小报告-50份-mintel2019年饮食趋势

Moderntakesonsustainability,healthandwellness,andconveniencewillreshthefoodanddrinkindustryin2019andbeyond.免费获1 2 当日华尔街日报 3 扫一扫回复：加入“起点财经 群。EDITOR’SNOTEEVERGREENCONSUMPTIONPAGE6THROUGHSPAGE16CONVENIENCEPAGE26MinEVERGREENCONSUMPTIONPAGE6THROUGHSPAGE16CONVENIENCEPAGE26willleadthemomentumoffoodanddrinkinnovationsworldwideinthemonthsandyearsahead.ThenewtrendsbuilduponourpreviousGlobalFoodandDrinkTrendpredictions,announcedannuallysince2015,thathaveidentifiedtheformulationopportunitieswithplants,theneedtobuildtrustwithconsumersand

Thisyear’spredictionsarebaseduponinsightsprovidedbymorethan90Minystsandthoughtleaders,representingexpertiseinfoodanddrinkindustriesacrossEurope,AsiaPacific,andtheAmericas.OurilluminatingconversationswithMinexpertsfrommorethanadozencountriesledtotheidentificationofnewtrendsthatwebelievewilldriveformulation,packaging,marketingandmoreintheyears

Theseyst-ledbyMin’sproprietaryconsumerresearchfrom15countries,internationalfoodanddrinklaunchescollectedonMin NewProductsDatabase(GNPD),andemergingdevelopmentsobservedbytheworldwidenetworkof Onbehalfof ,etheopportunitytocanhelptogrowyourbusinesses.Wewishyouthebestintheyear

JennyZeglerAssociateDiecto,MinteFood&DinkEVERGREENCONSUMPTIONAcircuarviewofsustainabiitythatspanstheentireproductifecycerequiresactionfromsuppierstoconsumers.WHAT’STHEOPPORTUNITY?Thedefinitionofsustainabilityisextendingto entireproductlifecycle.Thismorecircularapproachwillrequirecompanies,retailers,andconsumerstoembracetheirrolesinthesustainablesourcing,production,distribution,consumptionanddisposalofproducts.Thereisamovementtowardscircularityasnewapproachestosustainabilityspantheentirelifeofaproduct,fromingredientsourcingtopackagedesign,disposal,orreuse.The360-degreeapproachreflectstheprinciplesofacircular

economy,whereresourcesarekeptinuseforaslongHEARFROMTHEHEARFROMTHEEXPERTSGobaPackagingDi“Theideaofandgreateractionsdrivingthecirculareconomywillstaylargelywithinthemanufacturingcommunity.Itwillbeuptothatcommunity—packageconverters,brands,andretailers—toeducateconsumerstohelpthemdiscernfactfromfictionwhenitcomestothenextgenerationofenvironmentalresponsibilitywithintheparametersoftheindustrialcirculareconomy.”EmmaSchofieGobaFoodScienceAna“Likenutrition,sustainability eanexpectationforcompaniestoofferof rs,ernments,non- helptoensure extendsfromfarmto toforktobinand, torebirthasanew ,e FOODANDDRNKColesusesarecyclablebio-basedlayeredPETforitsmeat,poultryandseafoodproducts.Foodwastepreventioneffortsdemonstratetheto‘RethinkGlobalattentiononplasticwaste,includingbansonplasticbagsandstraws,iscreatingmomentumtowardsabroaderunderstandingofsustainability.Aseismicshiftinhowconsumersthinkaboutplasticisunderwayasthey awareofthedamageplasticwastedoestotheplanet,asobservedbytheMin ‘RethinkPlastic’.

manufacturersandpackagingindustrycouncilshavemadecommitmentsto

Themovementtoreducefoodwasteshowcasesthaternments,companies,andconsumerscancometogethertobemoresustainable.Min 2017GlobalFoodandDrinkTrend‘WasteNot’observesaneedformoreactiontoreducethetremendousamountoffoodthatislostorwastedglobally.thecircularityofpackagingmaterials,pledgingtoimproverecycling,reuseorcompostingoffoodanddrinkpackaginginthecomingdecades.Bio-basedpackagingmaterialswillbekeytothenextgenerationofresponsiblepackaging.Forexample,AustralianretailerColesisalreadyusingarecyclablebio-basedlayeredpolyethyleneterephthalate,aformofpolyesterthatisdurable,recyclableandhighlysustainable,foritspriva abelmeatandpoultry.

In2018,Tescobecametheexclusiveretailerforarangeoffruitjuices,WasteNOT,madefromfruitandvegetablesthatfalloutsideofthespecificationstheretailerhassettobesoldasfreshproduce,otherwiseknownas‘ugly’produce.gogotocold-pressedjuicesusingwonkyfruitandvegetablesthatwouldotherwise FOODANDDRNKEVERGREENCONSUMPT agriculturetaketheHealthy,nutrient-richsoilprovidesthefoundationforlife,yieldshealthyfood,andisimportantforwatermanagementandclimatechange.Yetsoilisbeinglostfasterthanitcanbebrandshavearoletoplay,asshownbyUSbabyfoodbrand,Gerber’sCleanFieldFarmingline. anicagriculture,regenerativeagricultureisdesignedtoimprovesoilhealthandfertility,aswellasincreasebiodiversity,enhanceecosystems,improvewaterquality,reverseclimatechangeandempowerfarmingcommunities.Annie’sHomegrownintheUSisonebrandheltoraiseawarenessbypublicizingthepractice.

ofUKconsumersaged12-18sayclimatechangeandplasticpollution(respectively)areissuesthatare

Annie’sHomegrownHoneyBunnyGrahamsisaUSDA certifiedproductmade anicwheatandoatsgrownonafarmGerberprovidesbabyfromnutrient-richsoilwiththepromiseofre-plantingthesamecropstokeeptheirfarmssustainable. FOODANDDRNKWHATDOCONSUMERSTHINK? WHAT’SNEXT?TransparenprovenanceUrbanChineseconsumers(aged2049)considerarangeofTransparenprovenanceReducedReducedwasEnvEnvronmenayfrendypacagonesonesadvertisAnmawepoutionasanenvronmenassuehaAnmawe

In2019,supportofanddemandformorecorporatesustainabilityprogrammesislikelytogrowasconsumerscometounderstandthevariousrolesrequiredtogetclosertoachievingatrulycircularfoodanddrinkeconomy.Thesesustainabilityeffortswillincludenotonlyimprovingaccesstorecycling,butincentivisingconsumerstorecyclepackagingandofferingupcycledgoods.Consumershaveabroadviewofurbanndanconsumerswhoareresponsbeforfood/drnshoppngaeherownbagswhenheygogroceryshoppngfoodsarebetterforheenvronmenhananma-basedoptionsofUKconsumersdentifyp

Manyconsumerswouldlike rsonalbenefitoradvantageinordertoactivelyhelpthefoodanddrinkindustrybemorecircularandofUKconsumersagreesmoreappeangoacenvronmenayfrendywhenheyseeresusofheractionsofBrazanmdde-cassconsumerswoudeoexchangeempypacages/usedproducsforadscounonfuurepurchasesofurbanndanconsumersareconcernedabouheeffecsofarpoutiononherheahrsand

ilswillcontinuetocommitmentstoimprovethecircularityofmaterials.Inadditiontoinnovationinreusableandtocontinuetoimprovetherecycling,reuseor

compostingoffoodanddrinkpackaginginthecomingdecades.32Effortstoimproveairpollution,restoresoilhealth,andembraceregenerativeagriculturewillemergeasimportan ementsofholisticsustainabilityprogrammesthatareimportanttocompaniesandconsumersalike.32 FOODANDDRNK

C12socoeconomcSourceMnTHROUGH HEARFROMTHEEXPERTSAngeiaeo,ContentHEARFROMTHEEXPERTSAngeiaeo,ContentManage,MinteBeauty&PesonaCae,Asia“Whilethe‘silver’consumeris,today,theforemostdemographicforanti-ageingbeautyand care,thetrendofhealthyageingspansallgenerations.Lookingahead,webelievethatthefoodanddrinkindustrycouldaacompetitor,evenapartner,ofbeautybyansweringconsumercallsforsolutionstoageinapositive,wouldbeforfoodanddrinkbrandstotakethehard-earnedlessonslearnedfromthebeautyindustry.”soutionsforheathyWHAT’STHEOPPORTUNITY?Healthyageingisemergingasafoodanddrinkopportunityin2019.Preparingoneselfforalonger,healthierlifespanisparticularlyrelevantasconsumersviewhealthandoingpursuit.Consumerprioritiesforhealthandwellnessisacontinuationoftheimportanceofself-care,ahabitidentifiedinMin ’s2018GlobalFoodandDrinkTrend‘Self-FulfillingPractices’.

Ageingisparticularlyrelevantgiventhattheproportionoftheglobalpopulationaged60andoldercontinuestogrow.Longerlifespanspresentopportunitiesforfoodanddrinkmanufacturerstotakeinspirationfromthebeautyindustryandcreateproductsthathelppeoplelookandfeelyoung.Foodanddrinkproductscanhelppeopleofallagesimprovetheirbone,joint,andbrainhealth,aswellasproactivelyaddressother FOODANDDRNKAddresshealthyageingthrough

startwithseniorsMorefoodanddrinkformulationscanbedevelopedforpeopleofallagestoefficientlyconsumevitamins,minerals,andotheringredientsthatarepotentiallybeneficialforbone,joint,immunesystemandbrainhealth.Considerationssuchaseyehealtharealsogrowinginimportanceinourtechnology-centricculture,whichhasmanyconsumerslookingatscreensforthebetterpartoftheday.Foodanddrinkmanufacturerscandrawonemergingresearchintonutritionandlongevityaswellastraditionalmedicinepractices,suchasAyurvedaandTraditionalChineseMedicine,withsolutionslikelytobefoundinboth.GeovitaNutritionGoodLifeMixgrainmixfromItalylinksgojiberriesandpaprikawithanti-ageingbenefits.Brandsc repositionproducts;

forexample,UScompanyFairliferelaunchedits2%ReducedFatUltra-FilteredMilkwithDHAOmega-3in2018.Thedairydrinkcontainsomega-3fattyacids,whichimportantforpeopleofall

GeovitaNutritionanicGoodLifeMixwithThaiRiceandQuinoacontainsgojilinkswithanti-ageingbenefits.

Theworld’sseniorsareimmediateneedforfoodanddrinkthataddresstheeffectsofageing.Atatimewhenrecordnumbersofpeoplearelivingtobe100yearsold,foodanddrinkcompaniesarechallengedtoaddressthewidevarietyofhealthstatesofconsumersaged55andolder.Thediversityofseniors’needscanbeaddressedthroughfoodanddrinkformedicalpurposesaswellasproductsdesignedforprevention,withformulationsthatarenutritious,flavourful,andeasytoconsume.In2018,PolishdairycompanyBakomarolledoutasenior-friendlylineofyogurtandyogurtdrinksthatarelactose-freeandenrichedwithcalciumandvitaminDtohelpmaintainhealthybonesandsupportmuscleandimmunesystemfunctioning.FairlifeDHAOmega-3isagradeAmilkthatcontains125mgperservingofDHAOmega-3s,

aresaidtosupportbrainBakomaSeniorActivePeach

YogurtisenrichedwithcalciumandvitaminDforbone,muscleandimmunesystemhealth. FOODANDDRNK TROUGTE cantakeinspirationfrombeautyand alcareBeautyand alcarehassuccessfullyestablishedamodelforhealthyageingbydesigningproactiveproductsthataremarketedwithpositivelanguagetopeopleofallages.Foodanddrinkbrandscanfollowsimilarmodelsandhealthyageingproductstowardconsumersofanyagewhowanttopreparetheirbodiesforlongerlifespans.Crossoverhasbegunbetweenbeautyandfoodanddrinkwithsimilarfunctionalingredientsbeingusedinproductsinboth

categories.BeautySweetiesarevegangummycandiesfromGermanythatcontainbiotin,aloevera,andcoenzymeQ10,anantioxidantthatbenefitshearthealthandmayhaveanti-fatigueeffects.YakultBeautyPlus+DrinkingYogurtforYourSkinfromSouthKoreaisformulatedwithfiveingredientsthataresaidtocontributetoskinbeautyincludingcollagenandvitaminC.Itispartofthe‘skingestibles’segmentthatsupportsskinhealthandbeautyfromtheinsideout.ofChineseparentsofchild(ren)aged4-12wouldbuychildren’sfood/drinksiftheyweregoodfor lectualdevelopment.BeautySweetiescontaincoenzymeQ10,aloeveraandbenefittinghearthealthandissaidtohaveanti-fatigue FOODANDDRNK TROUGTE WHATDOCONSUMERSTHINK?

1WHAT’SNEXT?Europeanfunctionalaremotivatedtoseekouthealthyageingfunctionalfood/drinkwiththefollowingbenefits(July2018).

Ita Po

Notjustaconcernforseniors,38%ofurbanThaconsumersassocaehghproenfood/drnwhbengabeorepacemusceossdueoageng35%ofChneseuceconsumers

Foodanddrinkmanufacturerscanlooktothebeautyand alcareindustryforinspirationforhealthyageingproductdevelopmentthatiscentredaroundpositivelanguageacrosslifestagesandagedemographics,rejectstermslike‘anti-ageing’foritsnegativeconnotations,andTosupportandmaintainheathyToTostrengthenmy

20-49)woudbeneresednpacageduceshahaveanti-agengbenefis18%ofUKconsumerswoudbuyasporsdrnhasupporsboneheaToday’sglobalseniorshavearangeofhealthconcerns,providingavarietyofformulationopportunities.ofUKconsumersaged55areconcernedabou

addresseslongevity-relatedhealthTomaintain/improvemydigestiveheaWithmoreconsumerstakinganactiveinterestintheirlong-termhealth,expecttoseemore‘nootropics’,abroadgroupTomaintain/improvemydigestiveheaTomaintainaheathy(egowerboodpressure/choestero

ofPoshconsumersaged55usefunctionafoodanddrnomananaheahyhearofUSconsumersaged65currenyuseasuppemenforonhea3SourceMn

,p

uctswillfeatureginger,turmeric,greenteaextractandmedicinalmushroomsin2019,supportingdietssuchastheMINDdietandWhole30.TheMediterraneandietanditsfocusonfruit,vegetables,fishandoliveoilalsowillincreasinglyappealtoconsumerswhoareconcernedaboutbrainhealth. FOODANDDRNKELEVATEDCONVENIENCEHEARFROMTHEEXPERTSTomatchthepremiumexpectationsofconsumersintheon-demandage,conveniencefoodanddrinkwigetanupgrade.WHAT’STHEOPPORTUNITY?

LynnDonbase,DiectoInsightsand“‘ElevatedConvenience’tomanyconsumergroups.Youngurbanitesaswellassuburbanparentswhoarelookingtofeedtheirkidsquickandhealthymeals.Seniorsalsoneedconvenienceinnewwaysastheystarttocooklessbecauseofinclinationorability.Working-classfamiliesneedtogetmoredoneinlessAnewgenerationofmodernconveniencefoodanddrinkrespondtorisinghealthy-eatingpriorities,questsforfoodie-inspiredflavours,interestsinfromspeedydeliveryservices.Thepremiumpreferencesoftoday’sconsumersareadvancingdemandforpeoplekeeppacewithbusyscheduleswithoutsacrificingtheirhealthgoalsorcuriosityfornewingredients,flavours,orformats.

Moreover,today’son-the-goconsumersareshopacrosschannelsf gobreakfasts,quicksnacks,anddinner-timesolutions.musthavewidedistributionbecauseconnectedconsumersmightbetemptedtosavetimebyturningtoquickservicerestaurantsorfastfoodservicedelivery,escalatingtheneedforpackagedfoodanddrinktostaycompetitive.

time,too.Thecommondenominator:Everyoneispressedfortime.”MeanieZanozaBateGobaFoodAna“StoreslikeAmazonGowillchangehowwethinkof‘conveniencestores’andhavethepotentialtoaffecthowconsumersplanandpreparemeals.Witharangeoffreshlymadegrab-and-gooptions,premiumpreparedfoodsandinternationallyinspiredmealkits,Amazonisintegratingitselfintoeverysortofeatingoccasioninaconsumer’s FOODANDDRNKconvenienceproductsPremium,fresh,andhealthyconveniencefoodanddrinkareessentialnowthatmanypeopleconsiderthemselvestobefoodies,whichraisestheirexpectationsoffoodquality,flavours,andformats.TheiGeneration,likeMillennialsbeforethem,includepeoplewhoarepassionateaboutfood,butmightlacktheskills,equipment,ortimetopreparethefoodstheyareusedtoseeingoncookingThiscreatesanopeningfor

morepremiumdesignedforthis

AutomatedconveniencefoodoptionsLuv-A-DuckPekingDuckBreastPancakeKitcontainspremiumduckbreast,20Chinese-stylepancakesandhoisinsauce.Morepremiumconvenienceproductswillemerge,suchastheLuv-A-DuckPekingDuckBreastPancakeKit,whichcontains100%Australian-grownpremiumduckbreast,20Chinese-stylepancakes,andhoisinsauce.Theboxalsogivesa mendationtocompletetherecipebyaddingspringonionsandcucumbers.

Leadingthewayforenhancedexpectationsofconveniencefoodanddrinkarenewautomatedconveniencestores,suchasAmazonGointheUSorJD.IDX-martinIndonesia.Thesefully-automatedstoresusemobileappsandcamerasthatvirtuallytrackpurchaseswithouttheneedtoqueueforcheckout,makingtheretailexperiencenearlyasfastandasseamlessasfastfood,drivethrough,ororderingfordelivery.AmazonAmazonGostoresofferastockofpremiumsnacks,drinks,andotherpackagedfood,aswellasfreshlypreparedfoodmealkits.Theselectionmakethestoresformidablecompetitorstothesurroundingtheirhigh-endstepfurtherwithfreshlypreparedfoodsaswellasmealkits. FOODANDDRNKEEVATEDCONVEN NewgenerationofcanfreeuptimetoMorediverseoptionsofupgradedconveniencefoodanddrinkareimportantinanerawhenconsumershaveaplethoraofon-demandoptionsinotherpartsoftheirlives.Justasstreamingmediahasimprovedentertainmentoptions,asimilarabundanceofconvenient,fresh,andhealthyfoodanddrinkchoiceswillbeexpectedbyconsumerswhoarepressedfortime,butunwillingtosacrificequality.purchasetheirQuaker’schilledbreakfastmealkitoffersprotein-richGreekyogurt,trailmix,andwholegrainBreakfasttrustartificialinligencetoplantheirmeals inner,cansolve dilemmasforconsumersat timeofday.Inthesecondof2018,Quaker theirMorningGo-Kitin USforconsumers withoutspendingtime breakfast hod FOODANDDRNKWHATDOCONSUMERSTHINK? 1WHAT’SNEXT?USconsumersconsiderarangeoffactorswhendeterminingwhatbetterforyousnackingredient

Thehecticpaceofmodernlifehassomeconsumersalreadyconcernedaboutsavingtimeandotherswillingtopaymoretosavethemsel