上市培训全新bmw z4敞篷跑车the all new roadster product presentation

1、The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 20101Face-to-Face Training.The new BMW Z4 Roadster.For internal use only BMW AG, Munich, BMW Training, VH-21Trainer Presentation.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune.20101The alll-newBMW Z4 Roadster BMW ChinaTraining Acad

2、emyJune 20102The new BMW Z4 Roadster.Welcome and introduction.Questions- What previous knowledge do you have of the new BMW Z4 Roadster (e.g. product argumenter, CBT, press articles)?- What experience do you have of selling the predecessor model (E85)?- What purchase motives were important to custom

3、ers (e.g. sporty flair, roadster design)?- For what reasons did you lose customers (e.g. lack of lowerable hard top)?Participant Handbook page 4The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 20103The new BMW Z4 Roadster. Design First Impression.The alll-newBMW Z4 Roadster BMW ChinaTrainin

4、g AcademyJune 20104The new BMW Z4 Roadster. Activity: The perfect roadster. Task:- Look at the pictures of the BMW Roadster in the Participant Handbook page 5.- Consider which features make a perfect roadster?The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 20105The new BMW Z4 Roadster. The

5、 perfect roadster. Side viewStretched engine compartment lidElongated, low belt and shoulder lineSeating position low and far backLow rear finish, flat luggage compartmentLow position of the vehicle on the roadThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 20106The new BMW Z4 Roadster. Th

6、e perfect roadster. Side viewAesthetic, roadster-like overall effect even with the roof closedThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 20107The new BMW Z4 Roadster. The perfect roadster. Vehicle front sectionUpright, broad kidney grilleFlat dual headlights with luminous band overlai

7、dBroad, three-dimensional engine compartment lid with six character lines continued in the roofImaginary vanishing point in front of the vehicle.Especially broad, crouching effect.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 20108The new BMW Z4 Roadster. The perfect roadster. Vehicle re

8、ar sectionFlat rear highlights wheels and vehicle width.Lines run together in the middle wheel arches gain greater presence and expression.Roof columns highlight sporty wheel orientation at rear.Rear lights with three-dimensional, homogeneously luminous rows of lights.The alll-newBMW Z4 Roadster BMW

9、 ChinaTraining AcademyJune 20109The new BMW Z4 Roadster. Activity: The perfect roadster comparison. Task:- Take a look at the design of the main competitor vehicles to compare.- Which of the main features are less clearly defined or not to be found at all in the:- MB SLK- Audi TTThe alll-newBMW Z4 R

10、oadster BMW ChinaTraining AcademyJune 201010The new BMW Z4 Roadster. The perfect roadster comparison. Module 2DesignAdvantages of the new BMW Z4 Roadster design as compared to competitorvehicles- Longest engine compartment lid, lowest shoulder line, flattest rear, seating position lowest and furthes

11、t to the rear.Disadvantages of the MB SLK design- Rear significantly higher, generally more wedge-shaped, shorter engine compartment lid.Disadvantages of the Audi TT Roadster design- Shoulder line significantly higher, seating position in the middle, extremely short engine compartment lid, almost no

12、 roadster feel.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201011The new BMW Z4 Roadster. The perfect roadster comparison. Module 2DesignAdvantages of the design of the new BMW Z4 Designs as compared to competitorsThe BMW Z4 has the longest engine compartment lid as compared to the oth

13、er models, and its seating position is furthest to the rear.BMW Z4Longest bonnetBMW Z4Seating positionfurthest to the rearBMW Z4 RoadsterMB SLKAudi TT Roadster The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201012- E85- E89Track front 1511 (+38 to E85)Track rear 1563 (+40 to E85)Overall w

14、idth 1790 (+9 to E85)(+146)(0)(+120)(+26)Even with RHT, E89 remains the Roadster Icon :- Low beltline, low trunk- Low seating position- Low position of the car on the streetBetter entry comfort with roof closed40% increased glass area The new BMW Z4 Roadster. Proportions E89 RHT vs. E85.The alll-new

15、BMW Z4 Roadster BMW ChinaTraining AcademyJune 201013Track front 1511 (-19 to SLK)Track rear 1563 (+22 to SLK)Overall width 1790 (+13 to SLK)- Lower beltline, lower trunk- A more stretched appearanceThe new BMW Z4 Roadster. Proportions compared to MB SLK.(-2)(+61)(+66)(+136)(+9)8418324103Red = MB SLK

16、 MJ 08Green = E89 The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201014Track front 1511 (-61 to TT)Track rear 1563 (+5 to TT)Overall width 1790 (-52 to TT)- Audi TT Roadster without typical roadster proportionsThe new BMW Z4 Roadster. Proportions compared to Audi TT Roadster. Magenta = Au

17、di TTGreen = E89 The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201015The new BMW Z4 Roadster. Design.In spite of the new lowerable hard top, the new BMW Z4 is the genuine roadster when compared to competitor vehicles.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201016The new

18、 BMW Z4 Roadster. Practical features and interior.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201017The new BMW Z4 Roadster. Activity: Advantages of the lowerable hard top.Task:Think about the advantages of the new lowerable hard top as compared to a soft top.The alll-newBMW Z4 Roadste

19、r BMW ChinaTraining AcademyJune 201018The new BMW Z4 Roadster. Advantages of the lowerable hard top.- Better all-round view- Optimised suitability for all-year-round driving - Especially high level of acoustic comfort- High degree of heat insulation- Better protection from vandalism and theft- No ad

20、ditional hard top necessary no storage problems- Better value retention- Better entryModule 3Practical featuresand interiorWindow area E89Window area E85The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201019The new BMW Z4 Roadster. Improved Standard Storage Compartments compared to the E85

21、.Flap case on the dashboard (not with SA609 Navigation System)Bench behind seats with meshStorage spaces center consoleGlove boxFlap case in door pannelFlap case in door pannelStorage trayThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 2010202 xBig F-Lite Samsonite 111 litresBatterybumperR

22、oof closed.1x big-size Samsonite F-Lite111l 57x79x33cm The new BMW Z4 Roadster. Storage Space. Trunk Capacity. The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201021The new BMW Z4 Roadster. Storage Space. Trunk Capacity. After loading a middle sized Samsonite FLite the roof can be opened.B

23、ig Samsonite FLite (111l 57x79x33cm) loaded with roof closed.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 2010222 x1 x2 xThe new BMW Z4 Roadster. Storage Space. Trunk Capacity. Roof closed: 4 water carrier or 3 Coke carrier (400 x 300 x 365 mm) or 2 water carrier and 2 Coke carrierThe a

24、lll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201023The new BMW Z4 Roadster. Optional Through Load. Roof closed.1 x 46“: one golfbag crosswise with roof closed.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201024The new BMW Z4 Roadster. Trump cards in competitor comparison.Advanta

25、gesE85BMW Z4 E89MB SLKAudi TT RoadLowerable hard top-+-Storage bench behind seats-+- - Through-load facility (optional) -+- + smallerLuggage compartment in litresRoof closed260310300 *250Roof open240180208 *250* With emergency wheel (optional extra), the luggage compartment is reduced in size by app

26、rox. 50 l. The BMW Z4 has tyres with emergency running properties.In spite of its flat, characteristically roadster-like design and new lowerable hard top, the new BMW Z4 Roadster offers the best suitability for everyday driving:- With the roof closed, it has the largest luggage compartment among th

27、e competition.- It is the only roadster within the direct competitive field to offer a practical storage bench behind the seats. - It is the only hard-top roadster to offer an optional through-load facility, for carrying golf or ski equipment for example.The alll-newBMW Z4 Roadster BMW ChinaTraining

28、 AcademyJune 201025The new BMW Z4 Roadster. Interior storage facilities.- Storage bench behind seats unique in a hard-top roadster - Glove compartment with capacity of 10 litres- Folding compartments in the door trim- Tray in front of gear lever- Storage compartment behind gear lever- Large compartm

29、ent under armrest- Storage compartment in instrument panel (without optional navigation system)Module 3Practical featuresand interiorThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201026The new BMW Z4 Roadster. Activity: Assessment of interior quality.ActivityAsses the quality of the inte

30、rior- Instrument panel- Controls- Impression of materials- leather- synthetics- metalMake an assessment: how has the quality developed as compared to the predecessor model.Note down your answers in theParticipant Handbook page 10.Time allowed: 10 minutesModule 3Practical featuresand interiorThe alll

31、-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201027The new BMW Z4 Roadster. Pure White design (optional extra).Especially exclusive design trim onlyoffered for a limited period:- Sports seats with seat covers in especially high-quality nappa leather/Alcantara combination in Ivory White- Matchin

32、g nappa leather dcor areas on the passenger side and door mirror in Alcantara.- Interior trim in Ivory White and a dcor area on the driver side in Fineline Wood Anthracite.- Exclusive combination option with Havana Brown body colour.- Extended leather trim in black.Module 3Practical featuresand inte

33、riorThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201028The new BMW Z4 Roadster. Vergleich Stereo E89 / E85.E89E85Stk.Leistung WStk.Leistung WTieftonlautsprecher vorne22 x 2522 x 25Breitbandlautsprecher vorne2Parallel an Tieftner-Hochtonlautsprecher vorne-2Parallel an TieftnerBreitbandla

34、utsprecher hinten22 x 2522 x 25Gesamtleistung Headunit4 x 25 W = 100 W4 x 25 W = 100 WVorteil E89:Verbesserte Mitteltonwidergabe (Sprache) durch BreitbandlautsprecherThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201029The new BMW Z4 Roadster. Vergleich Stereo E89 / E85.E89E85The alll-new

35、BMW Z4 Roadster BMW ChinaTraining AcademyJune 201030The new BMW Z4 Roadster. Vergleich HiFi E89 / E85.E89E85Stk.Leistung WStk.Leistung WTieftonlautsprecher vorne21 x 4022 x 40Mitteltonlautsprecher vorne33 x 2522 x 25Hochtonlautsprecher vorne2Parallel an Mitteltner2Parallel an MitteltnerTieftonlautsp

36、recher hinten22 x 4022 x 40Mitteltonlautsprecher hinten22 x 2522 x 25Hochtonlautsprecher hinten-Gesamtleistung Verstrker3 x 40 W + 5 x 25 W = 245 W4 x 40 W + 4 x 25 W = 260 WVorteil E89:Verbessertes Staging durch Centerspeaker mit voller Bandbreite (Mittel- & Hochton)Verbesserte Hochtonwidergabe dur

37、ch Hochtner hintenVerbesserte Klangqualitt durch hochwertigere LautsprecherThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201031The new BMW Z4 Roadster. Vergleich HiFi E89 / E85.E89E85The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201032The new BMW Z4 Roadster. Product technolo

38、gy.Module 4ProducttechnologyThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201033The new BMW Z4 Roadster. Activity Technology comparison.Task:-Break up into four groups and work on tasks-Group 1: Compare 6-cylinder enginesOutput/acceleration/fuel consumption comparison of 6-cylinder model

39、s.-Group 2: Comparison of BMW EfficientDynamicsWhich measures are to be found in which BMW Z4 model?What measures does the competition offer?-Group 3: ChassisFunction and advantages of Driving Dynamics Control , Adaptive M sports chassis, 7-speed Automatic Transmission with dual clutch - comparison.

40、-Group 4: Safety, comfort and equipmentSelected innovations for safety and comfort (iDrive etc.)-Work on the technology highlights and compare these with the competition. Then develop benefits for presentation as selling points.Module 4ProducttechnologyThe alll-newBMW Z4 Roadster BMW ChinaTraining A

41、cademyJune 201034The new BMW Z4 Roadster. Performance and Fuel consumption.CO2 emission g/km12.011.0Acceleration 0-100 km/h sec.better10.09.08.07.06.05.0fuel consumption l/100kmbetter288192216240264168MBSLK 200K Z4 sDrive23iAudi TT 2.0 TFSI4.05.06.07.08.0Z4sDrive30iAudi TT 3.2MBSLK 280 Nissan350Z Ro

42、adsterAlfa Spider3.2 JTS V6 24VZ4sDrive35iMBSLK 350 Audi TTSAudi TT 1.8 TFSIEU-5The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201035BMW E85 LCISportinessComfortbetterbetterMB SLK 200 KNissan 350Z Roadster01020304050607080901000102030405060708090100MB SLK 350BMW E89The new BMW Z4 Roadster

43、. Comfort vs. Dynamics (Standard Suspension).The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201036The new BMW Z4 Roadster. Driving Dynamics Control (FDC).ModeNoteDrivetrainStabilityDSC OFFDynamic driving without stabilisationsportyoffTRACTIONOptimal traction while having limited stabilisa

44、tionnormallimitedSPORT +Sporty Driving with tight chassis while having limited stabilitysportylimited SPORTSporty driving with tight chassissportynormalNORMALnormalnormalMode list is displayed in the bordcomputer when choosing a modePermanent display of chosen mode next to the indicated current gear

45、The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201037The new BMW Z4 Roadster.Trump cards in competitor comparison.ModelBMW Z4 sDrive 35i MB SLK 350*Audi TTS RoadsterEnginein-line 6V6in-line 4Fuel consumption l/100km 9.4 10.18.0 Output kW/bhp225/306224/305200/2720-100 km/h 5.1s5.5 s5.4 sMo

46、delBMW Z4 sDrive 30i MB SLK 280*EngineR6V6Fuel consumption l/100km 9.09.7-9.9 Output kW/bhp190/258 170/2300-100 km/h6.1s6.3 sModelBMW Z4 sDrive 23i MB SLK 200Audi TT Roadster 2.0 TFSIEnginein-line 6in-line 4in-line 4Fuel consumption l/100km 8.5 8.8-9.2 7.8Output kW/bhp150/204135/184147/2000-100 km/h

47、7.3s8.3 s6.5 sThe BMW in-line 6-cylinder engines are smooth-running, efficient and powerful, as well as offering a great sound. The BMW Z4 sDrive 30i and sDrive 23i are the only 6-cylinder models with a CO2 output level below 200g/km (199g).Figures in brackets refer to automatic transmission* Compar

48、able 6-cylinder models of the competitionThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201038The new BMW Z4 Roadster. Trump cards in competitor comparison.BMW Z4 Roadster has:- unique Driving Dynamics Control to be able to adjust the vehicle at the press of a button to three different le

49、vels, including both sporty and comfortable.- a 7-speed automatic transmission with dual clutch it is the only roadster to have this featureBMW Z4 RoadsterDriving Dynamics ControlNormal/Sport/Sport+Adaptive M chassisNormal/Sport/Sport+ 6-Gang-Sport-Automaticfor BMW Z4 sDrive 30i / 23i7-Gang-Automati

50、cwith dual clutchfor BMW Z4 sDrive 35iMB SLK-5-speed automatic transmission7-speed automatictransmissionfor SLK 350Audi TT Roadster-Magnetic RideNormal/Sport6-Gang-S tronic withdual clutch6-Gang-S tronic withdual clutchThe alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201039The new BMW Z4 Ro

51、adster.Trump cards in competitor comparison.BMWZ4 RoadsterNavigation system ProfessionaliDrive operating system8.8 inch colour monitor8 freely assignablebookmark buttons15 gigabytes for own dataTop HIFI system, up to 14 speakersMB SLKNavigation systemCommand?6.5 inch colour monitor-4 Gigabyte11 spea

52、kers500 WattsAudi TT RoadsterNavigation systemwith MMI operating logic6.5 inch colour monitor-No informationTop 255 Watts12 high-performance speakersThe new BMW Z4 Roadster also offers a range of advantages in the area of infotainment as compared to its direct competitors.The alll-newBMW Z4 Roadster

53、 BMW ChinaTraining AcademyJune 201040The new BMW Z4 Roadster. Quiz Ready to sell.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201041The new BMW Z4 Roadster. Question 1.All past BMW roadsters have had a soft top.Is the new BMW Z4 with the lowerable hard top still a genuine roadster?The l

54、owerable hard top is so cleverly designed that the new BMW Z4 offers perfect roadster proportions when both closed and open including the flat rear.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201042The new BMW Z4 Roadster. Question 2.Why is the new BMW Z4 only available with 6-cylinder

55、 engines?The powerful and economical BMW 6-cylinder engines are a particularly good match for the sporty character of the new BMW Z4 Roadster. They also offer a turbine-like high-revving quality and an attractive engine sound.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201043The new BM

56、W Z4 Roadster. Question 3.At present I drive a Mercedes SLK. What are the arguments in favour of the new BMW Z4 Roadster?The new BMW Z4 has everything the SLK has to offer: lowerable hard top, comfort, luxury and reliability of a premium brand. Then there are the specific BMW genes: an attractive, c

57、haracteristically roadster-style design, sporty driving dynamics and exclusive quality in the interior.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201044The new BMW Z4 Roadster. Question 4.Im interested in the Audi TT. What are the arguments in favour of the new BMW Z4 Roadster?Unlike

58、the Audi TT, the new BMW Z4 has a “genuine” roadster design with a long engine compartment lid, a flat shoulder line and a seating position which is further to the rear. Then there is the lowerable hard top, which significantly increases all-year-round comfort.The alll-newBMW Z4 Roadster BMW ChinaTr

59、aining AcademyJune 201045The new BMW Z4 Roadster. Question 5.I would like to drive a roadster now and then, but it would be my only car. Isnt the BMW Z4 a typical second car? With its lowerable hard top, the new BMW Z4 offers a high level of suitability for everyday driving throughout the year. It a

60、lso provides numerous storage facilities.The alll-newBMW Z4 Roadster BMW ChinaTraining AcademyJune 201046The new BMW Z4 Roadster. Question 6.I like the design of the new BMW Z4 a lot. But isnt the sporty character of a roadster like this rather overdone?The new BMW Z4 has a Driving Dynamics Control