商务英语电子课件完整版

1、 Unit1 Job-HuntingLearning ObjectiveAfter studying this chapter you will be able to:Know the main tips of building virtual storeUnderstanding the ways of getting core business valuesKnow the features of online shoppingStudy the main tips of writing a meeting minutes of different typesVocabulary & Ph

2、rasecrack vt. 打开，使破裂interview v.采访hunt v.狩猎Imminent adj. 即将来临的，迫近的appropriate adj. 适当的appearance n. 外观expertise n.专业知识destine n. 注定morality n. 道德discontent n. 不满desire n. 欲望 vt.想要opportunity n. 机会applicant n. 申请人potential adj. 潜在的enthusiasm n.热情,热心Rsum n. 简历clarification n. 澄清conservatively adv. 保守i

3、nitially adv. 最初, 首先overbearing adj. 傲慢的，压倒一切的; v. 压住，否定executive v. 执行Text A How to Crack a Job Interview successfully Questions for Discussion1. What is the function of a job interview?2. Which factors are involved in a successful job interview?3. How should you behave during the job interview?4.

4、If you feel nervous during the interview, what should you do?5. Please make a scenario demonstration about an interview.Text B The Selection ProcessQuestions for DiscussionWhy do they reinforce the positive or negative feelings of company officials?What does the job seeker usually fill out in the fi

5、rst selection process?Do you think Aptitude, IQ, or personality tests is important? Why?What do you think about physical examination in the selection process?How to explain the candid comments?True/False_1. The major functions of a HR department are interview. _2. The gut feelings mean bone sense. _

6、 3. Job seeker usually fills out an application form._ 4. We dont need to pay attention to when we take part in the job interview. _5. All organizations observe a candidates hairstyle, mannerisms, and personality and hire on the basis of some mysterious chemistry. WritingRsum1. Introduction简历是求职资料中最

7、为重要的部分，是求职者能力、经历、技能的简要总结，是求职者全面素质能力体现的缩影。简历好比产品的说明书，能帮助潜在的雇主评估应聘者。简历写作特点：(1) 常用省略词，省略第一人称主语；(2) 常用动词、动名词或分词；(3) 工作经历或学习经历用倒序2. Useful ExpressionI have come here for an interview by appointment. 我应约来此面试。Im a graduate of University and have been employed as a withCompany foryears. 我是大学的毕业生，曾在公司为工作了年。I

8、ve come to apply for the position as an office secretary. 我来应聘办公室秘书这个职位。4. Im good at working my major with people/solving problems. 我善于与人共事/解决问题。5. Im looking forward to meeting with you at your earliest convenience. 期待在您方便的时候同您见面。Sample StudyRsumPersonal InformationName: Gender: Male/FemaleDate of

9、 Birth:Marital Status: Single/Married/DivorcedAddress:Tel:Email:Job ObjectiveSecretary/Administrator/Sales person/Teacher/Manager/DesignerEducation BackgroundSep, 2009July, 2013: Main courses taken: Business English, Management, Human Resources Management, E-business, Practice of International Trade

10、, FinanceWork ExperienceJuly, 2014present: Secretary to General Manager in a business companyMain duties: receiving visitors, arranging meetings and appointmentsJuly, 2013July,2014: Sales person in a fashion CorporationSkillsFluent English, conversational FrenchWorking knowledge of Microsoft Word, E

11、xcel and PowerPointDriving LicenseGood organizational skillsPersonalityOutgoing, creative, cooperative and hardworkingInterestsTennis, music and travellingReferences will be available on requestWriting PracticeWrite a Rsum based on the given information.提示：1.申请人：李天霞，女，1985年5月生于北京，已婚2.2004年毕业于北京十八中，2

12、0042008年再北京外国语大学英语系读书，获文学学士学位。3.毕业后子在上海大学任教，擅长翻译并做过兼职翻译工作。得知贵公司拟聘英语译员，因此想调换工作。4.联系地址：上海西藏路4号 电话：02165877910Sample StudyApplication Letter March 23rd , 2015DearMr.Director, I am currently working on Master Degree in International Commercial law at Tsinghua University. My supervisor Mr. Wang, a well-k

13、nown professor of law, tells me that SFSC specializes in recommending qualified personnel to multi-national companies and suggests that I contact you for recommendation. During the two years of studies at Tsinghai University, I have not only acquired a lot of knowledge of international commercial la

14、w, but also learned two foreign languages as well, they are English and Japanese. Moreover, I have published two papers in the university journal on problems that may arise after Chinas entry to WTO. And they have been favorably accepted. I am enclosing a resume, copies of my published papers, and P

15、rofessor DAs letter of recommendation. I sincerely hope you will introduce me to a famous multi-national company, to which I will dedicate myself. Yours sincerely,Jack Thank you!Unit2 Business Etiquette Learning ObjectiveAfter studying this chapter you will be able to:Know business etiquettes. Know

16、how to introduce people and exchange business cards.Grasp words and useful expressions used in business reception.Learn about how to write an application letter.Vocabulary & Phraseapplication n. 应用, appintegration n. 整合community n. 社区emphasis n. 重点,强调etiquette n. 礼仪interaction n. 相互作用thereafter adv.

17、 从那时以后，其后norm n. 规范conscious adj. 有意识的negotiate v. 谈判accurate adj. 准确的accommodation n. 住宿notify v. 通知lodge n. 旅馆 vt. 提出，寄存disrespectful adj. 无礼的punctuality n. 守时,准时perceive v. 感知,感觉appreciate v. 欣赏,感激Text A TheBusinessEtiquettesinBusinessActivitiesQuestions for Discussion1. What does a successful re

18、ception involve?2. What is the etiquette for greeting people in China and in the U.S.?3. How to exchange business cards?4. What should you do before the reception?5. Please make a scenario demonstration about greeting people.Text B TheEtiquetteofMakingAppointmentQuestions for Discussion1.How many co

19、untries will be focused on about EtiquetteofMakingAppointment?2. The Japanese believe it is rude to be late. So what is necessary when doing business?3. In American business culture, how many hours does the working week consist?4. What is theetiquetteofmakingappointment in German business culture?5.

20、 What is the meaning of both sides culture?True/False_1. Different countries have the same custom. _2.Japan and America, two countries have the same holiday time and working time. _3.Except Saturday and Sunday, there are Christmas holiday, Veterans Day, Thanksgiving Day, and Columbus Day Festival in

21、 America. _4.Fifty minutes would be considered a very serious faux pass and mean a shaky start to any potential business relations. _5. During holidays, banks and offices close, but stores remain open in Japan.Writingapplication letter1.Introduction 求职信（application letter）的内容包括：拟申请职位信息的来源，对相关职位的兴趣，强

22、调自己的主要优势、工作经验和业绩，提及自己的教育程度，表明希望获得面试的机会，联系方式等内容。求职信的格式和一般信函基本相同，但以下几点需注意：(1) 开头（the introduction）:开门见山，写明信件目的，即提出申请。(2) 正文（the body）:解释你为何适合这份工作（包括教育背景、资历、工作经验等）。(3) 结尾（the conclusion）:感谢对方接受你申请，并希望对方回复或给予面试机会。2. Useful Expressions1. In reply to/With reference to your advertisement in of I would like

23、 to apply for position of in your company. 关于您在报刊或杂志上登的招聘广告，我想应聘贵公司职位。2. I have been in the employment of a company for year. 我曾有年受聘于一家公司。3. I am highly competent and self-motivated to work in a fast moving, ever changing and demand environment. 我很能干，即使再不断变化、工作要求很高的环境中，也能够积极主 动开展。4. Im confident tha

24、t I can meet your requirements. 我相信我能够满足贵公司的要求。5. I hope I may be granted an interview, when I can explain my qualification in more detail. 希望能够得到面试机会，这样我可以更详细地介绍自己的条件。Sample StudyApplication Letter March 23rd , 2015DearMr.Director, I am currently working on Master Degree in International Commercial

25、 law at Tsinghua University. My supervisor Mr. Wang, a well-known professor of law, tells me that SFSC specializes in recommending qualified personnel to multi-national companies and suggests that I contact you for recommendation. During the two years of studies at Tsinghai University, I have not on

26、ly acquired a lot of knowledge of international commercial law, but also learned two foreign languages as well, they are English and Japanese. Moreover, I have published two papers in the university journal on problems that may arise after Chinas entry to WTO. And they have been favorably accepted.

27、I am enclosing a resume, copies of my published papers, and Professor DAs letter of recommendation. I sincerely hope you will introduce me to a famous multi-national company, to which I will dedicate myself. Yours sincerely,JackWriting PracticeWrite a letter of application based on the given informa

28、tion.敬启者： 我希望能在贵公司谋得一份职业。我毕业于上海商学院，主修商业管理。我今年刚满24岁，三个月前离校。求学期间还曾努力训练速记与打字，现在速记及打字各为每分钟90字和70字。 我相信我可以担任贵公司的任何工作，如果录用，愿意随时接受阁下指派。承蒙阁下的关怀和礼遇，至此表示感谢。XX启2015年9月 Thank you!Unit 3 Communicate With ClientsLearning ObjectiveAfter studying this chapter you will be able to:Understand communication guidelines

29、in a cooperation environmentKnow the importance of small talks and learn how to break icewith people.Grasp the basic format of writing a professional e-mailVocabulary & Phraseviolate v. 违反First and foremost 首当其冲 demand n. 要求disciplinary adj. 纪律性的restrict v. 限定 distinguish v. 区分worst-case scenario最糟糕

30、的情况guideline n. 指导方针 receptive adj. 接受性的oxymoron n. 逆喻instant adj. 即时的 vent v. 发泄assumption n. 假设outset n. 开端 momentary adj. 一时的time sensitive 对时间敏感reasonable adj. 合理的 panic n. 恐慌resolution n. 解决方案deviate v. 偏离 forewarn v. 提前告知satisfaction n. 满意litigator n. 诉讼律师 prioritize v. 优先考虑attainable adj.可达成的

31、intellectual property知识产权 reassure v. 使人安心consistent adj. 一致的、连续的conference call电话会议 pleading n. 诉状、请愿retention n. 保持力coincide v. 与.一致 inevitable n. 不可避免的bread and butter 谋生之道、衣食父母curtail v. 剥夺、缩短 routine n. 日常、常规essential adj. 基本的、必要的frustration n. 沮丧 logjam n. 困境、僵局component n. 组成部分virtually adv.

32、实质上 impediment n. 障碍物pertinent adj. 相关的、恰当的framework n. 框架 psychology n. 心理学property n. 财产fine line 模糊的界限 boundary n. 边界entitlement n. 应得权益manual n. 手册 make sense有道理、说得通minimize v. 最小化reference tool参考工具 formal adj. 正式well-being n. 福利、幸福unintentionally adv. 无意识地 casual adj. 休闲、随意 ensure v. 确保monitor

33、v. 监视、监听 prompt adj. 快速的、及时的 punctuation n. 标点 remark n. 评语 make sure确认、保证 Text A Client Communication and Contact Questions for Discussion1. The article is talking about communication practices in law firms. Think about how you would adopt these ideas into the practice of a technology company.2. Ho

34、w many ways of communication did the author mentioned in the article? What are the advantages and disadvantages of each one?3. According to the article, what would be the appropriate thing to do when you get a clients call on your vacation?4. What did the author accentuate throughout the article?5.

35、How would you design a system that handles a client who does not use email?Text B How to Write a Perfect Professional Email in English in 5 Steps1. Which five steps you could follow to write a professional email?2. What are the two most important things in writing a professional email?3. How should

36、you reply an inquiry email that you currently dont know the answer?4. How would you compose an apology email?5. Can you name some other closings? True/False1. True/False1. _ Emails are as formal as letters.2. _ If the relationship between you and your recipient is casual you can just address him/her

37、 with Hi.3. _ You should always start your email with a line ofthank you.4. _ For a long time client you can end the email with cheers.5. _ When stating your purpose, you should provide as much detail as you can. WritingMeeting Minutes 1. Introduction 企业电子邮件是企业之间和企业内部交流沟通的重要方式之一，好的电子邮件可以展现出工作人员的专业程度

38、、达到有效沟通的目的。写好电子邮件，要力争在没有基础拼写和语法错误的基础上，做到简洁和礼貌。写作特点： 常使用敬语，语气非常委婉； 一般分为三段，第一段打招呼，第二段陈述内容、提出需求，第三段表达感谢以及期待回复； 如果有附件，应在文中给出相应的提示2. Useful ExpressionThanks for reaching out to us.谢谢您联系我们。Id really appreciate it if you could . 如果能帮我做.的话我将感激不尽。Should you have any question, dont hesitate to ask me. 如果您有任何问

39、题的话请联系我。Im wondering if I could . 我能否.Im looking forward to your reply at your earliest convenience期待尽快收到您的答复。 Sample Study EmailI am writing to inquire about the availability of X578 fertilizer. I have seen the product details on your website and Im very interested in buying one. I appreciate if yo

40、u can send me samples so I can test before taking a decision. I have confidence in your commitment to quality but part of our procurement process is to test before any purchase. I also appreciate if you could send me the price of one unit as well as discounts on bulk orders. I need to take a decisio

41、n in the coming few days so its really very important that I receive this information as soon as possible. Awaiting your reply.Best RegardsWriting PracticeWrite an email based on the given information.提示：你的身份是B&B 公司的市场部工作人员，最近你的公司想做一个展示性的网页，你决定发电子邮件联系一下A&A公司询问制作网站、租用服务器的价格、完成速度以及对方公司能够提供的售后服务。 Thank

42、 you! Unit 4 ManagementLearning ObjectiveAfter studying this chapter you will be able to:Define management and understand its role in achieving organizational objectives.Identify three levels of management and explain how the focuses of managers at each level differ.Describe the major functions of m

43、anagement.Vocabulary & Phrasecoordinate :协调 the idea is.: 目的是consist：包含 establish lines of authority and accountability: 建立上下级和责任系统charity：慈善机构 has been delegated the authority to .: 被授权负责shelter：住所 staffing: 配备员工pursuit：追求 keep the organization on course: 使企业保持正常运转advance：推动实现 The essencereconcilin

44、g the differences:控制的精髄是调整，即按计inventory：存货 划检查实际情况并协调分歧。acquisition：获得generate：创造，生产 Identifyingthe standards: 找出不符合标准的偏差adequate：足够的 monitoring performance: 监控运行情况stated or implied objective:明言或不明言的目标 on target: 符合标准；达标tangible products:有形产品 substandard： 低于标准regardless of:不管 first-line: 一线的 market

45、share:市场份额 supervisory：监督的sales volume:销售量 pyramid, 金字塔transmit knowledge:传授知识 assumes the responsibilities of .:承担的责任transforminto:把转换成 president: 总裁；总经理interrelated: 相互关联的 chief executive officer (CEO): 首席执行官；总经理 course of action: 行动步骤 executive vice president: 执行副总裁，常务副总经理strategic plans and tact

46、ical plans: 战略计划和战术计划 overall scheme: 总体规划periodically review and update: 定期检査和更新 key idea: 关键主张；重要观念They decide . foreign markets: 他们决定是否要增加产品，收购其他公司，出售亏损部门，以及是否进入国外市场。Text A A Nature and Functions of ManagementQuestions for Discussion1. What is the management meaning? Please, define it in your own

47、 words.2. What is the purpose of management, and why is management so important in an organization?3. How to employees finish products?4. Name the five functions of management and briefly describe each function. 5. Define controlling and its contents.Text B Levels of ManagementQuestions for Discussi

48、on1.What are three levels of management?2.Please, Contrast the focus of managers at each level.3.Who have overall responsibility for the organization?4.Whats your opinion of the titles of middle management?5.Where do most people get their first managerial experience?True/False1. _ In general, there

49、are two levels of management - top management, middle management.2._ Top-level managers spend most of their time on strategic decisions.3._ The responsibility of top managers is more narrowly focused than that of top managers. 4._ The middle managers make decisions and carry out plans within the bro

50、ad guidelines established by top management.5._ At the under management level, first-line managers are responsible for putting into operation the plans established by middle management. WritingNotes:1. Organizational Behavior 组织行为学2. Ph.D 博士学位3. owned enterprises （SOEs）国有企业4. large multinational fir

51、ms 大型跨国企业5. In contrast 相比较6. The Confessions by Rousseau 卢梭的忏悔录 Sample Study Thank you! Unit 5 Corporate CultureLearning ObjectiveAfter studying this chapter you will be able to:Know corporate culture;Learn about the importance of culture in business communication;Understand the composition of corp

52、orate culture;Learn to write a invitation letter;Grasp words and expressions used in corporate culture.Vocabulary & PhraseEnterprise n. 企业；事业；进取心；事业心Deepen vt. 使加深；使强烈；使低沉vi. 变深；变低沉Innovation n. 创新，革新；新方法Incentive n. 动机；刺激adj. 激励的；刺激的Sophisticate n. 久经世故的人；精通者 vt. 弄复杂；使变得世故；曲解vi. 诡辩Establish vt. 建立；

53、创办；安置Nutrition n. 营养，营养学；营养品Mature adj. 成熟的；充分考虑的； vt. 使成熟；使长成；慎重作出Vitality n. 活力，生气；生命力，生动性Fundamentally adv. 根本地，从根本上；基础地Competitive adj. 竞争的；比赛的；求胜心切的Glue n. 胶；各种胶合物 vt. 粘合；似胶般固着于Staff n. 职员；参谋；棒；支撑Illusion n. 幻觉，错觉；错误的观念或信仰Entrepreneurship n. 企业家精神Continuously adv. 连续不断地Vocabulary & PhraseImmuni

54、ty n. 免疫力；豁免权；免除Initiative n. 主动权；首创精神 adj. 主动的；自发的；起始的Blindly adv. 盲目地；轻率地；摸索地Promote vt. 促进；提升；推销；发扬 vi. 成为王后或其他大于卒的子Seize vt. 抓住；夺取；理解；逮捕 vi. 抓住；利用；（机器）卡住Venture n. 企业；风险；冒险 vt. 敢于 vi. 冒险；投机Ethics n. 伦理学；伦理观；道德标准Surface n. 表面；表层；外观 adj. 表面的，肤浅的 vt. 使浮出水面Liberate vt. 解放；放出；释放Dispute n. 辩论；争吵 vt. 辩

55、论；怀疑；阻止；抗拒Proper adj. 适当的；本身的；特有的；正派的Distinctive adj. 有特色的，与众不同的Cultivate vt. 培养；陶冶；耕作Constantly adv. 不断地；时常地Recently adv. 最近；新近Corporate culture 企业文化soft constraints 软约束Unique personality 独特个性Text A The Influence of Corporate Culture on Enterprise Development1. How do you get to know a companys cor

56、porate culture?2. What are the three key functions of corporate culture?3. Why corporate culture is important for a company?4. Do you think corporate culture will change or always remain the same?(Why?/Why not?)5. Do you think each company should have a stated set of cultural values?(Why?/Why not?)T

57、ext B Task 1: Reading Task 2: General concepts1.Functions of Corporate Culture: three key functions2.Different Corporate Cultures3.Creation of Corporate CulturePart2 Dialogue Dialogue 1 Dialogue 2ExerciseFill in the blanks with words given. Change the form where necessary.(1) Low prices crimped outp

58、ut and foreign imports.(2)Hearings have had to be postponed because the court did not provide protection for him.(3) The bank anticipated his dismissal by stealing money.(4) Over the past , the gender gap in education has narrowed in many countries.(5) Your doctor may want to perform some tests to c

59、heck for problems or an illness(6) No one can sell you a guide or solution that will give you what you need to yourself.(7) Cancer destroyed her body but not her .(8) I was quite for my age because I was in the political movement, says Barwale.(9) Microsoft also fixed a flaw in Groove, an Office pro

60、gram that facilitates document sharing and (10) This paint will adhere to any , whether rough or smooth WritingInvitation Letter1.Introduction邀请信包括宴会、舞会、晚餐、聚会、婚礼等各种邀请信件，形式上大体分为两种:一种为正规的格式 (formal correspondence)，亦称请柬;一种是非正式格式 (informal correspondence), 即一般的邀请信。邀请信是在形式上不如请柬那样正规，但也是很考究。邀请信包括宴会、舞会、晚餐、聚