实用商务英语函电教程 一

1、BUSINESS ENGLISH BUSINESS ENGLISH CORRESPONDENCECORRESPONDENCE 商务函电来往商务函电来往 COURSE BRIEF:核心业务课程之一英语与外贸业务相结合内容：外贸实务中各种英文业务函件，电传和传真以及 其它方式的写作格式，商业术语和各种不同的表达方法，结合对外贸易各环节的具体做法目标：提高英语水平，熟练掌握对外贸易业务中常用的基本术语及表达技能，培养和提高外贸业务工作能力方式：主要学习信例，大量学习外贸实务基本环节中有代表性的信例，掌握专业词汇和句子表达REVISION:外贸实务基本环节有：Establishing business

2、 relationsInquiry Offer Quotation Counter-offers PaymentPackingShippingInsuranceClaimsSettlement of claimsREVISION:外贸实务基本环节有：Establishing business relations 建立业务关系Inquiry 询盘Offer 报盘Quotation 报价Counter-offers 还盘Payment支付Packing包装Shipping运输Insurance保险Claims索赔Settlement of claims 解决索赔 DISCUSSION: What

3、are the essentials to achieve effective communication? You may give some examples to prove.达到有效沟通需要注意些什么?Information, politeness, concreteness, clarity, etc., WARM-UP VOCABULARY AND SAMPLE:1.Private 私人信2.Confidential机密信3.Registered 挂号邮件4.Express快递邮件5.Ordinary Mail平信6.Immediate(Urgent)急件7.Printed Mat

4、ter印刷品8.Sample样品The structure and layout of business English letters:1.1 basic knowledgeThe elements of business letter商务信函的构成: Letterhead/heading, reference, date, inside add., attention line, salutation, subject line/heading, body of the letter, complimentary close, signature, enclosure附件, postscr

5、ipt附启;1.2 DIFFERENT PARTS IN LETTER1. letterhead 信头一般包括公司名称、地址、联系方式等；统一标准设计印刷；2. Reference 编号可以包含于信头内；.date 日期E.g. September 4,2007; 4th September 2007;注意避免完全用数字的方式；4. inside add. 信内地址收信人信息；写于左上角，与中文信函顺序相反；.attention line 注意项特定人名称没有出现在信内地址时;.courtesy title and salutation 尊称和称呼与信内名称一致；称呼后面可以使用逗号或者不加符

6、号； .subject lineheading 标题、事由一般是简要说明主题；8. body of the letter 正文三段落式;行距：段内单倍，段间双倍7C原则;9. complimentary closing 结尾敬语逗号首词首字母大写10. signature 签名手签+打印;11. enclosure 附件Enc./Encl.Encls: a/s12. postscript 附笔/附启P.S.商务信函中强调作用;13. Carbon Copy Notation 抄送 c.c.1.3 FORMAT OF LETTER三种形式的比较Full-block style 全齐头式VOCAB

7、ULARYVocabulary studying visible trade 有形贸易 invisible trade 无形贸易 barter trade 易货贸易 bilateral trade 双边贸易 triangle trade多边贸易 counter purchase 互购贸易 compensation trade 补偿贸易 processing trade 来料加工贸易 assembling trade 来料装配贸易 leasing trade 租赁贸易 in exchange for 用.交换. trade agreement 贸易协议 foreign trade 对外贸易 ov

8、erseas trade 海外贸易 international trade 国际贸易 to trade with 和.进行贸易 to do business in a moderate way 做生意稳重 to do business in a sincere way 做生意诚恳 deal 交易，经营，处理，与.交往 to make a deal 做一笔交易 trade circles 贸易界 to handle 经营某商品 to trade in 经营某商品 business scope/frame经营范围 trading firm/house贸易行，商行 THE SEVEN CS PRIN

9、CIPLES1. consideration 考虑周到 写信时要处处从对方的角度去考虑有什么需求，而不是从 自身出发，语气上更尊重对方。 A. 站在对方立场 use you-attitude;Compare: We allow 2 percent discount for cash payment.You earn 2 percent discount when you pay cash.B.积极的态度 focus on the positive approachCompare: Perhaps next time we can send you what you require.We reg

10、ret our inability to serve you at this time.2. Courtesy 礼貌 语言要有礼且谦虚，及时地回信也是礼貌的表现,时常表达对阅信者的欣赏与感激。Compare:Your E-mail is not clear at all. I cant understand it.If I understand your E-mail correctly, 3.Clarity 清楚意思表达明确，要注意：（一）避免用词错误： （二）注意词语所放的位置： （三）注意句子的结构：4. Conciseness 简洁（一）避免废话连篇;（二）避免不必要的重复 （三）短句

11、、单词的运用与礼貌发生冲突时，简要要做出一些牺牲；5. Concreteness 具体 用具体的词汇；用主动句；Compare:Our product has won several prizes. product has won first prize in four national contests within the past three years.6. Correctness 正确 适当的语言、准确的语法、真实信息和精确的数据；7. Completeness 完整 一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。Writing exerci

12、ses假设你是前程猎头公司(广州市天河路350号南方大厦10-18楼1701室/510620)人力资源部的经理John Smith,今天写信给广东机电职业技术学院外语商务学院熊院长，邀请外语系2010级商务英语毕业生参加该公司下周组织的外贸代表的面试,并附上一份面试安排的计划;要求英语四级或公共英语三级以上，口语表达流利，办公室软件操作熟练；有学生干部或社会实践经验者优先。 请写出英文信函,要求格式完整,语言得体; Future Head-hunting Company Rm.1701, 10-18/F, Nanfang Building, No.350 Tianhe Rd, Guangzho

13、u, China 510620 March 16, 2012School of Foreign Languages and International BusinessGuangdong Jidian Polytechnic Mali Road, Zhongluotan, Baiyun District, Guangzhou, ChinaDear Ms. Xiong,Subject: InterviewI am writing to invite students of Grade 2010 who major in Business English to participate in the interview next week, which is held by our company for foreign trade representatives. Students should pass CET-4, PETS-3 or above and be fluent in oral English. Further, they should have a good command of Microsoft offices.