商务英语翻译(英译汉)第二版电子教案第15单元课件

1、商务广告翻译本章大纲:从广告文体特征出发讨论翻译方法和策略商务广告翻译本章大纲:从广告文体特征出发讨论翻译方法和策略临时造词When your taste grow up, Winston out-taste them all.译文1：随着您的品味提高，您发现云斯顿香烟胜过一切香烟的味道（太长，太文）译文2：数高品味香烟，还看云斯顿！（parody)Give a Timex to all, to all a good Time. (anagram）译文1：谁拥有“天美时“表，谁便拥有美好时光。译文2：“天美时”在手，天下我有。(rhyme)译文3：给君一块”天美时“，快乐时光伴随你。(rhym

2、e)临时造词When your taste grow up, W有意变异拼写We know eggsactly how to sell eggs. (coining)（形+义）译文1：（我们知道，）卖鸡蛋就要肆无忌惮。(形)Make your every hello a real good-buy （Homonymy 译文1：每次问候都不忘该电话的物有所值译文2：让每一声问候都物有所值。有意变异拼写We know eggsactly how to频繁使用常见动词We take the worlds greatest pictures. （NIKON ）译文1：世界顶级照片，出自我们的相机。译文

3、2：天下美景，尽在尼康。Make yourself at home（家具广告）译文1：让您享受温馨和自在译文2：请带我回家译文3：拥有我们的家具，天天都有喜具。频繁使用常见动词We take the worlds g使用明白晓畅简单句Life tastes good.译文1：生活有滋有味译文2：喝出好生活有可口可乐,生活甜如蜜喝可口可乐,生活怡然自乐Better ideas. Driven by you （汽车广告）译文1：超人的理念，你来推进译文2：我们的创意，您的座骑。开的不是车,开的是理念使用明白晓畅简单句Life tastes good.Change the way you see t

4、he world （Sony）译文1：看世界，新视界Innovation is Gillette. （剃须刀）译文1：创新即吉列译文2：要创新，找吉列译文3：无限创意，尽在吉列No one does chicken like KFC译文1：风味独特的鸡，尽在肯德基Change the way you see the wor运用各种修辞格Coke refreshes you like no other can.（pun）译文1：可口可乐醒脑提神，其他饮料无以匹敌。译文2：醒脑提神，唯有可乐。译文3：醒脑提神，是我们一”罐“风格。运用各种修辞格Coke refreshes you likeDont

5、 cry. Well repair it.Were handbag specialist. Whenever it hurts well heal it. And well guarantee the repair for 9 months. if you wish, send us your bag, and well heal it.译文1：请莫哭泣。我们来把它修理（rhyme).我们是医包行家。它哪里疼，我们就医好哪 里。我们保修9个月。要想修包，请送过来，我们定会医好它。 Dont cry. Well repair it.Our philosophy is simple. To giv

6、e you the most important things you want when you travel: the best location, the best standards and the special attention a businessman needs.译文1：我们的理念给您旅行时提供您想得到的最重要的东西：商人所需要的最好位置、最好标准、最特别的服务。Our philosophy is simple. To gThe world leader in oral care译文1：口腔护理，世界级专家。译文2：口腔护理，引领潮流Originality-Integrit

7、y-Innovation独特-完美-创新The world leader in oral careSmall. Smart. SmilePentax: See the difference译文1：小巧。潇洒。笑哈哈宾得相机：见证奇迹，不同视界译文2：小巧 灵便 微笑宾得相机：不一样，就是不一样Small. Smart. SmileSpecial purchase, too good to miss.特价购买，机会不再来。No problem too large, no business too small译文1：从不出太大的问题，从不经营太小的生意。译文2：没有解决不了的大问题，没有不做的小生意 Special purchase, too good to Now renting a car is as easy as signing your name.译文1：眼下租车易，易于登个记。译文2：留下您大名，车子租给您 Choose your price! Choose your comfort.译文1：价格任您选！舒适任您挑！译文2：一分价格，一分舒适Now renting a car is as easy aIm more satisfied