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1、Essay题目Discuss how important it is for the senior leaders to Essay题目Discuss how important it is for the senior leaders to reinforce culture in an organization. What other method can be Supportwithexamples正文Organizational culture tells the people in the organization what right or wrong to do and what

2、 is acceptable. (definition在开始的候一定要提一到20%theory分) Theinitialculture being created by leaders through the mission statement. But todaysorganization,inordertohaveastrongculture,manyleaders in companies, reinforce the culture. For example, in evaluations and give employees feedback on their fitting in

3、with the culture and discover how to improve. This helps build maintainastrongerculturefortheIfmanagerskeepreinforcingtheEvery employee knows what to do and what should be and rejected. As the example of Xiaomi. Because the culture XiaomiistochaseforinnovationandfastInternetculture.Itthe boundaries

4、that smart phone must be high-cost. In the changingmarket,everyemployeeadapttothechanges.Theatmosphere is innovative, and everyone is relaxed and sees other as a partner rather than a competitor. Because knows what to other as a partner rather than a competitor. Because knows what to do, there is no

5、 long and complicated meeting process and this special culture help Xiaomi successfully low cost smart phones and new promotion strategy for the quantity to sell to attract customers to their fans. employee can accept changes more easily and fit in the environment,thishelpthecompanyrunwelltowardsthe

6、sametochasetheinnovationeconomicallyandSometimes, reinforcing can help the company survive from AstheexampleofPepsiCo.In1993,amanfindasyringeneedlea can of Diet Pepsi and within days, similar reports bubbled across the company. At this emergent time, Pepsi denied reports immediately and vehemently.

7、Across the company, employee spoke with one voice to defend the companys quickly. They immediately release the videos and evidence support the companys innocence and the claim is finally asPepsi has been saved by the strong culture of quality, respect royalty. Because of training and the reinforcing

8、 of the culture, company is transparent and all the employees are tied to culture by trust. So that the company can easily take down claimandmaintainthemarketSo reinforcing is one of the useful methods for claimandmaintainthemarketSo reinforcing is one of the useful methods for the company co-operat

9、etheemployeesandpassthroughthecrisislikeReinforcing can make the decision making faster and stick to missionAs the Toyota, clear and employees dont need to ask their manager what to do, knows the solutions to implement for the best of the group. This becausethattheyhaveastronggroupculturethateveryem

10、ployee has immersed for a long time. Through the and training, they can be consistent with the culture and perfectly and stick to the mission statement to provide cars employees to challenge themselves to innovate in a team makethewholegroupbetter.ThisstrongculturehelpsToyotaahugemarketshareinthecar

11、ButthisJapanesekindculturealsohasproblemsthatsomeemployees have problems to fit in this group culture because usedtothinkthattheirindividualbenefitsshouldbebiggerthangroupinterests.SotheyfindithardtoreachthismentalSowhenToyotastepsintotheglobalmarket,theymetmorebecause of their too strong culture th

12、rough their reinforcing for long time. But now, the situations have become better that recruitlong time. But now, the situations have become better that recruit more people who can adapt the culture to maintain Besidesthe reinforcing,thecompanycanalsohaveothertomakethecultureOne example is through r

13、ecruitment. Dell is a company that just restructured and every 12-18 month, the employees change the job roles with others. In order to ensure the company provide tests to the candidates to see if they think changes are stressful and if their personalities is proper for rollingjobsandthiscanensurethenewbloodsarereallytotheInconclusion,reinforcingbymanagersandothermethodscanthe company set a strong culture and help it pace to success. this is not the absolute way to success. A too strong increasingglobalization in theinternational market andset to the development of the company as

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