门店活动确保店经理知道活市场

1、E.6 Stock Event门店活动E.6 Stock Event 门店活动1.Briefing the event proposal with store manager活动提案Ø Ensure store manager well know events arrangement and invitation customer list from PR department（Check page 3) 确保店经理知道活市场部所拟定的活动安排及邀请客人名单(查看第3页）2.Telephone script training演练培训Ø Ensure all the staf

2、f well know how to communicate with customer by phone.(Check page 4)确保所有员工知道如何与客人(查看第4页）3.Invite customer via phone邀请客人Ø Collect right information from customer and update customer database in Best store system（Check page 5)收集正确的并在BS系统中更新( 查看第五页）Ø Record invitation customer status and repo

3、rt to CRM manager by daily邀请客人状况并每天汇报给CRMØ Requstomer post label by CRM and send invitation cardto customer.从CRM部门得到客人邮寄并寄邀请函至客处。4.Store event preparation活动准备Ø Ensure PR department to arrange outside catering setup确保市场部安排外卖服务的设台Ø Ensure special products receiving before the event day.

4、确保在活动前收到所要推荐的特殊Ø VM set-up one day before event day.陈列部在活动前一天调整陈列Ø Special products knowledge training from Merchandizingdepartment， ensure all the staff well know selling points 部安排特殊的知识培训, 确保所有员工孰知销售卖点Objective目的:Ensure all the staff well know event procedure and provide teamwork more ef

5、ficiently确保所有零售员工孰知活动流程并提高团队工作更有效率E.6 Stock Event门店活动5.Confirm customer attendance确认客人参加Ø Confirm with attendances vie phone 2 days before event(time, attend or not, notice etc.)-（Check page6)活动开始前2天，与被邀人进行最后的确认（确认是否出席、出席时间、当日注意事项）。查看第6页Ø Print attendance information list with the VIC list

6、 will correspond to sales name打印出参加活动的客人并注明所对应的销售员工名字6.Staff arrangement员工作安排Ø Review events schedule and arrangement（check page 7)回顾活动时间安排及安排(查看第7页）Ø Record customer feedback comments during event period在活动中客人的反馈建议7.Report event result活动总结报告Ø Report attendance situation汇报参加活动客人情况

7、6; Report selling situation汇报销售情况Ø Report customer feedback comments during the event period汇报客人在活动期间的反馈意见Ø Make gift write off (FA) with customer data and salesrecord.(Check page 8-9)礼品销账必须要有客人资料及消费(查看第8&9页）E.6 Stock Event门店活动Moncler Store EventTable 客户邀请工作时间表VIPInviteTimeLocationDate

8、StoreSMLast updatePrepared ByDateTasksAction ByStatusREMARKS3 weeks before event dayStore Event ProposalMKTG活动提议 部三周前确认Release special products list告知特殊3 weeks before event dayMerchandizing部三周前确认Order special gifts from HQ从总部订购特殊 3 weeks before event day三周前确认MKTG 部Outside catering arrangement1 month

9、 before store eventMKTG外卖餐饮安排部前确认TO Present and clarigy details of event活动简介，细说RSVP流程1 month before store event前确认MKTG Supervisor部主管Staff briefing on phone invitation etiquette店员邀请培训1 month before store eventStore Manager经理一前确认1 month before store eventFirst round of RSVPShop Staff一前确认首轮客户预约门店Store

10、event details run down活动明细1 weeks before store event1周前确认MKTG部11 days before event day活动前11天倒计时Submit VIP list to MKTG提交客户至MKTGStore Manager经理Send invitation card/10 days before eventSMS/Store Manager/MKTGday邀请函/及邮件经理/部活动前10天倒计时3days before event to ensure service qualityShop Staff/MKTGFinal round o

11、f RSVP最后客户确认门店/部活动前3天确认人数保障服务工作内容1-2 day before store eventVM setup in-store displayVMVM陈列陈列部活动前1-2天Special products selling proint training1-2 day before store eventMerchandizing部特殊卖点培训活动前1-2天Reception,Database collectionShop Staff/MKTGEvent day门店/部安排店员协助进行客人接待及收集活动当天资料工作NOTE:E.6 Stock Event门店活动

12、16; 1st Round Call Invitation Script第一轮邀客说辞如果不方便不好意思，那我什么时候方便再您？（约好时间）预约好的我和您确认一继续预约并递送地址我们的活动将会在晚上6点正式开 始，持续三个小时，不知那个时间段您是否方然，我们也非常欢迎您带上家人或朋友一同参加。下您的参与，我们的邀请函会给您寄到（重复地址同时确认VIC资料的更新）。请您到时带好邀请函一同前来。请问还有任何疑问吗？不打扰您的时间如果可以 Moncler北京三里屯店将于9月26日(周四)晚在店内举行秋冬Gamme系列的发布酒会，不知您是否有空出席我们的活动。了，再见！拨通如果客人时间不定我们希望可以

13、带给您最好的体验，所以我们的客人席位和时间都是专门安排的。XX/先生，您好！我是Moncler 孟克莱北京三里屯店的XX，您现在说话方便吗？根据客人具体的答复进行建议或安排如果不希望来我们这次带来了秋冬季最新的Gamme 系列，且北京地区只有我们有售，考虑到活动时间安排，还特地准备了精致的甜品， 为了感谢您对我们品牌的支持和厚爱，我们非常希望您可以到场感受一下。根据客人具体的答复不进行建议或安排如果有某些因素拒绝好的，XX/先生，您，欢迎您随时到Moncler 北京三里屯店进行选购。E.6 Stock Event门店活动Ø RSVP record form客人预订表NO序号CALL

14、INVITATION邀请ATTENDANCE出席情况DELIVERY INFO IN(CHINSE NAME & ADDRESS)快递递送信息LAST/FIRST NAMEPHONE1LIU XIAOMEI2CAO LAN3SU MINGXUAN4HAN MEIMING5CUI YAJING6ZHANG LEI7AN JINXIONG8WANG YAN9LIU RUI10MI XIAOJU11ZHANG AIMIN12WEN JING13ZHANG NAN14YANG QIUFENG15HUANG HAIXIAN16ZHAO SHUYA17HONG YING18HUANG HAIXIA

15、N19CUI YUANHAO20FU RONG21CHEN RUIMIN22JIANG YAN23ZHAO XIANSHENG24LIU JIEYU25WEN YACHENRemark:Ø Highlight with grey is for your reference灰色部分邀请时参考Ø Please mark "" or "x" in column Call invitation请在邀请栏留下""或"x"以表示是否进行邀约以及出席情况Ø If guests are not fin

16、e to make call at the moment, please mark in column second and prepare 2nd call如客人在第一次邀约时不便接听，请在B栏并准备好第二轮邀约Ø Please leave guests' delivery address in column fourth请在第四栏中留下客人的正确递送地址E.6 Stock Event门店活动Ø Call Reminder before Event活动前提醒如果是嗯，我们的活动将会在9月26日，周五晚六点如期进行。届时请您携带好邀请卡，我们期待您的光临。谢谢！拨通

17、XX/先生，您好！我是Moncler孟克莱北京三里屯店的XX。感谢您接受我们本次活动的邀请。请问您是否收到我们的邀请卡？如果未收到我们会为您和递送公司进行确认，或您也可以在9月26日，周五晚直接到现场，我们安排了专人在口接待您。门E.6 Stock Event门店活动Ø Staff work assignment before Event活动前员工工作安排Staff work assignment 员工工作安排Store staff arrangement员工安排RemarkStaff on duty No 员工人数Reception 接待Counter 收银台Package Pac

18、king 售出货品包装Working schedule 到岗时间Staff on 1st floor arrangement 一层安排Staff on 2nd floor arrangement 二层安排Floor incharge 全场负责Hotel staff arrangement 酒店员工安排Staff on duty No 员工人数Staff on 1st floor arrangement 一层安排Staff on 2nd floor arrangement 二层安排Working schedule 到岗时间Kitchen location 厨房位置Food & Beverage酒会餐单Check list：1，Grooming standard仪容仪