事件管理教学课件：IEI-W2-Lecture 2_up

1、Events TypologiesNCUK Week 2 Lecture 2Y2S1-EVM-IEI1Y2S1-EVM-IEI2SLOEvents TypologiesB1Identify the characteristics of eventsB2Develop typologies by various attributes including (demand, form, difficulty and size)B3Explain why classifying event is usefulReading List Bladen et al. Chpt 1 Shone & P

2、arry Chpt 1 Bowdin et al Chpt 1Y2S1-EVM-IEI3Typology by DemandHow do we classify events based on demand and purpose for them?Y2S1-EVM-IEI4Special eventsThe phenomenon arising from non-routine occasions that have leisure, cultural, personal or organizational objectives set apart from the normal activ

3、ity of daily life, and whose purpose is to enlighten, celebrate, entertain or challenge the experience of a group of people.(Shone & Parry, 2013, p.6)Y2S1-EVM-IEI5(Shone & Parry, 2013, p. 7)Y2S1-EVM-IEI6Typology by Demand Limitation Frequent overlap in classification Events could belong to m

4、ore than one category - Graduation Ceremony? - The Running of the Bulls in Spain?Y2S1-EVM-IEI7Typology by Form/Content Cultural events Sports events Business events (MICE)(Bowdin & Allen, 2011, p22)Y2S1-EVM-IEI8Cultural Events A universal form of events existing in most times and societies Typic

5、al examples Notting hill Carnival Berlin Film FestivalY2S1-EVM-IEI9UK Festivals35%15%15%5%5%Main themes of UK festivalsFolkClassical MusicJazzLiteratureFilmAFO (2003,2004) estimated that there are now over 350 folk festivals taking place in the UK, generating over 77 million.Y2S1-EVM-IEI10Swanage Fo

6、lk Festival8 -10th Sep 2017 - Swanage, DorsetY2S1-EVM-IEI11Sports EventsSports events have grown out of similar roots to become a sizable and growing sector of the event industry. Y2S1-EVM-IEI12UK Sports (2004) ClassificationType B: FA Cup FinalType A Mega EventsType B Calendar EventsType C One-off

7、EventsType D Showcase EventsType A: Commonwealth GamesY2S1-EVM-IEI13Type C: Grand Prix AthleticsType D: British Womens Basketball ChampionshipBusiness Events MICE- Meetings- Incentive travel- Conferences- Exhibition An established arm of the events industry, and generate considerable income for thei

8、r host cities and, increasingly, for regional centers. Y2S1-EVM-IEI14Conferences; ExhibitionsLift 10, Geneva, SwitzerlandNuremberg International Toy FairY2S1-EVM-IEI15Typology by SizeY2S1-EVM-IEI16Local EventsCommunity events- Owned by a community- Use volunteer services from the host community- Emp

9、loy public venues- Strengthening a feeling of belongingY2S1-EVM-IEI17West End Kurilpa Derby 2012Y2S1-EVM-IEI18Major Events Capable of attracting significant visitor members, media coverage and economic benefitsY2S1-EVM-IEI19TONYBENNETT &LADY GAGAJZ Festival, ShanghaiY2S1-EVM-IEI20Hallmark Events

10、 Identified with the spirit or ethos of a town, city or region that they become synonymous with the name of the place Provides destination with a competitive advantage. Event and destination can become inextricably linkedY2S1-EVM-IEI21The Championships at WimbledonY2S1-EVM-IEI22Oktoberfest in Munich

11、Y2S1-EVM-IEI23Mega-events Targeted at the international tourism market Described as mega by virtue of their size in terms of attendance, target market, level of public financial involvement, political effectsY2S1-EVM-IEI24A one-time major event that is generally of an international scaleJago and Sha

12、w (1998, p. 29) Y2S1-EVM-IEI25Typology by Difficulty Uncertainty ComplexityY2S1-EVM-IEI26(Shone & Parry, 2013, p. 9)Y2S1-EVM-IEI27Use the figure to analyseThe difficulty level ofA. Canne Film Festival;B. Geneva Motor ShowY2S1-EVM-IEI28Importance of Events Classification Easy communication for ev

13、ents management Help to understand the objectives of event Compare the scale of impacts Identify the focus and help to design the theme of eventsY2S1-EVM-IEI29Summary Typology by demand- Leisure events- Cultural events- Personal events- Organizational events Typology by content- Cultural events- Sports events- Business eventsY2S1-EVM-IEI30Summary Typology by size- Community events- Major events- Hallmark events- Mega events Typology by level of difficulty(Compare one e