人教版九年级英语下册 Unit13 SectionB 3a-4

1、Unit 13 Rainy days make me sad. Section B 3a4 Advertising is everywhere.Come and buy this mobile phone. Its convenient to take it anywhere because it is very light and thin. You can surf the Internet with it. You can listen to music with it, and you can even take some beautiful photos with it ! The

2、most important thing is that it just costs you ￥100. confusing:令人困惑令人困惑的的misleading:骗人的骗人的Scanning the passage and answer the question. 学研指导案学研指导案 Task 2Read 3a Advertising: pros and cons1. Whats the article about?Its about the pros and cons of ads.2. Do you agree with it?Yes, I do.3.What do you thi

3、nk of advertising?Some ads can be useful,some ads can be confusing and misleading.4.Who are aimed specifically by many ads?Teenagers.5. List the advantages and disadvantages of ads. Reading carefully and fill in the chart.Advertising: pros and cons Advantages of adsAds can help you _ .Ads can help y

4、ou _.Disadvantages of adsAds make our cities and countries _.Ads can be _and _.Ads can lead you to _.compare productssave moneyconfusingmisleadingbuy something uselesslook uglyRead 3a again Mark T or F 学研指导案学研指导案 Task 2Do you I think ads have advantages and disadvantages/pros and consSome ads are co

5、nfusing or misleading, some ads tell the truth.1. the pros and cons n. 赞成和反对赞成和反对/利与弊利与弊/好与坏。例如：好与坏。例如： Each thing has its own pros and cons. 每样东西都有它的好与坏。每样东西都有它的好与坏。 Language points2. Its true that 这是事实这是事实some ads can be very useful. 一些广告很有用这是事实。一些广告很有用这是事实。 Its + adj. +that + 句子。其中句子。其中it 是形式主语是形

6、式主语, 代替代替that引导的主语从句。引导的主语从句。 e.g. It is necessary that we learn some table manners. = It is necessary for us to learn some table manners. (2) useful adj. 有用的有用的 useless adj. 无用的无用的, 无价值的无价值的e.g. buy something useful 买一些有用的东西买一些有用的东西 a few useless suggestions 一些无价值的建议一些无价值的建议3. For instance, they ca

7、n help you to compare two different products so that you can buy the one you really need. 例如，他们能够帮你比较两种不同的例如，他们能够帮你比较两种不同的产品产品, 因此你就能买到你真正需要的。因此你就能买到你真正需要的。 (1) for instance/for example 例如例如 (2) compare比较，对照比较，对照 compare.with. 把把与与相比相比/作比较作比较 e.g. If we compare French schools with British schools, w

8、e will find many differences. 如果我们把法国的学校与英国的如果我们把法国的学校与英国的 学校相比学校相比, 会发现许多不同之处。会发现许多不同之处。 compare.to.把把比作比作e.g. The poet compares the woman he loves to a rose. 这位诗人把他所钟情的女人比作这位诗人把他所钟情的女人比作 玫瑰花。玫瑰花。(3) the one you really need 是定语从是定语从 句句the one 是定语从句中的先行词是定语从句中的先行词, that作为引导词在从句中做宾语省作为引导词在从句中做宾语省略掉了。

9、略掉了。(4) so that & sothat so that 为了为了(目的目的)/ 结果结果(结果结果)e.g. He got up very early so that he could catch the first bus. 他起得那么早是为了赶上早班车。他起得那么早是为了赶上早班车。 He got up very early so that he caught the first bus. 他起得那么早结果赶上了早班车。他起得那么早结果赶上了早班车。 sothat 如此如此以致于以致于(结果结果)e.g. The movie was so sad that it made us

10、cry. 这部电影如此伤感以致于我们都哭了。这部电影如此伤感以致于我们都哭了。 He runs so fast that nobody can catch up with him. 他跑的如此快以致于没人能赶上他。他跑的如此快以致于没人能赶上他。4. However, some advertising can be confusing or misleading. 然而然而, 一些广告会混淆或误导你。一些广告会混淆或误导你。confusing a. 令人迷惑的令人迷惑的/莫名其妙的莫名其妙的e.g. The instructions are very confusing and I cant

11、understand them. 这些指示莫名其妙这些指示莫名其妙, 我没有办法理解。我没有办法理解。confused adj. 迷惑的迷惑的, 糊涂的糊涂的e.g. He gets confused easily. 他很容易被弄糊涂。他很容易被弄糊涂。 misleading adj.误导性的误导性的/骗人的骗人的如如: a misleading advertisement 误导人的广告误导人的广告5. but dont really tell you anything about the quality of the product. 但没有真正告诉你有关产品质量的但没有真正告诉你有关产品质

12、量的任何问题。任何问题。 tell sb. about sth. 告诉某人有关某事告诉某人有关某事 tell sb. sth. 告诉某人某事告诉某人某事e.g. The granny told us about a thief breaking into her house. 老奶奶告诉我们她家失窃的事。老奶奶告诉我们她家失窃的事。 The old man told us about his sufferings in the old days. 老人告诉我们他过去受的苦。老人告诉我们他过去受的苦。He told the happy news to everybody. 他把好消息告诉了大家。

13、他把好消息告诉了大家。Tell me where you live. 告诉我你住在哪儿。告诉我你住在哪儿。6. You have to be careful. 你得小心。你得小心。 be careful“小心小心,当心当心”=“look out”, 带宾语后常跟带宾语后常跟 of 短语。短语。e.g. Arent you a bit too careful of your health? 你对个人的健康难道不是有点过于你对个人的健康难道不是有点过于 小心了吗？小心了吗？Be careful when crossing the road.过马路要小心。过马路要小心。Look out! There

14、s danger ahead.当心！前面有危险。当心！前面有危险。7. At times an ad can lead you to buy something you dont need at all. 有时有时,一个广告能导致你去买你根本一个广告能导致你去买你根本 不不 需要需要的东西。的东西。(1) at times/sometimes/once in a while有时有时e.g. We have apple pie for dinner at times. 我们晚餐偶尔吃苹果馅饼。我们晚餐偶尔吃苹果馅饼。 at other times 在其他时间在其他时间 at any time 在

15、任何时间在任何时间 at the proper time 在合适的时候在合适的时候(2) lead sb to do sth 致使致使/诱惑诱惑/引引导导.做做.e.g. What led you to think so? 什么使你这么想呢？什么使你这么想呢？ lead sb to + somewhere 引导某人去某地引导某人去某地 e.g. He led me to the river 他将我引到了河边他将我引到了河边 lead to .导致导致/通向通向. e.g. All roads lead to Rome . 条条大路通罗马条条大路通罗马 lead in to . 引入引入/导入导

16、入e.g. You can lead in to a new lesson by asking questions. 你可以通过问问题来导入新课你可以通过问问题来导入新课(3) not .at all 无论如何无论如何(都不都不), 一点一点(都不都不)e.g. I dont agree with you at all. 我完全不同意你的话。我完全不同意你的话。 It was late, but they were not tired at all. 已经夜深了已经夜深了, 但是他们一点都不觉但是他们一点都不觉 得累。得累。8. Many ads are aimed specifically

17、at teeragers. 许多的广告是专门针对青少年的。许多的广告是专门针对青少年的。be aimed at.针对针对/旨在旨在/瞄准瞄准(主语是物主语是物) The book is mainly aimed at young people.这本书主要是针对年轻人的。这本书主要是针对年轻人的。(2) aim to do sth 目的是目的是/旨在做旨在做. What he said aimed to give us a lesson.他这样说的目的是给我们一个教训。他这样说的目的是给我们一个教训。3b.Complete this article using the information 3

18、b.Complete this article using the information about two or more products in activity 2a. about two or more products in activity 2a. Some advertisements tell the truth and somedont . For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didnt work. Lookout Sunglasses says it will give you a mysterious look. But they dont even keep out the sun! Starshine Toothpaste says whiter than white. But my friend tried it and it tasted terrible. On the other hand, some are good. For example, Beauty Cream says its for silky skin. I tried it and