“有梦就有可能”juniper2004全球论坛会议（英文提案）(1)ppt课件

1、Pallas AssociatesExecutive Forum 2004 China2004.3-Nothing happens unless first a dreamEvent ProposalPallas AssociatesThe Forum Themes EnvisagedWe suggest the following for the the themes of the forum ： Nothing happens unless first a dream With Dream Comes Successes Infranet Originates in Dreams Netw

2、ork Shapes the Future Network Adds Value Infranet Tomorrow Sky，Earth，Infranet The Dream of Infranet Infranet Reshapes the FuturePallas AssociatesPreambleTodays Fable ：A child enjoys chasing dreams, he is Born today, and named Juniper ，One day, Juniper saw his dream：Infranet “Internet UtopiaIn realit

3、y, it is a sturdy baby standing on the shoulder of a giant. Infranet shouts out a prophecy:“I come to China！Those who take the leading in welcoming me,Will be the winner of the future world.Pallas AssociatesPreambleWe consider this forum an unusual meeting， a pioneering event that brings the past an

4、d future seamlessly together.The mission of the forum is to inculcate the two symbiotic ideas of Juniper and Infranet into China.However, the low visibility of Juniper and Infranet in China could make this event unnoticed, impeding the promotion.After meticulous discussion, we formulate hereby the p

5、romotion strategy for the forum as follows:Pallas AssociatesOur Strategy“Dual Emphasis，Equal StrengthA. Press MarketingPre-event Press CampaignB. Forum DesignCarry out conceptual propagations for this forum through above two approaches！Pallas AssociatesPlanning Architecture Pre-Event Press Campaign

6、3.20-5.25-making full use of the propaganda ability of news media to pile on the atmosphere News reportSpecial ColumSpecialist Interview Forum Design 5.27-29Exceptional forum and activities arrangementsPost-forum manipulations (furthering its influence)Pallas AssociatesPre-Event Press CampaignIn vie

7、w of the novelty of Infranet promoted by Juniper Networks in Chinas telecommunication and IT sectors, we advance a operating option of using “Press Marketing to make the dream of Moving Beyond Internet come true. This approach is to amplify through press media and generate a conceptual frenzy for Ju

8、niper and Infranet in China, thereby building the corporate image of Juniper, and the smooth market entry for Infranet.Pallas AssociatesPre-Event Press CampaignThe press reports we envisages as follows：Dare neglect the power of thin yet strong Infranet?Infranet network reshapes the future Gateway to

9、 successInfranet Infranet avows to build a new era of business networksGlobally leading network solutions all from Infranet Pallas AssociatesInitially, conceptual warming up，we capitalize on the all purpose press marketing and the strong media purchasing power to create a atmosphere for the forum, a

10、ttracting the attention of populace and the industry elitists alike.Primarily through press report, special colum, specialist interview etc.Convene a press conference at the occasion of “5.17 China Telecom Day to announce the coming Infranet Forum late MayPre-Event Press Campaign ManeuveringPallas A

11、ssociatesPre-Event Press Campaign ManeuveringCCTV ForumThe “Dialogue Program of CCTV-2 Economy Channel is quite influential in China, and in view of this high profile forum, we recommend airing Lnfranet Network Technology Exploration in the Dialogue Program on May 17 China Telecom Day, inviting infl

12、uential industry celebrity, experts and management to the peak “Dialogue, thereby influencing our target audience and the carriers.Pallas AssociatesPre-Event Press Campaign ManeuveringThe forum can enlist on the industry authority like the Ministry of Information Industry, using its prowess plus the

13、 joint force of authority and media to promote the concept of the Infranet forum, and the far-reaching influence thereof.Pallas AssociatesSpecial newspaper and magazine reports ensue after the forum.Publish the conference proceedings after the forum.VCDThe treasure contents of the forum available in

14、 special quality magazines for memory Technical symposiums periodically or occasionally pending on the influence of the forum.Event control and summary reportsWe offer one-stop service for the entire conference designing and arrangements, and provide media control, and prepare a summary report after

15、 the forum. Post Forum ManeuveringPallas AssociatesForum DesignTable of Contents：Forum Atmosphere Design；Leisure Activities Design；Expert Topics and Debate DesignPallas AssociatesForum Atmosphere DesignConference Setting：Take the style of information age creating a sense of future through performanc

16、e, costume, stage property, lighting, three-dimensional scene. MOVIE inspire the imagination on Juniper and Infranet.Conference Room：Using the color of corporate Logo for the podium (chair throne), highlighting company Logo and Lnfranet Logo, a talk-show style will implement on the forum to inspire

17、the atmosphere , generously designed yet firm backboard, embodying the icon feature of information age. The computer light shouts out company logo on the backboard.The theme of the forum on the exhibition board in dark color, demonstrating corporate strength and massiness. Conference Surroundings：Fo

18、liage & flowers，drinking table，protocol girls for guidance.Pallas AssociatesLeisure Activities DesignMay 27(pm)：Delegates visit the Great Conscience Temple (Da Jue Temple), listening to the internationally renowned Buddha dignitary to preach on the power of Buddha, enjoying the performance of intern

19、ational tea master, including interactive discussion. Remarks：Buddhism cherishes the cultivation of a persons morality and character via tranquil apperception. In contrast, the Chinese tea doctrine showcases grandness, elegance and in-depth, thus bewitching, and absorbing. The twin combination is se

20、amless, inspiring delegates to appreciate in ease, and creating an atmosphere for high-level people to exchange ideas, especially for JUNIPER to communicate with clients.Pallas AssociatesLeisure Activities DesignMay 28(pm)：Unveiling ceremony for Lnfranet theme sculpture， the forum delegates sign aut

21、ograph on the sculpture, and then speak to the mediaRemarks：A collection of sculpture created by world famous masters to inspire people to look forward to the bright future of Infranet, and the ever-lasting sculpture testifies to the ongoing strength of Infranets vitality, and commemorates the birth

22、 of Infranet in China. The novel yet bold creating style will pull together each delegate from the bottom of their heart, giving rise to an automatic promotion effect, and eventually deepening the concept of Lnfranet and JUNIPER deeply in peoples mind, and making it sublime.Pallas AssociatesExperts

23、TopicsThe inevitability of Infranet beyond InternetHow the future business network model shape up?Theme topics discussionInteractive discussionPallas AssociatesForum FlowDetailed Conference FlowMay 26: Airport pickup May 27 (am)：Keynote speechesMay 27(pm)：Speech by the Buddha dignitary from the Grea

24、t Conscience Temple etc.May 28 (am)：Keynote DiscussionMay 28 (pm)：Ribbon-cutting ceremony for Lnfranet theme sculpture，forum elitists sign autograph in collection, and group photo taking.May 28 (evening): Banquet，brilliant performancemasked ball or Banquet with performance, specially designed intera

25、ctive gameMay29: Send offPallas AssociatesForum Venues (Recommended)VENUE CHINA WORLD TRADE CENTER KERRY CENTER INTERNATIONAL CLUB Pallas AssociatesMedia List Peoples Post and Telecommunications News Communications World Communications Weekly CommunicationsTimes Communications Information News Web(Sohu, Tom, Sina etc) CCTVPallas AssociatesPost Forum Value Added Services-not in the budgetVCDThe treasure contents of the forum available in special quality magazines for memory Technical symposiums periodically or occasionally pending on the influen