BEC口语常用模板句型及商务常识

1、PART1Mynameis-.Youcancallme.IamanassistantandworkingforacommunicatingcompanywhichsellsequipmentIlikemyjobforthechancetopracticemyselfandlearningsomepracticeknowledgeinadministration.PART2Whenwetalkingabout/makereferenceto/itcomestowhatisimportantin*,therearethreepointforthisproblem.1/2/3.Tomypoint,1

2、isthemostconsiderable/significant/important/crucial/reason,because/forthereasonsbelow:Positivereason1. Increasesales/profits/customerloyalty/employee/staffsatisfaction.2. Appealingto/attractpotentialcustomer/client.3. Enrichproductcategory.4. Launch/carryoutmarketresearch,analysisclienthabitanddeman

3、d.5. Provideuswithconvenience.6. Stimulatecustomer'sdesire,tapstaffs'potential.7. Isanessentialelementincompanyoperating/management8. Broadenmarketingarea,enlargeourcustomerscope,9. Savetime/cost/spacerelievestress/burden10. havegoodadvancepreparations,Passivereason1) Bringgreatlosstobothind

4、ividualandthewholecooperation.2) Greatmassoftime=awasteoftime3) Doharmtoourharmony/safe/environment/health.4) RaisethefinancialburdenPART3Areyouready?Shallwestart?You'reright/Asisknowntoall/Soundsexciting.Thefirstthingtodoisofcoursetomaketravelandaccommodationarrangements,suchaschoosinganairline

5、offeringgoodservicesandtheflightoftherighttimesothatwecanarrangethingswellandinaneffectiveway.?Inaddition/atthesametime/what'smore,itwouldbeuseful/beneficial/advantageous/assistanttoknowaboutsomebusinesscustomsintheUS,includingcommonlyacceptedbusinesspractices,waysofdoingbusiness,andlawsandregul

6、ations,etc.?Peopleattachmuchimportancetoformalagreementandcontractswithdetailedtermsandconditions.?Itwillbeeasierforourcompanytogainanlargermarketingperformance,ifwetakeactions/measures/stepstodealwith/manage/handle/settle/resolve/figureoutthisproblems/issues.?Wehavedifferentapproaches/ways/measures

7、toCompletingTasks.?Raisetheattractiveofourcompany,andbuildup/accelerate/growin/promote/boost/improve/increasethecustomerloyalty.?Establish/setup/builda/ansuitable/adequate/proper/appropriatePricing/advertising/ProductStrategy.Example1Asisknowntoall,itisveryimportantforacompanyto*.Ithinkacompanyshoul

8、dtryeverypossiblewayto*.First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Fore

9、xample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.Allinall,acompanyshouldtryitsutmo

10、st/besttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.附商务知识首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。以下是我当时准备的一些常用材料。Strategy1. theproductitself:thecostofproducingplusyoure

11、xpectingprofitsimilarproducts,therivalfirms:Whataretheirprices?Whatareyourproduct'competitiveadvantages?Inwhataspectdoesyourproductsuperiortoothers?Thiscanaddextravaluetoyourproduct.3.targetcustomer:Whethertheyarewealthyornot?Cantheyaffordtheprice?Ex:Howtoensurethatpricelevelsfornewproductsarese

12、tappropriately?OThefirstproblemiswhoyourtargetcustomersare.Theirincome,occupation,preference.C2Domarketresearchtomakesurewhetheryourtargetcustomerscanaffordthepricelevel.Therearemainlyfourwaysofdoingmarketresearch:survey,telephoneinterview,observationandquestionnaire.C3Testyourproductinasmallregion.

13、Findouthowitsells,getthefeedbacksofthecustomers.Decidewhethertomakeanyadjustment.II. ProductPackageEx:TheimportanceofpackagingproductsappropriatelyOTraditionally,thepurposeofpackagingaproductistoprotecttheproductortomakeitconvenientforcarrying,assomeproductsareliquidorsticky.C2Today,thepackageaddval

14、uetotheproduct,especiallytotheconsumergoods.Thepackageistheproduct'firstimpressiontothecustomer.Theymayjudgethequalityoftheproductbyitspackageanddecidewhethertobuyitornot.Sometimes,agorgeouspackageisasymbolofidentity,especiallywhentheproductservesasagiftorpresent.C3Youhavetopackagingyourproducts

15、appropriatelysothatyourproductscanstandoutfromthecrowdandbeboughtbythecustomers.Ex:Theimportanceofproductdiversificationtothesuccessofabusiness.这时你可能对productdiversification并不是很熟悉，可以举一些案例，比方，thecaseofcoca-cola:despiteofitsregularcola,itproducedietcolaforpeoplewhogetdiabetesoradiposityproblems.然后借以说明p

16、roductdiversification的作用。OMeettheneedsofdifferentcustomers.C2Increasethecompany"smarketshares/marketpenetration.C3Marketingsegmentation:thedivisionofpotentialbuyersaccordingtoage,sex,lifestyle,etcwiththeaimofdesigningandpromotinggoodsandservicestomeettheirspecificneed.（此定义引自牛津英汉双解商务英语辞典，我认为很不错的

17、一本商务英语词典，每个词汇都有在商务方面的中英两种解释和例句）1.MediaOThetypesofmedia:TVandradiocommercial,newspapersandmagazine,posterandbillboard,directmail,theInternet,etcC2Advantagesanddisadvantagesofthemajortypes2TV:highattention,combinationofsight,soundandmotion;highcostandlessaudienceselectivity.Newspaper:flexibility,goodl

18、ocalmarketcoverage,broadacceptance;shortlife,poorreproductionquality.Magazine:highgeographicanddemographicselectivity,credibility,longlife,goodpass-alongreadership;havingrivalsinthesamemagazine.Directmail:audienceselectivity,flexibility,noadcompetitionwithinthesamemedium;relativelyhighcost,junkmaili

19、mage.Internet:highreachofinternationalaudience,similareffectasTVcommercial,interactive;theusersofInternetarelimited,comparedwithTV.C3Consideryourtargetaudienceandyourbudgettomakeawisedecision.2.AgencyOSelectasuitableagencyA. Considerthereputationandpastperformancesoftheagency.Agenciesprovidetheclien

20、twiththeservicesofhighlyskilledindividualswhoarespecialistsintheirchosenfield.B. Samecompensationphilosophies.Differentcompensationsystemsmayresultindisagreement.C. Stabilityinagency'policies.Mergersandacquisitionsmayleadtopolicychanges.Thiswillhavenegativeeffectontheperformanceoftheagency.C2Ens

21、urethatagenciesmaintainahighlevelofeffectiveness.A.Regularreviews:financialandqualitativeassessments.B. Financialaudit:Itisdesignedtoverifycostsandexpenses,salariesfortheemployees,andpaymentstothemediaandoutsidesuppliers.C. Givedetailedinstructionsorcertaintrainingstotheagenciesabouthowtorepresentac

22、ompany.D. Makefulldisclosureofanypotentialandexistingconflictofinterest.Oneagencycannotruntwoaccountswhichareindirectcompetitionwitheachother.Insomecases,evenindirectcompetitionwillnotbetolerated.2. TradefairandexhibitionOTypesofexhibition.Whatareexhibited?Whetheritisrelatedtoyourfield?Whetheryoucan

23、findpotentialcustomers,suppliers,orpartners?C2Scaleofexhibition.Howmanyparticipantsarelisted?Whetheritislocalornationalorinternational?C3Publicityofexhibition.Howfaristheorganizerwillingtoincreasepublicawareness?Whethertheyareabletoattractpublicattentionandtheleadingcompaniesofthefield?C4Costofadmis

24、sion.Someoftheexhibitionsarerelativelyhigh,becausetheywishtoattractonlytheprofessionalsoftheirownfield.Someareadmissionfree,becausetheirtargetmarketistheentirepopulation.Otherpoints:Location,transportation,accommodationandtime.Ex:Theimportanceofselectingappropriatemembersofstafftoattendexhibitions.O

25、Theexhibitionisastageforacompanytoexhibititsproduct,capacityandcredibility.C2Themembersneedtoknoweveryaspectoftheproductandthecompany,andwhatthecompanywantsintheexhibition.C3Theyshouldhaveeloquencetopromotetheproductandtheflexibilitytoadapttothechanges.C4Becausetheyrepresenttheimageofthecompany,they

26、shouldalsohaveagoodphysicalappearance.V.MarketResearchThedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,intotheneeds,lifestyle,income,etcofpotentialbuyersandtomeasurethesuccessofsimilarproductsthatarealreadyavailable.Itmayinvolveinterviewingpeopleinthestreetorgivingaw

27、aysampleproduct.OMarketresearchcanbedoneforbothaproductandacompany.Asforaproduct,itisthefirststepwhenpromotinganewproduct.Itcanfindoutwhetherthemarketaccepttheproductornot.Asforthe3company,marketresearchcanfindoutthecustomers"opinionabouttheafter-salesservicesandcorporateimage.C2Therearegeneral

28、lyfourwaysofdoingmarketresearch,observation,survey,questionnaireandtelephoneinterview.C3Therearefourprocedureswhiledoingmarketresearch.First,representsuitablequestions.Second,recordthecustomersfeedbacks.Third,gatherthesestatistics.Forth,analysethemanddrawaconclusion.Ex:Howtosellaproducteffectivelyin

29、internationalmarkets.OAdvertising.Chooseamediatoadvertiseyourproductsinaforeigncountry,TVcommercials,magazines,billboard,oretc.Makesureitsuitsthelocaltastes.Maybeyoucantrytosellonthenet;itwillreceivetheworld-wideattention.C2Domarketresearch.Findoutwhethertheproductsareacceptedbyforeigncustomers.Itca

30、nbecarriedoutassurveys,observations,andquestionnaires.C3Adjustyourproducttothelocaltastes.Althoughthecaseofyourproductsarethesame,youcanchangesomedetails.TakeIKEA,thelargestfurnitureretailer,forexample,isdoingwellinsuitingthelocaltaste.C4WhatIwanttoputemphasisonisfranchising.Franchisingisagoodwaytos

31、ellyourprosuctinaforeigncountry.Aslocalbusinessmenunderstandtheirownculturebest.其次是HRManagement，这一部分也很重要，而且这些材料在写作时都可以派上用场Ex:Howtoensurethatthebestcandidateforapostisselected.Howtoorganiseaneffectiverecruitmentdrive.OHiringanewemployeeisaninvestment.Gettinganichepersonforanicherolewilladdvaluetoanor

32、ganization.Organizationcanneverbesurethattheyhaveselectedtherightpersonuntilheorshestartsworking,butanefficientrecruitmentandselectionprocesscanreducetherisk.C2Produceanaccuratejobdescription,alistofskills,experience,attitudesandsoon.C3Choosethebestrecruitmentmethod:internalrecruitment,jobadvertisem

33、ents,recruitmentagenciesandheadhunting/executivesearch.C4Ashortlistofcandidateswillthenbedrawuptobeputthroughthecompany'srecruitmentprocesses,usuallyinterviews.Thiswillproducetheidealcandidate.C5Negotiatetermswiththiscandidate.Itshouldbebothaffordableforthecompanyandattractiveenoughtogettheideal

34、candidate.Ex:Howtoachieveandmaintainhighmotivationamongaworkforce.Theimportancetoacompanyofhavingwellmotivatedstaffs.OWellmotivatedstaffscanaddvaluetothecompany.Theyareenthusiastic,creativeandloyal.Theyincreasetheproductivityandquality.C2Spiritualmotivation.employeesguidancewhentheyarejustrecruited.

35、B.Demonstrateacommitmenttocareerdevelopmentandpromotionfromwithin.C.Forsterasenseofteamspirit.Publiclyrecognizeandcongratulateemployeesforgoodwork.C3Materialmotivation.A. Setincentiveschemes:profitsharing,bonusscheme.4B. Fringebenefits:companycar,contributiontopension/healthscheme,relationallowance.

36、C.Establishtheincentive-basedcompensationsystem.III. CareerdevelopmentEx:Theimportanceofhavingacareerplaninordertoachievehighlevelsofsuccessatwork.Theimportanceofacquiringarangeofskillsthroughoutyourcareer.Howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies.OWhenpeoplefirstenteringa

37、company,manydreamthattheywillonedayberunningamajorbusiness,wieldingpowerandinfluencingmarket.Butonlyafewofthemsucceed.Fortherest,compromise,mediocrityandalternativecareerwillbetheirlot.C2Ifyouwanttoclimbuptothesummit,thefirstthingyouhavetodoishavingacareerplan.Itshouldbealong-runplanandbesetoutonest

38、epafteranother.Maybeyoucanstartwithincreasingyoursalesvolumeby10%.Makeamarvelousproposaloftheproblemhappenstoyourdepartmentanddrawthemanager'sattentiontopromoteyoutotheManagerAssistant.Thenyouknowwhatyoushoulddo,workhard,becreativeandwaitforthenextpromotion.See,stepbystep,youwillachievehighlevel

39、ofsuccessatwork.IV. TrainingEx:Howtomonitorinternalstafftrainingschemeeffectively.Theimportanceofacumulousprogramofstafftrainingwithinacompany.Howtoevaluatetheeffectivenessofcompanytrainingprogram.OStafftrainingisawin-winsituation.Itbothbenefitthecompanyandthestaffmembers.Itoffersopportunitiestostaf

40、fswhowanttoacquiresomespecializedskillsandimprovethemselves.Italsoincreasetheefficiencywhichmeansmoreprofittothecompany.Moreover,thecompanycanpassitscorporateculturetothestaffsduringthetraining.C2Asfortheinternalstafftraining,thetrainingandEnterpriseCouncilsshouldtakethisresponsibility.Beforethetrai

41、ning,theyfirsthavetodoasurveytofindoutwhichtrainingcourseiswelcomedbystaff,compareitwiththecompany'sobjectives,andthenmakeafinaldecision.Second,theywillselectatrainerandmakeascheduleforthecourse.Itcanbeanonthejobtraining,whichmeansemployeeslearnwhileundertakingthejob,oroffthejobtraining,whichmea

42、nsemployeesaretrainedawayfromtheactualjob.Itreallydepends.C3Afterthetraining,theHRDepartmentshouldarrangeinterviewswiththeemployeeswhotookpartinthetrainingandgetfeedbackstoimprovethetraininginthefuture.Theevaluationsystemalsocontainsevaluatetheperformancesofthesestaffsandmakecomparisonsbetweenthepre

43、viousperformancesandthepresentones.Ifthepresentperformancesarebetterandstaffsmakemoreprofitsthanbefore,thetrainingprogramcanbeseenaseffective,especiallywhenthecompany'soutputiswelloveritsinput.V. CommunicationEx:Howtoensureappropriatelevelsofconfidentialityoverthelong-termstaffingplansofacompany

44、.OWeallheardaboutthebusinessespionage.Onecompanysendspeopletoanothercompanytogathersensitiveinformation.Thelawforbidstheseindecentbehaviors.Butthesebehaviorsarealwaysdifficulttolegallyidentify.Whatthecompanycandoistakingcareofitselfandmakethesensitiveinformationconfidential.C2Firstly,thecompanyshoul

45、dbeawareoftherecruitmentprocess.CVorresumecansometimestellwhetheracandidateissentbyitscompetitors.C3Secondly,givedifferentrightstodifferentlevelsofstaffonaccesstothecompany'important5documents.QThirdly,addcodetothecomputerandinstallfirewall.Ex:Theimportanceofprovidingemployeeswithclearjobdescrip

46、tions.OItispartoftheincentiveschemesandcommunication.Itimprovesthecommunicationwithyouandyouremployeesandmotivatesthem.Theywillfeelbeingrecognizedpubliclyanddevotethemselvestotheirwork.C2Thejobdescriptionsincluderequirementofanyskills,responsibilityandpayment.VI. HealthandSafetyEx:Theimportanceofasa

47、feworkingenvironmentformaintainingstaffmorale.Howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementofacompany.Theimportancetoacompanyofhavingahealthandsafetypolicy.OItisanessentialpartoflawsconcerningtheworkplace.Healthandsafetyregulationmustbefollowedbyemployersandemployeestopreventaccidentsandprotectthehealthofpeopleatwork.IntheUK,thereregulationsare