商务英语入门外教修订学习教案

1、会计学1商务英语入门外教修订商务英语入门外教修订第一页，编辑于星期一：十七点 二十八分。Business Start-up第1页/共51页第二页，编辑于星期一：十七点 二十八分。Lecture Outline What Does it T ake to Be an Entrepreneur? How to Discover a Winning Idea #aftf/zJBt ?Ig _ Evaluating Your Chance for Success v!zJBtTy Getting Started P g -JP:ZI$ Organizing your business tB,.? No

2、w That You are Up and RunningB I 9 n Determining If You Are Succeeding eg&:1i?zJ第2页/共51页第三页，编辑于星期一：十七点 二十八分。Lead-in activitiesNowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus.第3页/共51页第四页，编辑

3、于星期一：十七点 二十八分。Lead-in activities Do you think it is right for you? How can you transform your dream intoreality?What Capital and personal skills do you need,but dont have? What other aspects should you consider?第4页/共51页第五页，编辑于星期一：十七点 二十八分。usiness StartuLead in activitiesYou can use the words or expr

4、essions in thefollowing box:locationnamealo epartner get professional helpsizecustomersconsult ingconsistentmoney information hard-workingself-confidence self-discipline business plan make a profitrt-term goalslong-term goalshow to arrange timemake sacrificesings firsttimeadvertis第5页/共51页第六页，编辑于星期一：

5、十七点 二十八分。What Does It Take to Be an Entrepreneur? See Opportunity Where Others Do NotSee opportunity and build your dream intoreality, then realize Chinese Dream.Self-Motivated Keep your focus;Have your own motivation to go on and getthe work done;Have the determination to get through thetough times

6、.第6页/共51页第七页，编辑于星期一：十七点 二十八分。What Does It Take to Be an Entrepreneur?Willing to Make SacrificesWork long hours;Cut leisure activities like getting on line,watching TV, dancing, etc.Have less time to chat with friends. Know Where You Are HeadedYou should have a strong set of business skillsand get a

7、better idea of yourself.第7页/共51页第八页，编辑于星期一：十七点 二十八分。What Does It Take to Be an Entrepreneur? Arent Afraid to FailFailure is mother of success. Business can fail. They fail all the time. You must be able to take some risks.第8页/共51页第九页，编辑于星期一：十七点 二十八分。第9页/共51页第十页，编辑于星期一：十七点 二十八分。第10页/共51页第十一页，编辑于星期一：十

8、七点 二十八分。What Does It Take to Be an Entrepreneur?What Traits do You Find in Bill Gates? Strongly believes in hard work;Being ambitious, intelligent and competitive; When in college, he and his close friendAllen started a new company;Developed a small computer to measure traffic flow to found around $

9、200,000;Dropped out from Harvard;Worked very hard to achieve his vision.第11页/共51页第十二页，编辑于星期一：十七点 二十八分。What Does It Take to Be an Entrepreneur? 10 Traits of Steve Jobs1. Focus2. Aim for simplicity3. Be brutal with yourself4. Constantly reinvent your work5. “Stay hungry, stay foolish”6. Create a “real

10、ity distortion field”7.Realize one day you are going to die8.Embrace failure9.Diversify your experiences10. “Good artists copy, great artists steal”-第12页/共51页第十三页，编辑于星期一：十七点 二十八分。What Does It Take to Be an Entrepreneur? Questions for discussionWhat traits do you think you posses? What is most import

11、ant to be a successful entrepreneur?Do you know anyone who seems to havethe entrepreneurial spirit? Why?Take Hongmin Yu, the founder of New Oriental, for example第13页/共51页第十四页，编辑于星期一：十七点 二十八分。How to Discover a Winning Business IdeaExamine Your Own Skill Set for Business Ideas Whathave I done?What can

12、 I do?Will people be willing to pay for my productsOF SFVIC Keep up-to-date and Identify Business OpportunitiesRead or watch news regularly to find possiblebusiness ideas.Keeping up with current events will help youidentify market trends, new fads, industry news.第14页/共51页第十五页，编辑于星期一：十七点 二十八分。How to

13、Discover a Winning Business Idea invent a New Product or ServiceAsk people about additional services that theywould like to see.Focus on a particular target market and brainstorm business ideas for services that that group would be interested in.Add Value to an Existing ProductPut a product through

14、an additionalprocess that increases its valueAdd services, or combine the product withother products第15页/共51页第十六页，编辑于星期一：十七点 二十八分。How to Discover a Winning Business Idea Investigate Other MarketsFinding out about otheF CUltures and investigating other market opportunities is an excellent way to find

15、 business ideas.Improve an Existing Product or Service There are very few products (or services) that cannot be improved.Start generating business ideas by looking at the products and services you use and brainstorming ideas as to how they could be better.第16页/共51页第十七页，编辑于星期一：十七点 二十八分。How to Discove

16、r a Winning Business IdeaGet on the BandwagonSometimes sudden events can bring a great demand for something, like during H7N9 epidemic, for facial masks.第17页/共51页第十八页，编辑于星期一：十七点 二十八分。How to Discover a Winning Business Idea Questions for discussionHow many business ideas can you discoveraround you af

17、ter reading this part Write them down and see which one is more practiCal?Computer maintenanceCleaning service Pet sitterrestaurants for dogs and cats selling traditional jewelryEmployee-monitoring services Traveling salon第18页/共51页第十九页，编辑于星期一：十七点 二十八分。Evaluating Your Chance for Success Market Assess

18、ment, fdtDo some research to get to know more about yourmarket. Find out the following in your research: Who are your potential customers? Will their characteristics affect where you need to be? How can you reach your customers?How much will they pay for your product orservice?Who are your competito

19、rs?How will you be positioned in the marketplace?第19页/共51页第二十页，编辑于星期一：十七点 二十八分。Evaluating Your Chance for Success Financing Assessment tfdtIf the startup costs are more than you have on hand and more than you will be able to earn right out of the gate:one possible solution is to get a loan for your

20、business from a bank.A second solution, chosen by many smallbusinesses, is to raise the money yourself, perhaps by taking out a second mortgage or by selling some of your possessions.第20页/共51页第二十一页，编辑于星期一：十七点 二十八分。Evaluating Your Chance for Success Financing Assessment /dtA third solution is to borr

21、ow from family and friends;A fourth solution is to take on partners and investors.第21页/共51页第二十二页，编辑于星期一：十七点 二十八分。Getting Started Learning From OthersOne of the best ways to learn how to run a small business is to talk to others who have already done it.They will tell you that location is critical.Th

22、ey will caution you not to be undercapitalized. They will warn you about the problems of finding and retaining good workers.They will tell you to keep good records and hire agood accountant.第22页/共51页第二十三页，编辑于星期一：十七点 二十八分。Getting Started Getting Some ExperienceLearn small-business management by becom

23、ing an apprentice or working for a successful entrepreneur, at least for three years.Start a business part-time, during your off hours or at weekends, you can experience the rewards of working for yourself while still enjoying a regular paycheck.第23页/共51页第二十四页，编辑于星期一：十七点 二十八分。Getting Started Buildin

24、g a Business PlanBusiness plan: a detailed written document that defines the goals of your business and describes the means you will use to attain those goals.Some essential Components: Description of the business. The marketing plan. The financial management plan.* The operations management plan.第2

25、4页/共51页第二十五页，编辑于星期一：十七点 二十八分。Organizing Your BusinessChoosing a Form of OrganizationSole proprietorship Partnership CorporationLimited liability companyJoint ventureFranchise第25页/共51页第二十六页，编辑于星期一：十七点 二十八分。Organizing Your Business Naming Your BusinessWhen selecting a name, try to make the name short,

26、 easy to remember, descriptive of the business, and capable of drawing attention.The name of your business must not be misleading or in any way imply something that the business is not.第26页/共51页第二十七页，编辑于星期一：十七点 二十八分。Organizing Your BusinessLocating Your BusinessChoosing whether to lease office space

27、 orwork from home;Choosing the best geographic location for your business ;Negotiating a lease for your office. A lease agreement is a contract between you and theowner of the property.第27页/共51页第二十八页，编辑于星期一：十七点 二十八分。Organizing Your Business Opening Your Business at the right timeA couple of suggesti

28、ons for timing the start ofyour business:If your business is seasonal, start it at thebeginning of the strongest season.If you want to open a retail business, considerstarting it just before the Spring Festivalholiday, or on National Day, etc.第28页/共51页第二十九页，编辑于星期一：十七点 二十八分。Organizing Your Business B

29、uying or Leasing EquipmentFirst, you will have to determine what youneed.Next, you will have to determine how best to acquire it (for example, whether you should buy or rent. If you decide to lease your equipment, youll have to enter into a lease agreement. )Finally, you will have to determine how t

30、oinstall it and take care of it.第29页/共51页第三十页，编辑于星期一：十七点 二十八分。Organizing Your BusinessGetting Licenses and PermitsA general business license is assessed annually for the privilege of operating a business in the jurisdiction.A special license is one that is issued to a business that will provide prod

31、uCtS or services that require regulation.第30页/共51页第三十一页，编辑于星期一：十七点 二十八分。Organizing Your Business Getting Licenses and Permits.B.U.I.L, DINGPERMITIn order to get a permit to operate your business, you must comply with state and local ordinances.State and loCal governments regulate the safety, structu

32、re, and appearance of the community through the use of local laws第31页/共51页第三十二页，编辑于星期一：十七点 二十八分。Organizing Your Business Marketing Your Product or ServiceA few suggestions for marketing and advertising on a shoe-string budget:Advertise in the local newspaper;Mail or hand deliver flyers announcing yo

33、urbusiness;Advertise through coupon mailing services; Develop customer lists from friends, family, and business associates, and send out direct mailings.第32页/共51页第三十三页，编辑于星期一：十七点 二十八分。Organizing Your BusinessMarketing Your Product or Service Put a business sign on your car door;Allow customers to sa

34、mple your product or service by giving it away for free for a short time;Get professionally designed business cards.第33页/共51页第三十四页，编辑于星期一：十七点 二十八分。Organizing Your Business Hiring EmployeesStep 1 Writing Job DescriptionsBefore hiring employees you need to have a clear understanding of the position th

35、at needs to be filled. A job description is a statement detailing the job duties and responsibilities.第34页/共51页第三十五页，编辑于星期一：十七点 二十八分。Organizing Your Business Hiring EmployeesStep 2 Recruiting employeesWhen recruiting Candidates your goal is to attract a large quantity of qualified individuals to app

36、ly for your job position. You can do this through various recruiting methods.第35页/共51页第三十六页，编辑于星期一：十七点 二十八分。Organizing Your Business Hiring EmployeesStep 3 Screen CandidatesYou can screen potential employees by: review their resumes;short phone interviews; applications.Note:In your application be su

37、re to include contact information, education background, employment history, and references.第36页/共51页第三十七页，编辑于星期一：十七点 二十八分。Organizing Your Business Hiring EmployeesStep 4 Interviewing EmployeesAfter you have shortened your list to the mostqualified candidates you are ready to scheduleinterviews.Step

38、 5 Checking ReferencesChecking your candidates references is your opportunity to get first hand information about your candidate and their past work experiences.第37页/共51页第三十八页，编辑于星期一：十七点 二十八分。Organizing Your Business Hiring EmployeesStep 6 Making the HireNow you can call the lucky candidate and tell

39、 him/her the good news. You can include statements such as “We appreciate you taking the time to apply for our job position” and “We wish you the best of luck in the future.”第38页/共51页第三十九页，编辑于星期一：十七点 二十八分。Organizing Your Business Hiring EmployeesStep 7 Completing legal paperworkYou must obtain an Em

40、ployers Identification Number (EIN) and you are required to have worker S COmpensation insurance. Be aware that you will be responsible for making social security tax payments for your employees.第39页/共51页第四十页，编辑于星期一：十七点 二十八分。Now That You Are Up and RunningIn order to secure your success, you should

41、get in the habit of:Opening all the mail yourselfMost of the mail you receive may be routine, but that one piece in a thousand is the one you cannot afford to miss seeing first.Sign all checks yourself and be sure to limitcompany credit card holders to yourself andkey employees.Complaints come via t

42、he mail as well. Valuable information and opportunities come in the mail.第40页/共51页第四十一页，编辑于星期一：十七点 二十八分。Now That You Are Up and Running Practicing Computer SecurityUse passwords, and change them often. Restrict access to your electronic files as much as you can.Also, back up your data every day. Mai

43、ntaining ConfidentialityBe dlSCFeet about how much you reveal of your business or personal information to anyone, including your banks.第41页/共51页第四十二页，编辑于星期一：十七点 二十八分。第42页/共51页第四十三页，编辑于星期一：十七点 二十八分。Now That You Are Up and RunningManaging RisksManaging risk can be done in several ways.prevent it fire

44、safety; avoid itby, for example, practicing goodby, for example, subcontracting apart of your product manufacture involving hazardous materials;spread itby, for example, backing up your computer files and keeping the copy at aseparate location;第43页/共51页第四十四页，编辑于星期一：十七点 二十八分。Now That You Are Up and R

45、unningManaging Risksabsorb itby assuming that certain losses are an acceptable cost of doing business; transfer itby sharing the risks with an insurance company.第44页/共51页第四十五页，编辑于星期一：十七点 二十八分。Determining if You Are SucceedingThe three basic stages on the road to success are:The First Step to Success: infancy how to get