新职业英语-艺术设计英语Unit 7

1、深圳职业技术学院应用外国语学院Warming-upReading AListeningSpeaking4123Reading B5Writing6Project7Vocabulary and Structure8Self-evaluation9Grammar10Unit 7 Design ManagementTask 1Task 2Unit 7 Design ManagementLook at the following pictures. List words or phrases they bring to your mind about aspects of design managem

2、ent.Task 1cost estimation schedule performance customer liaison teamwork planning leadership risk benefits resourcessupervision progress motivate scopeUnit 7 Design ManagementA project manager may be responsible for activities such as:Task 2Unit 7 Design ManagementUnit 7 Design ManagementPlace the a

3、bove activities in the following task categories. Scheduling Cost Estimation Budgeting Resource Planning Time Estimation Scope Definition Establishing Project Aim Customer Liaison Documentation Team Leadership Quality Control Risk Management Benefits RealizationReading ATextTask 1Task 2Task 3Task 4B

4、ackground InformationUnit 7 Design ManagementUnit 7 Design Management1. Design management Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant processes. Design management acts in the

5、interface of management and design and functions as a link between the platforms of technology, design, design thinking, management and marketing at internal and external interfaces of the enterprise.Unit 7 Design Management2. Niche market A niche market is a focused targetable portion (subset) of a

6、 market. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers.Reading ATask 1“He who fails to plan plans to

7、 fail.” What could this proverb mean when applied to the design industry?Unit 7 Design Management Design planning is a term coined to collectively identify those aspects devoted to the strategic, conceptual and methodological concerns of design. As would be expected, design planning is more concerne

8、d with the initial activities in a design project: establishing purpose and fundamental directions; exploring what ends the project should address; developing a concept, or plan, that can guide the project through a detailed design activity; and assembling, customizing and/or creating the process, m

9、ethods and tools to conduct the project.Reading AUnit 7 Design ManagementDesign Planning In distinction to other forms of planning, design planning is intimately concerned with the nature of the product, system, service, institution, etc. being planned. A key outcome of the design planning process w

10、ill be a conceptual description of what is to be produced. Supporting that may be a financial plan for how to fund development and how to price components and associated services; an implementation plan for how to stage development and when to introduce offerings to the market; a marketing plan for

11、how to target niche markets and how to communicate product values; and other plans as appropriate.Reading AUnit 7 Design Management Every planning starts with setting up clear goals of what needs to be achieved and the specific results that should be produced. After that the design approach should b

12、e defined. Then the activities have to be identified and scheduled. The real challenge lies in maintaining and managing planning throughout the process of completing the activities. The design planner may be involved in developing any or all of them, but his or her primary responsibility is the deve

13、lopment of the conceptual plan, without which little else can be done.Reading AUnit 7 Design Management Good and flexible planning facilitates a design process. Good planning is of great importance when the task is complex and too large to get the overview in advance. Good planning can be difficult

14、and complex, but investing time surely pays off when a project is completed. Especially when working in a team, planning is of great importance in order to distribute tasks within the team and to manage the cooperation of the team members.Reading AUnit 7 Design Management 人们创造人们创造“设计规划设计规划”这一术语，用以涵括

15、设计的这一术语，用以涵括设计的策略、概念及方法问题的各个方面。正如人们所预期的策略、概念及方法问题的各个方面。正如人们所预期的那样，设计规划主要与整个设计项目的初期活动有关：那样，设计规划主要与整个设计项目的初期活动有关：确立目标和基本方向，研究项目应实现何种成果，提出确立目标和基本方向，研究项目应实现何种成果，提出指导项目开展详细设计活动的概念或方案，组合、按客指导项目开展详细设计活动的概念或方案，组合、按客户需求制定以及户需求制定以及/ /或确立实施项目所需的流程、方法和工或确立实施项目所需的流程、方法和工具。具。设计规划设计规划Unit 7 Design Management 与其他规划

16、不同，设计规划与被规划的产品、系统、与其他规划不同，设计规划与被规划的产品、系统、服务、机构等的性质密切相关。设计规划过程的一个重服务、机构等的性质密切相关。设计规划过程的一个重要结果是对设计产品的概念性描述。以下计划或许对此要结果是对设计产品的概念性描述。以下计划或许对此都有帮助：如何资助项目开发及如何对各要素和相关服都有帮助：如何资助项目开发及如何对各要素和相关服务进行定价的财务计划；如何实施项目开发及何时将产务进行定价的财务计划；如何实施项目开发及何时将产品推向市场的实施计划；如何瞄准小众市场及如何宣传品推向市场的实施计划；如何瞄准小众市场及如何宣传产品价值的营销计划，以及其他一些适当的

17、计划。产品价值的营销计划，以及其他一些适当的计划。Unit 7 Design Management 每项规划都始于确立明确的目标，包括需要达到的每项规划都始于确立明确的目标，包括需要达到的目的及应取得的具体结果，接着需要明确设计方法，然目的及应取得的具体结果，接着需要明确设计方法，然后是确认各项设计活动并制定时间进度。真正的挑战是后是确认各项设计活动并制定时间进度。真正的挑战是在完成各项设计活动的整个过程中遵照规划并对规划进在完成各项设计活动的整个过程中遵照规划并对规划进行管理。设计规划的制定者可能参与全部这些活动，也行管理。设计规划的制定者可能参与全部这些活动，也可能只参与其中的任何一部分，

18、但他可能只参与其中的任何一部分，但他/ /她的首要任务是确她的首要任务是确立概念计划。没有这个，其他的设计活动将很难进行。立概念计划。没有这个，其他的设计活动将很难进行。Unit 7 Design Management 完善而灵活的规划有助于设计活动顺利进行。当设完善而灵活的规划有助于设计活动顺利进行。当设计任务纷繁复杂，设计工作量庞大而难以提前掌握整体计任务纷繁复杂，设计工作量庞大而难以提前掌握整体概况时，完善的规划就显得十分重要。制定完善的规范概况时，完善的规划就显得十分重要。制定完善的规范可能既困难又复杂，但当项目结束时，投入的时间一定可能既困难又复杂，但当项目结束时，投入的时间一定会有

19、回报。团队协助时更能体现规划的重要性，因为需会有回报。团队协助时更能体现规划的重要性，因为需要在团队中分配任务并管理成员间的合作。要在团队中分配任务并管理成员间的合作。Unit 7 Design ManagementcollectivelyReading AUnit 7 Design Managementadv. 全体地,共同地 e.g.1. we cannot act collectively. 我们不能采取集体行动。 2. This company is collectively owned by six investors including Thomas. 这间公司为Thomas等六名

20、投资者所有。strategicReading AUnit 7 Design Managementadj. 战略的,战略性的 e.g.1. That is our strategic goal. 这就是我们的战略目标。 2. Oil is the worlds most strategic commodity. 石油是世界上最具有战略意义的物资。 be concerned withReading AUnit 7 Design Management e.g. 1. This paper is concerned with world trade issues. 这篇论文是关于国际贸易问题的。 2.

21、 I am not concerned with that matter any longer. 我与那件事再也没有任何瓜葛了。 与有关 assembleReading AUnit 7 Design Managementv. 集合，聚集，拼装 e.g. 1. People began to assemble on the street. 人们开始在街头聚集。 2. It took me two hours to assemble the bicycle. 我用了两小时拼装脚踏车。 customizeReading AUnit 7 Design Managementv. 依照指定的规格制造，定制

22、 e.g. 1. They are especially good at customized wooden furniture. 他们尤为擅长制作定制的木制家具。 2. You can customize the installation of windows 2000. 你可以自定义安装windows2000 。 intimatelyReading AUnit 7 Design Managementadv. 密切地，亲密地 e.g. 1. They were intimately acquainted. 他们之间非常熟悉。 2. Have you ever talked to him pr

23、ivately and intimately? 你曾否私下亲密地与他交谈？ financialReading AUnit 7 Design Managementadj. 金融的，财政的 e.g. 1. For many years London remains the most important financial center of the world. 伦敦多年来都是世界上最重要的金融中心。 2. The journalist was probing into several financial scandals. 那记者正在调查几起财务丑闻。 be involved inReading

24、 AUnit 7 Design Management卷入，涉及 e.g. 1. He was proved to be involved in the case. 他被证明与这件事有牵连。 2. I enjoy getting involved in things in my community. 我喜欢参与我社区的事情。 flexibleReading AUnit 7 Design Managementadj. 灵活的，有弹性的e.g. 1. We need a foreign policy that is more flexible. 我们需要一个更为灵活的外交政策。 2. We can

25、make working hours more flexible as long as you can finish your task in time. 只要你能及时完成任务，我们就可以把工作时间安排 得更灵活些。facilitateReading AUnit 7 Design Managementv.使容易，使便利，推动，促进 e.g. 1. Zip codes are used to facilitate mail service. 邮政编码方便了邮递服务。 2. Modern inventions have facilitated housework. 现代的发明使家务事的操作便利了。

26、 complexReading AUnit 7 Design Managementadj.复杂的，综合的 e.g. 1. His political ideas were too complex. 他的政见太令人费解。 2. Personal finance is an increasingly complex world. 个人理财业务领域越来越复杂。 pay offReading AUnit 7 Design Management赢利，成功 e.g. 1. Did your plan pay off? 你的计划成功了吗? 2. To work honestly pays off in th

27、e long run. 从长远看，诚实劳动最终是有好结果的。 Fill in the table with appropriate information about design planning according to the passage.Task 2Unit 7 Design ManagementReading A1. Establish purpose and fundamental directions2. Explore what ends the project should address3. Develop a concept or plan4. Assemble, c

28、ustomize and/or create the process, methods and tools1. Financial plan2. Implementation plan3. Marketing planBe involved in the whole process,but their primary responsibility is to develop the conceptual plan.1. Facilitate a design process2. Be good for teamworkDecide whether the following statement

29、s are true (T) or false (F) according to the passage.Task 3Unit 7 Design ManagementReading AFFFTTWork in groups. Draw up a plan for decorating your classroom and present your plan for discussion with classmates.Task 4Unit 7 Design ManagementReading ATask 2Task 3Task 4Task 5Task 1Unit 7 Design Manage

30、mentListeningTask 1 The Project Manager is assigning tasks to team members. Listen carefully and match the people with their responsibilities.Unit 7 Design ManagementListening Unit 7 Design ManagementHello, everyone. The main aim of this morningsmeeting is to clarify everybodys responsibility inour

31、latest interior decoration project. In this project,were responsible for interior decoration of all thethree-room apartments in Holiday City. Our designhas already been approved. So, lets get started.Dianna, you are responsible for floor decoration.Mr. Wilson, youre expert on furniture arrangement,s

32、o you will take charge of the furniture, OK? AndMaggie, you take responsibility for the lighting. Mr.Smith, as Chief Designer, you should be responsiblefor all the rest of the work and coordinate theListeningTask 2 The Project Manager is discussing the budget with Mr. Smith and Ms. Carpenter. Listen

33、 to the conversation and decide whether the following statements are true or false. Then write key words to support your answers.Unit 7 Design ManagementListeningUnit 7 Design ManagementListening Unit 7 Design ManagementManager: Mr. Smith and Ms. Carpenter, have you finished the budget for the proje

34、ct?Smith: Yes. We received the last of the quotations from suppliers yesterday. So we now have quotations for all the materials we need. We compared and analyzed the quotations and have chosen the most reasonable ones.Manager: Good. Please be aware that the pricesListeningTask 3 The Project Manager

35、is discussing the project program with Mr. Smith. Listen to the conversation and answer the following questions.Unit 7 Design ManagementWhy does Mr. Smith come to see the Project Manager?_2. What does Mr. Smith give to the Project Manager?_3. Why are all the activities listed in the table?_4. What e

36、lse does the Project Manager think should be included in the project program?_5. When will Mr. Smith submit the project program?_He wants to ask for advice and comments on the draft program.A copy of the draft program.For easy reference.Shop drawing and material purchasing.Tomorrow morning.Listening

37、 Unit 7 Design ManagementManager: Come in, Mr. Smith. Are you here to submit the project program?Smith: Yes. But before formal submission, Id be glad of your advice and comments on the draft?Manager: Why not? Id love to discuss it with you.Smith: Here is a copy for you.Manager: Oh, it looks fine. Al

38、l activities are listed in a table. Its quite clear.Smith: Thank you. The program involves a lot of activities, so I listed them in the table for easy reference.ListeningTask 4 The Project Manager is inspecting on-site documents. Listen to the conversation and fill in the blanks with what you hear.U

39、nit 7 Design ManagementManager: Ive just _ an apartment where finishing work is going on. Can I check your quality assurance documents?Smith: Weve already _ the Quality Assurance Program, Work Procedures and Method Description for your review. Actually youve already _ them.Manager: Im aware that you

40、r Quality Assurance Program strictly _ ISO-9002. I hope this quality standard has actually been _ in your site operation.Smith: It has. The execution tracing files, quality certificates and test reports here are _.walked aroundsubmittedapprovedfollowsobservedevidenceListeningUnit 7 Design Management

41、Manager: Can I see the certificate for the bamboo floor?Smith: Here you are. By the way, weve done _ on this brand of bamboo floor.Manager: Excellent! Where is the Quality Certificate for the wallpaper?Smith: Oh, here are the Quality Certificate and _.Manager: People _ to material safety these days.

42、 So we must make sure that _.Smith: I understand. Were always careful about that.environmentaltestingthe TestReportpay particular attentionall the decoration materials used are safe and environment-friendlyListeningTask 5 The Project Manager continues quality inspection on the construction site. Lis

43、ten to the conversation and help Mr. Smith note down the problems.Unit 7 Design ManagementMake sure all switches work wellwhen the electricity is connected.Stains on the wooden floor. Remove them before putting down the rugs.Place the table according to the scheme.Move it and make it face the window

44、.Listening Unit 7 Design ManagementManager: Weve almost done. Shall we go to the site to have a look?Smith: OK! Ill show you around. This is Room 102.Manager: The switch doesnt work. Is there a problem with it?Smith: No. For safety the electricity hasnt been connected yet. It worked when we tested i

45、t yesterday.Manager: Thats alright. Be sure all switches work when the electricity is connected.Task 2Task 3Task 4Task 1Unit 7 Design ManagementSpeakingTask 1 Suppose you are a project manager. Practice assigning tasks for a design project. Your speech should include the following points:Unit 7 Desi

46、gn ManagementSpeakingTask 2 Suppose you are inspecting your employees work. Practice praising him/her for his/her good job. Refer to the following expressions if necessary.Unit 7 Design ManagementSpeakingTask 3 Now, practice criticizing your employee for his/her unsatisfactory work. Refer to the fol

47、lowing expressions if necessary.Unit 7 Design ManagementSpeakingTask 4 Work in pairs. Role-play a conversation in which a project manager is inspecting how the project is going. The following points should be included.Unit 7 Design ManagementTask 1Task 2TextReading BTask 3 Unit 7 Design ManagementRe

48、ading BUnit 7 Design ManagementReading BUnit 7 Design ManagementReading BUnit 7 Design Management威尔逊集团公司威尔逊集团公司公司新闻简报 2009 年10 月15 日第四期修正设计进度修正设计进度 由于在设计前调研数据的处理方面出现了延误，我方由于在设计前调研数据的处理方面出现了延误，我方已决定延长杜宁顿大厦项目的设计实施时间。已决定延长杜宁顿大厦项目的设计实施时间。 新的设计实施日期须经项目经理批准后方可生效，设新的设计实施日期须经项目经理批准后方可生效，设计合同也将作相应修正，与新日期保持一致

49、，目前这两件计合同也将作相应修正，与新日期保持一致，目前这两件事均在进行之中。在获得这些批准并实现项目在新进度下事均在进行之中。在获得这些批准并实现项目在新进度下有条不紊的进展后，我方才能确定新的实施日期。有条不紊的进展后，我方才能确定新的实施日期。 修正后的进度将给该项目带来许多益处，并有助于保修正后的进度将给该项目带来许多益处，并有助于保证项目的成功实施。我们相信，现在额外投入的时间将带证项目的成功实施。我们相信，现在额外投入的时间将带来更有价值的设计工作，更能满足客户的需求。来更有价值的设计工作，更能满足客户的需求。Reading BUnit 7 Design Management员工更

50、新员工更新 在过去在过去12 12 个月中，项目团队经历了数次员工变动，有个月中，项目团队经历了数次员工变动，有些员工暂时离开，有些员工岗位发生变化，这为更好地界些员工暂时离开，有些员工岗位发生变化，这为更好地界定项目管理职责提供了契机。定项目管理职责提供了契机。 有两名员工因为之前就有辞职的计划，离开了公司。有两名员工因为之前就有辞职的计划，离开了公司。本公司高级设计师雷切尔本公司高级设计师雷切尔 史蒂文森便是其中之一，因为史蒂文森便是其中之一，因为她在公司宣布裁员之前就有计划去东海岸另谋职业。她在公司宣布裁员之前就有计划去东海岸另谋职业。 大卫大卫 约翰逊从总公司采购部调任我们新的区域项目

51、约翰逊从总公司采购部调任我们新的区域项目总管，他正期待着迎接项目管理方面的新挑战。最近，苏总管，他正期待着迎接项目管理方面的新挑战。最近，苏珊珊 史密斯从吉斯伯恩公司调入我们的团队，担任规划师，史密斯从吉斯伯恩公司调入我们的团队，担任规划师，她正期待着计划实施方面的变化。她正期待着计划实施方面的变化。Reading BDecide whether the following statements are true (T) or false (F) according to the newsletter.Task 1 ( ) 1. Due to contract amendment, the i

52、mplementation schedule of the design project was extended.( ) 2. The projects executive has agreed to the extension in order to meet customer needs.( ) 3. Quite a few staff members changed their positions during the past year.( ) 4. Rachel Stevenson has left the company as she plans to relocate to t

53、he East Coast.( ) 5. Susan Smith has transferred from Gisborne to the project team recently.FFFTTUnit 7 Design ManagementReading BMatch the following terms with their Chinese meanings.Task 2 Unit 7 Design ManagementReading BTranslate the following passage into Chinese.Task 3 Unit 7 Design Management

54、Reading B 项目是利用各种资源（资金，人员，材料，能源，空项目是利用各种资源（资金，人员，材料，能源，空间，储备，通信，动机等）以实现项目目标和目的而精心间，储备，通信，动机等）以实现项目目标和目的而精心界定的一系列活动。项目管理面临的首要挑战是在项目各界定的一系列活动。项目管理面临的首要挑战是在项目各种制约因素的限制下实现所有的项目目标和目的。典型的种制约因素的限制下实现所有的项目目标和目的。典型的制约因素有范围、时间和预算。项目管理所面临的次要挑制约因素有范围、时间和预算。项目管理所面临的次要挑战则更为艰巨，即对实现既定目标所需的投入进行优化配战则更为艰巨，即对实现既定目标所需的投

55、入进行优化配置和整合。置和整合。Unit 7 Design ManagementTask 2Task 1WritingUnit 7 Design ManagementWritingTask 1 David Johnson has been appointed the new regional project coordinator in Wilson Group Inc. as mentioned in Reading B. Please write a Notice of Appointment including the following details:1. declaration o

56、f the appointment2. duration of the term3. congratulations to the appointeeUnit 7 Design ManagementWritingUnit 7 Design ManagementNotice of Appointment Wilson Group Inc. is pleased to announce the appointment of David Johnson to the position of the new regional project coordinator. The duration for

57、this appointment is threeyears. David Johnson will begin his term on July 1, 2009. Please congratulate him and we expect more devotion and contribution from him in the future.WritingTask 2 The following is an End-of-Phase Checklist for a design project. Complete it with the given information.Unit 7

58、Design ManagementManage the budget by monitoring financial performance regularly2. Provide timely communication according to a communication plan3. Schedule time and location of the kick-off meeting4. Distribute copies of all project materials and deliverables to all team members5. Ensure team membe

59、rs have whatever is required to perform their tasksWritingUnit 7 Design Management Use this checklist to help ensure that all requirements of the design project are met. If an item is completed, indicate its completion date. Use the comments column to add information that may be helpful to you as yo

60、u proceed through the project. If you decide NOT to complete an item on the checklist, indicate the reason and describe how the objectives of that item are otherwise being met.WritingUnit 7 Design ManagementEnsure team members have whatever is required to perform their tasksDistribute copies of all