麦当劳的企业文化--英语作业

1、精选优质文档-倾情为你奉上McDonald's corporate cultureMcDonald's  McDonald's corporate culture is a family-happy culture, emphasizing the impact of gay culture, amiable uncle McDonalds golden arches, clean restaurant, smiling staff, McDonald's anywhere distribute coupons and other consu

2、mer who can see outside McDonald's culture, McDonald's founder believed that fast-food chains to succeed, we must adhere to uniform standards, and consistently implemented.Composition1, "Q, S, C + V" Spirit: that is, "quality, good service, a clean environment, to provide

3、 customers with more valuable food."  2, McDonald's style: the customer first; efficient, fast; "harsh" management. 3, McDonald's  : Ronald McDonald; affection; chain; Zhirenshanren. McDonald's corporate culture is a family-happy culture. McDo

4、nald's new cultural imperialism comment was staged in China, emphasizing its impact on gay culture, and even McDonald's said the country will not enter the war. Whether management level with each other to call each other names all together between McDonald's colleagues feel very rel

5、axed, like a family. Employees at work okay to make mistakes, as long as you are not a serious violation of the policies and regulations of the company, McDonald's will not fire you. People that use, everyone has strengths, McDonald's has been advocating for people deserve the publ

6、ic, promote the sharing of experience rather than hypertension. McDonald's does not depend mainly on the movement of persons and staff training to address the problem of development and improvement, the company's annual training costs only amounted to more than 1000 yuan. Employees

7、 into the McDonald's family say they have changed, things more organized and more easygoing.McDonald's headquarters is located in Oak Illinois town, where the U.S. company president Jack - Green Buck and international president James - Kent Lubo leading this multi-billion dollar internationa

8、l company assets.McDonald's is the world's largest restaurant group, opened a McDonald's countries and regions, more than a seat in the United Nations. From 1955 founder Ray - Crocker again Champlain Illinois has opened its first McDonald's, which has more than 25,000 restaurant

9、s worldwide. New Zealand is located in the most southern Seoul Yin Weika its most northern Finland  Rovaniemi. In China, until the end of 1999, McDonald's has opened 252 restaurants. Large golden arches of McDonald's has gained, becoming one of the most well-known

10、60; one. From 1963 onwards, "  "image swept across the United States for children. In the United Kingdom, Japan, Hong Kong and other places, "Ronald McDonald" has become a household name. When they think of "Ronald McDonald" when, naturally

11、 think of McDonald hamburgers, fish fillets package, french fries . these delicious dishes. When you visit McDonald's they will encounter wearing clean, courteous smiling faces greet. "Ronald McDonald" waving to you smile, make you laugh, so that customers enjoy a warm family

12、 atmosphere of joy. The children even as Paradise restaurant, as is their own world.level1, the material cultureAmiable uncle, McDonald's golden arches, clean restaurant, smiling waiter, everywhere is sending out the McDonald's coupons and other consumers can see outside McDonald's

13、culture.McDonald's uncle is a symbol of friendship, wit, and peaceful, he always traditional circus clown, yellow shirt and trousers, red and white shirt and socks, red shoes, yellow gloves, red hair.He, in the minds of American children aged 4 to 9 is second only to Santa Claus, the second most

14、 familiar figure, he is a symbol of McDonald's is everybody's friend forever.Golden arches: McDonald'sIs the letter "M" arc, with yellow, a bit dark red as auxiliary color, yellow reminiscent of cheap price, and no matter what kind of weather, yellow visual sex is very strong.&

15、quot;M" letter of arc modelling is very soft, and shop door image match, cause walked into the store.2, cultural systemRestaurant made the standardization of behavior standards, the employees in accordance with the standard program operation.McDonald's founder ray he thinks, fast food chain

16、s to succeed, we must stick to the uniform standard, and constantly to implementation, McDonald's will his conduct summarized as four:In the third year after the birth of the first McDonald's restaurant, he set out the first McDonald's operating training manual (Q&TManual), detailing

17、 the manual McDonald's related policy, the work procedures and methods of the dining room.On the basis of summing up experience and learn the latest management achievements, the company every year to modify and improve the manual.More than 40 years, operating training manual "bible" ha

18、s become a guidance of McDonald's.Company also made the post observation inspection system, the whole work is divided into 20 multiple workstations.Every workstation has established the post observation checklist (StationObservationChecklist,), the detailed explanationAnd we should pay attention

19、 to matters, etc.New employees into the company, to accept the job training, including the post standard operation videos, with specialist guidance of operation practice, etc.Managers to employees follow the actual operation, the completion of the jobs for employees to write down position observatio

20、n checklist.It is said that the aim, on the one hand, is beneficial to sum up experience, the pursuit of scientific and perfect the management of the state;On the other hand, by examining the employees post observation checklist, can undertake assessment, decided to hire, lift and rewards and punish

21、ments.McDonald'sHave a pocket quality reference manual (PocketGuide), the above carrying such as intermediate goods receiving, storage temperature, freshness, finished product production indices such as temperature, production time and shelf life, and aboutIn terms of the data.With this manual,

22、managers can be anywhere at any time for inspection and guidance, found that the problem timely correcting, guaranteeTo meet prescribed standards.In order to improve the management, the quality of its restaurant for training senior management personnel, the company has designed a set of management d

23、evelopment manual (), the manual is, in fact, with the characteristic of McDonald's restaurant management textbooks, namely, combining with the actual situation of McDonald's, explain the method of restaurant management at the same time, given the vast majority of cases, managers based on ac

24、tual work to complete.When managers have certain theoretical and practical knowledge, but also learn some corresponding course system, such as the basic operation of the course, basic management courses, intermediate operating course, machine.After the completion of learning, to act as restaurant ma

25、nager, must also be to the United StatesAn advanced operation course.3, cultural spiritMcDonald's to become the world's most successful fast food chain, is to have a unique, it is with the management idea, make McDonald's to one another.In short, McDonald's business philosophy can us

26、e four letters to represent, namely, Q, S, C, V.Specifically, Q represents quality (quality), S (service) on behalf of the service, C represents clean (cleanliness), V value (value).This concept is the founder of McDonald's ray day at the beginning of the business.For decades, McDonald's has

27、 always been committed to carry out this concept, to persuade another consumers to taste his burgers.Q (quality) : to ensure the unique flavor and freshness of food, McDonald's has made a series of index of harsh judgment.All raw materials before into the shop, to accept a number of quality insp

28、ection, one of themNeed to accept the inspection index reached more than 40;Receiving milk slurry temperature does not exceed 4 ;Cheese warehouse shelf life for 40 days, shelf time is 2 hours, water Onions for 4 hours, more than the indicators will be abandoned;Products and time card together on the

29、 insulation cabinet, French fries, Hamburg for more than 10 minutes more than 7 minutes away.S (service) : McDonald's advocate quick, friendly and considerate service.Waitresses courtesy at McDonald's restaurants, the restaurant's advanced equipment is convenient, customer waiting time i

30、s very short, take-away is equipped with all kinds of disinfection of food packaging, clean and convenient.Restaurant layout design, appropriate put some paintings, flowers, light music, customers in dining and graceful audio-visual enjoyment.Some restaurants for the convenience of children, special

31、ly equipped with the children desk and chair, set up the "McDonald's uncle children's heaven and earth", and even considered for baby diapers.McDonald's restaurants have staff card, behind three scale with Q, S, C, each divided into three categories, and generally poor, customer can give their ratings, restaurant regularly to staff performance evaluation.C (clean) : walk into McDonal