《商务英语写作》课件Lecture 1 Introduction

1、Lecture OneIntroductionLearning Objectives OverviewIntroduction of WritingDefinition of Business WritingUseful ExpressionPart OneOverviewI. Range of Business Writing1. Business writing covers: a wide range of written documents ,from informal one-line emails to complex contracts which covers hundreds

2、 of pages of legal English. 2. The purpose of this book: This book will give you an introduction into the most common types of business writing you are likely to meet.II. The outline of this bookPart One Introduction Chapter 1: Introduction of business writingPart Two Business Correspondence Chapter

3、 2: The layout of business correspondences Chapter 3: four kinds of business letter writing (1) email; (2) good and bad news letter; (3) letters of complaint; (4) letter of persuasion. Complement: Social Communicative Letters (1) Invitation Letters (2) Congratulation letters (3) Thank-you letters II

4、. The outline of this book Complement: Practical Writing (1)Job application letter (2) Resume (3)InterviewPart Three Business ReportsChapter 4:MemoChapter 5:Meeting Materials (1)meeting notice (2) agenda (3)minutesChapter 6:Report WritingChapter 7-10: Informational and analytical reports, business p

5、roposal, business plans, annual reports. II. The outline of this bookPart Four Publicity MaterialsChapter 10: Press releasesChapter 11. Technical DescriptionChapter12: Operating InstructionPart Five Visual CommunicationChapter 13: QuestionnairesChapter 14: Visual techniquesPart Six Contract Chapter

6、15:ContractIII. Getting in1. Communication becomes easy and convenient in the modern business interactions. We can _to get contact with our business partner. A. write a letter B. send an E-mail C. make a phone call D. send a telegraph E. send a fax F. send a telex G. write a memo2. If you want to pl

7、ace an order with a supplier, you will _. A. make a phone call first, and then write a letter to confirm the order. B. only need to make a phone call. C. write a letter or a fax to place the order3. Is there any necessity to write a letter or a fax to acknowledge the order you receive? A. Yes B. NoK

8、eys to Getting in1.Except D and G, others are right.2. Except B, A and C are right.3. We need to send an acknowledgement to our customers. Part TwoIntroduction of Business WritingI. Definition of Business Writing Business writing is writing for business purposes. All the writing affairs concern sell

9、ing and buying between two organizations or companies in comparatively formal situation. II. Types of Business Writing Letters, memos, emails and reports are generally considered as the most fundamental types of business documents based on frequency and characteristics in business practices.III. Fun

10、ctions of Business Writing1. To informLetters or faxes are used to convey the information to customers /suppliers/ distributors/ manufacturers.2. To persuade A business report is a reliable source, and its attractive profile and effective description of products can influence the partners attitudes

11、and actions. 3. To entertainAdequate knowledge of languages and human natures can secure the desired response.IV. Academic WritingThe Classification of Academic Writing (1) creative writing narration (2) expository writing description (3) academic writing exposition (4) professional writingargumenta

12、tion V. The Differences between Academic Writing and Business Writing1.Similarities: Both academic writing and business writing attempt to communicate something important to an audience in a concise, compelling manner. V. The Differences between Academic Writing and Business Writing2. Differences (1

13、) Academic writing at college involves essays or assignments for a teacher who then corrects the work and awards a grade. (2) Business writing is intended to make business transactions or recommendations for a course of action. It is considerable, courteous, clear, concise, concrete, correct and com

14、plete.Part ThreeWriting as a ProcessI. Common Writing ProcessWriting involve a number of stages :(1) Clarifying your aim(2) Identifying your readers(3) Generating ideas(4) Organizing the ideas(5) Sketching a synopsis(6) Drafting your text(7) Revising and editing(8) Proofreading II. 5-Step Business W

15、riting Process Step 1 Preparing Step 2 Formatting Step 3 Organizing Step 4 Drafting Step 5 RevisingStep 1 Preparing Preparing to write is an important process. It involves making it clear about _. the objective; the reader; the scope of writing. Step 2 FormattingFormatting refers to choosing the for

16、mat or layout of the document. It involves _. choosing the right way of presenting the document; making the document more readable. Step 3 Organizing Organizing refers to making the writing materials in a logic way. It involves: gathering information like taking notes and classifying it sorting deta

17、ils requires a logic mind and considerate heart. making outlines is the result of organizing. Step 4 DraftingDrafting is the actual writing. Some tips on how to draft. (1)Start where you feel the most comfortable. (2)Focus on the ideas you want to present. (3)Dont panic at the so-called writers bloc

18、k.Step 5 RevisingRevising is the final and critical step, revising turns the draft into a finished product. It involves : editing and proofreading a check on the overall tone.Part FourUseful ExpressionsRemember Useful ExpressionAcademic WritingAcademic WritingBusiness Writingcreative writingdescription emailexpository writingnarrationmemoacademic writingexpositionletterprofessional writingargumentationreportworkplace writingWriting for Scientific Purposeminutestechnical writi