(BCG)爱情研究报告(30)课件

1、(BCG)爱情研究报告(30)(BCG)爱情研究报告(30)AGENDAMy RelationshipsPastPresentOur Relationship in DetailEvaluationAGENDAMy RelationshipsDIFFERENT RELATIONSHIPS PROVIDE DIFFERENT THINGSIllustrative ExampleSource: Internal focus groups; BCG analysisDIFFERENT RELATIONSHIPS PROVIDINCREASE IN RELATIONSHIP DURATION AND

2、INTENSITYPsycho Set Back Process, But Recovery Under WaySource: Emotional baggage; BCG analysisINCREASE IN RELATIONSHIP DURATYOU RANK HIGHLY AMONG EXISTING RELATIONSHIPSSource: WAGNER; BCG analysisYOU RANK HIGHLY AMONG EXISTINGRELATIONSHIP DRIVERSSource: Poets, Romantics, Self-Help books; BCG analys

3、isRELATIONSHIP DRIVERSSource: PoPERSONAL INTERESTS MOSTLY COMPATIBLEGreatest Gap in Sex, ShoppingSource: Cosmo Magazine questionnaire; BCG analysisPERSONAL INTERESTS MOSTLY COMPName EyesHairHeightBodyLegsFace YouSharon StoneThe PsychoEarnest BorgnineYour SisterRoseanneSatan (1)PHYSICAL CHARACTERISTI

4、CS STRONG(1) Satan requires eternal damnationSource: Individual Hormonal Response; BCG analysisName EyesHairHeightBodyLeOVERALL RANKING IS TOP BOXSister Also A Top ProspectHighLowLowHighPhysical AppearancePersonalityEarnest BorgnineYou SupermodelsThe PsychoCo-WorkerYour SisterWilma Flintstone (1)(1)

5、 Wilma Flintstone is a fictional character Likelihood of going out in near futureSource: Thin air; BCG analysisOVERALL RANKING IS TOP BOXSisRESPONSE TO RELATIONSHIP HAS BEEN MIXED“ If she wants him, fine. They deserve each other ” - Ex-girlfriend (The Psycho)“ I didnt even know they were going out ”

6、 - Co- worker“ They make a cute couple ” - Mutual Friend“ I think its great. ” - Officemate“ She doesnt look Jewish” - Female Parent“ Its impossible to generalize. You gotta understand this is a relationship business.” - Mutual Friend“Shes a babe” - Male friend“I thought he was gay.” - Female Friend

7、 Reaction has been positive.But awareness of relationship is lowSource: Market interviews; unsolicited opinions; BCG analysisRESPONSE TO RELATIONSHIP HAS BBENCHMARKS SUGGEST WE ARE ON SCHEDULEYou & Me My ParentsKym & ChrisLiz Taylor(Average) First First Meet Official DateKissParentsStatusEngagedMarr

8、iageAffairDivorceTime After Initial Meeting 2 Wks4 Wks2 Months3 Months - - - - 6 Months7 Months 8 Months - 9 Months 11 Months - 27 Yrs 2 Wks3 Wks 2 Yrs 2 Yrs 8 Yrs 10 Yrs - - - 1 day - Never 11 Wks 12 Wks 14 Wks 15 Wks official Stage of RelationshipRepeat On Regular Basis“Liz Loop” Can Undermine Lon

9、g-Term SuccessSource: Family reunion; People Magazine; BCG AnalysisBENCHMARKS SUGGEST WE ARE ON SSUMMARYRelationship StrongCompatibleEngagingAffectionateLong term prospects strongMaintain awareness of possible roadblocksSUMMARYRelationship StrongTHE REBUTTALJune 28, 1996 10 Seconds After First Set of SlidesTHE REBUTTALJune 28, 1996 DISCONNECT BETWEEN CUSTOMER NEEDS AND EXISTING SERVICESource: My heart; no analysisDISCONNECT BETWEEN CUSTOMER NESUMMARYRelationship WeakeningFormalUn