(高职)电子商务英语电子课件教学PPT(完整版)

1、完整版PPT课件电子商务英语 21世纪高职高专精品教材电子商务专业（第三版）E-CommerceUNIT 1A1.To learn the history and the development advantages of E-commerce.了解电子商务历史及其发展优势。2.To master the definition of E-commerce and identify its features.掌握电子商务的定义及其特征。3.To master the reasons why businesses incorporate E-commerce solution into their

2、 business operations.掌握促使企业在其商业运作中采用电子商务解决方案的理由。Learning Targets点击添加文本点击添加文本点击添加文本点击添加文本TextReasons to Launch E-CommerceAccording to D，the definition of E-commerce is “The conducting of business communication and transactions over networks and through computers”.点击添加文本点击添加文本点击添加文本点击添加文本TextReasons t

3、o Launch E-CommerceAs most restrictively defined，electronic commerce is the buying and selling of goods and services，and the transfer of funds，through digital communications.点击添加文本点击添加文本点击添加文本点击添加文本TextReasons to Launch E-CommerceHowever，the real E-commerce includes all inter-company and intra-compa

4、ny activities（such as marketing，finance，manufacturing，selling and negotiation）that enable commerce and use e-mail，EDI，file transfer，fax，video，conferencing，workflow，or interaction with a remote computer.It also includes buying and selling over the World Wide Web and the Internet，electronic funds tran

5、sfer，smart cards，digital cash（e.g.，Mondes），and all over ways of doing business over digital network.点击添加文本点击添加文本点击添加文本点击添加文本TextReasons to Launch E-CommerceThere are many reasons that why they choose E-commerce；the following are the most important ones.点击添加文本点击添加文本点击添加文本点击添加文本TextReasons to Launch E

6、-Commerce 4.The most economical way of promotion 5.To sell products easily 6.Receive the customersfeedback punctually and accurately 1.Join the Internet and look around the world 2.Establish interpersonal relationship network and obtain business information 3.Stronger timeliness of finding businesse

7、s and advertising enterprises 点击添加文本点击添加文本点击添加文本点击添加文本TextReasons to Launch E-Commerce12It is clear that an E-commerce solution will benefit the business in many aspects.The implementation of an E-commerce solution will generate a brand new revenue stream，expand the market exposure rate，and decrease

8、 the operation cost.electronic ilektrnikadj.电子的application plikeinn.应用，运用点击添加文本点击添加文本点击添加文本点击添加文本 New Wordsconcept knsept n.概念，观念boundary baundri n.界限，边界点击添加文本点击添加文本点击添加文本点击添加文本 New Wordstransaction trnzkn n.交易，办理restrictively ristriktivli adv.限制性地点击添加文本点击添加文本点击添加文本点击添加文本 New Wordstransfer trnsf:（r）

9、 v.转移digital diditl adj.数字的，数码的点击添加文本点击添加文本点击添加文本点击添加文本 New Wordsnegotiation ngui:ein n.谈判，协商workflow w:kflu n.工作流程点击添加文本点击添加文本点击添加文本点击添加文本 New Wordsboom bu:mv.急速增长，兴旺expand ikspndv.（使）扩大点击添加文本点击添加文本点击添加文本点击添加文本 New Wordsincorporate ink:preit v.合并，并入potential pten（）l adj.潜在的，有可能的点击添加文本点击添加文本点击添加文本点击

10、添加文本 New Wordsinterpersonal intp:snl adj.人与人之间的；人际的significant signifiknt adj.重要的；有意义的点击添加文本点击添加文本点击添加文本点击添加文本 New Wordstimeliness taimlinis n.合时，时enterprise entpraiz n.企（事）业单位点击添加文本点击添加文本点击添加文本点击添加文本 New Wordsefficiency ifinsi n.效率，效能promotion prmun n.促进，增进；（商品等的）推广点击添加文本点击添加文本点击添加文本点击添加文本 New Word

11、sfeedback fi:dbk n.反馈distribute distribju:t v.分配，散布；散发，分发点击添加文本点击添加文本点击添加文本点击添加文本 New Wordsimplementation implimntein n.成就；贯彻generate denreit v.形成，造成；引起点击添加文本点击添加文本点击添加文本点击添加文本 New Wordsexposure ikspu（r） n.暴露；揭发；公开tend to倾向点击添加文本点击添加文本点击添加文本点击添加文本 New Wordsexposure ikspu（r） n.暴露；揭发；公开 点击添加文本点击添加文本点击

12、添加文本点击添加文本 New Wordstend to倾向incorporate .into 合并，并入account for（在数量、比例上）占点击添加文本点击添加文本点击添加文本点击添加文本Phrases and Expressionsbe engaged in 从事convert into（使）转而变为点击添加文本点击添加文本点击添加文本点击添加文本Phrases and Expressions点击添加文本点击添加文本点击添加文本点击添加文本Notes1.Electronic Commerce（E-commerce）tends to be a catch phrase by people

13、，which has affected almost every detail of our life and completely changed the business running model of the world.电子商务如今几乎已经影响到我们生活的方方面面，而且也完全改变了世界的商业运行模式。点击添加文本点击添加文本点击添加文本点击添加文本Notes 2.From 1995 to now，we have witnessed a great deal of innovative applications ranging from travel reservation syste

14、ms to stock trading systems and more other virtual reality experience.从1995年到现在，我们已经目睹了许多创新的应用，从旅行预定系统到证券交易系统再到其他的很多虚拟现实。点击添加文本点击添加文本点击添加文本点击添加文本Notes3.“brick & mortar” business “砖头和砂浆”式的公司意指建筑物，即传统的商店、仓库、办公室。这种公司传统的服务顾客的方式通常都受地理位置的限制。点击添加文本点击添加文本点击添加文本点击添加文本Notes4.Sharp traders all know the most si

15、gnificant is not what you know，but who you know.精明的商人都知道，最重要的不是你知道什么，而是你认识谁。点击添加文本点击添加文本点击添加文本点击添加文本Notes5.You must agree that the advertisement and public relations are indispensable for developing enterprises.企业要发展，广告、公关必不可少，人们必须认同这一点。点击添加文本点击添加文本点击添加文本点击添加文本Notes6.Many well-known “brick & mortar”

16、 businesses are starting to establish their presence on the web.许多著名的传统实体企业都开始在网上树立它们的商业形象。THANK YOU!完整版PPT课件电子商务英语 21世纪高职高专精品教材电子商务专业（第三版）E-Commerce Business ModelsUNIT 2A1.To learn the significance of E-commerce business models.了解电子商务模式的意义。2.To understand what E-commerce business model is and iden

17、tify them correctly.理解电子商务模式的定义并能准确识别它们这些模式。3.To master different E-commerce business models and be able to explain the transaction process and their features.掌握不同的电子商务模式，能够解释交易过程及其特征。Learning Targets点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business ModelsIn the most basic sense，a business model is th

18、e method of doing business by which a company can sustain itself that is，generate revenue.The business model spells out how a company makes money by specifying where it is positioned in the value chain.点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business ModelsE-commerce is the sale and purchase of goods

19、 and services on the electronic network.The models map out different configurations for the flow of goods and money.The basic categories of business models discussed in the article include：点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business Models1Brokerage Model3Private Office Model5Membership Model2Ad

20、vertising Model4Shop Model6Market Portal Model7Utility Model8Hybrid Model点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business Models 1.Brokerage Model 07search agent（e.g.，MySimon，DealTime）；05bounty broker（e.g.，BountyQuest）；06distributor（e.g.，Questlink）；08virtual mall（e.g.，ChoiceMall）.04transaction broker

21、（e.g.，PayPal，E）；0102buy/sell fulfillment（e.g.，CarsDirect，R）；03demand collection system（e.g.，P）；auction broker（e.g.，eBay）；market exchange（e.g.，Orbitz，ChemConnect）；点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business Models2.Advertising ModelThe web advertising model is an extension of the traditional medi

22、a broadcast model.The broadcaster，in this case，a web site，provides content（usually，but not necessarily，for free）and services（like e-mail，chat，forums），mixed with advertising message in the form of banner ads.点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business Models3.Private Office ModelThe office model

23、is an extension of the company website which is only visible to the client.The client is provided with a user ID and password.This model is best suited to service businesses with highvalue products.It also works well for collaborative projects or transactions or for services or markets with complex

24、security arrangements.点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business Models4.Shop ModelThis is the familiar E-shop.The basic core is a catalogue.Customers search and browse the catalogue to choose items，which are added to a virtual basket or trolley.The“shopping”is moved to the checkout area which

25、is a secure area.点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business Models5.Membership ModelThe membership model is about creating communities that are of commercial interest to the business.Superficially，the membership model seems to have no obvious business value.点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerc

26、e Business Models6.Market Portal ModelThe market portal connects the suppliers and buyers and adds features or functions，which makes it possible for the two groups to do business.Both the groups are customers for the portal，which is best suited to agencies and dealerships or new Internet businesses.

27、点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business Models6.Market Portal ModelPortals are aggressive，they cut out the middle layers and create the phenomena of disinter mediation where even small businesses and startups can overtake the competition by becoming the domain source of goods or services in

28、a specific market sector.点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Business Models7.Utility ModelThe utility or“on-demand”model is based on metering usage，or a “pay as you go” approach.Unlike subscriber services，metered services are based on actual usage rates.点击添加文本点击添加文本点击添加文本点击添加文本TextE-Commerce Bus

29、iness Models8.Hybrid ModelMost sites are a combination of these models.For example，A is a membership model combined with a shop model；B is a membership and portal combination.sustain sstein v.维持，持续exceed iksi：d v.超过点击添加文本点击添加文本点击添加文本点击添加文本New Wordsdistributor distribjut n.销售者，批发商configuration knfigr

30、ein n.结构，构造；组合，布置点击添加文本点击添加文本点击添加文本点击添加文本New Wordsextension ikstenn n.扩大，伸展collaborative klbrtiv adj.合作的，协作的点击添加文本点击添加文本点击添加文本点击添加文本New Wordscatalogue ktl：g n.目录verify verifai v.检验，核实，校验点击添加文本点击添加文本点击添加文本点击添加文本New Wordssuperficial su：pfil adj.表面的，肤浅的expertise eksp：ti：z n.专门技能，专门知识点击添加文本点击添加文本点击添加文本点

31、击添加文本New Wordsknit nit v.编织，结合portal p：tl n.门户，大门，入口点击添加文本点击添加文本点击添加文本点击添加文本New Wordsdisinter disint： v.发掘出，揭露出mediate mi：dieit v.调解，起媒介作用点击添加文本点击添加文本点击添加文本点击添加文本New Wordsdomain dumein n.领地，领域，范围hybrid haibrid n.混合物，杂种点击添加文本点击添加文本点击添加文本点击添加文本New Wordsauction ：kn n.拍卖broker bruk v.做中间人，做经纪人点击添加文本点击添加

32、文本点击添加文本点击添加文本New Wordsarray rei n.排列，大批variation veriein n.变化，变种点击添加文本点击添加文本点击添加文本点击添加文本New Wordsvalue chain 价值链spell out 详细解释点击添加文本点击添加文本点击添加文本点击添加文本Phrases and Expressionsat the outset 从一开始give rise to 导致点击添加文本点击添加文本点击添加文本点击添加文本Phrases and Expressions点击添加文本点击添加文本点击添加文本点击添加文本Notes1.The business mo

33、del spells out how a company makes money by specifying where it is positioned in the value chain.商务模式通过明确其在价值链中所处的位置清楚地说明了一个公司是怎样盈利的。点击添加文本点击添加文本点击添加文本点击添加文本Notes 2.Other models can be more intricately woven.其他的模式可能更加错综复杂。点击添加文本点击添加文本点击添加文本点击添加文本Notes3.This model is best suited to service businesses

34、 with high-value products.这种模式最适合销售高价值产品的服务性行业。点击添加文本点击添加文本点击添加文本点击添加文本Notes4.It also works well for collaborative projects or transactions or for services or markets with complex security arrangements.这种模式也同样适用于协作性的项目或交易以及包含复杂的安全体系的服务和市场。点击添加文本点击添加文本点击添加文本点击添加文本Notes5.The basic core is a catalogue.

35、Customers search and browse the catalogue to choose items，which are added to a virtual basket or trolley.最基本的核心是一个目录。顾客通过查询和浏览目录选择产品，并添加到虚拟的购物篮或购物车中。点击添加文本点击添加文本点击添加文本点击添加文本Notes6.It is suitable for shippable and downloadable products and low human intervention means a potential cost saving but also

36、 potential risk.这种模式也适用于可运输和可下载的产品，而低人工干预不但意味着潜在的低成本，也意味着潜在的威胁。点击添加文本点击添加文本点击添加文本点击添加文本Notes7.Companies can often afford to give away expertise in specialist areas e.g.online newsletter on antique clocks，posting facility for the active knitting community.公司能够经常为某些领域提供专门技术，比如关于古董钟的网上新闻杂志，为活跃的编织社团设立的信

37、息张贴设施。点击添加文本点击添加文本点击添加文本点击添加文本Notes8.Both the groups are customers for the portal，which is best suited to agencies and dealerships or new Internet businesses.双方都是这个门户的顾客，这种形式最适合代理商和营销商或者是新型的网络业务。点击添加文本点击添加文本点击添加文本点击添加文本Notes9.The web has popularized the auction model and broadened its applicability

38、to a wide array of goods and services.网络使得拍卖模式十分流行并把它扩展到了各种商品和服务上。THANK YOU!完整版PPT课件电子商务英语 21世纪高职高专精品教材电子商务专业（第三版）B2BUNIT 3A1.To understand thoroughly the evolution and various types of B2B E-commerce.理解企业对企业电子商务的演变过程及多种类型。2.To learn the benefits of B2B E-commerce.了解企业对企业电子商务模式的益处。3.To master the B2

39、B E-commerce model.掌握企业对企业电子商务模式。Learning Targets点击添加文本点击添加文本点击添加文本点击添加文本TextA B2B GuideElectronic business，commonly referred to as “eBusiness” or “E-business”，may be defined as the utilization on information and communication technologies（ICT）in support of all the activities of business.点击添加文本点击添加文

40、本点击添加文本点击添加文本TextA B2B GuideThough E-commerce is on business-to-business（B2B）（it refers to commerce transactions between businesses，such as between a manufacturer and a wholesaler，or between a wholesaler and a retailer.），business-to-consumer（B2C）（it describes activities of E-businesses serving end c

41、onsumers with products and/or services.）and consumer-to-business（C2B）（it is an electronic commerce business model in which consumers offer products and services to companies and the companies pay them.），it is being increasingly realized that the B2B holds the most potential.点击添加文本点击添加文本点击添加文本点击添加文本T

42、extA B2B Guidebusiness-to-consumer（B2C）business-to-business（B2B）onsumer-to-business（C2B）E-commerce点击添加文本点击添加文本点击添加文本点击添加文本TextA B2B Guide1.Differentiating B2B and B2C030201A B2B initiative needs a large infrastructure and a company would need to restructure its systems and business processes.Unlike

43、B2C，greater certainty is required for order fulfillment.Last，the volume of B2B transactions is much higher than the volume of B2C transactions.Again，unlike B2C，brand value of a site is not critical.点击添加文本点击添加文本点击添加文本点击添加文本TextA B2B Guide2.The Evolution stageThe second stage was the basic E-commerce

44、model where companies put their product catalogues on the Internet and conducted one-to-one transactions.12stageThe first stage in the evolution of B2B was the Electronic Data Interchange（EDI）where a buyer maintained separate connections with each supplier.11stageUnlike the first and the second，now

45、a B2B E-commerce initiative brings together large numbers of buyers and sellers，thereby creating a community of traders.cost.13点击添加文本点击添加文本点击添加文本点击添加文本TextA B2B Guide3.The Various Types The first category is buy-side model.The second category is sell-side model.The third category is third-party exch

46、anges .点击添加文本点击添加文本点击添加文本点击添加文本TextA B2B Guide4.Benefits of B2B E-Commerce 05B2B promotes marketing research to help both parties to understand the customers and constantly provides good products and services to their customers.04B2B makes the business activity more efficient.03B2B makes less human

47、interventio02B2B also helps in eliminating unnecessary inventory build-up for both buyers and sellers.01B2B E-commerce helps to remove barriers raised by geographic fragmentation of the market点击添加文本点击添加文本点击添加文本点击添加文本TextA B2B Guide5.The B2B ProcessThe third stage，the exchanges match the orders of th

48、e buyers with the suppliers.The fifth stage would be to process the payment schedule.The second stage，before the orders are processed，the exchanges have to have the set of suppliers for each of the products for the industry which they are catering to.The fourth stage is ensuring that the orders are

49、fulfilled.0102040305The first stage，the B2B process starts with a requisition for an order.点击添加文本点击添加文本点击添加文本点击添加文本TextA B2B Guide6.The Revenue ModelHow do the B2B exchanges earn revenue in the process？The B2B makes its money by charging a fee for each transaction enables which ranges between 0.50%

50、and 10% of the total value of each transaction based on the complexity. 点击添加文本点击添加文本点击添加文本点击添加文本TextA B2B Guide6.The Revenue Model Revenue is also generated by providing specialized content.This could be in the form of analysis，statistics，price and products data，industry news，forecast reports and ot

51、her technical services. enhance inh：ns v.提高，增加，加强equivalent ikwivlnt adj.等价的，相等的 n.相等物popularize ppjulraiz v.推广，宣传，普及，使流行firm f：m n.公司，商行点击添加文本点击添加文本点击添加文本点击添加文本New Wordsinfrastructure infrstrkt n.基础，根基，基础设施restructure ri：strkt v.重建构造，更改结构，调整，改组participant p：tisipnt n.参与者，共享者valuation vljuein n.评价，估

52、价点击添加文本点击添加文本点击添加文本点击添加文本New Wordsevolution i：vlu：n n.进展，发展，演变，进化transparency trnspernsi n.透明，透明度consortium kns：tim n.社团，协会，联盟，（国际）财团aggregate grigeit v.聚集，合计点击添加文本点击添加文本点击添加文本点击添加文本New Wordsprocurement prkjumnt n.采购，获得，促成pricing praisi n.定价alternative ：lt：ntiv adj.两者择一的，供选择的eliminate ilimineit v.除去

53、，剔除，忽略，淘汰点击添加文本点击添加文本点击添加文本点击添加文本New Wordspromote prmut v.促进，促销，提升，升迁fragmentation frgmntein n.分裂，破碎inventory invntri n.存货，库存量；财产等的清单；商品的目录commission kmin n.佣金，委托点击添加文本点击添加文本点击添加文本点击添加文本New Wordsfulfill fulfil v.完成，实践，履行，执行revenue revnju： n.国家的收入，收入，税收subscription sbskripn n.赞助，认捐（额）；认缴（额）点击添加文本点击添加

54、文本点击添加文本点击添加文本New Wordsstatistics sttistiks n.统计学，统计，统计数字impediment impedimnt n.障碍，阻碍点击添加文本点击添加文本点击添加文本点击添加文本New Wordsbe equivalent to相当于，等同于brand value品牌价值value-added service增值服务点击添加文本点击添加文本点击添加文本点击添加文本Phrases and Expressionstrack down追捕information flow信息流cater to迎合，投合overall transactions cost总交易成本

55、点击添加文本点击添加文本点击添加文本点击添加文本Phrases and Expressionscatch on抓牢，理解，流行international arena国际舞台domestic marketplace国内市场点击添加文本点击添加文本点击添加文本点击添加文本Phrases and Expressions点击添加文本点击添加文本点击添加文本点击添加文本Notes1.In fact，it is changing the very paradigm of the manner in which business is being conducted.事实上，它是正在改变商务行为方式的真正的

56、范例。点击添加文本点击添加文本点击添加文本点击添加文本Notes 2.A，which sells books over the Internet，is an example of a B2C E-commerce initiative where the company gets in touch with its consumers directly.亚马逊网站通过因特网销售图书，它是一个公司直接接触客户的B2C电子商务的雏形范例。点击添加文本点击添加文本点击添加文本点击添加文本Notes3.Suppliers marketing costs go down as they find buy

57、ers more easily，even as the buyers spend little in tracking down suppliers.由于供应商能更容易地找到买家，他们的营销成本下降，买家甚至不必花钱就可以找到供应商。点击添加文本点击添加文本点击添加文本点击添加文本Notes4.The first stage in the evolution of B2B was the Electronic Data Interchange（EDI）where a buyer maintained separate connections with each supplier.B2B演变的第

58、一个阶段是电子数据交换，买家维持与每个供应商的单独联系。点击添加文本点击添加文本点击添加文本点击添加文本Notes5.They will have to strive to retain the buyers and sellers，that is，they have to provide other value-added services（providing specialized information，for instance）that help retain the existing sellers and buyers and attract fresh traders.他们要努力

59、留住买家和卖家，那就必须提供其他增值服务（例如：提供特定信息），帮助现有的买家和卖家并吸引新的客户。THANK YOU!完整版PPT课件电子商务英语 21世纪高职高专精品教材电子商务专业（第三版） B2CUNIT 4A1.Understand the meaning of B2C E-commerce model.理解B2C电子商务模式的意义。2.Master various types of B2C models.掌握B2C电子商务的各种模式。3.Types of services typically covered under B2C E-commerce.B2C电子商务通常包括的几种服务

60、。Learning Targets点击添加文本点击添加文本点击添加文本点击添加文本TextB2C1.Meaning of B2CB2C ordinarily refers to online trading and auctions.For example，online stock trading markets，on line auction for computers and other goods.B2C E-commerce refers to the emerging commerce model where businesses/companies and consumers in