文化产业专业英语 教学大纲

1、文化产业专业英语 教学大纲一、说明（一）课程性质文化产业专业英语是文化产业管理专业的一门重要的语言基础课程。本课程作为专业方向的语言课，主要服务于文化产业管理专业的英语文章阅读、翻译和写作等。通过系统地介绍文化产业专业的相关内容，学习相关的专业词汇，培养学生的国际化视野和思维。为学生阅读专业的英语文献，进行国际化的专业交流奠定基础。（二）教学目的本课程的教学目的是使学生掌握文化产业相关的英语专业词汇、基本内容和理论，从而提升专业方向的英语阅读、翻译和写作能力。只有通过本课程的学习，熟练掌握英文的专业表达，提升专业的英文能力，学生才能够更好地扩展专业阅读范围，更有效地接触国际前沿的相关研究和理论

2、，从而为本专业的深入学习架起一座语言的桥梁，全面提升自己的专业能力。（三）教学内容系统地介绍文化产业的基本概念、概念辨析、发展背景和分类；介绍文化产业相关的业态以及发展状况；介绍世界范围内不同国家和地区的文化产业发展概况。教学内容包括专业词汇的学习、部分核心定义的背诵、篇章的阅读理解、部分长难句和段落的翻译。（四）教学时数1、时数：3课时/周，总计：54课时2、进度：文化产业专业英语课程教学进度表单元内容总学时Unit 1Basic Concepts of Cultual and Creative Industries6Unit 2 Theories and Research of Cultu

3、al and Creative Industries4Unit 3Classification and Relevant Industries10Unit 4Cultual and Creative Industries in Europe10Unit 5Cultual and Creative Industries in America8Unit 6Cultual and Creative Industries in Asia8Unit 7Professional Thesis Reading related to Cultual and Creative Industries8合计七单元5

4、4（五）教学方式主要以“语块理论”、“语码转换理论”以及任务型教学法为教学理论和实践基础，采用讲解、讨论、小组任务等课堂活动进行教学。培养学生的语块识别和积累意识，以实现语言的输出。通过task-basedreading掌握课程内容，使用语码转换理论为基础的PSPT教学法掌握课文中主要的概念、定义和理论。（六）考核方式期末闭卷考试（60%）与平时成绩（含课堂参与、平时作业等成绩，共占40%）结合。本大纲在考核目标中，按照识记、理解、掌握和应用四个层级要求对教学内容进行考核。各层级基本要求如下：识记：通过最基本的语音记忆实现对语言模块识记和积累，培养语感，是课程学习的基础要求。理解：在识记的基础

5、上，能全面把握课文内容，理解句子的涵义，是课程学习的较高要求。掌握：掌握课文中定义、理论要点等内容，是课程学习的高层次要求。应用：能够运用所学，实现顺利的专业文本阅读，并能够进行专业相关的文本翻译和写作，是课程学习的最高层次要求。本课程在试题中对不同能力层次要求的分数比例，识记占20%，理解占20%，掌握和应用共占60%。题型一般包括：词汇考核、专业术语解释、阅读理解、句子释义、翻译、写作、概要写作等。二、本文Unit 1 Basic Concepts of Cultual and Creative Industries教学要点：1. Culture Industry2. Cultural I

6、ndustries, Creative Industries, Cultural and Creative Industries3. Definition教学时数：6学时教学内容：1. Culture Industry（2学时）The term originThe term culture industry （German: Kulturindustrie） was coined by the critical theorists Theodor Adorno （19031969） and Max Horkheimer （18951973）, and was presented as crit

7、ical vocabulary in the chapter The Culture Industry: Enlightenment as Mass Deception, of the book Dialectic of Enlightenment （1944）, wherein they proposed that popular culture is akin to a factory producing standardized cultural goodsfilms, radio programmes, magazines, etc.that are used to manipulat

8、e mass society into passivity.The Frankfurt SchoolMembers of The Frankfurt School were much influenced by the dialectical materialism and historical materialism of Karl Marx, as well as the revisitation of the dialectical idealism of Hegel; both events are studied not in isolation, but as part of th

9、e process of change. As a group later joined by Jrgen Habermas, they were responsible for the formulation of critical theory. In works such as Dialectic of Enlightenment and Negative Dialectics, Adorno and Horkheimer theorized that the phenomenon of mass culture has a political implication, namely t

10、hat all the many forms of popular culture are parts of a single culture industry whose purpose is to ensure the continued obedience of the masses to market interests.The theoryThe essay is concerned with the production of cultural content in capitalist societies. It critiques the supply-driven natur

11、e of cultural economies as well as the apparently inferior products of the system. Horkheimer and Adorno argue that mass-produced entertainment aims, by its very nature, to appeal to vast audiences and therefore both the intellectual stimulation of high art and the basic release of low art.2. Cultur

12、al Industries, Creative Industries, Cultural and Creative Industries （2学时）Cultural industries Cultural industries refers to the various businesses that produce, distribute, market or sell products that belong categorically in creative arts. Such products could include clothing, decorative material f

13、or homes, books, movies, television programs, or music. This industry is a very large category for certain types of businesses.（wisegeek）Creative industriesThe creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and inform

14、ation. They may variously also be referred to as the cultural industries especially in Europe.（wiki）3. Definition （2学时）Definition from UNESCO Cultural Industries （sometimes known as Creative Industries） combine the creation, production and distribution of goods and services that are cultural in natu

15、re and usually protected by intellectural property rights.UK definitionUK Government Department for Culture, Media and Sport （DCMS） definition which describes the creative industries as: “those industries which have their origin in individual creativity, skill and talent and which have a potential f

16、or wealth and job creation through the generation and exploitation of intellectual property” （DCMS 2001, p. 04）考核要求：1. Know about the technical terms of CCI and relevant scholars.2. Understand the terminologies, definitions.3. Master the important lexical chunks and apply them in traslating and writ

17、ing.Unit 2 Theories and Research of Cultual and Creative Industries教学要点：1. Mass culture 2. Knowledge economy, attention economy 教学时数：4学时教学内容：1. Mass Culture and Cultrue Industry（2学时）Mass CultureThe term mass culture conveys the idea that such culture emerges spontaneously from the masses themselves,

18、 like popular art did before the 20th century. The expression media culture, on the other hand, conveys the idea that such culture is the product of the mass media. Another alternative term for media culture is “image culture”.The alternative term media culture, with its declinations of advertising

19、and public relations, is often considered as a system centered on the manipulation of the mass of society. Corporate media are used primarily to represent and reproduce dominant ideologies. Prominent in the development of this perspective has been the work of Theodor Adorno since the 1940s. Media cu

20、lture is associated with consumerism, and in this sense called alternatively consumer culture.2. Knowledge economy （2学时）The knowledge economy is the use of knowledge to generate tangible and intangible values. Technology and, in particular, knowledge technology help to incorporate part of human know

21、ledge into machines. This knowledge can be used by decision support systems in various fields to generate economic value. Knowledge economy is also possible without technology.It can be defined as:Production and services based on knowledge-intensive activities that contribute to an accelerated pace

22、of technical and scientific advance, as well as rapid obsolescence. The key component of a knowledge economy is a greater reliance on intellectual capabilities than on physical inputs or natural resources.The evolution of knowledge economyThe CharacteristicsAttention economics is an approach to the

23、management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems. Put simply by Matthew Crawford, Attention is a resourcea person has only so much of it.考核要求：1. Know about the concepts of Mass Industry, knowledg

24、e economy and attention economy.2. Understand the definitions and terminologies.3. Master the important lexical chunks and apply them in traslating and writing.Unit 3 Classification and Relevant Industries 教学要点：1. Classification criterior 2. Entity structure, Market-oriented CCI, Public welfare CCI3

25、. Formative structure, Sector CCI, Spatial CCI4. Regional structure, Part-region CCI, Full-region CCI5. Development status, basic type and specialized type6. Productive elements, technical type and creative type教学时数：10学时教学内容：1. Classification criterior（2学时）Different criterior lead to different class

26、ification:Based on the criterion of entity structure, there would be two types: Market-oriented CCI, Public welfare CCIBased on the criterion of formative structure, there would be two types: Part-region CCI, Full-region CCI.Based on the criterion of regional structure, Part-region CCI, Full-region

27、CCIBased on the criterion of development status, basic type and specialized typeBased on the criterion of productive elements, technical type and creative type2. Market-oriented CCI, Public welfare CCI （2学时）Market-oriented CCI refers to those industries which aim to commercial benefit in market econ

28、omy. Meanwhile social effect could also be produced such as publishing and media, sports, cable TV ect. （HU Huilin, 189.）Public welfare CCI refers to those activities donated, sponsored or finaced by govermental departments, businesses, which majorly aim to social effect and partly conduct the funct

29、ions of advertisement and publicization.3. Sector CCI, Spatial CCI （2学时）Sector CCI refers to those industrial sectors including broadcasting, television，movie, toursim and publishing. On the basis, it can be subdivided onto more specific sectors. Spatial CCI refers to those industrial types with spa

30、tial characteristcs. It includes various types such as Paris, Hollywood, South Korea, urban or community CCI.4. Basic type CCI, specialized type CCI （2学时）Basic type CCI is of common value to the whole industy. It provides the basis for the development of other industries such as high-tech industry,

31、tourism industry, ethnic culture industry.Specialized type CCI is of strong regional feature and development prospect with rich resources and advantages. Usually it is strongly competive.5. Technical type CCI and creative type CCI （2学时）Technical type CCI neeeds high technical conditions and equipmen

32、t, big investment, and high return such as international standard movies and TV series production, on-line transmission, publishing and medium, international games, and aerobatics etc. Creative type CCI takes knowledge, intellect, experience, wisdom and inspiration as its core and with designing, pa

33、ckaging, publicizing, marketing, forum and MICE to achieve its suvival and development. The former one is supported by hard technology while the latter one, soft technology.考核要求：1. Know about the classification criterior of CCI.2. Understand the different types of CCI.3. Master the important lexical

34、 chunks.Unit 4 Cultual and Creative Industries in Europe教学要点：1. The brief of European CCI2. The emplyment creation ability of CCI3. Key factors of CCI in UK4. Key facts of CCI in UK5. The CCI development in Germany教学时数：10学时教学内容：1. The European Creative Industries （2学时）The development of value added

35、in the creative industries still shows considerable weakness compared to the traditional industries-but in other respects the creative sector is far ahead already today. The employment volumn of the creative industries of 6.4 million is high above that of automobile and chemical industries. Each of

36、these industries achieves only one third of the employment volume of the creative industries.On the one hand, these key data for the creative industries indicate that they are now comparable to important European industrial sectors, for today the turnovers of traditional sectors like chemicla indust

37、ry, the automobile indstry , the manufacture of machinery and equipment or the food industries lie more or less in the same range as those of the creative industries.On the other hand, the creative industries are strongly fragmented and consist of three different layers of business forms. Micro busi

38、nesses and freelance offices provide the “humus” that produces and grants creativity. SMEs form the backbone of the cultural and creative sectors, and the majors and media corporations count in the global market. Due to the exceedingly small-scaled structure of the sector, enterprises in the creativ

39、e industries employ not more than 5 persons on average, while traditional industrial sectors like the chemical or the automobile industry have up to 128 persons employed per enterprise. Whereas tradtional industries increasingly lose their ability to create employment, the creative industries oculd

40、become a relevant driving force for empoyment in Europe.2. Key sectors and key facts of CCI in UK（2学时）The UK is known internationally for the presentation of professional performance, including theatre, stand-up comedy, live literature, musicals, opera, classical music, dance and ballet, hip-hop, st

41、reet performances.The Key sectors include: Creative Service; Design; Publishing; Television; Fashion; Architecture; Creative Media; Creative Product; Advertising; Animation; Film; Performing Arts; Digital Media, Computer Games.As a percentage, UK has the largest creativity sector in the world; UK is

42、 the third biggest market for music in the world; UK is the world leader in terms of the world digital broadcasting and the development of broadcasting technology; Some of the worlds most recognizable building/architects are designed by UK architects ; UK is the number 1 for global sales of TV forma

43、ts ; UK has the most international community of architects in the world; Uk fashion designers export 65% of the cloth they produce; 25% of the worlds most portable computer studios are based in the UK; UK is home to some worlds leading computer-based visual effects for feature;3. The Creative Servic

44、es of CCI in UK （2学时）The UKs talent pool for creative services is of the highest quality, covering a vast range of disciplines and supported by a world-class system of education and professional development.The UK creative industries exported some 8.9 billion worth of services in 2009, 10.6 per cent

45、 of the UKs total service exports.UK creative services include architecture, design, advertising, branding and marketing. The UK is recognised as particularly strong in areas involving the use of digital technology such as online marketing, integrated CRM, web analytics, data-mining, digital design,

46、 website design and build, website hosting and e-commerce consultancy. Digital agencies that have achieved global recognition include Lightershade, Iconography, E3, glue, AKQA, Dare and Poke. （Creative Industries Economic Estimates, DCMS, December 2011）UK creative practitioners are supported by worl

47、d-class senior management, account management and project management - a potent blend of UK creative talent and professionalism in execution.The UK has outstanding professional bodies offering professional training and development, including the IPA （Institute of Practitioners in Advertising）, IED （

48、Institution of Engineering Designers） and RIBA （Royal Institute of British Architects）.Over the past decade, major initiatives have been undertaken to promote UK creativity, encourage the development of young talent and ensure that UK industry takes advantage of the world-class skills and expertise

49、available.UK secondary education plays a major role in the development of creativity. Teenagers are taught about media and design in the early secondary school years; School and Higher education students frequently produce work of startling quality and ambition. Many UK creative stars have shown the

50、ir talent very early on in their careers;4. The performing and arts in UK （2学时）The performing arts is one of the largest and most highly diverse sectors in the UK creative and cultural industries, with players ranging from large commercial organisations to micro-businesses.A number of specialist net

51、works and umbrella organis委员会。performing arts. They include the Independent Theatre Council, which has over 600 smaller independent performing companies in its membership; the Theatre Managers Association, which brings together 150 theatres outside London; and the Society of London Theatre, which co

52、vers 40 commercial theatres in the West End. Dance is supported by Dance UK and the Foundation for Community Dance and both opera and dance have committees which co-ordinate touring and repertoire. The industry-centred web resource, creative choices, aims to respond to the sectors demand for high-qu

53、ality information, advice and guidance on training and education, online learning and industry intelligence.5. CCI in Germany （2学时）Over the last few decades, the cultural and creative industries have beome a major econmic force, In Germany, the creative industries achieved a gross value added of 58

54、billion Euro in 2004. The cultuture and creative industries subsequently gained a new importace on the political agenda. Regional Employment Growth of CCI in GermanySince the end of the 1990s cultural and creative industries have generated increasing attention in academic, public and political disco

55、urse. Nowadays, these industries are seen to be important factors of regional development. Because an urban environment offers a special quality of place, which is stimulating, motivating, challenging and inspiring for creative people, cultural and creative industries are spatially highly concentrat

56、ed in the major cities of each country. Furthermore, urban places have an advantage compared to more peripheral or rural regions by offering the creative talents particular surroundings with openness, diversity, tolerance and internationality to realize their individual life styles. Overall, it can

57、be assumed, that the cultural and creative industries fulfil their role as engines of innovation, growth and increasing employment rates predominantly in major cities. The empirical analysis of regional employment shifts in the cultural and creative industries in Germany shows that the main hubs of

58、the cultural and creative industries in Germany generated above-average growth rates between 2003 and 2008. The more rural regions declined in most cases against the overall employment growth of the cultural and creative industries in Germany by 5.0%. Hence, the peripheral regions afar from the urba

59、n cores could not benefit from the growth of cultural and creative industries. Furthermore, a shift analysis shows the importance of locational effects in explaining the regional employment dynamics in these industries. （European Planning Studies , 2011 , 19 （6） :967-990）考核要求：1. Know about the gener

60、al situation of European CCI.2. Understand the importance of CCI in different countries.3. Master the important lexical chunks and apply them in translating.Unit 5 Cultual and Creative Industries in America 教学要点：1. Copyright and Copyright industries2. The “total” copyright industries 3. The “Partial