BEC 听力重难点

1、1.特殊名词-security 保安;securities 证券logistic 逻辑; logistics 物流custome 风俗;customes 海关premise 前提;premises 经营地点-若是在听力中遇见单复数不能分辨,一律写成复数。2.专题:company structureproduction:1.quality control 质量监管2.customer services 客户服务3.after-sales service 售后服务R&D: petitive-edge 竞争优势2.production capacity 生产量3.intellectual prope

2、rty 知识产权Finance: 1.finance management2.accounting 会计 four accounting firms 四大3.auditing 会计,审计HR: 1.recruitment 招聘2.staff turnover 员工流转率Marketing: 1.mkting research 市场调研2.advertising 广告3.sales 销售Publilc relations:1.image building 形象建立2.brand awareness 品牌知名度3.crisis management 危机处理3.专题:business flow c

3、hat 贸易流程图customer :make an enquiry (寻盘supplier: provide brochures (产品介绍手册C: ask for a quotation (报价,价格S: offer price lists(报价单C: place an order(下订单S: give an invoice (下发票,指示对方付款C: do the payment (付款S: do the delivery (发货C: sign the receipt (收据-相关词汇:counter-offer 还盘(讨价还价第 1 页negotiating 谈判reach an ag

4、reement 达成协议sign the contract 签订合同unit price-单价quantity/amount -订货量discount 折扣remarks 备注raw material 原材料finished product 产成品exchange rage 汇率arbitration 仲裁lawsuit 法律诉讼compensation 理赔4.十大逻辑词A.强调-all,own,best,most,above all,only,mustB.列举-first,second,lastly,finally,nextC.提示-as u all know,well,nowD.总结-s

5、o(之后必有答案,therefore,thusE.转折-but,however,on the other hand,except for(必有答案F.并列-and ,alternertively ,orG.目的-to ,in order toH.递进-another,in addition,thenI.因果-because,as for,since(配伍题中,只考原因,不考结果 J.句型-强调句:Its important/essential/critical to (强调句后必有答案5.专题:The 4 Ps of marketingproduct,place,promotion,price

6、product:target customer 目标客户buying habits/preference 购买倾向brand loyalty/switcher 品牌忠诚度/不同品牌使用者product portfolio 产品组合market risk/venture 风险第 2 页investment portfolio 投资组合promotion: advertisingfree giftdiscountrefund 返券coupon 优惠券special offer 特殊产品的购买组合place: distribution channel 分销渠道manufacturer 生产商,制造商wholesaler 批发商agent 代理商retailer 零售商outlet 经销点Franchise store 特许经销点Flagship store 旗舰店commission 佣金price: cost 成本 CIF-对外贸易时,定价考虑的三个因素freight 运费insurance 保险费patent 专利promotion expenses 前期促销费用tariff 关税VAT-value added tax 增值税6.定价法:market penetration -市场渗