AntForest蚂蚁森林商业模式分析

1、AntForest蚂蚁森林商业模式分析What is Ant ForestEDU（养成类）mini-gameLow-carbon activityE.g: Take the subway Walk Online payments “Green energy.translate toVirtual treepaying corresponding(相应的） energy.Apply to plant a real treeTree planting certificate (from government)The business model of Ant Forest“Internet + G

2、reen Finance”High efficiency the protection of ecological environment High coveragethe treatment of environmental pollutionCustomer Value Proposition（客户价值主张）Aspect 1It refers to the value that a product brings to its customers客户价值主张是指产品给客户带来的价值1. Public Welfare Value（公共福利的价值） It allows individual us

3、ers to join the environmental action and feel their public welfare value.2. Psychological Satisfaction Planting behavior of Ant Forest can make up for lack of psychological satisfaction. 3. Social Entertainment Collecting the energy of friends trees Watering friends trees Planting their trees. Invit

4、ing Alipay friends Adding mobile phone contacts Profit ModelIntermediary Income as an Intermediary Platform（中介收入作为中介平台） Users collect energy by using shared bicycles, offline payments, and online ticket purchases 2. Carbon Trading User record Selling carbon dioxide emissions reductions to enterprise

5、s（向企业出售二氧化碳减排产品）3. Tourism and Agricultural and Sideline Products（旅游及农副产品） Reduce the publicity expenses, pay more to develop these tourism project Investing（投资）sand-fixing（固沙）edible or medical value plantsAspect 2Key Resources1. Alipay Platform Support2. Alibaba Financial Support3. The Development

6、and Application of Digital Finance（数字金融的发展和应用） Ant Forest helps users build personal carbon accounts, and the collection and organization of these numbers is inseparable from the use of digital financial technology.Aspect 3Key ProcessesAnt Forest uses the Internet platform to promote green financial products to the public. Green finance is no longer a project that only can be participated by the state, the government, and large enterprises. It is closely related to everyones daily life and has become an inclusive finance.Aspect 4ConclusionA set of feasible（可行的） and complet