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1、2014 NEV Exhibition & Volvo S60l PHEV Pre-launch press conference project Report1Event ObjectiveCorporate & Brand: Volvo is expanding product offering by announcing NEV products as a top premium brandNEV as a strategic direction and roadmap will support Volvo China Growth PlanProduct: Warm u

2、p S60L PPHEV to position it the 1st “China Made” Luxury Plug-in Hybrid VehicleCommunicate why Plug-in hybrid is the best solution and technology for China marketGain more government support before its official launch22014 NEV Exhibition has been held from October 17-21. 15 automobile manufacturers e

3、xhibited their latest achievements in NEV fields, and total attracted 62,860 visitors.At the 400 M2 booth, Volvo exhibited the latest new energy models and energy saving cars, including the hero car -S60LPHEV, C30EV and Drive-E 60s. On the first day, our booth attracted more than 12,000 visitors, mo

4、st of them showed the interests to S60LPHEV and C30EV.exhibition3Some group of government guest visited Volvo booth and showed great interests of NEV cars. Minister of PLA assembly department Zhang Youxian and Minister of MIIT Miao Wei also took a test drive of Volvo cars. Minister Miao said:” S60L

5、PHEV is a very good car, we are looking forward to its production”.Sweden commercial counsellor Lisette Lindahl also visited Volvo booth and very happy for Volvos ernment visit4 Totally 95 journalists from Beijing, Shanghai, Chengdu, Guangzhou and Shenzhen participated in our press c

6、onference. Thanks Lars and Binyis excellent speeches, we well delivered our messages: 1st premium localized PHEV will produce in Volvo Chengdu plant Plug-in hybrid is the best solution for the current market S60LPHEV is the 3-in-1 car well balanced environment, driving experience and safety Volvo is

7、 the tech-leader in 3-step from efficient combustion, plug-in hybrid to pure electric conference5Media interviewInterviewee: Lars Danielson, Senior Vice Present of Volvo Car Group, CEO of Volvo Car ChinaFu Qiang, President & CEO, Volvo Car China Distribution CompanyMedia Focus:Volvo NEV strategy

8、 and production planS60L PHEV price and sales expectations The comparison between S60L PHEV and competitors6NEV FORUM SUMMITSpokesperson: Bai Binyi, Director, Powertrain Engineering, Volvo Car ChinaSpeech Line:China Energy-Saving and New Energy Vehicles Industry DevelopmentCore value of Volvo CarsVo

9、lvo innovation brandsNEV market demand and development dilemmaVolvo NEV roadmapDetail technology of Volvo NEV carsVolvo latest NEV technologies7Media Feedback Comparing with other competitors, Volvo S60L PHEV has a huge advantage on convenient charging. Volvos new energy strategy is in line with the

10、 current pace of the development of new energy industry in our country. Souhu Wang Dong S60LPHEV shows the advantages of using plug-in hybrid technology; strong practicability, domestic manufacture, and conformity with the national auto new energy strategy pace, and therefore, have a very good prosp

11、ect. The emphasis in the future communication may be laid on oil consumption and mileage. Jiang Shan Reporter of Shanghai Morning Post8 S60L PHEV satisfies consumers demands on high tech, environment friendliness, energy saving, security and reliability. Volvo should strengthen its promotion of auto

12、 new energy strategy, effectively convey its brand concept and highlights a bigger brand value. Zhang Xiao, Reporter of Southern Metropolis Daily The Volvo S60L PHEV is a very pragmatic performance of new energy cars. The concept of 3-in-1 bring more driving pleasure for users. Combined with the gov

13、ernments supporting policies of new energy vehicles, I am very bullish on its market prospect. Zhang JunliMedia Feedback9Media reports analysis As of October 27, total 476 pieces of news about “Volvo S60L PHEV pre-launch press conference in NEV exhibition”, 36 piece are from print media, 435 pieces

14、are released via website, and 5 piece are from TV. 360 articles with illustrations, making up for 76%; 398 articles with a length of 800, accounting for 84%; 9 pieces of print reports are over 2,000 words, making up for 25%. AD Value at : 9,815,649 RMB. 10Clipping highlightsMedia: CCTV-13 Headline:

15、Chinas NEV Industry GrowingLink: c1d3cd9a4e2c900c7a24ace84a8611Clipping highlightsMedia: BTV Headline: 2014 China International New Energy Auto Expo OpensLink: e6f92b5384a04a54facfbe787152c12Clipping highlightsMedia: SCTV-8 Headline: Volvos First Locally-Produced PHEVLink: 91168c1a4c26af16b6d4ea67b3

16、7213Clipping highlightsMedia Name: TudouTopic: The largest single range of 1000 km, Volvos first domestic hybrid S60L the city appearanceLink: to=pcqq.c2c14Clipping highlightsMedia: China Consumer JournalHeadline: Volvos First Gas-Driven PHEV Produced in ChinaLink: 5f575dca44caa318441f15ebe606Key Po

17、ints: On Oct. 17, the 2014 China International New Energy Auto Expo opened, with the Volvo S60L PHEV making a big splash. Specially designed for the Chinese market, the S60L PHEV will reach production at the Chengdu Plant and go on sale in the first half of 2015. The first locally-produced luxury PH

18、EV, the S60L echoes Volvos NEV promise for China. 15Clipping highlightsMedia: Securities DailyHeadline: Automakers Strenthen Footprint in Hybrid Vehicle Market, NEV Sales to Exceed US Volume by Years EndLink: 8e2053d6a44f39f7638b9edb0bc4eKey Points: The Volvo S60L PHEV was recently launched in China

19、. Under the EV mode, it is able to drive more than 50km, able to meet 75% of Chinese consumers commuting needs. More impressively, it consumes only 2L of fuel per 100km. 16Clipping highlightsMedia: Science & Technology DailyHeadline: Volvo S60L PHEV Provides Three Driving ModesLink: 43be31219436

20、2b4f9c918d209cb9eKey Points: On Oct. 17, the Volvo S60L PHEV, which is specially designed for the Chinese market, was launched. It will be manufactured at Volvos Chengdu Plant in the first half of 2015. The S60L PHEV is the worlds first PHEV specially designed for the Chinese market, demonstrating V

21、olvos decision to develop the worlds most advanced NEV technology. 17Clipping highlightsMedia: West China Metropolis DailyHeadline: Volvo S60L PHEV Produced in Chengdu, to Go on Sale Next YearLink: 9f2aa73164190b616efa5d9779d0cKey Points: On Oct. 17, the Volvo S60L PHEV was introduced. According to

22、Volvo, the PHEV will be produced at Chengdu plant in the first half of 2015. Fu Qiang, President & CEO of Volvo Car China Distribution Company, said that the S60L PHEV is the best green travel option for Chinese consumers at present. 18Clipping highlightsMedia: Auto Business Headline: Volvo Cars

23、 to Attend 2014 Exhibition on Development Achievement of Energy Saving and New Energy Automobile IndustryLink: b5f2d4d998757adb3d67b1004Key Points: The 2014 Exhibition on Development Achievement of Energy Saving and New Energy Automobile Industry will be held at China National Convention Center from

24、 Oct. 17-21, with Volvo Cars to make quite a splash with the electric C30, S60L PHEV and Drive-E powered Volvo cars. Volvo PHEVs have set new standards in the segment in terms of safety, handling and eco-friendliness.19Clipping highlightsMedia: China Information News Headline: Volvo Cars Launches Fi

25、rst Locally-Produced Luxury PHEVLink: 2c86137e74a28a07821413a0cf082Key Points: On Oct. 17, the Volvo S60L PHEV was launched in Beijing. Volvo Cars announced that the S60L PHEV will be produced at Volvos Chengdu Plant and launched in the first half of 2015. The first locally-produced luxury PHEV, the

26、 S60L PHEV will help Volvo fulfill its NEV promise for the local market.20Clipping highlightsMedia: Beijing Business Today Headline: Volvo S60L PHEV to Go on Sale in 2015Link: 1dad9a6b642edabc497302efb1924Key Points: On Oct. 17, the Volvo S60L PHEV was launched at the 2014 Exhibition on Development

27、Achievement of Energy Saving and New Energy Automobile Industry. Volvo Cars announced that the S60L PHEV will be produced at Volvos Chengdu Plant and launched in the first half of 2015. The first locally-produced luxury PHEV, the S60L PHEV will help Volvo fulfill its NEV promise for the local market

28、. 21Clipping highlightsMedia: Economic Information Daily Headline: Volvos First Gas-Driven PHEV Produced in ChinaLink: 184622f9a47c69761829b83c519e3Key Points: On Oct. 17, the 2014 China International New Energy Auto Expo opened, with the Volvo S60L PHEV making a big splash. Specially designed for t

29、he Chinese market, the S60L PHEV will reach production at the Chengdu Plant and go on sale in the first half of 2015. The first locally-produced luxury PHEV, the S60L echoes Volvos NEV promise for China. 22Clipping highlightsMedia: China Economic Times Headline: Volvo Cars Launches Locally-Produced

30、PHEV, Showcasing NEV StrategyLink: 02e62db4f5e98ecf90b8076b776Key Points: On Oct. 17, the Volvo S60L PHEV was launched in Beijing. The S60L PHEV is specially designed for the Chinese market, and will be produced at Volvos Chengdu Plant. According to Fu Qiang, President & CEO of Volvo Car China D

31、istribution Company, the S60L PHEV marks a solid step towards Volvos Zero Emissions goal. Volvo will introduce more BEVs and PHEVs. 23Clipping highlightsMedia: Chengdu Economic Daily Headline: Volvo Produces PHEV in ChengduLink: 85c13d4684fca864277261a5357f1Key Points: On Oct. 17, the Volvo S60L PHE

32、V was launched in Beijing. According to Volvo, the S60L PHEV will be produced at Chengdu Plant and go on sale in the first half of 2015. The PHEV provides three driving modes: EV, Hybrid and Performance. It consumes only 2.1L of fuel per 100km, and is able to drive 1,00km. 24Clipping highlightsMedia

33、: Yangcheng Evening News Headline: Volvo S60L PHEV Launched, to Be Produced in Chengdu Next YearLink: 9d19442388e4612d46c5951e6Key Points: Last week, the Volvo S60L PHEV was launched at the 2014 China International New Energy Auto Expo. The first locally-produced luxury PHEV, the car will be launche

34、d and produced at Chengdu Plant in the first half of 2015. The S60L PHEV was built on the locally-produced S60L, and will be powered by a 2.0L Drive-E petrol engine and an electric motor. 25Clipping highlightsMedia: Xinmin Evening NewsHeadline: Volvo PHEV to Be Produced in China Next YearLink: bb654

35、5fed4becbcfbabc690cb07d7Key Points: The Volvo S60L PHEV, which is specially designed for China, was recently launched at the 2014 China International New Energy Auto Expo. It will be launched and produced at the Chengdu Plant in the first half of 2015. The S60L PHEV provides three driving modes to m

36、eet consumers green travel needs. 26Media reports analysis-general portals Gasgoo published a survey on NEV topic, raise the public attention on the new energy vehicles to enhance public engagement, and to understand potential purchase of the psychological and demand for new energy vehicles.Survey t

37、o Have Public Say, Attracted Public Focus 74 online reports were published, rapid growth can be witnessed under the key word of “S60L PHEV” on Baidu Index.Quick Response & SOV Start to Raise Key websites covering from News and Auto, pushed news to apps, reaching more mobile audience.Mobile App:

38、Enriched Coverage Varieties27Media reports analysis-social MEDIAWeibo Infographic with hash-tagged theme of #The Green Dream of China, Enjoying Future with intelligence # released by official Weibo , gained over 5741 engagements, and total influenced over 0.89 mln Weibo users. WechatReposted the inf

39、ographic comprehensively to followers Wechat Moment who work in auto and technical industry, auto media etc. Cross-platform communication achieved almost instantly.Social Media28Gasgoo publishes a survey on NEV topic, raise the public attention on the new energy vehicles to enhance public engagement

40、, and to understand potential purchase of the psychological and demand for new energy vehicles.Clipping highlightsWarm-up29Official Weibo released the hash-tagged theme of #The Green Dream of China, Enjoying Future with intelligence #, appealed 0.44mln views and 4696 commentsClipping highlightssocia

41、l media30Infographic: Illustrated & visualized content is mainly about S60L PHEVs technical highlights and USP, feed backs are overwhelmingly positive, gained over 2739 engagements, and total influenced over 0.45 mln Weibo users.Clipping highlightssocial media31Infographic: Illustrated & vis

42、ualized content is mainly about S60L PHEVs technical highlights of 3-in-1, feed backs are overwhelmingly positive, gained over 3005 engagements, and total influenced over 0.44 mln Weibo users.Clipping highlightssocial media32Celebrities on Weibo: Praised Volvos S60L PHEV as the most practical soluti

43、on for Chinas customers.Clipping highlightssocial media33Clipping highlightsSOCIAL MEDIAKOL of auto analyze Volvos New Energy Strategy, and S60L PHEV as a perfect icon on represent Vovlos eco-friendly brand prospective. In virtue of entertainment hotspot to trigger online users attention and discuss

44、ion.34Clipping highlightssocial mediaRepackaging the infographic of 4 Q&A. Stressing the spotlights of S60L PHEV again. Via Wechat platform enhancing awareness of the general public.35Clipping highlights- reporters wechatInvited correspondents published wechat friend circle updates, including lo

45、ts of images.36Clipping highlights-in-app reports今日头条爱卡汽车搜狐新闻37Media Name: SinaTopic: Interview with Volvo China President and chief executive officer Mr FuLink: 22/20351350162.shtml?qq-pf-to=pcqq.c2cClipping highlightsinterview38Clipping highlightsinterviewMedia Name: CTopic: Volvos new energy stra

46、tegy adjust homes pure electric and plug-in hybridLink: 39Clipping highlightsMedia Name: XinhuaTopic: Volvo push new energy strategy domestic hybrid next mayLink: 10/20/c_127116687.htm40Clipping highlightsMedia Name: PTopic: Volvo S60L phevs went public in 2015 Chengdu productionLink: 25866914.html41Clipping highlightsMedia Name: CCTV.comTopic: Volvo S60L plug-in hybrid will be domestic listed in 2015Link: html42Clipping highlightsMedia Name: HuanqiuTopic:Three in car-share the future Volv