酒店定价策略ppt课件

1、酒店定价战略.ContentsClick to add TitleClick to add TitleClick to add TitleClick to add TitleClick to add Title.酒店产品价钱的概念酒店产品价钱是指酒店消费者购买酒店产品所支付的货币量。 本钱税费利润.酒店产品价钱的类别根本价钱1优惠价钱2合同价钱3.酒店产品价钱在酒店营销中的意义价钱直接影响酒店运营目的的实现价钱是酒店直接获取利润的重要手段价钱是酒店获取竞争优势的重要手段价钱是酒店产品笼统和质量的代表价钱是酒店市场细分及市场定位的根据价钱的变动可引起酒店供求关系的变动.酒店产品价钱制定的根据取决

2、于酒店产哦运营者对酒店产品价值的评价，当这种评价以货币量来表现时，就称为供应价钱。取决于酒店宾客对酒店产品价值的评价，当这种评价以货币量来表现时，就称为需求价钱。.影响酒店定价的根本要素本钱要素市场需求酒店产品政府控制的影响酒店定价目的市场竞争情况产品定价.酒店产品定价的原那么有利于吸引与坚持客源，并能扩展产品销售1使酒店获得最正确经济效益2酒店产品定价应有一定灵敏性3.酒店定价目的利润导向定价目的1竞争导向的定价目的2以扩展市场占有率为定价目的3坚持稳定为导向的定价目的4.DiagramThemeGallery is a Design Digital Content & Contents m

3、all developed by Guild Design Inc.TitleAdd your textThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.本钱要素固定本钱1变动本钱2时机本钱3.利润导向定价目的追求利润最大化 1、追求企业长期利润的最大化 2、从企业的整体经济效益衡量以一定的投资收益率为定价目的以获取合理利润为定价目的.竞争导向的定价目的以稳定价钱为定价目的以应付和防止竞争为定价目的. Cycle DiagramTextTextTextTextTextCy

4、cle nameAdd Your Text.DiagramTextTextTextAdd YourTitle TextText 1Text 2Text 3Text 4Text 5Add YourTitle TextText 1Text 2Text 3Text 4Text 5TextText.DiagramConceptAdd Your TextTextTextTextTextTextText.DiagramAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd

5、Your Text.DiagramAdd Your TitleAdd Your TitleAdd Your TitleThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed

6、by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.DiagramTextTextText

7、.DiagramAdd Your TitleTextTextTextText. Cycle DiagramConceptBECDAAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your Text.Diagram1ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.2ThemeGallery is a Design Digital Content & Contents mall developed by Gui

8、ld Design Inc.3ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.DiagramYour TextYour TextYour TextYour TextYour TextYour TextYour TextYour Text2001200220032004.Progress DiagramPhase 1Phase 2Phase 3.Block DiagramTEXTTEXTTEXTTEXTTEXTTEXTTEXTTEXT.TableTitleTitleTitleTitleTitleTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOOOOOTitleOXOXO.Text1Text2Text3Text4Text53-D P