英语创业PPT学习教案

1、会计学1CONTENTSCompany Overview-公司概述公司概述1Products & services-产品产品&服务服务2Market Research-市场调研市场调研3Corporate Finance-企业融资企业融资4第1页/共18页Company OverviewProfile-公司简介Vision-愿景Organization structure-组织结构第2页/共18页ProfileThe company mainly engage in online business for the second-hand transactions(二手交易），m

2、eanwhile we provide a platform including leisure time information for college students。公司主要从事二手交易的网上业务公司主要从事二手交易的网上业务,同时同时我们提供一个平台包括大学生的闲暇时我们提供一个平台包括大学生的闲暇时间信息。间信息。 第3页/共18页 Profile Caelum Information Technology Corporation will build a trading market in the form of designing a network called “pinea

3、pple network” for college students ， establish a real-name trading platform for sellers and buyers , introduce leisure time information regularly。 In the early period we will raise some fund with the help of business incubator(孵化器） and shareholders contribution. Later , we will make profits through

4、charging Intermediary fee(中介费） and advertising costs.雕具星座信息技术公司将建立一个交易市场设计一个网络的形式被称为“菠萝网络”的大学生,为买卖双方建立实名交易平台,定期引入休闲时间信息。初期,我们将提出一些基金的帮助下业务孵化器和股东的贡献。稍后,我们将通过收取中介费用和广告费用赚取利润。第4页/共18页Vision愿景Pineapple network in intent on realizing the Information Intercommunication for College Students ，broadening use

5、rs social relationship，providing services in a convenient way。 Being based on second-hand transactions ，but we are not merely limited to it . We will create a more convenient life for college students.在专注于实现菠萝网络内部通信为大学生的信息在专注于实现菠萝网络内部通信为大学生的信息,扩大用户的社会关系扩大用户的社会关系,在一个在一个方便的方式提供服务。方便的方式提供服务。基于二手交易基于二手交

6、易,但是我们不仅仅局限于它。我们将创建一个更方便大学生的生但是我们不仅仅局限于它。我们将创建一个更方便大学生的生活。活。第5页/共18页Organizationstructure组织结构Share holders meeting-股东大会Executive Director-执行董事Sales department-销售部Supervisors-监事Financial advisor-财务顾问财务顾问Legal adviser-法律顾问Technique department-技术部General department-综合部第6页/共18页Products and services 产品和服

7、务Product introduction产品介绍commercial value 商业价值Characteristic advantages 特色优势market positioning 市场定位第7页/共18页Product introduction产品介绍 Products and services-产品和服务Second-hand trading platform-二手交易平台Transfer the second-hand goods转让二手货Purchase second-hand goods购买二手货academic information-学术信息All kinds of le

8、ctures, subject competition- 各类讲座，学科竞赛Entertainment information娱乐信息Introduce entertainment venue which are Cost-effective介绍娱乐场所，哪些是成本有效的Businesses promote by themselves企业自身推动othersLost and found, query results失物招领失物招领,查询结果查询结果第8页/共18页Market positioning市场定位Pineapple networkss target customer groups a

9、re college students ， which provides them with second-hand goods transactions, information concerning learning and entertainment , etc. With the widespread use of smart phones, the company will carry out business through the app and WeChat public numbers. 菠萝网络的目标客户群体是大学生菠萝网络的目标客户群体是大学生,为为他们提供二手物品交易他

10、们提供二手物品交易,信息关于学习信息关于学习和娱乐等。和娱乐等。随着智能手机的广泛使用随着智能手机的广泛使用,公司将开展公司将开展业务应用和微信公共数据。业务应用和微信公共数据。第9页/共18页Commercial value商业价值With ”reliable credit as a business philosophy，Pioneering and leading college students commonly used second-hand goods market.Promote second hand trades, saving social resources.以以“可靠

11、的信誉可靠的信誉”为经营理念为经营理念,开拓和引领大学生常用的二手开拓和引领大学生常用的二手商品市场商品市场促进二手交易促进二手交易,节省社会节省社会资源。资源。第10页/共18页Characteristic advantages特色优势213The secondary market is still in the development stage of the campus, less competitive pressure , the pineapple network has a better space for developmentThe second hand commodit

12、y has a significant price advantage compared with the one hand goods，which can meet the general needs of customersWith the help of modern science and technology, such as net work，free net can meet the shopping habits of college students and the current business trend.二级市场仍处于发展阶段的校园二级市场仍处于发展阶段的校园,更少的

13、竞争压力更少的竞争压力,菠萝网络有更好菠萝网络有更好的发展空间的发展空间二手商品有很大的价格优势与一二手商品有很大的价格优势与一方面商品相比方面商品相比,可以满足一般需可以满足一般需求的客户求的客户在现代科技的帮助下在现代科技的帮助下,如网络、如网络、“自由网络自由网络”可以满足大学生可以满足大学生的购物习惯和当前业务的趋势。的购物习惯和当前业务的趋势。第11页/共18页Micro & Macro environment微观和宏观环境Risks Management风险管理After-sales support售后支持Market Research市场研究市场研究第12页/共18页Mi

14、cro environment微观环境Advantage优势优势Weakness劣势Opportunity机会机会Threats威胁威胁Numerous colleges and universities connected，Online and offline combined , focusing on specific customer-许多学院和大学联系,线上和线下相结合, 专注于特定的客户Single profitiapproach，High financial risk ， the cost of promotion in the early stage is high单一的获利方

15、式单一的获利方式,高财务风险高财务风险,促促进早期的成本很高进早期的成本很高C2C model develops rapidly ，the strong support of policy-C2C模式快速发展模式快速发展,政策的有力支持政策的有力支持The Instability of online business ,the competition is fierce，homogeneity线上业务线上业务不稳定不稳定,竞争非常激烈竞争非常激烈,同质化同质化第13页/共18页Macro environment宏观环境“mass entrepreneurship and innovation”

16、， In the context of Governments vigorous promoting ，Many banks began cutting lending rates to small and micro enterprises 。 Students in the school often seek living necessitiesthrough the Internet.Meanwhile , the disposal of unused items has become a concern for them. Sold for money model will undou

17、btedly be welcomed by them. Per capita disposable income of Urban and rural residents has been increasing，（reached 1200￥，Beijing），Survey shows that college students living allowance increased more than ten times than 20 years ago。 “Internet+”has come ，related corporation is flooding， E-commerce plat

18、form continues to expand The above-mentioned situation means that the competition pressure of the enterprise is increasing， While the lag of technical level may make the company at a disadvantage.大规模创业大规模创业和创新和创新,在在政府的大力政府的大力推动推动,许多许多银行开始降银行开始降低贷款利率低贷款利率给小型和微给小型和微型企业。型企业。城市和农村居民的人均可支配收入一直在增加,(达到1200

19、￥,北京),调查显示,大学生生活津贴增加比20年前的十倍。“互联网+”来了,相关的公司是洪水、电子商务平台继续扩大上述情况意味着企业的竞争压力增加,而落后的技术水平可能会使公司处于劣势。学生在学校经常寻求生活必需品通过互联网。与此同时,处置闲置的物品已成为一个关心他们。 “卖了换钱”模式无疑会受到他们的欢迎。第14页/共18页Risks management风险管理 The technique department will employ four professional technician ，who are in charge of the companys Web site and WeChat platform design, operation and maintenance .We ask that employees check the system and situation of the site at least once a month ，report to u