读写译(仓兰菊)Unit 9 Corporate Culture（课堂PPT）

1、12Every organization has a unique culture, with its own history, its own ways of approaching problems and conducting activities, its own mix of managerial personalities and stylesin other words, its own atmosphere, folklore and personality.After studying this unit, you will be able to: Understand wh

2、at corporate culture is. Explain how to know a companys corporate culture. Discuss how corporate culture plays an important role in business.34 1) What do you think the term “corporate culture” means? 2) Did you spend time trying to learn about the culture of your work unit (part-time, full time or

3、research group) before you joined it? 3) What can you say about your work unit in terms of its culture? Or what is your ideal work unit like?In pairs or small groups, discuss the questions below and take notes. After the discussion, please summarize .I. Topic Preview5Listen to the report “The Most P

4、restigious Job” and fill in the blanks with what you have heard.II. Listening PracticeWords and Expressionsprestigen.widespread respect and admiration slotn.a place in an arrangement or schemerecipientn. a person or thing that receives or is awarded with sth. hefty a.large and impressive 6 The Most

5、Prestigious Job If you want a job that carries prestige, look down the block to the nearest firehouse. 1._ ranked as the most prestigious occupation according to the latest Harris Interactive Poll. Almost 2._ of those polled said these everyday heroes deserved very great prestige for what they do. 3

6、._ took the number 2 and 3 slots on the poll. 4._ ranked number five. 6._ are also the recipients of another distinct honor in this poll. Theyre getting 7._ all the time. Teachers have seen their praise ratings almost 8._ since 1977. At the bottom of the prestigious professions list, 9._ got top ran

7、kings by just 6% of respondents. 10._ and 11._ are also on the low-end of the prestige poll despite their rather hefty pay.7 The Most Prestigious Job If you want a job that carries prestige, look down the block to the nearest firehouse. 1._ ranked as the most prestigious occupation according to the

8、latest Harris Interactive Poll. Almost 2._ of those polled said these everyday heroes deserved very great prestige for what they do. 3._ took the number 2 and 3 slots on the poll. 4._ came in fourth with more than half of people saying that profession was prestigious. And 5._ ranked number five. 6._

9、 are also the recipients of another distinct honor in this poll. Theyre getting 7._ all the time. Teachers have seen their praise ratings almost 8._ since 1977. At the bottom of the prestigious professions list, 9._ got top rankings by just 6% of respondents. 10._ and _ are also on the low-end of th

10、e prestige poll despite their rather hefty pay.Firefighterstwo thirds Doctors and nurses ScientiststeachersEducatorsmore popular doublereal estate agents Stockbrokersbusiness executives 8A. Read each of the sentences below. Choose the answer that is closest to the meaning of the italicized word in e

11、ach sentence.III. Vocabulary Preview_ 1. uncovered _ 7. courtesy_ 2. corporate_ 8. bottom line_ 3. bonus _ 9. interact_ 4. potential_ 10. option_ 5. code_ 11. mission_ 6. define_ 12. hang outabcd efgh ijkl9B. Fill in the blanks with the italicized words from the previous exercise. Change the word fo

12、rm if necessary.III. Vocabulary Preview_ 7. _ _ 8. _ 3. _ 9. _ 4. _ 10._ 5. _ 11. _ 6. _ 12. _ uncovered corporatebonuspotentialcodedefinecourtesybottom lineinteractoptionsmissionhangs out10 By Randall S. Hansen1112= the personality of an organization i.e. “how things are done around here.” core val

13、ues and beliefs corporate ethics rules of behavior mission statement other communications the architectural style interior decor of offices what people wear to work how people address each other titles given to various employees 131415The bottom line is that you are going to spend a lot of time in t

14、he work environment. - to be happy - to be successful - to be productive To be in a place where you can have a voice, be respected, and have opportunities for growth! 16Choose the best answer for the following. Nowadays job-seekers care more about the future employers _.a. salary b. bonus c. corpora

15、te culture d. the job itself Corporate culture is frequently described as the _ of an organization.a. personality b. credit c. image d. appearance You will never know the corporate culture until you have worked at the company for _.a. a number of weeksb. a number of daysc. a number of yearsd. a numb

16、er of months12317Choose the best answer for the following. If you get a chance to meet with other employees you can ask their _ questions to get close to the corporate culture.a. one b. two c. three d. one or more Experts suggest arriving _ to the interview.a. punctually b. in time c. early d. late4

17、518 By Randall S. Han19Please discuss how this paragraph is developed?20212223242526272829Meaning: 1. (here) or belonging to a corporationonly before nouncorporate finance/planning/strategycorporate identitycorporate responsibility2. (specialist) forming a corporationThe BBC is a corporate body.The

18、law applies to both individuals and corporate bodies.301. We should develop the ability of _ when working with others.2. It is said that the new product create a good chance to display our _ culture.3. His father works in Beijing foreign trade _, so he choose to learn international trade in his coll

19、ege.4. Only by _ perfectly can we finish the task in such a short time.Complete the sentences with words in the column. Change the form when necessary. corporate corporation cooperate cooperationcooperationcorporatecorporationcooperating31pl. bonusesMeaning:an extra amount of money that is added to

20、a payment, especially to somebodys wages or salary as a rewardExamples: a 100 Christmas bonus productivity bonuses the row over bankers bonuses What is actually paid will depend on the bonus payments made at the end of the policy.32usually pluralMeaning:extra things that an employer gives you as wel

21、l as your wagesExamples:The fringe benefits include free health insurance.(figurative) One of the fringe benefits of having a garden is all the wildlife it attracts.33(Para.1) but increasingly career experts are talking about the importance of employee-employer fit in terms of culture, with the idea

22、 that how well the employee fits the culture can make the difference between job-search success and failure.Meaning:but increasingly career experts consider it important that an employee fits its employer in terms of culture. They think how well the employee fits the culture of his employer can have

23、 a significant effect on his job-search outcome. 但职业指导专家日益看重雇员但职业指导专家日益看重雇员雇主之间的文化契合，雇主之间的文化契合，其观点是，雇员能否适应雇主企业文化关乎其求职成败。其观点是，雇员能否适应雇主企业文化关乎其求职成败。34Meaning: 1. to say or explain what the meaning of a word or phrase is define something The term mental illness is difficult to define. define something a

24、s something Life imprisonment is defined as 60 years under state law.2. to describe or show something accurately define something The difficulty of a problem was defined in terms of how long it took to complete. define what, how, etc It is difficult to define what makes him so popular.35official job

25、/group1. countable an important official job that a person or group of people is given to do, especially when they are sent to another countrya trade mission to Chinaa fact-finding missiona mercy mission to aid homeless refugees2. countable a group of people doing such a job; the place where they wo

26、rkthe head of the British mission in Berlin36Meaning: an official statement of the aims of a company or an organization The newly formed company needed a mission statement.to inspire women to transform their lives, and in doing so, help other women achieve success.Save money, live better.To give ord

27、inary folk the chance to buy the same thing as rich people.Empower every person and every organization on the planet to achieve more37a person whose job is designing buildingsconnected with architecture(academic) of or connected with architecture or architectsthe art and study of designing buildings

28、the design or style of a building or buildingsin the way that something is designed or builtMatch the words with the correct definitions.381. something that you can choose to have or do; the freedom to choose what you do There are various options open to you. I had no option but to (= I had to) ask

29、him to leave.option (of doing something) Students have the option of studying abroad in their second year.option (to do something) A savings plan that gives you the option to vary your monthly payments.2. a subject that a student can choose to study, but that they do not have to do The course offers

30、 options in design and computing.39option, choice or alternative?Formality?Choice is slightly less formal than option and alternative is slightly more formal. Frequency?Choice is most often used for the freedom to choose, although you can sometimes also use option (but not usually alternative): If I

31、 had the choice/option, I would If I had the alternative, I would parental choice in education parental option/alternative in education Other differences?Things that you can choose are options, choices or alternatives. However, alternative is more frequently used to talk about choosing between two t

32、hings rather than several.You can be paid in cash weekly or by cheque monthly: those are the two alternatives.40A way of working in which employees enjoy flexibility in working location and hours by using mobile telecommunication technology.Similar expressions: e-commuting e-work telework working fr

33、om home (WFH) working at home (WAH) 41Prefix “tele-” A prefix that van be added to nouns or verbs. It often appears in words connected with technology. Meanings: 1) over a long distance; far teleshopping; telecommunications 2) connected with television teletext 图文电视图文电视 3) done using a telephone tel

34、esalesExercise42EnglishChineseEnglish Chinesetelecommuting望远镜望远镜televiseteleprompter电报电报电信电信telecasttele-recording电话会议电话会议telemarketingteleshoppingteleplaytelegram/telegraphteleconferencetelescopetelecommunication远程办公远程办公电视播放电视播放电视广播电视广播电视购物电视购物电视剧电视剧电视推销电视推销电视屏幕录像电视屏幕录像电视讲话提示板电视讲话提示板43Blending: A n

35、ew word is formed by joining parts of two older words. Examples: smog (smoke + fog) flextime (flexible + time) email (electronic + mail) Exercise44Try to figure out what words the following blends are formed from.motelheliporttelethontransistorguesstimateSpaniglishcamcordermotor + hotelhelicopter +

36、airporttelevision + marathontransfer + resisterguess + estimateSpanish + Englishcamera + recorder 45Try to figure out what words the following blends are formed from.brunchmedicarestagflationchunnelglocalizationnetiquetteslanguagebreakfast + lunchmedical + carestagnation + inflationchannel + tunnelg

37、lobal + localizationnetwork + etiquetteslang + language 461. interact (with somebody) to communicate with somebody, especially while you work, play or spend time with them Teachers have a limited amount of time to interact with each child. The only thing he interacts with is his computer!2. interact

38、 (with something) if one thing interacts with another, or if two things interact, the two things have an effect on each other Perfume interacts with the skins natural chemicals.47(in verbs, nouns, adjectives and adverbs) between; from one to another interface interaction international(in adjectives

39、and adverbs) inside; within intravenous intra-departmental (= within a department)48on-site: a. & ad. on or at the site of a particular activity or happening on-site inspection on-site interview If you work at google headquarters in Mountain View, California, you have the convenience of seeing a doc

40、tor on-site.on-site perks: benefits from ones work in addition to ones pay491. uncover something to remove something that is covering something Uncover the pan and let the soup simmer. Archaeologists have uncovered an entire Roman city.2. uncover something to discover something that was previously h

41、idden or secret Police have uncovered a plot to kidnap the Presidents son. It will be difficult to uncover the truth.501. uncountable polite behaviour that shows respect for other people Synonym: politeness I was treated with the utmost courtesy by the staff. We asked them, as a matter of courtesy,

42、if we could photograph their house. Its only common courtesy to tell the neighbours that well be having a party.2. countable, usually plural (formal) a polite thing that you say or do when you meet people in formal situations an exchange of courtesies before the meeting511.countable something that y

43、ou think is more important than other things and should be dealt with first a high/low priority Education is a top priority. Financial security was high on his list of priorities.2.uncountable priority (over something) the most important place among various things that have to be done or among a gro

44、up of people Synonym: precedence Club members will be given priority. The search for a new vaccine will take priority over all other medical research.52(informal) to spend a lot of time in a place The local kids hang out at the mall. RELATED NOUN: hang-outa place where somebody lives or likes to go

45、often This cafe is a popular hang-out for tourists.hang something out(especially British English) to attach things that you have washed to a piece of thin rope or wire, etc. outside so that they can dry; to attach something such as a flag outside a window or in the street Have you hung the washing o

46、ut? They hung out banners that saidStop the war!531. the bottom line singular the most important thing that you have to consider or accept; the essential point in a discussion, etc. The bottom line is that we have to make a decision today.2. (business) countable the amount of money that is a profit

47、or a loss after everything has been calculated The bottom line for 2014 was a pre-tax profit of 85 million. Sales last month failed to add to the companys bottom line.54了解公司企业文化：求职者的当务之急了解公司企业文化：求职者的当务之急555657585960616263 1) What impression do you prefer to give the employers and what impression do

48、you prefer to have about the company when interviewed? 2) What kind of company culture would suit you (what kind of company/corporate would you like to work in)?In pairs or small groups, discuss the questions below and be prepared to report.I. In-class Discussion64Watch the video clip entitled “Goog

49、le-the Best Employer” and do the following exercises. II. Watch and Practice Words and Expressions anonymouslyad.匿名地；不具名地perk n.special benefit given to people who have a particular job or belong to a particular group.gourmet a.(of food) nicer or more unusual, and often more expensivesubsidize v. su

50、pport (an organization or activity) financiallyintangible a.unable to be touched or graspedcutting-edgea.at the latest or most advanced stage of developmentProper NamesFortuneAmericas second longest-running business magazine after Forbes magazine. Henry Luce founded the magazine in 1930.65II. Watch

51、and Practice Ex. 1Give a brief answer to each of the following questions.o 1) What has Fortune done to select the Best Companies to Work For?o 2) What are the benefits that Google offers to its employees?o 3) What is special about the food in Google?o 4) According to Adam Lashinsky, what might be th

52、e key to Googles success in business world?66II. Watch and Practice Suggested answers to Exercise 1:o 1) The main procedures may include: to ask companies to apply to the list; to ask these companies to allow their employees to be surveyed; and to talk to the employees.o 2) Google offers them everyt

53、hing from three gourmet free meals a day to on-site gyms to free doctors to subsidized dentists and the list goes on and on.o 3) The food there is not just free but very good and it is something that blows everybody away.o 4) Google really thinks about how to occupy the employees brains and has crea

54、ted a stimulating environment.67II. Watch and Practice Ex. 2Fill in the blanks with the information you get from the clip. A survey was made by Fortune to select 1) _ best companies to work for by asking companies to apply to the list. 2) _ companies applied for it. Companies were asked to allow 3)

55、_ to be surveyed. These employees were asked to tell stories about how 4) _ by their bosses, what it is like to 5) _ in the morning and what they do during 6) _, etc. All together, 7) _ employees were interviewed. It turned out that 8) _ was the Best Company to Work For mainly because of the perks,

56、9) _ and 10) _ it has created.68II. Watch and Practice Answers to Ex. 2 1) 100;2) Four hundred and forty-six; 3) 400 of their employees;4) they have been treated; 5) come to work;6) a typical day; 7) a hundred thousand;8) Google; 9) the benefits;10) the culture69 Survey a world famous company (forei

57、gn or domestic) and try to get a handle on the companys corporate culture and share your experience with your classmates. (Oral presentation in 5 minutes)III. After-class Case StudyQuestions to take in consideration in your case study:1.What factors play important roles in the development of the spe

58、cific company?2. Do you think the corporate culture influence this company effectively? And how?3. Can you imagine what the employees feel in this company?70Writing Assignment71From:Joseph NacinoTo:WSubject:Time for the Seminar Date:February 6, 2007Dear Prof. Wang Gang, I am pleased to know that you

59、 have agreed to come for a research visit of a couple of days in March 2007 and hold an introductory paper on the seminar for our researchers. What topic are you going to talk about? The faculty will cover your flight tickets and your hotel costs(up to An amount of 10,000 SEK). As far as I understan

60、d, you will need a visa which you could apply for at the Swedish Embassy in United Kingdom. In order to apply for a visa, you will need a letter of invitation from us. Before I can write such a letter, we will have to settle a date, on March 15-17? Would that be suitable for you?Best regards,Joseph