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1、Communication For ManagersBusiness and Tourism Management School of Yunnan University 曾 pennyzeng 管理沟通A Core Course in China International MBA ProgramSponsored by MIT Sloan School of Management Communication For Managers By Ping Zeng Jan.24 June. 24,2003Course DescriptionCommunication f

2、or Managers Management Communication Managerial CommunicationManagement Communication for UndergraduatesAdvanced Managerial Communication Course Overview What do you know about the course?( Why do you choose the course ?)What should MBA students learn from business school?First class ( Communication

3、 for Managers ) taken at MIT. “Soft “ SkillsTeam building How to listen Effective writing & speakingCommunication & Team buildingSeminar Interpersonal Skills LeadershipManagement Communication Career Development Planning Business Ethics & Corporate Social ResponsibilityAgendaSession 1. MIT Study Exp

4、erience Course DescriptionCourse Overview Course Syllabus Books and reference book Grading Written Assignment Oral Presentation Cases: Dashman Company Here comes a foreign Manager (公司来了洋经理)My Impression about MITCase Study ( Harvard )and a lot of team work Teaching Style : organizer and coordinator

5、Students highly participation in class 5 6 presentations in a semester ( video taped), dress up. Conscientious attitude ( attitude is a small thing but make big difference) Course Syllabus ( 12 sessions)Communication Overview Communication Strategy and StructureOral Presentation WritingNegotiation L

6、istening and Feedback Resumes, Cover letters and interviewing Intercultural CommunicationCourse ExpectationTo help MBA students think strategically about Communication.To aid MBA students in improving their writing , presentation and interpersonal communication skills within Managerial setting. 信息沟通

7、者 听众(读者)反应渠道选择文化背景理解沟通沟通过程:信息源编码通 道解码接受者信息信息信息反 馈信息头脑中的想法技能、态度知识、社会文化传送信息的媒介:说、写、图画、手势。技能、态度知识、社会文化头脑中的想法Communication Ability = Promotability If I have two job candidates in front of me, equally qualified except that one can write well and the other cant, Ill hire the one who can every time. Commun

8、ication becomes even more important as you advance. I ve actually seen people lose promotions because they could not write a proposal or stand in front of the management team and make a presentation. The managerial Functions of Communication According to Henry Mintzberg, managers have three basic jo

9、bs: to collect and convey informationto make decisionsto promote interpersonal unity. Course Expectation (Cont.)To create effective message writing skillsTo help you to collaborate in teamsListens wellMaster nonverbal communicationParticipate in productive meetings.Communication across cultures and

10、through the internet.Course Expectation (cont.)How to write letter, memos, e-mail messages.How to write effective resumes and job application letters and how to handle employment interviewsHow to write report , proposal and business plan. Teaching Style LectureRole PlayClass DiscussionPresentationGr

11、oup PresentationCase Study and group discussion教学方法展示Step 1视频Step 2Title in here案例分析Title in here情景模拟Title in here游戏方法Grading 10( including class discussion participation )20% Oral presentation 70% Final ExamCourse Feature12 sessions, each session contains 3 sections of 50 minutes. Total 36 hours a

12、semester.Course Materials:Management Communication Principles and Practice , McGraw-Hill Companies, Inc. 2008, by Michael E. Hattersley, Linda Mcjannet, Cases and Handouts Teaching Assistant : Li Zi Famous saying Teach me and I forget ; Talk to me, I might remember ; Involve me, then I learn. By Ben

13、jamin Franklin Case Analysis While Reading Cases: Find the Problem Analyze the Problem Solve the Problem Why Listen ?Value speaker and care about what he or she is sayingListening promotes problem-Solving Abilities Listening increases the speakers receptiveness to the thoughts and ideas of others Li

14、stening increases the Self-Esteem of the other person Listen helps you overcome self-consciousness and self-centerednessWhy Speak? ( presentation)Express yourselfCommunicate with others Introduce a new product Speak in a meeting Persuade your colleagues Negotiate Give a lecture InterviewTruth can Be

15、 spoken in different Ways One iranian told a fable of an ancient king who had an ominous dream. In the dream the king saw himself aged and afflicted, with decaying and falling teeth. Calling together his court astrologers for an interpretation, the shaken king heard the first say, “Your Majesty, I r

16、egret to tell you that the interpretation must be bad. The dream means that you will die within a year.” In a rage the king threw the brash astrologer out of his court and turned to the second man. Thinking: 在商务沟通中,传递同样一个信息,不同的表述却会产生迥然不同的反应: In business communication, express the same information, d

17、ifferent expression will cause different reaction. Reading Reading speed is very important now. WritingIf I have two job candidates in front of me, equally qualified except that one can write well and the other cant , Ill hire the one who can every time.Importance of CommunicationSuccess ( Your wisd

18、om,knowledge, experience only accounts for 25% of your success, but 75% counts on interpersonal communication. )Careers ( recruitment : with better communication skills, lay off ) Teamwork TEAM T ogether E every one A chieve M oreGoal 有 效 团 队 的 要 素 完 成 任 务 和 解 决 问 题个 人 需 求 和 兴 趣有 活 力 和 凝 聚 力 的 团 队 分

19、 析 或 逻 辑 的 技 巧 创 造 性 思 维 的 技巧沟 通 技 巧Harold Koontz (哈罗德孔茨):“管理就是设计和保持一种良好环境,使人在群体里高效率地完成既定目标。”Henri Foyol (亨利法约尔): planning计划, organizing组织, coordinating协调, commanding领导, controlling控制 Henry Mintzberg (亨利明兹伯格): “Verbal and written contacts are the managers work.” “Managers must be able to communicate

20、 easily and efficiently.” 约翰奈斯比特:“未来竞争将是管理的竞争,竞争的焦点在于每个社会组织内部成员之间及其与外部组织的有效沟通之上。”松下幸之助:“伟大的事业需要一颗真诚的心与人沟通。” 组织内部的沟通方式: 指示与汇报会议与个别交流 内部刊物与宣传告示栏意见箱与投诉站 领导见面会与群众座谈会 组织之间的沟通方式:公关CI策划商务谈判Communication in Work?工作中的沟通? 自测:你善于与人沟通吗?跟别人谈话,我会试着从对方的角度来看问题。如果我错了,我不会害怕承认错误。让别人理解我的最好办法,是把我的想法和感受明确地告诉对方。如果我觉得自己伤害了

21、别人,我会马上道歉。我乐于接受批评。对别人正在讲的话题,我通常会表现出感兴趣。公司来了新同事,第二天上班时,我就能喊出他的名字。我时不时会跟老板聊聊天。我善于从别人的话里听出旋外之音。别人开我的玩笑我可以接受,但我不主动拿别人开玩笑。我做事有原则,但遇到特殊情况,我也有灵活性。我讲话简明扼要,不啰嗦。我懂得如何说“不”而不使对方难堪。我脸上常常挂着微笑。我懂得如何适度地赞美别人而又没有拍马屁的嫌疑。我很少抱怨,也从不在公司里与人发生争执。跟陌生人接触,我善于发现彼此之间的共同点。我不会表现得比上司更精明,但也不会让人觉得我蠢。我总是勇于表达自己的想法。我注重细节,经常通过观察细节得出与众不同的结论。非语言沟通Nonverbal Communication 图1.3 空间位置对学生课堂参与的影响 讲台57%61%57%37%54%37%41%51%41%31%48%31%Non-verbal Communication See relevant pictures目光接触 eye contact电梯间谈话技巧,倾听,模拟谈判1、为什么需要沟通?语言沟通2035%非语言沟通6580%德鲁克说:“人无法只靠一句话来沟通,总是得靠整个人来沟通。” 注 意 说 话 的 语 气 ( ) 你 在 说 什 么 ( ) 你 是 怎 么 说 的 ( ) 你 的 身 体 语 言73

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