商务英语写作-市场营销策略的运用

1、商务英语写作市场营销策略的运用企业为了赢得市场, 会实行各种各样的营销策略, 主要 包括：广告策略、价格策略、品牌策略、服务策略和不同的销售渠道；而每种策略在实施的过程中又可以实行多种不同的形式；如价格策略 就可以有降价、折扣、搭售等不同形式；又如销售渠道可以分为分销、直销、一级分销、 多级分销等形式； 详细企业会采纳何种形式要依据 详细的产品、地区、时间销售环境而确定；下面就与营销相关的表达方式举一些例子：As part of our marketing mix, well label the product as a premium item with above-average qual

2、ity. It fits with our image as one of the top companies in the business. 作为我们营销组合的一部分, 我们要使这一产品成为高品 质的象征；这才符合我们业界领头羊的形象；It shouldnt be too hard to market our great new diet pill. It satisfies a need for many people who want to lose some weight. 销售我们新的减肥药应当不会太难； 它满意了很多想减肥的人的需要；I like dealing from a p

3、osition of strength, so let s identify all our weaknesses up front and work to eliminate them. 我喜爱从我们的强项入手, 所以让我们来找出自身的全部缺点,并排除它们；Our target customers are the 25-35 year olds. They have a lot of discretionary buying power. 购买力；我们的目标消费群在 25-35 岁之间；他们有很强的可支配Our tires are the best on the market. Let s

4、sponsor a car-racing team to prove it. 我们的轮胎是市场上最好的； 让我们来赞助一个赛车队来 证明这一点；Were behind the competition. Theyve had similar items out for some time. What can we do to get market penetration for our product. 我们在竞争中处于劣势； 他们相像的产品已经上市一段时 间了；我们怎样使我们的产品获得市场突破？Our market share is dropping. We need to increase sales. Lets offer customers a discount. 我们的市场份额在下降； 我们需要提升销量； 我们给顾客 打折吧；We need to know if this campaign is meeting our objectives. Let s measure its effectiveness byusin