媒体打交道的部门，我们必须得明白媒体报道的内容才可以与他们建立密切的联系。b. Clipping is one effective way to equip us with relevant infor

3、mation about media剪报能有效地使我们获取与媒体相关的消息。c. The clipped information is official statement from the government and creditable industryorganizations. It is a major source of information for the hotel and the Sales &Marketing department. The clipping information, if used properly, may become business

4、leads and materialize business.剪报的内容是从政府和可信的信息来源获得的正式的报道， 可以为市场销售部和饭店使用。如果使用得当， 剪报可以成为带来生意的线索并最终转变成生意。d. It is also an important way for us to know what our competition is doing这也是我们了解竞争对手在动态的重要方式。Group Discussion2.How can we obtain this information小组讨论我们如何获得这些消息Give hint and explain after trainee a

5、nswers:在学员回答时给予提示：a. Paid local newspaper - to focus on local market and development付款订购的本地刊物 - 主要是关注本地区市场及发展b. Free subscription - to know about the regional and national updates免费订阅刊物 - 了解国内和亚太区最新消息。c. Website - to keep informed of latestinformation互联网站 - 了解最新动态d. Foreign language publications in

6、Business18 min18 分钟15 min15 分钟Group Discussion 小组讨论Center商务中心的外语刊物3. What needs to be clipped需要剪辑的内容有哪些a. Advertisement and press releases of St. Regis, Starwood, and A hotel.b. 瑞吉、喜达屋和 XXX 大酒店的广告和新闻发布。c. Advertisement and Press releases on competition竞争对手的广告和新闻发布d. News on local activities in which

7、 the hotel may be able to participate本地活动的新闻。 这些活动饭店可能能够参加。e. News on the statistics issued by the government关于政府发布的统计数据的报道f. News on investment and conferences that may bring business to the hotel关于可能会为饭店带来生意的投资和会议的报道。g. News on official report of the macroeconomic development, local, national, reg

8、ional and global.关于本地、全国和区域性及全球宏观经济发展的报道。4. What needs to be indicated from the clipping剪报需要写明什么a.Date of the release 发布日期b.Name of the publication刊物名称c.Name of the Column, if applicable栏目名称15 min15 分钟12 min12 分钟5. Go through procedures one by one. (refer to procedure 1-8 )将程序全面讲解一遍。 (参看程序 1-8 条 )6.Questions 提问 :15 mina.What are the source for clipping information15 分钟剪报的信息来源有哪些b. How often should clipping be submitted and circulated剪报多久传阅一次c