Disney迪士尼ppt简短英文演讲

1、Principal activities entertainment programming theme parks toys booksvideo games media networks:ESPN sportsABC Television NetworksHollywood PicturesLocationHyperion Avenue,Burbank, California,AmericanOrigin Disneys founder Walter Elias Disney company： Disney Brothers Cartoon Studio； Walt Disney Stud

2、ioDirectors the founder the current CEOWalt DisneyRobert A. Igercompetition film: Dream Works Toy:Barbie of the Mattel companySTRENGTHS Global Standardization. Target Customer : Children. Popular Brand Name. Diversification. Popular charactersWEAKNESS Excessive Research & Development. High Inves

3、tment. High Risk Factor. Limited range of target audience group.OPPORTUNITIES Attraction of children to television. Cheaper alternatives to soft toys. Global LocalizationTHREATS Competitors: National, Regional & Global. Highly Demanding in terms of Sales, Creativity and Innovation. Employee Rete

4、ntionNUMBERS Employees:112 thousands Sales:30.8billion dollars Profits:2 billion dollars Total value:51billion dollars Present on the stock market Market share:55.1 billion dollarsglobal companymy own analysis of the numbersoccupy large maket sharebrilliant prospects prospects for the future More potential customer More dramatic influence The spread of Disney culturereason Every child seen the Disney film Everybody want to go