高级综合商务英语1 Unit 9 internet

UnitNineInternetandOurLife1高级综合商务英语1Unit9internet第1页Lead-inTextA:InternetandOurLifeTextB:HastheInternetBroughtusTogetherorPulledusApart?2高级综合商务英语1Unit9internet第2页Lead-in3高级综合商务英语1Unit9internet第3页

Lead-in

Discussion1ImagineanddescribethelifestyleofourfuturegenerationsundertheinfluenceoftheInternet.WhichInternetsearchenginedoyoulikeusing?Why?DoyouhaveMicroblog?Whatareitsbenefitsandharms?4高级综合商务英语1Unit9internet第4页

Lead-in

Discussion1referenceInthefuture,mostofhumanlivingactivitiescanbeaccomplishedathome:HomeentertainmentsystemOnlineshoppingDoingexerciseathomeOnlinereadingOnlinefood-orderingOnlinechattingWorkingathomeAnyother?5高级综合商务英语1Unit9internet第5页Lead-in

Discussion1reference2.Forthesecondquestion,studentsmaygivetheirownanswersbutneedtojustifythem.Agoodsearchengineshouldpayattentiontothefollowingfactors:SizeofdatabaseFreshnessofinformationCompletenessoftextTypeofdocumentsofferedSpeedandconsistencyEffectivedisplayofkeywordsAnyotherfactors?6高级综合商务英语1Unit9internet第6页Lead-in

Discussion2Discusstheimplicationsofthefollowingcartoons:1.7高级综合商务英语1Unit9internet第7页2.Lead-in

Discussion28高级综合商务英语1Unit9internet第8页Lead-in

Discussion3

WhatdoyouthinkofthefollowingquotesaboutInternet?Discussthemwithyourdeskmate:OntheInternet,nobodyknowsyou’readog.

PeterSteinerInternet:absolutecommunication,absoluteisolation.PaulCarvel9高级综合商务英语1Unit9internet第9页

3.“Moreconnectionstomoredevicesmeansmorevulnerabilities.”

—MarcGoodman4.

“[A404page]isthefeelingofabrokenrelationship.”—RennyGleesonLead-in

Discussion310高级综合商务英语1Unit9internet第10页ReadthefollowingfunnysayingsabouttheInternet.Whatdotheysuggest?Youhavesuccessfullyloggedin,Nowpressanykeytologout.Helpdesk:Sir,youneedtoadd10GBspacetoyourHD.Customer:CouldyoupleasetellwhereIcandownloadthat?Benicetothenerds,forallyouknowtheymightbethenextBillGates!Lead-in

Discussion411高级综合商务英语1Unit9internet第11页

Everycoinhastwosides.DiscusstheadvantagesanddisadvantagesofthefollowingInternetfunctions:FunctionsAdvantagesDisadvantagesemailsearchingbloggingadvertisingshoppingLead-in

Discussion412高级综合商务英语1Unit9internet第12页ClickthewebsitetogetmoreinformationaboutInternetandourlifehttp://www.tru.ca/cpj/essay.htmlDoyouagreetotheauthor’sopinionsinthisarticle?Whyorwhynot?Lead-in

MillionDollarHomepage13高级综合商务英语1Unit9internet第13页TextAHowLongWillGoogle’sMagicLast?14高级综合商务英语1Unit9internet第14页StructuralAnalysisPara.MainTopicsPara.1-17Google’shistoryofdevelopment,thenewchallengesitisnowconfrontedwithandtheinternalproblemsithas.Para.18-27NewbusinessesGoogleisdevelopingandtheinnovationsthecompanyisnowinitiating.Para.11-18ThereasonsGoogleundergoesconstantreformsandinnovations.15高级综合商务英语1Unit9internet第15页PartI

QuestionsaboutPartIQ1.What’sthemainideaofPartI(Para.1-17)?

Googleisaquirkcompanywhichalwaysinitiatessomeunexpectedplansfordevelopment.Butnowitisconfrontedwithtwochallenges:Thefirstinvolvesplacatingregulators,whofretthatthecompanymaybeabusingitsconsiderablepower,whilethesecondishowtofindnewsourcesofgrowth.16高级综合商务英语1Unit9internet第16页Q2.WhyhasSteveBallmer,thebossofMicrosoftderidedGoogleforbeing“aOne-trickpony”?

BecausealthoughGooglehastriedhardtoexpanditsbusinesstootherfields,itisstillheavilydependentonsearch-relatedadvertising,theseeminglyonlytrickthecompanycanrelyonforitsearnings.

PartI

QuestionsaboutPartI17高级综合商务英语1Unit9internet第17页Q3.WillGoogleendupas“Microsoftversiontwo”?Probably.Becauseitsmainbusinessonlinesearchingwillsomedaybereplacedbyothercompanies’servicessuchasFacebookandApple,bothofwhichcanprovideinformationsearchingmoreconvenientlythanGoogle.PartI

QuestionsaboutPartI18高级综合商务英语1Unit9internet第18页Q4.Whatproblemsisthecompanynowfacinginternally?

Thefirstproblemisthatthecompanyhaslostanumberofstaremployees;thesecondoneisthatasthecompanygrowsbiggerandbigger,decisionmakingbecomesincreasinglydifficultandthemanagementbecomesbureaucratic.PartI

QuestionsaboutPartI19高级综合商务英语1Unit9internet第19页Q5.InPara.16,theauthorsays“thereistheriseofthemobileweb,whichlooksasifitwillformthecornerstoneofGoogle’ssecondact.”Whatdoes“secondact”implicatehere?

GooglehasbeenconcentratingonPConlinesearchingwhichisnowchallengedbyFacebookandothercompanies,butitmayfindasecondchanceofdevelopmentfrommobilephones,asmoreandmorepeoplearenowsearchinginformationonmobiles,whichisfasterandmoreconvenient.PartI

QuestionsaboutPartI20高级综合商务英语1Unit9internet第20页

SteveBallmer,thebossofGoogle’sarch-rivalMicrosoft,hasderidedthesearchcompanyforbeing“aone-trickpony”.(Line7,Para.5)

SteveBallmeristhebossofMicrosoft,Google’sstrongcompetitor,andhehasoncemockedthatGooglehasonlyonemethodforearningmoneyonlineadvertising,nomatterhowharditistryingwithotherways.PartI

SentenceInterpretation21高级综合商务英语1Unit9internet第21页Admittedly,MrRasmussenmaystillbesorethatGoogleshutteredhisproject,whichflopped.(Line6,Para.11)Undoubtedly,Mr.RasmussenstillhatesGoogleasthelatterterminatedhisproject,whichledtohisfailureinwork.

PartI

SentenceInterpretation22高级综合商务英语1Unit9internet第22页

splashout

(Para.3)

tospendalotofmoneyonsomething

splashout(something)on

synonyms:investin,lashout,spend,splurge

example:

Wesplashedoutonanewkitchen.

LastyearRobertssplashedoutmorethan£1milliontobuyanewhome.

PartI

WordsandExpressions23高级综合商务英语1Unit9internet第23页snapup(Para.3)tobuysomethingimmediately,especiallybecauseitisverycheap:

example:Peopleweresnappingupbargains.b.toeagerlytakeanopportunitytohavesomeoneaspartofyourcompany,teametc:example:

OwenwassnappedupbyLiverpoolbeforehe’devenleftschool.PartI

WordsandExpressions24高级综合商务英语1Unit9internet第24页fretvi.toworryaboutsomething,especiallywhenthereisnoneed:

example:

Don’tfret-everythingwillbeallright.fretabout/over

example:

She’salwaysfrettingaboutthechildren.fretthat

example:

Theoldmanalwaysfretsthatthey’renolongeryoung.synonyms:worry,agonize,botherPartI

WordsandExpressions25高级综合商务英语1Unit9internet第25页stagnate(Para.6)

vi.

tostopdevelopingormakingprogresssynonyms:decline,stop,languishexample:

Growthisexpectedtostagnatenextyear.Hiscareerhadstagnated.PartI

WordsandExpressions26高级综合商务英语1Unit9internet第26页GoogleplexGoogleplexisthecorporateheadquarterscomplexofGoogle,Inc.,locatedat1600AmphitheatreParkwayinMountainView,SantaClaraCounty,California,nearSanJose.“Googleplex”isaportmanteauofGoogleandcomplex,andareferencetogoogolplex.Google总部名字PartI

Notes27高级综合商务英语1Unit9internet第27页YouTube:avideo-sharingwebsite,createdbythreeformerPayPalemployeesinFebruary,onwhichuserscanupload,shareandviewvideos.PartI

Notes28高级综合商务英语1Unit9internet第28页MorganStanley:

aglobalfinancialservicesfirmheadquarteredinNewYorkCityservingadiversifiedgroupofcorporations,governments,financialinstitutions,andindividuals摩根士丹利

PartI

Notes29高级综合商务英语1Unit9internet第29页Q1.What’sthemainideaofPartII(Para.18-Para.27)?

Googleisnowdevelopingdatasearchingbusinessonmobilephonesasitrealizesthatsmartphonesmakepossiblerevolutionarydevelopmentsinareassuchasvoice-commandedsearch.Besides,thecompanyalsoplanstointroducea“sociallayer”acrossitsexistingproductstofightwithFacebook.PartII

QuestionsaboutPartII30高级综合商务英语1Unit9internet第30页Q2.

Thetitlesays“Yourphoneiswatchingyou.”Whatdoesthismean?

Asmoreandmorepeopleareusingsmartphones,developingavarietyoffunctionalsoftwaresformobilesbecomesimpending.Nowamobilephonecanlocateyourpositionimmediately,andGooglewillbeabletosendyouadsforashoporrestaurantonlyafewpacesaway.Havingasmartphonewithallfunctionsisjustlikehiringamaid,whoalwaystakescareofyou.

PartII

QuestionsaboutPartII31高级综合商务英语1Unit9internet第31页

Q3.AsGoogleislookingforaseconddevelopmentchance,hasitsloweddownitspaceinonlinequeries?

No.Evenwhenitlooksforasecondact,Googlehasbeeninvestingheavilyinitsfirstone,thecomputeronlinesearching,whichaccountsforroughlytwo-thirdsofthesearchingqueriesinAmericaandhandlessometwobillionsearchesaday.PartII

QuestionsaboutPartII32高级综合商务英语1Unit9internet第32页

Creatingthesecapabilitieswillbehugelydifficulttechnically,butUdiManber,whooverseesGoogle’ssearchactivities,sayshisteamisinspiredby“doingthingsthatareonthecuspofthepossible”.(line7,Para.20)Althoughdevelopingnewfunctionsforonlinesearchingwillbedifficultintermsoftechnology,butGoogle’sSearchingsupervisor,UdiManber,isveryconfidentbysayingthathisteamiswellmotivatedastheyknowthattheyaredoingsomethingsupersophisticatedandadvanced.PartII

SentenceInterpretation33高级综合商务英语1Unit9internet第33页AllthissuggeststhatGoogle’sone-trickponyisreallymoreofathoroughbred.

(Line1,Para.21)

AllthisshowsthatGoogle’sabilityinonlineadvertisingisreallyverystrongandsuperb,whichbringslotsofcashforit.PartII

SentenceInterpretation34高级综合商务英语1Unit9internet第34页

Tokeepwinning,thefirmwillneedtohangontoitsremarkabletalentpool.

(Line1,Para.23)Tokeepwinning,Googleneedtorelyfirmlyonitsoutstandingsoftwareengineers,peoplewhomakesGoogle’smagicpossible.PartII

SentenceInterpretation35高级综合商务英语1Unit9internet第35页

ButthecompetitionfortalentinSiliconValleyisnowreachingfeverpitch.

(Line5,Para.23)AllthecompaniesinSiliconValleyarenowcompetingfortalentedpeopleandthefightreachestothehighestpeak.

PartII

SentenceInterpretation36高级综合商务英语1Unit9internet第36页clinch(Para.19)v.tofinallyagreeonsomethingorgetsomethingaftertryingveryhardsynonyms:

agree,conclude,confirm,secure,settleexample:

Theyoungsalesmaniseagertoclinchthedeal.clinchamatch/championship/victoryetc.

example:

Alast-minutetouchdownclinchedthegame.PartII

WordsandExpressions37高级综合商务英语1Unit9internet第37页rattle(Para.24)vt.tomakesomeoneloseconfidenceorbecomenervous

synonyms:scare,shake,upset,vibrate

example:

Hismockingsmilerattledhermorethanhisanger.

Itwashardnottogetrattledwhentheworkpiledup.PartII

WordsandExpressions38高级综合商务英语1Unit9internet第38页beefup(Para.25)

v.toimprovesomethingormakeitmoreinteresting,moreimportant,etc.

example:

abeefed-upnewsstory

Weneedtobeefthecampaignup.PartII

WordsandExpressions39高级综合商务英语1Unit9internet第39页PartII

NotesBellLabs:

theresearchanddevelopmentsubsidiaryoftheFrench-ownedAlcatel-LucentandpreviouslyoftheAmericanTelephone&TelegraphCompany(AT&T)贝尔试验室

40高级综合商务英语1Unit9internet第40页PartII

NotesXeroxPARC:isaresearchandco-developmentcompanyinPaloAlto,California，withadistinguishedreputationforitscontributionstoinformationtechnologyandhardwaresystems施乐帕克研究中心41高级综合商务英语1Unit9internet第41页PartIIIQuestionsaboutPartIIIQ1:What’sthemainideaofPartIII(Para.11-Para.18)?

Ifitwantstokeepthetalents,Googlemustprovidechancesforthemtoaccomplishtheirambitions,ratherthanjustgivingthemhighpays.Besides,itmustkeeponwithconstantinnovationstoavoidbeingerasedofftheglobe.42高级综合商务英语1Unit9internet第42页Q2:InPara.28,whydoestheauthormention“greenenergy”and“driverlesscars”?

Becausebothprojectsarechallenginginnovationswhichdemandtalentsandinspiration.TheauthormentionsthemtopointoutthatGooglecannotattractthesmartestsoftwareengineersjustbyhighpaysandpowerdelegation.Itmustalsocreatechallengingandinspiringworkingenvironmentforthem.PartIIIQuestionsaboutPartIII43高级综合商务英语1Unit9internet第43页Q3:WhydoyouthinkGoogleputsaskeletonoftyrannosaurusrexatitsentrance?Whatdoesitsymbolize?

Astyrannosaurusrexisthemostpowerfulmeat-eatingdinosaurintheworld,theskeletonstandsforGoogle’sambitiontodevelopinthebusinessworld.ItsymbolizesGoogle’spowerintheInternetworld.PartIIIQuestionsaboutPartIII44高级综合商务英语1Unit9internet第44页PartIIISentenceInterpretation

ButStanisasalutaryreminderthattheInternetdynamoneedstokeepevolvingfastifitistoavoidbecomingadigitaldinosaur.(Line4,Para.27)

ThedinosaurskeletonattheentrancebeneficiallyremindseveryemployeethatGoogleneedstodevelopandinnovatefasterthanothercompaniesifitdoesnotwanttobedefeatedintheInternetworldandtovanishsuddenlylikethedinosaur.45高级综合商务英语1Unit9internet第45页PartIIIWordsandExpressions

bizarre(Para.29)adj.

veryunusualorstrangesynonyms:abnormal,curious,eccentric,odd,queer,strangeexample:abizarrecoincidenceactorsinratherbizarrecostumes46高级综合商务英语1Unit9internet第46页PartIIIWordsandExpressions

salutary(Para.29)

adj.asalutaryexperienceisunpleasantbutteachesyousomethingsynonyms:advantageous,beneficial,helpful,useful,valuablesalutaryexperience/lesson/reminder,etc.

example:

LosingmoneyinthiswaytaughtyoungJonesasalutarylesson.

47高级综合商务英语1Unit9internet第47页PartIIIWordsandExpressionsreplica(Para.29)n.anexactcopyofsomething,especiallyabuilding,agun,oraworkofartsynonyms:copy,clone,duplicate,imitationexample:

an

exactreplicaoftheTajMahal

replicaguns48高级综合商务英语1Unit9internet第48页

TextBHastheInternetBroughtUsTogetherorPulledUsApart49高级综合商务英语1Unit9internet第49页StructuralAnalysisThetextisdividedintofourparts:Introduction:Para.1TheinventionandbenefitsofInternet:Para.2-4Internetbringsuscloser:Para.5-10Internetpullsusapart:Para.11-1550高级综合商务英语1Unit9internet第50页

Introduction:

Internethastransformedpeople’swayofthinkingandliving—thegroupstheybelongto,theinformationtheyknow,andeventhepeopletheydate.Para.151高级综合商务英语1Unit9internet第51页InventionandbenefitsofInternet:Justastheinventionofmoveabletypeofprintingoncedramaticallywidenedpeople’saccesstoinformation,thewidespreadofInternethastotallychangedpeople’slife,letalonechangingthewayofgettinginformation.Para.2-452高级综合商务英语1Unit9internet第52页Internetbringsuscloser:

Internethasbroughtuscloserasitmakesiteasiertofindapartnerandhastransformedthewayweinteractwithourfriends.Wefindaquickeraccesstoourfriendsthroughallkindsofsocialnetworkingandkeepourselvesreadilyinformedoftheirstatus.Para.5-1053高级综合商务英语1Unit9internet第53页Internetpullsusapart:

Ontheotherhand,Internethaspulledpeopleapartfromeachotherastheynowcommunicatemainlythroughmachines,ratherthanfacetoface.PeoplehavelosttheirpassionandaffectiontootherpeopleandtheycanmakealotoffriendsonInternet,buthavelostthecommitmentsanddutiesoffriendship.Para.11-1554高级综合商务英语1Unit9internet第54页1.Workshop:InternetprivacyissuesStudentswillbedividedintosmallgroupstodiscusstheonlineprivacyissues.Theymaytellabouttheirworriesorauthenticpersonalexperience.

Exercises

Speaking55高级综合商务英语1Unit9internet第55页Internetprivacyissues:1.CookieproliferationTheinvisiblecookiesoftwareagentsthattrackyourbrowsinghabitsandpersonaldataarelikelytomultiplyin.Advertisingnetworks,marketers,andotherdataprofiteersdependoncookiestolearnmoreaboutwhoyouareandwhatyoumaybeinterestedinbuying.Unlesslegislationimposeslegalrestraintsonweb-browsertracking,yoursystemislikelytoaccumulatemorecookiesthanyou’dfindinaboxofchipsahoy.Cookieshavebeenproliferatingataratethatwouldimpressepidemiologists.Exercises

Speaking56高级综合商务英语1Unit9internet第56页2.Seizingclouddata3.Locationdatabetrayal4.ScanninginthenameofcybersecurityExercises

Speaking57高级综合商务英语1Unit9internet第57页Thousandsofe-commercecustomerswatchastheircreditcardnumbersaresoldonlinefor$1apiece.Internetchatroomswhereidentitiesarebought,soldandtradedlikeoptions.Exercises

Speaking58高级综合商务英语1Unit9internet第58页Exercises

SpeakingHintsComplicatingmattersfurtherarecriminalswhobreakintoWebsites,stealtheinformationanduseitforpersonalgain.Advertisingfirms,whostandtogainasmuchasanyfrompersonaldatacollection,haveabsorbedthebruntofcomplaintsfromprivacycritics.高级综合商务英语1Unit9internet第59页36percentofNetusershavesoughtonlinesupportforhealth,familyandmentalhealthissues,and24percentofthosehavesignedinwiththeirrealnameande-mailaddress.Everyquestionthey’veaskedandeverystatementthey’vemadeisnowstoredonaharddrivesomewhere.Exercises

SpeakingHints高级综合商务英语1Unit9internet第60页SomehackerspostedtensofthousandsofcreditcardnumbersstolenfromCDUniverseonaWebsite;theyofferedtosharemorefor$1apiece.Later,anMSNBCinvestigationrevealeddozensofInternetRelayChatroomswherestolenpersonalprofiles—names,addresses,phonenumbers,andcreditcardnumbers—arebought,soldandtradedoutintheopen.Exercises

SpeakingHints高级综合商务英语1Unit9internet第61页Still,eventhehintthatdataisbeingcollectedsurreptitiouslycancreateafirestormofbadpublicityforatechnologyc