世纪英语 第四章市公开课获奖课件

1、CENTURY BUSINESS ENGLISH大连理工大学出版社阅读教程（基础篇I）（第四版）世纪商务英语 主编：王洗薇第1页第1页Unit Four Business Entertainment大连理工大学出版社第2页第2页Business Language In this unit, we are going to discuss the last context cluses Definition Clues. After that, there are two texts used to introduce some customs on business entertainment

2、 and gift giving and describe an ideal place for business receptions. As to the practical reading, it introduces a check list of choosing and receiving gifts, which helps you check if your behaviors when giving and receiving gifts are proper.第3页第3页Business LanguageReading Skill FocusWords and Expres

3、sionsPractical ReadingComprehensive Reading第4页第4页Reading Skill FocusContext Clues (4) Definition Clues The easiest way to guess the meaning of an unknown word is by looking at its “definition”, which is given in the sentence by a clue that comes right after or before it. These clues include:第5页第5页Re

4、ading Skill FocusClue Wordsbemeanbe calledthat isbe known asbe defined asbe said torefer toPunctuationscomma,dashbrackets ( )第6页第6页Reading Skill FocusAGuided PracticeSample 1 Ventilation is a system or means of providing fresh air. It plays a very important part in the field of engineering. 此句中信号词is

5、 后面是对生词ventilation 明拟定义。ventilation 提供新鲜空气系统，因此能够推断这个词意思是“通风”。第7页第7页Reading Skill FocusSample 2 A person or thing beyond comparison, a model of excellence, is known as a paragon. 在此句中，“paragon”一词词义由句子主语给提供出来了。一个人或物是无与伦比，即优秀典范，这正是“模范、优秀人或物”。很明显“be known as”前面主语给出了后面“paragon”词义。第8页第8页Reading Skill Foc

6、usBLets Try Try to figure out the Chinese meaning of the underlined words and explain the clues. 1. Tornadoes (violent and destructive whirl wind) normally occur on hot, humid (a little wet) day, but not necessarily in the summer. 此句中，tornado和humid两词词义都在括号里被清楚地表述出来。tornado是一个非常猛烈、破坏性很大旋转风，很明显，这是“旋风、

7、龙卷风”； humid词义很清楚是“潮湿”意思。 Clue word:龙卷风 tornadoes:_潮湿 humid:_第9页第9页Reading Skill Focus2. An illustrator is a person who makes pictures in a book or magazine. 信号词is表明本句是对illustrator一词定义，“为书或杂志画图片人”，即“插图画家”。 Clue word:插图画家illustrator :_第10页第10页Reading Skill Focus3. Democracy is a form of government in

8、which the people effectively participate. 信号词is表明本句是对democracy一词定义，“人民有效地参与政府工作”，由此能够推断出democracy意思是“民主”。Clue word:民主 democracy :_第11页第11页Reading Skill Focus4. People who study the stars are called astronomers. 信号词be called表明本句是对astronomer一词定义，“研究星星人”必定是“天文学家”。 Clue word:天文学家 astronomer:_第12页第12页Rea

9、ding Skill Focus5. The principalmoney he put in his savings account to earn interestwas safe, even though the bank was closed by the police. 破折号中间内容表示对该词解释，“存在储蓄账户里而取得利息钱”，即是“本金”。 Clue word:本金 principa:_第13页第13页Reading Skill Focus6. A disease that can be spread from one person to another is said to

10、be contagious. 信号词is said to be表明本句是对contagious一词定义，“能够从一个人传给另一个人疾病”，即是“传染”。 Clue word: 传染contagious :_第14页第14页Reading Skill Focus7. In slang the term“jam”constitutes a state of being in which a person finds himself or herself in a difficult situation. 本句虽没有明显信号词，但是能够看出后半句是对jam一词解释，即“表示一个人发觉自己陷入困难情况

11、”，由此能够推断jam意思是“困境”。Clue word:困境 jam :_第15页第15页Reading Skill Focus8. Semantics, the study of the meaning of words, is necessary if you are to speak and read intelligently. 逗号中间内容表示对该词解释，意思是“对词意义进行研究学科”，因此能够推断semantics意思是“语义学”。 Clue word:语义学 semantics:_第16页第16页Comprehensive ReadingText A Entertainment

12、 and Gift Giving in Business Business entertaining, inviting people for meals or to parties for business reasons, is a way to communicate and establish a with clients, suppliers, or collogues. It is about so much more than food and . Cultural differences in business entertaining include issues such

13、as who one entertains, and where and how one entertains.rapportrapport 密切关系；友好一致socializingsocialize社交，交际 商务款待，出于商业目的邀请人吃饭或参与聚会，是与客户、供应商、或同事交流并建立良好关系一个方式。商务款待不但仅是吃饭和社交。方面文化差别主要表达在款待对象，地点及方式等方面。 第17页第17页Comprehensive ReadingIn countries in which status is important, it is not advisable to invite peop

14、le of different statuses to the same dinner party. Americans will often invite people to their homes. Whereas in some societies the home is considered too private, unworthy, or small to serve as an appropriate for business entertaining.embarrassinglyEmbarrassingly 令人尴尬地forumforum 公共集会所在考究身份地位国家，最好不要

15、邀请不同身份客人同桌就餐。 美国人常在家请客。而在有些国家，人们会认为在家请客不正式，或地方太小不适合商务聚会。 第18页第18页Comprehensive ReadingIn some countries there is a“help yourself”approach toentertaining done in the home. This approach does not work well when entertaining people whose culture teaches them to wait to be asked three times before accep

16、ting an offer of food. In one instance, a Chinese guest went an entire evening without eating though he was quite hungry becausehe was too to take food after only being asked to do so once.embarrassedembarrassed 尴尬尚有些国家采用家庭自助方式。对于那些来自有再三礼让习惯国家人来说，这种方式不奏效了。有一次，一位中国客人参与会餐时，即使很饿但却什么也没吃，由于主人只请他夹一次菜，因此他不

17、好意思吃。 第19页第19页Comprehensive ReadingIn another case, an American woman executive was being entertained at tea in London. After having the tea served, the American woman helped herself to cream and sugar rather than waiting to be served. The Englishwoman was embarrassed by the that she was not serving

18、 quickly enough.implicationimplication 暗示，含义尚有一次，一位美国女行政主管在伦敦受邀去品茗。上茶后，美国女士没等主人动手就自己加了奶油和糖。这使英国女士觉得很尴尬，由于这种行为对英国人来说是暗示他们动作不够快，待客不够周到。 第20页第20页Comprehensive ReadingIn many countries in Asia, it is common to go out afterwork and have a meal and a few drinks in order to establish and maintain harmoniou

19、s relationships. Gift giving has its own set of protocols ( of correct conduct). As a general rule, a small gift from your home country is a good choice. A gift that is tied to the particular interest of the individual is especially .codescode 规范；法规；密码appreciatedappreciate 欣赏；感谢在亚洲诸多国家，人们常在工作之后出去吃饭或

20、 喝酒，以便建立并保持友好友好关系。 赠送礼物有其自己一套礼节 (恰当行为准则)。普通来说，从自己国家带来小礼物是较好选择。符合个人喜好礼物更受欢迎。 第21页第21页Comprehensive ReadingGifts for children are also well received. Be carefulthat the“hometown”gift you are bringing to Singapore was not made in Hong Kong. Because many gifts carry symbolic meanings (such as, clocks im

21、ply death in China), it is always best to the advice of a cultural before selecting gifts.seekseek 寻找informantinformant 消息提供者；告密者给小孩送礼物也很受欢迎。要注意你送给新加坡人“故乡特产”礼物不是香港产。有些礼物是有寓意（如在中国，“钟”意味着死亡），因此在挑选礼物时，最好向理解文化背景人问询一下。 第22页第22页Comprehensive Reading The giving of large gifts, or payments for special servi

22、ces, should only be after consulting the legal department in the home and host culture. Many companies in the U.S. have codes ofconduct that limit and, in some cases, prevent an employee from accepting gifts from clients.undertakenundertake 担任；着手implementedimplement 履行，实行 送大件礼物，或支付特殊服务费之前都应先征询本国或东道国

23、法律部门。美国诸多公司都实行行为准则限制或在一些情况下严禁员工接受客户送礼物。 第23页第23页Comprehensive ReadingThe of hold an employee liable for acts on behalf of his or her employer. Companies can be fined up to $2,000,000 and individuals can be fined up to $100,000 and up to 5 years. Individual fines cannot be paid by the visi

24、onsprovision 要求，条款committedcommit 犯（罪），做（错事等）imprisonedimprison 监禁美国海外反贪污法要求雇员要为以自己老板名义做出行为负责。公司罚款最高可达2,000,000美元，而个人罚款可高达100,000美元及5年下列监禁。公司不能够替个人支付罚款。 the U.S. Foreign Corrupt Practices Actthe U.S. Foreign Corrupt Practices Act: 美国对外反腐败法案第24页第24页Comprehensive ReadingTask 1 At the very beginning of

25、 this unit, youve learned the techniques of guessing the meaning of unfamiliar words from context clues. Read Text A and choose the most probable meaning for the following words, and explain the clues.entertaining (Para. 1, Line 1):款待 逗号中间内容表示对该词解释，意思是“出于商务原因请人吃饭或聚会”，由此推出entertaining是“宴请，款待”意思。Clue:

26、_第25页第25页Comprehensive Reading2. whereas (Para. 2, Line 1)但是 _ 前一句与本句句意相反，阐明两句是转折关系，即whereas表示转折，意思是“然而，但是”。 Clue:3. harmonious (Para. 2, Line 16):友好 _ 依据常识判断，下班后与同事一起吃一顿或喝两杯目的是建立和保持良好、友好人际关系，由此推断harmonious意思是“友好”。 Clue:第26页第26页4. protocol (Para. 3, Line 1):礼节_ 括号里内容表示对该词解释，意思是“正确行为规范”，由此推断protocol意

27、思是“礼节”。Clue:Comprehensive Reading5. symbolic (Para. 3, Line 6):象征 _ 括号里例子意思是“钟在中国暗示死亡”，这是钟“象征”意思，由此能够推断，symbolic意思是“象征”。 Clue:第27页第27页Task 2 Read Text A again and decide whether the following statements are True or False.Comprehensive Reading The ways of business entertaining vary from country to co

28、untry.2. Americans consider their homes too private or small to serve as a place for business entertaining.3. The“help yourself”approach works well when entertaining foreign friends.T_F_F_第28页第28页Comprehensive Reading The American woman helped herself to cream and sugar rather than waiting to be ser

29、ved because the English hostess didnt serve quickly enough.6. In order to make friends, people in many Asian countries always go out to have meals and drinks after work.7. Gift giving has no set protocols. As a general rule, a small gift is always highly appreciated.T_F_T_F_第29页第29页Comprehensive Rea

30、ding9. A culture informant can give you some advice on how to give a foreign friend a proper gift. It is advisable to consult the legal department if you want to give large gifts or payments.T_T_第30页第30页Comprehensive ReadingTask 3Word Formation LearningSuffix（4）The following suffixes can be found in

31、 Text A.SuffixMeaningExamples-ous(in adjectives) having the nature or quality of 有性质poisonous, mountainous,glorious, spacious-ship(in nouns) the state or quality of 状态，性质；身份，资格ownership, friendship,membership, citizenship-ee(in nouns) some who is being treated in a particular way 受动者payee, trainee-s

32、ion(in nouns) the action or state of 行为，状态decision, confession,evasion, admission第31页第31页Comprehensive Reading Now, read Text A carefully, locate the words in the text that contain one of the above-mentioned suffixes, then tell the part of speech and the meaning of each word.-ous (Para. 2, Line 16)h

33、armonious _2. -ship (Para. 2, Line 16)relationship _3. -ee (Para. 4, Line 6)employee _4. -sion (Para. 4, Line 5)provision _第32页第32页Comprehensive ReadingTask 4Youve learned several suffixes that turn nouns or verbs into adjectives in the previous units. Look through Text A, identify the words with th

34、ese suffixes and turn them into nouns orverbs.AdjectiveNounsVerbculturalculture-advisableadviceadvisedifferentdifferencedifferharmoniousharmony-symbolicsymbol-specialspecialtyspecify第33页第33页Comprehensive ReadingTask 5 Fill in the blanks with the words given below. Change the form where necessary.App

35、reciate liable harmonious rapport fineapproach consult implement socialize code His method presents a new to foreign languages.2. I will have to my lawyer before I can give you an answer on that.approach _consult _第34页第34页Comprehensive Reading3. Is the wife for her husbands debts?4. Dont let this tr

36、ifling matter affect our relations.5. We have developed a close with our suppliers.6. People dont with their neighbors as much as they used toliable _harmonious _rapport _socialize _Appreciate liable harmonious rapport fineapproach consult implement socialize code第35页第35页Comprehensive Reading7. Id i

37、t if you let me get on with my job.8. She was $ 100 for speeding.9. There were plans to introduce a dress for civil servants.10. The government is a new policy to help the unemployed. appreciate _fined _code _implementing _Appreciate liable harmonious rapport fineapproach consult implement socialize

38、 code第36页第36页Comprehensive ReadingText B Canal Museum - An Ideal Place for Business Receptions When choosing a venue for a business reception, party, or event, you not only need somewhere attractive, but somewhere thats in the right location, that is easy to get to, and especially in the evening, ea

39、sy to go home from,cocktailcocktail 鸡尾酒launchlaunch 新品公布会，新品上市 运河博物馆 - 商务款待抱负场合 当你要选择一个地方来进行商务款待，举办鸡尾酒会或新品公布会，你要找并不但是一个吸引人地方，而是一个交通以便，尤其是在晚上能够顺利回家地方， 第37页第37页Comprehensive Readingsomewhere that has a of successful hosting, and you want to be confident that the food and service will not let your orga

40、nization down. You might also hope that the price would be realistic.1 A Place with Character The museum, in a historic waterside building, is an unusual place, full of character and interest.track recordtrack record 过去业绩charmingcharming 迷人，有魅力一个有着成功举办招待会统计地方，一个能够提供高品质食品和服务、让你能够信赖不会让你公司失望地方。你也会希望找到一

41、个价格合理地方。请你看一下下面内容来看看我们是如何满足您需求。 一个充斥特色地方 本博物馆是一栋历史悠久、迷人水边建筑，充斥特色，引人入胜。 第38页第38页Comprehensive ReadingIt was built as an ice storage warehouse and you can look down into the uniquely ice well below the floor. The ground floor is dominated by a large bridgeand a colourful narrow boat, with lots of othe

42、r exhibitions all around you. 2preservedpreserve 保留；保护archedarched 拱形这栋建筑最初是为了作为冰库而建造，因此你能够看到地板下独特冰窖。博物馆第一层被一座巨大拱桥所占据，有一条彩色狭长运河船，被其它各种展品所围绕。建筑物后面是巴特尔桥水湾，一个安静美丽都市景点，被古建筑和当代建筑所围绕，水面上漂着各色运河船。 第39页第39页Comprehensive Reading The Right Location Location is vital if you want to encourage a good attendance.

43、The convenience of the home afterwards is the first thing many guests consider when deciding whether to accept your invitation though theymight not admit it! journeyjourney 旅行，路程 最佳位置 假如你想勉励更多人参与，地点是至关主要。活动结束后回家是否以便是诸多客人在决定是否接受你邀请时候首要考虑问题即使他们不一定愿意认可这一点！ 第40页第40页Comprehensive ReadingWe are within a s

44、hort walking of no fewer than five national rail stations and six underground lines, and there are almost too many bus to . Canal Network Networking is all about bringing people together to make business contacts. distancedistance 距离，路程 routesroute 路线；路径countcount 数，计算，有价值我们坐落于交通便利地方，附近至少有五个火车站点和六条地

45、铁线，尚有诸多公共汽车线路。 运河交际网 人际交流就是把人们聚到一起进行商务接洽。 第41页第41页Comprehensive ReadingHolding a reception or cocktail party in a museum makes networking easier there is always something to talk about with complete strangers that gets a conversationstarted. 3 We charge if you overrun your agreed finishing time. It

46、often happens and we think the atmosphere of the museum is to networking and conversation.extraextra 额外地 a. 额外conduciveconducive 有助，有益在博物馆举办接待会或鸡尾酒会能够使交流变得愈加容易总有东西能够让陌生人聊起来。主办人要注意了，你客人也许不想离开。假如您超出了预定结束时间，我们是要多收费。这种情况经常发生，因此我们觉得博物馆里气氛非常有助于交往和交谈。第42页第42页Comprehensive Reading Food and Drink 4 Clients a

47、re free to choose any caterer to provide food and service, and to buy drinks wherever they wish. We maintain a list on this website of caterers who are familiar with the museum, and these firms, in most cases, also have a track record and have worked with us before. If you already have a favourite f

48、irm, or you want a caterer, you canuse them.specialistspecialist 专家 食物和饮品 除了茶和咖啡，我们不提供其它食物或饮品。客户能够选择任何餐饮承接来提供食品和饮料。本网站列出了与本馆比较熟悉餐饮承接商，并且这些公司，大多数都有良好业绩，也都与本馆合作过。假如您已有了一家很喜欢公司，或您想雇用一家专业餐饮承接商，你也能够使用。第43页第43页Comprehensive Reading Music and Entertainment If you would like to add entertainment to your rec

49、eption, you can engage a , a , a magician, or an entertaining speaker. If you would like a costumed character possibly related to the ice trade or the canals, why not discuss your with us? 5 Loud music (e.g. aDJ) is only allowed at weekend parties.string quartetstring quartet 弦乐四重奏harpistharpist 竖琴师

50、aspirationsaspiration 热望，渴望音乐和娱乐假如您想在您接待会中加些娱乐项目，您能够预定弦乐四重奏乐团，竖琴师，魔术师，或娱乐主持人。假如您喜欢一个定制角色，比如和冰贸易或运河相关角色，您就来和我们谈一下您愿望。我们相关系能够帮助您制定计划。大声音乐（如DJ）只有在周末聚会才是允许。第44页第44页Comprehensive ReadingTask 6 Read Text B and try to figure out the Chinese meaning of the following words, and explain the clues.1. venue (Pa

51、ra. 1, Line 1):地点 主句you need somewhere表明，需要选择是一个地点，由此推断venue意思是“地点”。 Clue:_第45页第45页Comprehensive Reading2. vital (Para. 3, Line 1):主要 _ 本段第二句表明，交通是否便利是客人们考虑首要问题，由此推出，位置(location)是很“主要”。 Clue:3. networking (Para. 4, Line 1):（在职场）人际联系_ 信号词is表明这是一句定义句，意思是“networking指是让人们聚在一起进行商务接触。” Clue:第46页第46页Compre

52、hensive Reading4. overrun (Para. 4, Line 7):超越(期限)_ 依据句意推断，假如您超出了预定结束时间，博物馆是要多收费。因此能够拟定，overrun意思是“超越(期限)”。Clue:5. caterer (Para. 5, Line 1):餐饮提供商 _ 依据caterer定语to provide food and service能够判断，caterer意思是提供饮食服务人，即“餐饮提供商”。Clue:第47页第47页Comprehensive ReadingTake7 Choose the best sentence to fill each gap

53、 in the passage. You will not use one of them.We have the contacts and will help you make plans.B. Hosts beware, your guests may not want to leave.C. The rear looks out over Battlebridge Basin, a peaceful urban beauty spot surrounded by a mixture of historic and modern buildings, and filled with col

54、ourful canal boats.第48页第48页Comprehensive ReadingD. Some receptions are combined with a more formal business meeting or a presentation.E. Read below to see how we offer all these things.F. We do not provide food or drink (except tea/coffee) ourselves.答案：1. E 2. C 3. B 4. F 5. A第49页第49页Comprehensive R

55、eadingTake8 Match the words on the left with the definitions on the right.1. receptionthe amount of space between two places or things2. dominateB. a formal party at which important people are welcomed3. distanceC. all the achievements or failures that someone or something has had in the past4. trac

56、k recordD. providing the right conditions for something good to happen or exist5. launchE. to be larger and more noticeable than anything else in a place第50页第50页Comprehensive Reading6. attractiveF. a strong desire to have or achieve something7. networkingG. to agree unwillingly that something is tru

57、e or that someone else is right8. aspirationH. having qualities that make you want to accept something or be involved in it9. admitI. the practice of meeting other people involved in the same kind of work, to share information, support each other etc10.conduciveJ. an event to celebrate or introduce

58、something new答案：1. B 2. E 3. A 4. C 5. J 6 H 7. I 8. F 9. G 10. D第51页第51页Practical ReadingChecklist A is a list of to be noted, checked, or remembered. Whenever you look at or use a checklist: Mark checklist items which: you have completed (e.g., with a checkmark); you want to complete soon (e.g., b

59、y the checkbox); dont apply to you and/or you dont want to complete (e.g., by drawing a line through the checkbox and/or the item itself).checklistchecklist 核对用清单itemsitem 项目；条款；物品circlingcircle 圈出，围绕第52页第52页Practical Reading Write in any additional items you want to include. If you need checklists

60、on various topics, browse /atoz.html. C provides a wide variety of checklists which are very easy to use and , yet fairly . The following checklist tells you what you should be aware of when you are giving or receiving a gift. Check it when you give or receive gifts.conciseconcise 简明，简明comprehensive