外贸函电写作教案(教学竞赛用)

1、天津理工大学本科教学教案20132014学年第一学期教师姓名：原永康所在单位：外国语学院课程名称：外贸函电天津理工大学教务处制a.天津理工大学本科教学教案【首页】课程名称课程代码外贸函电1063116开课单位外国语学院课程类型公共基础课（）；学科基础课（）；专业课（。）；集中性实践环节（）修读类别必修课（）;选修课（V）授课方式课堂讲授（，）；实践（V）；考核方式考试（，）；考查（）总学时32学分2学时分配课堂讲授20学时；实践课12学时；上机课学时教材名称外贸英语函电作者尹小莹，杨润辉出版社及出版时间西安交通大学出版社，2011年7月（第五版）.指aE参力书新编进出口英语函电作者王兴孙等出版

2、社及出版时间外语教学与研究出版社，2012年8月（第一版）授课教师原永康职称讲师所属单位外国语学院授课时间2013年9月2014年1月备注授课对象：2011级英语专业全体注：表中（）选项请打a.教学内容：外贸函电写作的基本原则教学背景：本次课为外贸函电写作课程的第一次课，主要介绍外贸函电写作的基本原则，为后续的函电教学打下良好基础。教学目标：介绍并灵活运用外贸函电写作的7c原则教学思路：结合多媒体技术，通过举例和运用案例对7个原则进行讲解，以加强对知识点的理解和认识。重点：consideration（体谅原贝U）;concreteness（E确原贝U）难点：如何在实践中使用商务函电写作7c准则

3、时间分配：讲解20分钟练习与讲解：25分钟课后反思：PrinciplesofBusinessLetterWritingInbusinessletterwriting,therearesevenprinciples,namelythe7cprinciples,forthewritertofollow.(1) ConsiderationConsiderationemphasizesYouattituderatherthanWe-attitude.Whenwritingaletter,keepthereadeisrequest,needs,desires,aswellashisfeelinginmi

4、nd.Thefollowingpointsarenecessaryforwritingalettertoembodyconsideration:a.You-attitudeWe-attitudeYou-attitudeWearegladthatyoupromptlysentusthesamples.Thankyoupromptlysendingusthesamples.Weallowa2percentdiscountforcashpayment.Youearna2percentdiscountwhenyoupaycash.b.FocusonthepositiveapproachWeclosea

5、t5p.m.(Negative)Weareopentill5p.m.(Positive)Wedon'tbelieveyouwillhavecausefordissatisfaction.(Negative)Wefeelsurethatyouwillbeentirelysatisfied.(Positive)(2) CorrectnessCorrectnessrefersnotonlytocorrectusageforgrammar,punctuationandspelling,butalsotostandardlanguage,properstatement,accuratefigur

6、easwellasthecorrectunderstandingofcommercialjargons.Grammarmistakes22th,June,2014*Ourcompetitors'pricesare2%-3%lowerthanus(ours).AccuratenumbersThegoodssupplied|areexactlyequalto|thesample.Thegoodssuppliedresimila门nqualityto|thesample.(3) CompletenessAbusinesslettershouldincludeallthenecessaryin

7、formation.Itisessentialtocheckthemessagecarefullybeforeitissentout.Thefollowingpointsshouldbekeptinmind:/Whydoyouwritetheletter?/Whatarethefactssupportingthereason?/Haveyouansweredthequestionasked?/Haveyoudiscussedallthematters?(4) ConcretenessMakethemessagespecific,definiteandvivid.Compare:Wewoulda

8、llowyouthediscountyouaskedinyourlettedyesterday.Rewriting:AccordingtoyourletterofJune22nd,2014,wewishtoallowyoua2%discountaftercloselyexaminingourcostcalculations.(5) ConcisenessThatisusingconcisesentenceandfewestwords,withoutlosingcompletenessandcourtesy,toexplainthemeaningofaletterclearly.Thefollo

9、wingarethemethodsofmakingaletterconcise:Avoidusingwordyexpressions:Wordy:Therearethreefactorswhichlimitthecontract.Concise:Threefactorslimitthecontract.Wordy:Wewishtoacknowledgereceiptofyourletter.Concise:Weappreciateyourletter.ExpresswhatyousaidinashortandpithywayWewrotealetter.ItwasaddressedtoMr.H

10、enry©Heisthesalesmanager.Rewriting:WewrotealettertoMr.Henry,thesalesmanager.atthistimenowduetothefactthatbecause(6) ClarityThewritermusttrytoexpresshismeaningclearlysothatthereaderwillunderstanditwell.Toachievethis,heshouldtrytoavoidusingthewordswhichhavedifferentunderstandingorunclearmeaning.E

11、.g.Hehadasampleinhisofficewhichhewasproudof.Therelativepronounwhich“mayrefertohisoffice“orasample'.Thereaderwillfeelpuzzledaboutthemeaning.Rewriting:Hewasproudofthesampleinhisoffice.Foranotherexample:Mr.SmithtoldMr.HiltonthathehadagreedtobehisreferenceInthissentence,Ke“andhis“willalsomaketheread

12、erconfused.Anditcanberewrittenas:Mr.SmithtoldMr.Hiltonthathe(theformer)hadagreedtobeMr.Hiltons(thelatters)reference.CourtesyCourtesyisnotmerepoliteness.ItstemsfromasincereYou-attitude.WereceivedyourletterofJune18,2014thismorning.YourletterofJune18,2014arrivedthismorningThankyouforyourletterofJune18,

13、2014.Wedemandpromptshipmentfromyou.Werequestpromptshipmentfromyou.Date：Name:Assignment1:Improvethefollowingsentencesinlinewiththesevenprinciplesofbusinessletterwriting.1. Yourcompanyhasbeenintroducedtousbyanadvertisementinacertainmagazine.2. Weaskyoutosendusyourproductcatalogueforallkindsofgoodsbein

14、ghandledbyyourcorporationforreferencewithourbuyers.3. Yourequirealltheitems.Wecansupplythemfromstock.Youareassureofourbestattentionpaidtoyourorder.4. IfthetrialshipmentcanarriveusbythehalfofOctober,andiftheresultofthequalityissatisfactory,furtherorderswillbesenttoyoubyus.5. WehavereceivedyourfaxofOc

15、tober22,thanks,beinginformedofyourquotationsforyourpresentrateforAllRisks,nowwewanttoinsuretoyoutheconsignmentasfollows.6.Ifyouwanttoshipthegoodsincontainer,wecandoitwithpleasure.Incaseofyournotwantingso,weshalluseouroriginalpackingtoshipthegoods.Keystotheassignment:1 .Wehavelearnedyournameandaddres

16、sfromyouradvertisementinBusinessWorld(September5).2 .Pleasesendusacatalogueforallyourproductswithdetailedspecificationsforourbuyers'reference.3 .Allyourrequireditemscanbesuppliedfromstock,andwecanassureyouofourbestattentiontoyouorder.4.Ifthetrialshipmentcanreachusbymid-October,andthequalityturns

17、outtobesatisfactory,weshallsendyoufurtherorders.5 .ThankyouforyourfaxofOctober,quotingusyourpresentrateforAllRisks.Nowwewishtoinsurewithyouthefollowingconsignment.6 .Ifyouwanttohavethegoodsshippedincontainers,weshallbepleasedtocomply.Ifnot,weshallshipthegoodsinourcustomarypacking.Date：Name：Assignmen

18、t1:Improvethefollowingsentencesinlinewiththesevenprinciplesofbusinessletterwriting.1. Yourcompanyhasbeenintroducedtousbyanadvertisementinacertainmagazine.2. Weaskyoutosendusyourproductcatalogueforallkindsofgoodsbeinghandledbyyourcorporationforreferencewithourbuyers.3. Yourequirealltheitems.Wecansupplythemfromstock.Youareassureofourbestattentionpaidtoyourorder.4. IfthetrialshipmentcanarriveusbythehalfofOctober,andiftheresultofthequalityissatisfactory,furtherorderswi