Book1Unit3市公开课金奖市赛课一等奖课件

1、cover第1页Book 1 Unit 3 -ShoppingCONTENTGrammar checkBrief summary of the unitWarming upFocusPeople and issues Text (A)Personal view Text (B)WritingProjectQuiz第2页People and issues Text (A)Text studyBackground informationWords and expressionsTextLooking at the textWorking with wordsListening 1SpeakingB

2、ook 1 Unit 3 -Shopping Content-1Listening 2Listening 3Listening第3页Personal views Text (B)Text studyBackground informationWords and expressionsTextLooking at the textWorking with wordsListeningListening 4Listening 5Book 1 Unit 3 -Shopping Content-2Speaking第4页Topics Grammar Skills Brief summary Kinds

3、of retail outlets How supermarkets make shoppers buy The first supermarket Chinese clothing size converter Traditional shopping vs. online shopping eBay Adjectives: Comparison of adjectives Talking about shopping and shopping habits Speaking: Role-play: Shopping scenes Giving a personal opinion abou

4、t Internet use Writing: Comparing mail-order shopping and Internet shopping A guided summaryProject: A shopping guide for your neighborhood Brief summary of the unit第5页 weekly; daily occasionally during the week department stores; online retailers How often do your family shop? Where do you usually

5、go shopping?Warming upWarming upShopping HabitsUseful Expressions第6页Work with a partner. Label the photos with an expression from the box. Focus 1Focus supermarketmarketcorner shopchain store corner shop department store marketonline retailer shopping mall specialist store (chemists) street vendor s

6、upermarket第7页Focus 2Focus street vendorspecialist store (chemists)online retailerchain store corner shop department store marketonline retailer shopping mall specialist store (chemists) street vendor supermarketWork with a partner. Label the photos with an expression from the box. 第8页Focus 3Focus de

7、partment storechain storeshopping mallWork with a partner. Label the photos with an expression from the box. chain store corner shop department store marketonline retailer shopping mall specialist store (chemists) street vendor supermarket第9页 What can you buy there? How convenient is it? Is it cheep

8、 there?Focus 4Focus Talk about the following pictures.第10页Focus 5Focus Talk about the following pictures. What can you buy there? How convenient is it? Is it cheep there?第11页Focus 6Focus Talk about the following pictures. What can you buy there? How convenient is it? Is it cheep there?第12页Focus 7Foc

9、us Where do you do your shopping? often sometimes neverdepartment store online retailer market shopping mall specialist store street vendor supermarket 第13页 I often/sometimes/never do my shopping/shop at a/an department store/ My partner/He/She/(sb. name) does his/her shopping/ at a/an Focus 8Focus

10、Talk about your shopping habits.Useful Expressions第14页consumeristmovement a set of policiesregulatestandardmanufacturersin the interests ofBackground information Words and expressions Text Background information-1consumerism Key words:Text study (A)Text study (A)a belief that encourages the purchase

11、 of goods and services in ever-greater amounts第15页impulse purchaserimpulse buyerfinancial difficultyfamily disapprovalfeeling of guiltdisappointmentBackground information Words and expressions Text BI-2impulse purchase Key words:Text study (A)impulse buying, an unplanned decision to buy a product or

12、 service, made just before a purchase第16页Background information Words and expressions Text W&E-1Text study (A)expertn. 教授 trolleyn. 手推车purchase n. 购置物 shopping list 购物单pepper n. 辣椒sorted adj. properly arranged or planned 分选 pre-packed adj. already packed 预先包装special offer bargain 特价商品第17页Background

13、information Words and expressions Text W&E-2Text study (A)packet n. 小包，小袋after all used to say you must remember that 毕竟bakery n. 面包烘房roll n. 小圆面包display n. 展列cannedadj. 罐装bottled adj. 瓶装frozen adj. 冷冻第18页goods n. 货物delicatessen n. 熟食店freshness n. 新鲜食品captive adj. kept in a place that you are not al

14、lowed to leave 被俘；中套electrical adj. 电气productn. 商品essential n.必需品buttern.黄油Background information Words and expressions Text W&E-3Text study (A)第19页Background information Words and expressions Text W&E-4Text study (A)impulse item 一时冲动购置商品profitn. 利润brand name品牌processed food加工食品pre-cooked meal半成品食品p

15、rofitableadj. money-making 盈利 at eye level齐眼高度checkoutn. 收银台第20页Background information Words and expressions Text W&E-5Text study (A)leaflet n. 传单loan n. 贷款insurance n. 保险mobile phone 移动电话credit card 信用卡第21页 Its 3 oclock on a Saturday afternoon. You just want to go to a supermarket to buy a few thin

16、gs you really need. Its no big deal just coffee, milk and eggs. You take a trolley and thats your first mistake. Now you wont feel the weight of your purchases in a basket, so you might buy more. And the trolleys so big and deep!How They Make You BuyBackground information Words and expressions Text

17、Be careful when you go into a big supermarket! A lot of clever people have seen you coming. And theyre experts in the business of making you buy more and more.TEXT-1Text study (A)第22页Background information Words and expressions Text You go into the store and first you pass beautiful flowers and plan

18、ts. Ahead, you see the fresh, natural colours of fruit and vegetables. Vegetables arent on your shopping list but those red, green and yellow peppers look so delicious. Theyre sorted, washed and pre-packed so convenient. And theyre on special offer, too! Perhaps youll take just one packet. After all

19、, vegetables are good for you, arent they? And then you come to the bakery. Oh, those fresh rolls smell so good! Much better than yesterdays bread at home. Perhaps youll just buy . And so it goes on. TEXT-2Text study (A)第23页Background information Words and expressions Text Notes from the marketing e

20、xperts1. Displays of fresh fruit, vegetables and flowers just inside a store are common. They create a feeling of fresh, healthy living before you reach the ordinary canned, bottled and frozen supermarket goods.2. Special offers near the entrance help shoppers start shopping. After the first purchas

21、e, others follow more easily.TEXT-3Text study (A)第24页3. The store dcor is often green. This maintains that natural feeling. Bakery, fish and delicatessen counters also offer freshness and bring back pleasant memories of traditional shopping.Background information Words and expressions Text TEXT-4Tex

22、t study (A)4. Many large supermarkets now sell other goods to their captive customers clothes and electrical products, for example.第25页5. Essentials are at the back of the shop. To reach the milk, eggs or butter, you must pass many things that are nice but that you dont really need. But such non-ess

23、ential impulse items are also the things that make the store big profits.6. Big brand names and processed food like pre-cooked meals are very profitable and are often displayed at eye level to attract attention. Background information Words and expressions Text TEXT-5Text study (A)第26页7. Notice the

24、magazines and sweets at the checkouts a last chance for further impulse shopping. And notice the leaflets about the other services the supermarket offers: loans, insurance, cheap travel, even mobile phones.Background information Words and expressions Text TEXT-6Text study (A)8. And paying with the s

25、upermarkets own credit card is so easy. Buy now, pay later. And please come back very soon.第27页They put beautiful flowers and plants in the entrance _.to encourage shoppers to come into the storeLooking at the text Directions: Complete the following answers to the questions with expressions from the

26、 box.LOOKING AT THE TEXT-1-1add points to loyalty cards credit, charge or debit cards to pay customers can use to pay for pass many semi-demand and impulse items special offers the weight of their purchases to encourage shoppers to come into the store trolleys instead of baskets1. How do supermarket

27、s often make you feel good to be there?Task 1 Task 2第28页Firstly, they use _ so that shoppers dont feel _, secondly, they have _ and, thirdly, shoppers have to _ to reach the essential demand items.trolleys instead of baskets 2. Give three examples of how supermarkets persuade shoppers to buy more go

28、ods than they planned. Looking at the text LT-1-2the weight of their purchasesspecial offers pass many semi-demand and impulse itemsadd points to loyalty cards credit, charge or debit cards to pay customers can use to pay for pass many semi-demand and impulse items special offers the weight of their

29、 purchases to encourage shoppers to come into the store trolleys instead of basketsTask 1 Task 2第29页credit, charge or debit cards to pay Shoppers can use _ for their goods. Looking at the text LT-1-33. What do many supermarkets do to make it easy to pay for your purchases?add points to loyalty cards

30、 credit, charge or debit cards to pay customers can use to pay for pass many semi-demand and impulse items special offers the weight of their purchases to encourage shoppers to come into the store trolleys instead of basketsTask 1 Task 2第30页They _, which _ very attractive special offers.customers ca

31、n use to pay forLooking at the text LT-1-44. How do supermarkets encourage you to come back soon and may be spend more?add points to loyalty cardsadd points to loyalty cards credit, charge or debit cards to pay customers can use to pay for pass many semi-demand and impulse items special offers the w

32、eight of their purchases to encourage shoppers to come into the store trolleys instead of basketsTask 1 Task 2第31页Looking at the text Directions: Use the material in the box to discuss how supermarket designers make it easy to buy. Think particularly of the positioning of goods.LOOKING AT THE TEXT-2

33、-1Task 1 Task 2第32页Looking at the text LOOKING AT THE TEXT-2-2 (to) place/put attractive goods near the checkout/entrance at eye-level (to) make goods easy to reach/get at (to) highlight special offers/low prices (to) play relaxing/soft music (to) broadcast information about special offersTask 1 Tas

34、k 2第33页Looking at the text LT-2-3 Designers put attractive goods like sweets near the checkout. They also place big brand names and processed food like pre-cooked meals at eye level to attract attention and to make goods easy to reach. They highlight special offers/low prices with a red pen to attra

35、ct attention to them. They play soft music in shops to make you feel relaxed. They broadcast information about special offers through loudspeakers in the shop.Suggested answer:Task 1 Task 2第34页Directions: Complete the sentences with the missing prepositions and particles. WORKING WTH WORDS-1Working

36、with words 1. Watch out when you go _ a supermarket.2. Supermarket designers are experts _ the business _ making people o inof after at at at by in in into near of of out with Task 1 Task 2*第35页WWW-23. _ a trolley, shoppers dont feel the weight _ their purchases _ a basket4. They put special

37、offers _ the entrance help shoppers start shopping.5. _ shoppers have made one purchase, others follow more easily.WithofinnearAfterafter at at at by in in into near of of out with Working with words Task 1 Task 2*第36页WWW-36. They put attractive goods _ eye level so that they are easy to get _.7. Th

38、ere are sweets _ the checkouts. 8. They make it easy to pay _ credit card.atatatbyafter at at at by in in into near of of out with Working with words Task 1 Task 2*第37页WWW-4-1*Additional practiceDirections: Answer the following questions.Why is using a trolley when you are in a supermarket not a goo

39、d idea? _Why is it possible that you might buy the red, green and yellow peppers even though they are not on your shopping list? _ _ _What happens when you get to the bread section? _ _You wont feel the weight of what you buy, so you might buy more.They look so delicious. Theyre sorted, washed and p

40、re-packed, which is so convenient. And theyre on special offer. And vegetables are good for you.You smell the bread and think it will be much better than yesterdays bread at home.Working with words Task 1 Task 2*第38页They are at the back of the shop.WWW-4-2What is the idea behind having the fresh fru

41、it, vegetables and flowers just inside a store? _Why is the store dcor often green? _ What do many large supermarkets now sell? _7. Where are the essential things like milk, eggs or butter? _ They give the customer a feeling of fresh, healthy living.This gives the customer a natural feeling.They now

42、 sell other goods like clothes and electrical products.Working with words Task 1 Task 2*第39页WWW-4-3What are non-essential items and why are they so important for the shops? _ _What other items are very profitable? _ _ What is displayed at the checkouts? _ They are items you dont really need, which y

43、ou buy on impulse. They are so important for the shops as they make the store big profits.Big brand names and processed food like pre-cooked meals are very profitable.Magazines and sweets are displayed there.Working with words Task 1 Task 2*第40页True False 1. Michael J. Cullen had an ordinary grocery

44、 store in New York. 2. Michaels idea was to tell customers to fetch goods from the shelves themselves. 3. Cullen had to do three things to make his idea work. 4. Michael sorted goods into groups like fruit and vegetables, for example. Listening 1 Listening 2 Listening 3 Directions: Listen to the rad

45、io report and then decide whether the following statements are true (T) or false (F).SupermarketsLISTENING-1Listening 第41页Listening 1 Listening 2 Listening 3 True False 5. Customers also had to pack the goods themselves. 6. The shop assistants just packed goods and filled shelves. 7. Cullen opened t

46、he worlds first real supermarket in New York on 14 September 1930. 8. Supermarkets sold a few high quality products at a fair price.LISTENING-1-2Listening 第42页Listening 1 Listening 2 Listening 3 Listening A trip to townDirections: Listen and link photos ac to the dialogues 13. L-2a. camera shopb. fa

47、rmers marketc. supermarketDialogue 1. _ 2. _ 3. _cba第43页Listening 1 Listening 2 Listening 3 1. Who is Jinjing talking to: a farmer, a shop assistant or a checkout assistant? Dialogue 1: _; Dialogue 2: _; Dialogue 3: _2. What is she doing: paying for groceries, buying eggs, buying a camera? Dialogue

48、1: _; Dialogue 2: _; Dialogue 3: _3. How much has she to pay: 58; 0.65; 5.75? Dialogue 1: _; Dialogue 2: _; Dialogue 3: _Listening Directions: Listen again and note down the details.L-2-2a checkout assistantpaying for groceries580.655.75a farmera shop assistantbuying eggsbuying a camera第44页Listening

49、 1 Listening 2 Listening 3 a. some shoes b. a swimming suit c. a track suit .a. 36 b. 38 c. 39 .Shopping dialogue Directions: Listen to the shopping dialogue. Then choose the correct answer. 1. Anna wants to buy L-3-1Listening 2. Anna is size3. The colour of the first suit wasa. blue b. green c. red

50、 .第45页Listening 1 Listening 2 Listening 3 a. pure cotton b. nylon c. wool . a. animals b. birds c. dogs .a. cotton b. nylon c. polyester .4. Anna doesnt want red because it attracts L-3-2Listening 5. The second track suit was made of6. Anna wants a track suit that is made of 第46页Listening 1 Listenin

51、g 2 Listening 3 a. thirty b. thirty-five c. thirty-eight a. second b. third c. fourth 7. Anna chooses the track suit.L-3-3Listening 8. Anna pays euros for the track suit.第47页Directions: Use the dialogue guide to role-play shopping scenes. Change roles shopper and assistant several times.Speaking-1Sp

52、eaking Good morning. Good afternoon. Good evening.Hello.Hi.Can I help you?Sure.Yes, please.Id likeIm interested inIm looking foraanthisthatthesethosesomeblouse, dress,jacket, jeans,leggings, pullover,shirt, sneakers,sweatshirt,T-shirt,.please.第48页S2Speaking ThisTheseblousejeansleggingsjacket.isareto

53、obig.small.long.short.Do you haveanythingsomethinglarger,smaller,longer,shorter,please?expensive.cheaper, What isChineseUSEuropeansize .inChineseUSEuropeansize,please?第49页S3Speaking Do you havethisthatthese T-shirtjeanssneakers in S / M,L / XL,please?red / blue, ,How muchdodoesthistheseblousesneaker

54、s T-shirtcost, please?第50页S4Speaking ThisThatTheseThosecoat jacketjeans shoesisarecostscostdollars. euros.yuan.IsArethisthesejeansleggingsskirtsweatshirtin the sale?on special offer?Thank you very much.Thanks a lot.Goodbye.Bye.第51页S5Speaking Chinese clothing size converterChinese size5XS4XS3XS2XSXSS

55、MLXL2XL3XL4XL5XL6XLUS size246810121416182022242628European size3234363840424446485052545658 What is the Chinese equivalent of a European size 40? If it is US size 12, what is it in a European size? You need a Chinese size 4XS. What do you need when you are in America? Its 2XL in a Chinese size. What

56、 is it in a European size?第52页Text study (B)Background information Words and expressions Text online shopping online retailing,the act of purchasing products or services over the Internet BACKGOUND INFORMATION-B-1Key words:physical storesonline storesconvenientbargainholiday seasonwait in long lines

57、第53页Background information Words and expressions Text n.网上商店adv.联机，在线 v.say before it happens 预测 旅游网站n.费用 旅行代办人；旅行社实际上 adj.方便tection from danger 安全性 WORDS&EXPRESSION-B-2Text study (B) cyber-mallonline predicttravel websitefaretravel agentin fact convenient security第54页Background information Wor

58、ds and expressions Text detailn. 详细信息multichannel shopping 多渠道购物offline adj. 脱机，离线digital image 数码图像dealer n. 经销商 replace v. take the place of 替换 flexible adj. willing to change 灵活efficientadj. 高效competitive adj. better for the customer 有竞争力WORDS&EXPRESSION-B-3Text study (B)第55页Background informatio

59、n Words and expressions Text TEXT-B-1Text study (B)Text study (B)Before readingHave you ever compared products and prices on the Internet before buying something in the shops? If so, what sort of thing?Have you ever thought or sold anything online? If not, might you in future?第56页Background informat

60、ion Words and expressions Text The Internet is part of everyday life for most young Americans: about three-quarters of 18-24 year-olds regularly go online. Many have now added Internet shopping to email and other activities. Since the mid-1990s, shopping online has grown from almost nothing to about