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1、Fast Evolving Technology ProductsOperational MaterialPresentation Outline Fast Evolving Technology ProductsIntroductionApproachImplementationItem SpecificationsPricing GuidelinesMaterials As a result standard ICP practices cannot produce satisfactory PPPs Introduction (1)Technology products such as
2、audio-visual, office and information processing equipment pose unique challenges for ICP price collection and PPP computation. These are related to: Short life cycles and the overall fast changing nature of these productsTendency of consumer electronics companies to create market fragmentation by in
3、troducing models with minor variations for certain groups of countries or even for individual countriesIntroduction of new models according to a different schedule across the countries or regions- Introduction (2)The issue of fast evolving technology relates mainly to the following Basic Heading:110
4、9111 Audio-visual, photographic and information processing equipmentOECD 11.09.11.1 Equipment for the reception, recording and reproduction of sound and picturesOECD 11.09.12.1 Photographic and cinematographic equipment and optical instrumentsOECD 11.09.13.1 Information processing equipment ICP Regi
5、ons may have different BH classification(s) Number of items for the BH varies across the regions ApproachAn approach to resolve this problem is based on the following four main elements: Focus on products with wide availability, low number of alternative models for the same product type, and relativ
6、ely long lifespan or with replacement models which can be clearly identified Based on the four elements, the Global Core List (GCL) is being revised to include 16 new items Improve the item specifications so that they list the key price determining factors and indicate a product series instead of a
7、single modelUse the whole scope of the basic heading(s)Collect brand and model information for validation purposes1234 ImplementationThe 16 new GLC items are covering the following product types:Regional Coordinators can add additional regional items to their regional lists following the approach, i
8、f needed Photographic equipment Equipment for the reception and reproduction of picturesEquipment for the reproduction of picturesInformation processing equipmentThe old GCL and regional items can either be kept or deleted depending on the results for previous quartersPrices for these items are to b
9、e collected in the remaining months and quarters (Q3 and Q4) of 2011The treatment of these items is the same as for any other GCL item1 item4 items1 item9 itemsEquipment for the reproduction of sound 1 item- Item SpecificationsBrand: ACERSeries: Aspire OneModel: e.g D255E-13639Type: netbook computer
10、Screen size: 10.1”Processor: Intel Atom N455Installed memory: 1 GBHard disc: 250 GBWireless connectivity: Wi-Fi (WLAN), BluetoothExclude: 3G/4G modelsNumber of units: 1Unit of measurement: pieceSPECIFY: brand and modelItem specifications define the series for the given brand and the key price determ
11、ining parameters for the productModel code can differ across countries for exactly the same product and change quickly even within a country due to possibly very minor changes with actual productReference to an actual model code is not made directly; it is included only as an exampleThe key product
12、featuresClearly listed to facilitate the price collection and to assist the price collectors and shop assistants in finding comparable models at the national marketSeries are more universal and stablePrices brand and model is to be written down for validation purposes Pricing Guidelines (1)The follo
13、wing three simple pricing rules should be followed during the price collection:Brand(s) and series define features such as physical characteristics, type of the product and used technology in general terms 1. Price only the brand(s) and series listed in the item specificationIn this case the cheapes
14、t product that fulfills the given item parameters should be priced2. Price the cheapest product that fulfills the given item parametersIn order to collect comparable price data only listed brands and series should be priced Only original brands are to be priced; imitations or illegal copies should n
15、ot be pricedEven within a series there may be available models which are more expensive! Pricing Guidelines (2)the following third simple pricing rule should be followed during the price collection:Availability of identical products across the countries may be limited; products with very similar spe
16、cifications can still be foundClosest match should be priced and the differing parameters along with the model number should be written down into the comments cell The key parameters in item specifications assist in finding equivalent products3. If a product with suggested key parameters is not found, the closest one should be priced and differences wr
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