教程02ni新开店培训2016wending event report

1、2016 Shanghai Wending Natuzzi Italia Store Re-opening Event ReportShanghai Wending Store New ImageStore informationSize: 582 Sqm with two floorsLocation:City CenterMall: Furniture mall with designer and boutique brandShanghai Wending Store New Image 1st FloorShanghai Wending Store New Image 2nd Floo

2、rRe-opening Event -SummaryDate: Sept 9 2016 (Friday)Location: Natuzzi Italia Wending StoreAgenda:18:0018:30Reception 18:3019:00 Store visit with model presentation 19:0019:30 Opening ceremony at Mall AtriumOpening dance Opening speech by Mr. Thomas Kuh Model show Lucky draw Live bandAttendance: Tota

3、l 217 paxMedia:38 paxDealer:162 paxLandlord:17 paxSet up-OOHSet up Party AreaStage & balloon cloudOlive treeRe-vive Display (casual & urban style)Static Display In-storeModel ShowStore VisitParty GuestsParty GuestsEvent Highlight Olive TreeEvent Highlight PerformanceEvent highlight Gelato TrolleyEve

4、nt Highlight Wechat PrinterClipping SummaryAs of Sept.27, there are total 15 pcs high quality reports in leading titles among different media categoriesMore exposure will be seen on magazine Oct & Nov issue, such as Modern Weekly, ELLE DECO,ELLE, ELLE Men, Trends Home, Rayli Home, Noblesse, Time Out

5、, Trading Up, etc.,PrintNewspaper2Magazine2DigitalWechat8Website2Web TV1Total15Clipping NATUZZI wechat wchatDate issued：Sep.10th Page view：4,258Clipping IDEAT Wechat wechatDate issued：Sep.10th Page view：4,518Clipping Elledeco WechatDate issued：Sep.11th Page view：8,814Clipping Interni WechatDate issu

6、ed：Sep.12th Page view：8,270Clipping - ID ESIGN wechatDate issued：Sep.14th Page view：15,078Clipping Natuzzi wechatDate issued：Sep.21st Page view：8,784Clipping Luxury watcher wechatDate issued：Sep.22nd Page view：4,999Clipping Weish wechatDate issued：Sep.22nd Page view：32,323Clipping News shanghai wechatDate issued：Sep.23rd Page view：22,604Clipping Grazia wechatDate issued：Sep.29th Page view：Clipping PC House websiteDate issued：Sep.23rd Clipping Date issued：Sep.28thClipping Clipping Lifestyle MagazineDate issued：Sept 22 PClipping Shanghai TimesDate iss