大学开题报告(111)

1、长江商学院攻读EMBA硕士学位选题报告及论文工作计划姓名：Name:入学日期：Date of Admissi on:论文类型：Thesis type:研究领域：Search field:指导教授：Supervisor:提交日期：Submit Date:论文题目：Title of Thesis:北京ABC餐饮有限责任公司企业发展战略研究英文题目：Title in En glish:Strategic planning of the Beijing ABC corp论文目的：Objective or Purpose of Study:With the developme nt of economy

2、, Chin as cateri ng industry is in the stage of rapid development, and it bel ongsto the developme ntpote ntialof manyenterprises. It has a great market space. However, as the economy continues to develop, and the social en vir onment cha nges with each pass ing day, the concept of health among cons

3、umersis becomingstron ger and stro nger. Chan ges in con sumer psychology and tastes are fast and complex, lead ing to in stability in the food and beverage market. Catering enterprises to fast and stable in the catering market development, in-depthunderstandingof the food and beverageindustry trend

4、s and must be combined with their own con diti onsanden vir onmen talcon diti onsof thedevelopment strategy for the developmentof theen terprise.The developme nt of the Chin ese traditi onal cuis ine essence on the inheritance and at the same time, both are to promote the developme nt of the new del

5、icacy, is the capital of the catering industry combines classic traditional flavor and taste are the best example of thenew. However, ABC catering company is also facing some problems in the process of developme nt, such as the enterprises long-term planning and development strategy, liquidity manag

6、ement and general staff, the con structi on of customer relati on ship n etwork, enhance customer satisfaction, corporateculture to adapt to theproblems and so on, these issues deserve atte nti on and solution, otherwise it will the long-term development of en terprises caused some damage.Along with

7、 our country n ati onal economy steady and rapid growth, the in come level of urba n and rural reside nts in creased sig ni fica ntly, the cateri ng market showed a strong mome ntum of developme nt, especially the Beijing Municipal Bureau of Commerce to implement the Olympic Action Plan for three ye

8、ars, Beijing city food in dustryhas ushered in new challe nges andopportunities. Multiple complex competition environment and customer dema nds, en able en terprises to en ter the comprehe nsive stre ngth of the high level of competiti on, how to win in the competiti on every en trepre neur is very

9、concerned about the problem, which all require enterprises to rely on long-term strategic planning and in accordanee with its own characteristics to guide the impleme ntati on of brand build ing.This paper from the actual use of the releva nt theories and methods of management,in-depth anddetailed a

10、nalysis of the current status of the enterprise and the en vir onment, accord ing to the moder n cateri ng en terprise system, study and formulate the developme nt strategy of enterprises, improve the competitiveness of enterprises and visibility of the brand, diversification, intern ati on alizati

11、onand sta ndardizati on the direct ion ofdevelopme nt.论文提纲：Abstract of Study:(one) the current situation and opportunities of Chinas cateri ng in dustry(Two) competitor an alysis(Three) an alysis of the adva ntages and disadva ntages of the en terprise(Four) enterprise development strategy and train

12、 of thought(Five) the main measures to realize the enterprise developme nt strategy(1) brand strategy(2) tale nt strategy(3) characteristic man ageme nt(4) in vestme nt and financing man ageme nt(5) market ing strategy理论架构及参考文献：（列出一些有关参考文 献）Literature Review:1 Liu Yisheng, modern enterprise manageme

13、nt strategy, Tsin ghua Uni versity press, 19952 Re n Ruosi, man agerial economics. Beiji ng Un iversity of Aeron autics and Astro nautics Press, 19923 WuDeqing,man agerialeconomics.Ren minUn iversity of Chi na press, 19874 Zhang De et al. (2001): organizational behavior, Tsin ghua Uni versity press.

14、5 Zheng Shaolian, human resources development and man ageme nt, Fuda n Uni versity press, 19946 Zhang Shiheng, enterprise strategy management, Sichua n Uni versity press7 Thoms onStyr Clande(America n),strategicman ageme nt, Peking Un iversity press8 wrote the Fifth Discipline: the art and practice

15、of learning organization, the fifth discipline sequel.9 Slater wrote Renaissaneeof General ElectricCorporati on, China foreig n tran slati on & publish ing compa ny, 1995.10 Drucker,inno vati onanden trepre neurship.En terprise man ageme nt press, 1989.11 Yang Guang of the Hunan Uni versity of T

16、ech no logy.The development of D. strategy of chain catering en terprises dumpli ngs, 2015.12 , Hua ng Yon gshe ng, Hu Jia nli ng. Research on development strategy of domestic high-end catering enterprises based on SWOT theory J. commercial economy research, 2015, (11): 21-24.13 . style J. in Beiji

17、ng Mi nfu and the quality of goods, food and beverage limited liability compa ny 2013, (25): 16.14 Li Jun. Research on the training system desig n of A catering company D. Kunming University of Science and Techno logy, 2013.15 Ge Bin g, leaves Pacific In sura nee. The developme nt strategy of Guangx

18、i Bai Di Le catering and entertainment Co. Ltd - a case study of J. management, a regional style KTV 2010, (21): 66-67.16 Li Qian is the catering information to fly - visit Beiji ng Sibelius cateri ng man ageme nt compa ny in formati on departme nt man ager Zhang sky J.in formation and computer, 201

19、0, (06): 11-13.17 . State. ABC engineering limited liability companyperforma nee, compe nsati on program desig n, J. market weekly(TheoreticalResearch),2009,(07):142-143+137.18 Bo, Li Xiangling. The harmonious new compose a new discipline property - Beijing xinjijieyuan property man ageme nt limited

20、 liability compa ny J. Chin ese property management, 2005, (09): 81-82.19 white Xiju n. Dato ng coal mi ne (Group) dem on strates the developme nt strategy of limited liability company will be held in Beijing J. scienee and technology of Datong, the the Great Wall Hotel, 2002, (04): 28.20 storm swor

21、d. The establishment of a modern enterprise system to create a youth work organization -practical exploration and thinking of youth work functionsof the A. Beiji ng coal group compa ny. The n ati onal coal en terprise reform and man ageme nt of excelle nt papers and research reports: C., 2002:8.21 .

22、, Beiji ng food compa ny A., China bus in ess C. i n the new cen tury: 2002:1.22 Gu Min da. Developme nt strategy sem inar voere n Paper Co. Ltd. held in Beijing J. paper information, 2000, (12): 29.研究方法：（叙述企业名 称，数据收集方式等。）Methodology:1) through the developme nt process and bus in ess situation of AB

23、C enterprises in detail2) a questi onn aire survey was con ducted to determ ine the decisi on level, man ageme nt level and employees of ABC en terprises, and the related data were obta ined3) collect customers opinions through questi onn aires资料来源与分析：（简略 介绍分析方式）An alysis:1) collect and analyze the

24、statistical data of the cateringmarket by releva nt orga ni zati ons,and draw somecon clusi ons and laws2) investigate the catering company, collect and analyze the related en terprises3) get the financial statements of enterprises in recent years, summarize, an alyze, and the n compare the data论文对企

25、业、行业及学 术的贝献：（从您或读者 的角度探讨）Usefuln ess of Study:This paper through the collecti on and an alysis of related enterprises on the whole industry, put forward the general development strategy of the enterprise and the releva nt sub strategy, to the en terprise in the fierce competiti on in the market, tim

26、ely adjustme nt of strategies, improving the competition ability of theenterprise, and the steady and rapid development to play a guidi ng role.Although the basic theory that this article relies on is general, the main research work is limited to ABC cateringcompany, and the conclusions are mainlysu

27、itable for the company. Because the research time is limited, the analysis of data is still insufficient. In the future work, the proposed strategic measures do not have the ability of timely monitoring. To be with the passage of time, the development process will follow enterprises, will develop the research work on dynamic strategy, and with the development of enterprises to make appropriate modifications of strategic measures, in order to better the development of enterprises.Most of the managementlevel of our cateringenterprises is not high. The founders and managers of some