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1、BOOK3Unit3Structure AnalysisStructure AnalysisText UnderstandingText UnderstandingBOOK3Unit3Part 1 (para.1-3): The author tells us Japanese and westerners differ in the decision-making approach and introduces what the most important thing is in Japan. Part 2 (para.4-12): The author describes three o

2、r four characteristics of the Japanese environment .Part 3 (para.13-17): The author explains that there is a commitment and sense of responsibility which have not yet been discarded in this age of machines and examples are given to illustrate the idea. I. Structure AnalysisI. Structure AnalysisBOOK3

3、Unit3One of the techniques to extend the ideas is making comparison in details. II. Text UnderstandingII. Text UnderstandingBOOK3Unit3Paras.1-3We differ in the decision-making approach. What is the most important thing in Japan? What can it explain?KeyKeyIt is important which organization you work f

4、or. It explains the greater job stability in Japan, in contrast to the great job mobility in America.BOOK3Unit3Paras.4-12Let me try to describe three or four characteristics of the Japanese environment (L11)BOOK3Unit31. I to You VS You to You Westerners: present arguments from their own point of vie

5、w; sometimes set up confrontation. Japanese: try to understand the other persons point of view; try to reduce confrontation and achieve harmony.BOOK3Unit32. Consensus Opinion VS Bottom-up Direction Westerners: proceed mostly from top management and often do not consult middle management or the worke

6、r.Japanese: travel upward through an organization and have an impact on the eventual decision. BOOK3Unit3 3. Western Communication StyleVSWesterners: deadline approach. Japanese: thorough job approach.Westerners: specific decision. Westerners: take time for in-depth planning.Japanese Communication S

7、tyle Japanese: broad direction. Japanese: move forward, implement the decision.BOOK3Unit3Paras. 13-17There is a commitment and sense of responsibility which have not yet been discarded in this age of machines. (L47) Examples are given to illustrate the idea.BOOK3Unit3Nomura Securities: manage to esc

8、ape the paper traffic jam; most insist on staying until the job is done.Matsushita: become the manager of the sales department; willing to help.Nomura company: payback for workers loyalty and commitment. p Chinese to English Chinese to Englishp In-Depth ReadingIn-Depth Readingp Translation Translati

9、onp Language Point Language Pointp Multiple ChoiceMultiple Choice p Active Expressions Active ExpressionsBOOK3Unit3 1. even if the deal falls through, and will spend whatever time (L39) 2. transactions stay and stay until the job is is done. (L67)3. the Matsushita Company was having a bad time. (L73

10、) Find out the active expressions:Find out the active expressions:BOOK3Unit3Notes to the TextActive ExpressionsPractice fall stay bad get less or lower; become ; come upon visit in a place; remain; not change; stop the progress no good; doing wrong; seriousBOOK3Unit31. He has fallen ill. 2. I hope t

11、he weather will stay fine.3. They arrive at a bad time.1. 他生生病了。2. 我希望天气能持续持续放晴。3. 他们来的不是时候不是时候。TranslationTranslationMore PracticeKeyKeyBOOK3Unit31.Darkness was falling fast.2. The government took no step to stay the rise in price.3. Thats a bad mistake.1. 天很快黑了下来了下来。2. 政府未采取措施抑制抑制物价上涨。3. 那是一个严重的严重

12、的错误。Notes to the TextActive ExpressionsTranslationTranslationKeyKeyBOOK3Unit32. n. 1) a group or set of things, esp. buildings a shopping complex 购物中心中心 a sports complex 体育馆馆2)a mental problem an interiority complex 自卑情结情结 Hes got a complex about his height. 他为自己的身高而烦恼烦恼。 complex: (L2) 1. a. made up

13、 of several connected parts and often difficult to understand; complicated 复杂的BOOK3Unit3come to grips with: (L3) be at grips with 在认真对付 take a grip on oneself 有自控能力他讲了很多,但始终没有涉及主题。start dealing with 着手解决 He talked a lot, but _ _. 当我们舒适地生活的时候,那里的人们在与贫穷作斗争。While we are living in comfort, people there

14、_. never came to grips with the key pointare at grips with poverty BOOK3Unit3at the least (L5) = at least / at the very leastCheaper goods are generally of inferior quality.KeyKeyBOOK3Unit3stability: n. (L6) the condition of being strong, steady and not changing 稳定性 stable: a. 稳定的 stabilize: v. (使)

15、稳定stabilization: n. 稳定 stabilizer: n. 稳定器BOOK3Unit3superior adj. (L8)a superior actor / adult a superior officer a superior court a superior attitude a superior room a superior musical electronic clock superior education superior imagination superior beef 优秀的演员/优秀(超人一等)的人上级官员 上级法庭 傲慢的态度 高级客房精巧音乐电子钟

16、优质教育 出众的想象力 上等牛肉1. better than someone or something else 2. higher in rankmoreBOOK3Unit3inferior adj. (L8) not as good as someone or something else Cheaper goods are generally of inferior quality. No one likes inferior goods. superior a. 优于的; 上层的,上级的 n. 上级,长官 superiority n. 优越,优势,高傲 inferior a. 次等的,

17、较低的; 下级的 n. 低下的人,次品,下附文字 inferiority n. 下等;劣等;下级;下位BOOK3Unit3negotiation: n. (L14) official discussion between the representatives of opposing groups 谈判commercial negotiations 商务谈判commercial negotiations 商务谈判diplomatic / peace negotiations 外交/和平谈high-level negotiations 高层谈判enter into negotiations wi

18、th sb. 开始与某人谈break off negotiations 中断谈判settle a dispute by negotiation 通过协商解决争端in negotiation with sb. 与某人进行谈判BOOK3Unit3be true of (L24) be valid, relevant, or applicable to 对适用,符合于 我承认我们的婚姻没有了浪漫,但许多夫妇也都如此。 I accept that romance has gone out of our marriage, but _ _. that is true of many other coup

19、les有证据表明,善有善报,恶有恶报。 Evidence tells that good is rewarded with good, and the _. same is true of evil moreBOOK3Unit3 David was true to his wife. David 忠于自己的太太。 She has been true to her word. 她没有食言。be true to: be loyal toBOOK3Unit3consult v. (L27)1. There is no need to consult your best friend on the m

20、atter. 1.关于这件事,没必要征求征求你好朋友的意见。2.在采取任何行动之前,一定要和我商量商量。 3.大学生最好要养成查阅查阅技术资料的习惯,以获取所需要的信息。 (ask for information or advice from someone 请教,咨询)2. Be sure to consult with me before taking any action. (exchange opinion, information, etc. with a person交换意见, 商议) 3. It is better for college students to cultivat

21、e a good habit of consulting technical data for information needed. (go to read a book, etc. for information 查阅,查看) BOOK3Unit3fall back on 求助于 fall down on 未尽到fall in with 赞成;同意 fall short of 未达到;未实现 fall through (L32) fail to be completed; come to nothing 失败,成为泡影 1. 由于未能实现预期目标未能实现预期目标,他痛苦至极。 He was

22、 in an extremity of pain for _ _. 2. 当被证明成本过高时当被证明成本过高时,该计划就落空了就落空了。 The plan _.falling short of his expectedfell through when it proved too costlyBOOK3Unit3Notes to the TextFocus Study But where the American is pressing for a specific decision, the Japanese is trying to devise a rather broad direct

23、ion. (L38)“where” used to introduce a clause showing contrastExampleExample意志不坚定的人会放弃,而他却坚持并取得了最后的成功。Where a less determined man might have given up, he persisted and finally succeeded. press for: urge; demand; keep requestingmoreBOOK3Unit3Press for (L38)1.The rent collector is pressing for payment

24、again. 收租的又在催讨租金了。2. Many parents have been pressing for the local school to be reopened. 许多家长要求当地学校重新开放。press for: urge; demand; keep requestingExampleExample1.如果你们要求的东西超出了我们的能力范围,我们只好终止合作。 If, _ we will have to terminate our cooperation.2. 孩子要求越多,你越是让他满意,孩子就被惯坏了。 A child is spoiled when, _ _. what

25、 you press for is beyond our ability the more he presses for, the fuller content you give himBOOK3Unit3in a pinch (AE) /at a pinch (BE): (L59) if necessary but with some difficulty 必要时 We really need three but we could manage with two at a pinch. 我们确实需要3个,但必要时但必要时2个也可以应付。 Six people, and more in a p

26、inch, could be seated comfortably at the table. 这张桌子可以舒舒服服地做6个人,如果有必如果有必要要,还可以多坐。ExampleExamplemoreBOOK3Unit3in a pinch (AE) /at a pinch (BE): (L59) 1. 紧要关头紧要关头, 鼎力相助鼎力相助,已成为我们友谊的关键组成部分。 _ has become a key ingredient in our friendship.2. 该出手时就出手该出手时就出手,应被视为维护社会和谐的正当方式。 _ should be seen as a right wa

27、y to uphold our social harmony. The willingness to help in a pinch The readiness to lend a hand in a pinch BOOK3Unit3exert ones influence on sb. 对某人施加影响 exert all ones strength to do sth. 用尽全力做某事 exert ones authority 行使权力 exert every effort 尽一切力量 exert oneself 努力,尽力exert: vt. (L66) make use of sth.

28、(e.g. influence, strength, etc.) 产生(影响), 使出(力量) moreBOOK3Unit3exert: vt. (L66) make use of sth. (e.g. influence, strength, etc.) 产生(影响), 使出(力量) 1.在这个问题上,他对学生的思想影响很大对学生的思想影响很大。 He _ the thinking of his students on this issue. 2.如果你不多用点功不多用点功,你就不会有长进。 You wont make any progress if you _. exerted consi

29、derable influence ondont exert yourself a bit moreBOOK3Unit3II III I. Chinese to English. Chinese to English BOOK3Unit3BOOK3Unit3BOOK3Unit31. You must take the _ steps by yourself; after you have begun, I will help you. A) primitive B) preliminary C) primary D) practicableB) preliminaryDirections: F

30、or each sentence there are four choices marked A), B), C) and D). Choose the ONE answer that best completes the sentence.IV. Multiple ChoiceIV. Multiple Choice BOOK3Unit32. How can you best _ in your students the speech habits of the English language? A) civilize B) cultivate C) evolve D) train 3. A

31、fter three hours of heated debate, the _ bill was passed by a narrow majority . A) virtual B) universal C) controversial D) substantialB) cultivateC) controversialBOOK3Unit3上一页上一页下一页下一页4. Richards news report covering the conference was so _ that nothing had been omitted. A) comprehensive B) integra

32、ted C) redundant D) productive 5. Shaking hands when people meet each other for the first time is practiced as a _ way of greeting. A) conventional B) conservative C) constant D) convenient A) comprehensiveA) conventional BOOK3Unit3上一页上一页下一页下一页6. If you _ a magnet-needle, its two ends can point Nort

33、h and South, and so it can be used to determine directions. A) overtakeB) fix C) highlightD) suspend7. I am afraid that you have to alter your _ views in light of the tragic news that has just arrived. A) indifferentB) distressing C) optimistic D) pessimisticD) suspendC) optimisticBOOK3Unit3上一页上一页下一

34、页下一页8. Stamping on any countrys national flag is an _ to its people. A) inflationB) ingredient C) insultD) invasion 9. When he was a young boy, a serious disease deprived him of the _ of hearing. A) organB) possession C) conductD) faculty C) insultD) faculty BOOK3Unit3上一页上一页下一页下一页10. If you _ bright

35、 sunlight _ dry wood with a glass, it will start burning. A) expose to B) concentrate on C) aim atD) focus on 11. The manufacturers refused to take all _ for damage caused by misuse. A) dutyB) responsibility C) obligationD) share D) focus on B) responsibilityBOOK3Unit3上一页上一页下一页下一页12. The noise was s

36、o faint that you had to _ your ears to hear it. A) stirB) strengthen C) strainD) stride 13. Weve done our _ to make the process as simple as possible. A) terminalB) utmost C) extremeD) supreme C) strainB) utmostBOOK3Unit3上一页上一页下一页下一页14. What he said was too _ for me to understand. A) compoundB) comp

37、lex C) comprehensiveD) conventional 15. Their products are frequently overpriced and _ in quality. A) influentialB) inferior C) superiorD) subordinate B) complexB) inferiorBOOK3Unit3上一页上一页下一页下一页16. The old buildings blend with the new ones in perfect _ so a walk along Nanking Road is an enjoyable di

38、scovery. A) controlB) order C) harmonyD) action 17. One of his eyes was injured in an accident, but after a _ operation, he quickly recovered his sight. A) delicateB) considerate C) preciseD) sensitiveC) harmonyA) delicateBOOK3Unit3上一页上一页下一页下一页18. If your baby is losing weight, you should _ your doc

39、tor promptly. A) advocateB) consult C) enquireD) investigate 19. I have worked on three _ Saturdays. A) continuousB) consistent C) successiveD) regular B) consult C) successiveBOOK3Unit3上一页上一页下一页下一页20. With the introduction of _ technology, information flows faster than it ever did. A) involvedB) co

40、mplicated C) sophisticatedD) complex 21. The rest of the family had nearly reached the river, but Jane was _ behind as usual. A) decliningB) delaying C) lackingD) laggingC) sophisticatedD) laggingBOOK3Unit3上一页上一页下一页下一页22. It will be safer to walk on the streets because people will not need to carry

41、large amounts of cash; virtually all financial _ will be conducted by computer. A) transformations B) transmissions C) transitionsD) transactions 23. While both plans were perfectly sensible, only one seemed _ in Chinas particular situation. A) usefulB) available C) feasibleD) desirable D) transacti

42、ons C) feasibleBOOK3Unit3上一页上一页下一页下一页24. Preliminary estimation puts the figure at around $110 billion, _ the $160 billion the President is struggling to get through the Congress. A) in proportion toB) in reply to C) in relation toD) in contrast to 25. We _ the cook because her cooking was so poor.

43、A) dismissedB) deserted C) resignedD) withdrew D) in contrast to A) dismissedBOOK3Unit3上一页上一页下一页下一页26. Dogs are often praised for their _; they almost never abandon their masters. A) faithB) loyalty C) trustD) truthfulness 27. Most parents encourage their children to take an active part in social ev

44、ents, _ those events do not interfere with their studies. A) lest B) though C) unlessD) provided B) loyaltyD) provided BOOK3Unit3上一页上一页下一页下一页28. We must _ these trash ideas. A) discardB) dispose C) dischargeD) dismiss 29. She can run 100 meters in 13 seconds without _ herself. A) executingB) inserti

45、ng C) exertingD) devoting A) discardC) exertingBOOK3Unit3上一页上一页下一页下一页30. Our holiday plans _ because of transport strikes. A) fell outB) fell through C) fell overD) fell behind B) fell throughBOOK3Unit3Directions: In this section, there is a passage with ten blanks. You are required to select one wo

46、rd for each blank from a list of choices given in a word bank above the passage. Read the passage through carefully before making your choices. V In-Depth ReadingV In-Depth Readingportrayed establishedaspectsdetailscomposing conveniencemovingtentativelyconvention comprisingstrategicallysignificantly

47、 concerned likelihoodimpressive BOOK3Unit3 Amtrak (美国铁路客运公司) was experiencing a downswing in rider-ship (客运量) along the lines (1) _ its rail system. Of major concern to Amtrak and its advertising agency DDB Needham were the long-distance western routes where rider-ship had been declining (2) _. At o

48、ne time, trains were the only practical way to cross the vast areas of the west. Trains werecomprisingsignificantlyportrayed establishedaspectsdetailscomposing conveniencemovingtentativelyconvention comprisingstrategicallysignificantly concerned likelihoodimpressive BOOK3Unit3fast, very luxurious, a

49、nd quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became Americas standard of (3) _. Also, air travel had easily (4) _ itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to enco

50、urage consumersportrayed establishedaspectsdetailscomposing conveniencemovingtentativelyconvention comprisingstrategicallysignificantly concerned likelihoodimpressive convenienceestablishedBOOK3Unit3to consider other (5) _ of train travel in order to change their attitudes and increase the (6) _ tha

51、t trains would be considered for travel in the west. Two portions of the total market were targeted: 1) anxious fliersthose (7) _ with safety, relaxation, and cleanliness and 2) travel-loversthose viewing themselves as relaxed, portrayed establishedaspectsdetailscomposing conveniencemovingtentativel

52、yconvention comprisingstrategicallysignificantly concerned likelihoodimpressive aspectslikelihoodconcernedBOOK3Unit3casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences It stressed experiences gained by using the trains and (8) _ western train trips as wonderful a

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