新职业英语 机电英语Unit 2课件

新职业英语Unit

2

MarketResearchWarming-upReadingALanguagePointsListening4123Speaking5ReadingB6Writing7VocabularyandStructure8ContentsUnit

2MarketResearchTask1

Asamarketresearcher,Ellenmayexperiencethefollowingsituations.Match

eachsituationwithits

correspondingpicture.Unit

2MarketResearchABCD□Designingasuitablequestionnaire.□Askingapotentialcustomertofillinthequestionnaire.□Interviewinganexpertonstainlesssteel（不锈钢）.□Presentingamarketreportinacompany’smeeting.BDACUnit

2MarketResearchAnswer:1→d2→a3→b4→cTask1

Beforereadingthepassage,trytoanswerthequestionsaboutmarketresearchandmarketreport.1.Whichpartsdoesamarketresearch

generallyconsistof?2.Whatmakesamarketreporteffectiveandimpressive?ReadingAUnit

2MarketResearchGasCompressorMarketinChina—ThePastandtheFuture

Asakindofgeneralmachinery,gascompressor

iswidelyusedinsuchindustriesaspetrochemical,steel,metallurgyandautomobile.Gascompressorismainlydividedintoseveraltypes,includingcentrifugalgascompressor,reciprocatinggascompressor,andpistongascompressor.

ReadingAUnit

2MarketResearch

China’sgascompressormanufacturingindustryhasdevelopedrapidlyinrecentyears.In2007,Chinahadatotalnumberof355companieswhoseannualsalesrevenue

exceeding5millionyuaningascompressormanufacturingindustryandtheircombinedoutputvaluereached56.93billionyuan,amountingto0.78ofthetotaloutputvalueoftheentiremachineryindustry,thepercentageofwhichwas0.03percentagepointshigherthanthepreviousyear.Moreover,Chinahadalsoincreasedinotherindicatorslikeoutputvalueofnewproducts,industrialsalesoutputvalueandexportdeliveryvalue.

Unit

2MarketResearchReadingA

DuringtheEleventhFive-YearPlanperiod(2006-2010),thelocalizationoflargecompletesetofequipmentinsuchindustriesaspetrochemical,chemical,textile,coal/electricity/oilandmetallurgywillprovidehugebusinessopportunitiesforthedevelopmentofChina’sgascompressormanufacturingindustry.Accordingtotheplan,Chinawillbuildagreatdealofimportantprojectsinkeyindustriesintheperiod2006-2010.TakeChina’snuclearpowerindustryforinstance.Morethan20nuclearpowerstationswillbebuiltinthefiveyears,whichwillprovidenotonlyabroadmarketfortherapiddevelopmentofgascompressormanufacturingindustry,butalsoauniqueopportunitytoacceleratetheimprovementofthequalityofaircompressor.

Unit

2MarketResearchReadingALanguagePointsUnit5ProductInspection2.exceed:v.tobegreaterormorenumerousthan(esp.aquantity)e.g.Thestudentnumberadmittedmustnotexceed2,000.Theirsuccessexceededallexpectations.3.previous:ingbeforeintimeorordere.g.Sheishisdaughterfromapreviousmarriage.b.[oftenpassive]tospreadsomething,ordifferentpartsofsomethingoveranareae.g.Makesurethatyourweightisevenlydistributed.CasesofthediseasearewidelydistributedthroughEurope.LanguagePointsUnit5ProductInspection6.distribute:v.a.toseparatesomethingintopartsandgiveasharetoeachpersonorthinge.g.Thedemonstratorsdistributedleafletstopassers-by.Clothesandblanketshavebeendistributedamongtherefugees.LanguagePointsUnit5ProductInspection7.accelerate:v.a.tomakesomethingmovefasterorhappenearlier;increasethespeedofe.g.Thecentralgovernmenthastakensomeeffectivemeasurestoacceleratetherateofeconomicgrowth.Thecaracceleratedsmoothlyaway.b.(ofavehicleorperson)tostarttogofastere.g.

Thecaracceleratedtoovertakeme.TranslationUnit5ProductInspectionReadingA中国的空气压缩机市场——过去和将来作为一种通用机械，气体压缩机广泛应用于诸如石油化工、钢铁、冶金和汽车等行业。气体压缩机主要分为几种类型，包括离心压缩机、往复式压缩机和活塞式压缩机等。Unit5ProductInspectionReadingA中国气体压缩机制造业近年来迅速发展。2007年，中国355家公司在气体压缩机工业上年销售收入超过500万美元，其产值达到56.93亿人民币，这个产值在整个机械行业的百分比为0.78，比前一年高0.03个百分点。此外，其他指标也有所增加，例如，新产品产值，工业销售产值和出口交货值。Unit5ProductInspectionReadingA2009年正在经历一场世界范围内严重的经济衰退，但是说这一行业也将受到很大的影响却是言之尚早，因为我国政府已经采取了一些有效的措施来处理这一问题。目前在气压缩机制造行业，中国有一个相对激烈的竞争和相对较低的行业集中。中国的气体压缩机制造商，主要分布在东部沿海地区，而在西部地区（包括西南和西北）这类公司较少，在那里存在着巨大的市场潜力，气体压缩机产业可以得到进一步发展。Task2

Readthepassageandfillinthefollowingchartwithfiguresornumbersgiveninthepassage.ReadingAUnit

2MarketResearch72.99billion56.93billion

morethanCNY5million

78%75%theoveralloutputvalueofmachineryindustryin2007theoveralloutputvalueofgascompressormanufacturingindustryin2007annualsalesrevenueofgascompressormanufacturingindustryin2007thepercentageofoveralloutputvalueofgascompressormanufacturingindustryinthewholemachineryindustryin2007thepercentageofoveralloutputvalueofgascompressormanufacturingindustryinthewholemachineryindustryin2006Task3Readthepassageagainanddecidewhetherthe

followingstatementsaretrue(T)

orfalse(F).ReadingA

□

1.GascompressorisnotwidelyappliedinvariousindustriesinChina.□

2.InChina,gascompressormanufacturingindustryhasexperiencedarapidincreasewithintheseyears.□

3.In2007,theannualsalesrevenueofgascompressormanufacturingisalittlebelow5millionyuan.□

4.Thoughtheoutputvalueofgascompressorswasbigin2007,thepercentageoftheoutputvalueoftheentiremachineryindustrydecreasedthatyear.Unit

2MarketResearchFFFTTask4

Fromthepassage,wecanseethattheauthorhassearchedmanysourcesfor

necessaryinformation.Canyouguesswhatsourcesmaybeusedinthistext?

Andifyouarerequiredtodoadeskresearch(案头调研)aboutgascompressor,whatkindofsourcesyoumayuseinordertofindnecessaryinformation?ReadingAUnit

2MarketResearchTask1Listentotheconversationandmatchtheanswerwiththequestion.1.Whoisthejournalist?2.Whoisthesecretary?3.Whoisthepersontobeinterviewed?4.Whoisthepersonactingasthecontactperson?A.TomEdisonB.JaneCooperC.EllenJohnsonD.LiJingUnit

2MarketResearchListeningTask2EllenJohnsoniscallingMr.Li,anexpertfromChinaIronandSteelAssociation(CISA).ButMr.Liisnotin.Listentotheconversationandjudgewhetherthe

followingstatementsaretrue(T)orfalse(F).()1.JaneisthepersonMissJohnsonwantstotalkwith.()2.MissJohnsonhasbeentoLondononabusinesstrip.()3.MissJohnsonhasanappointmentwithMr.Liat9o’clockthenextday.()4.MissJohnsoniscallingtocanceltheappointment.()5.MissJohnsonisveryinterestedinthestainlesssteelmarketinIndia.Unit

2MarketResearchFFFFTListeningUnit5ProductInspectionListeningScriptJane:

Hello,thisisLiJing’soffice.JaneCooperspeaking.Ellen:Hello,Jane.ThisisEllenJohnsonfromEntrepreneur.Jane:Goodafternoon,MissJohnson.DidyouhaveagoodtripfromLondon?Ellen:Yes,prettygood.CanIspeaktoMr.Li?Jane:I’msorry.Mr.Liisatameetingnow.CanItakeamessage?Ellen:Sure.PleasetellMr.LithatI’mcallingtoconfirmtheinterviewat9o’clock,tomorrowmorning.Jane:OK.MissEllenJohnsonfromthemagazineEntrepreneuriscallingtoconfirmtheinterviewat9o’clocktomorrowmorning.Ellen:Yes,that’sright.Bytheway,couldyoupleasetellMr.Lithatweareverymuchinterestedinthestainlesssteelmarket,andhopetobewellinformedinthisfield?Jane:OK.Youcancountonme.Ellen:Thankyousomuch,Jane.Seeyoutomorrow.Jane:Seeyou.Task3EllenJohnsonisinterviewingMr.Li.Listentothe

conversationandfillinthe

blankswithwhatyouhear.LiJing:Hello,Miss.Johnson,nicetoseeyou.Ellen:Nicetoseeyou,too,Mr.Li.LiJing:Didyouhaveagoodtrip?Ellen:Yes,thankyou.Thistripwasreally1_______andtheweatherhereis2_________.LiJing:I’mgladyouliketheweatherhere.Ellen:Ireallylikeit.TheweatherinLondonnowisoften3________andhumid.LiJing:Yeah,Londonisfamousforthat.Well,MissJohnson,pleasetakea4_________.Ellen:Thankyou.Canwestartnow?LiJing:Sure.Unit

2MarketResearchwonderful

pleasant

cloudy

seat

ListeningTask4EllenJohnsoniscontinuingherinterviewwithLiJing.Listentotheconversationand

choosethebestanswertoeachquestion.

1.Whichofthefollowingtableissuitabletodescribethechangeoftheexportofcrudesteel?Unit

2MarketResearchABCD√

Listening

2.Whichofthefollowingchangesisnotmentionedinthedialogue?

A.Theexportofsteelhasbeenaffected.B.Theoverallproductofsteelhasbeenaffected.C.Theimportofsteelhasbeenaffected.D.Theexportofproductswithadvancedtechnologyhasincreased.Unit

2MarketResearch√

Listening

3.WhatdidsomeEuropeancountriesdowithregardtoChinesesteelindustry?A.TheyimportedmoresteelfromChina.B.TheyexportedmoresteeltoChina.C.TheycomplainedthatChinesesteelindustrywasdumping.D.TheywantedtocommunicatewithChinesesteelindustry.Unit

2MarketResearch√

Listening

4.Whichofthefollowingisnotaneffectivewaytosolvetheproblemaccordingtotheinterview?Unit

2MarketResearchA.Dialogues.B.Communications.C.Negotiations.D.Complaints.√

ListeningUnit5ProductInspectionListeningScriptEllen:

Canyougiveussomeexamples?Li

Jing:Let’stakecrudesteelasanexample.Thenetexportofitincreasedinthefirsthalfoflastyear,butthenfellinthesecondhalfby22.55percentfromthepreviousyear.Tobefrank,thisisreallyaverysharpdecrease.Ellen:Besidesthechangesinexportsandoverallproduct,arethereanyotherimportantchanges?Li

Jing:Yes.CISAfiguresshowedthatproductswithadvancedtechnologyrosequickly.Unit5ProductInspectionListeningEllen:Mr.Li,someoftheEuropeancountrieshadsentanti-dumpingapplicationsagainstChinesesteelproductstoWTO.Howdoyoulookatthisproblem?Li

Jing:Well,ourgovernmenthasmentionedrepeatedlythatChina’sironandsteelindustrywouldexpandtosatisfydomesticdemandratherthantocontroltheglobalmarket.Ellen:Sowhatwouldyoudotodealwiththesecomplaints?Li

Jing:Ithinkdialogueswouldbeabetterwaythanjustcomplaining.Europeancountriesshouldcommunicatewithoursteelindustrymoreeffectively.Negotiationisalsoimportant.Ellen:Thankyousomuch,Mr.Li.Ireallyappreciatethatyouhavespentsomuchtimewithme.Li

Jing:Mypleasure.Task5

TwomarketresearchersofABCCompanyarediscussingabouthowtodoamarket

researchongascompressorsavailableinthemarket.Listentotheconversationthreetimesand

answerthefollowingquestions.Whatdidthenewmarketingmanageraskthetwomarketresearcherstodo?_________________________________________________________________________________________________________________________2.Howmanysecond-handinformationsourcesarementioned?Whatarethey?______________________________________________________________________________Unit

2MarketResearchThenewmarketingmanageraskedthe

twospeakerstodoamarketresearchaboutgascompressors

availableinthelocalmarket.Twokindsofsourcesarementionedhere,websitesandprofessionalmagazines.Listening3.Howmanyfirst-handinformationsourcesarementioned?Whatarethey?______________________________________________________________________________4.Whydoesthewomanwanttodesigntwoquestionnaires?__________________________________________________________________________________________5.Accordingtothewoman,whenwouldanexpertinterviewbedone?______________________________________

_____________________________________________Unit

2MarketResearchTwokindsarementionedhere,questionnaires

andexpertinterviews.Becauseshethinksthatagreatvarietyofinformationcan

beobtainedfromtwoquestionnaires.Anexpertinterviewcanbeconductedafterfirst-hand

informationhasbeencollectedandanalyzed.ListeningUnit5ProductInspectionListeningScriptA:

Hi,Mike.Didyouhearthenews?B:

Whatnews?Youmeanthenewmarketingmanager?A:

Bingo,AlexSmithwillbeournewbossbythisFriday.B:

Hehasalreadyheldameetingwithusyesterdaywhenyouwereonabusinesstrip.A:

Really?Anythingimportantinthemeeting?B:

Yes,Alexaskedyouandmetodoamarketresearchongascompressorsavailableinthislocalmarket.A:

Oh,anyideahowtodoit?B:

First,we’vegottofindoutsomeusefulsecond-handinformation,fromsomeprofessionalmagazines.A:

Soundsprettygood.Butthisisnotenough.B:

Therearealsosomewebsiteswhichmayhelpus.Iknowtheofficialwebsite

isagoodone.A:

Yes.Letmesee.Whataboutdesigningaquestionnaire?B:

Soundsgood.Butwhowouldbeyourtarget,gascompressormanufacturersorusers?A:

Wecandesigntwokindsofquestionnairessothatwecangainagreatvarietyofinformation.B:

OK.Besidesit,howaboutinterviews?Doyouthinkitisnecessarytointerviewsomeexperts?A:

Tobefrank,Idon’tthinkweshoulddoitrightnow.Wecaninterviewsomeexpertsafterwefinishcollectingandanalyzingsecond-handinformation.B:

Right.Haveacupofgreentea?A:

Thankyou.Unit5ProductInspectionListeningTask1

Workinpairs.Practicemakingshortphonecallswiththewordsprovided

accordingtotheexamplebelow.Example:LiMei,ajournalistfromChinaDaily/Mr.Thomson/technologyandproducts/nextMondayafternoon

A:

Hello,thisisLiMeispeaking.CanIspeaktoMr.Thomson?

B:

Speakingplease,Miss.Li.

A:

Mr.Thomson,IamajournalistfromChinaDaily.We’dliketostartanewcolumninournewspaper,whichiscalled“DialoguewithIndustrialists”.Iamwonderingifyoucanbeourfirstguest.

B:

Sure,itismypleasure.Unit

2MarketResearchSpeakingA:

Thankyousomuch.Ourreadersareverymuchinterestedinthetechnologyandproductsofyourcompany.Wewouldappreciateitifyoucouldgiveabriefintroductionofthem.B:

OK,noproblem.A:

Thankyousomuch,Mr.Thomson.Sowhenwillyoubefree?B:

Letmehavealookatmyschedule.IwillbefreenextMondayafternoon.IsthatOK?A:

Sure,soIwillseeyouattwoo’clocknextMondayafternoon.B:

Seeyou.Unit

2MarketResearchSpeaking1.WuWei,ajournalistfromMachinery/Mr.Wood/steelproduct/thisFridayafternoon2.XieTing,ajournalistfromTechnologyofMechanicalandElectricalIntegration/Mr.Robinson/Siemens’latestproducts/nextTuesdaymorning3.ZhangBo,amarketresearcherfromTAIndustrialDesignCompany/Mr.Jordan/extrusionmold/1stMayUnit

2MarketResearchSpeakingTask2Workinpairs.LiMeiisinterviewingMr.Thomson,ananalystfromtheMarketing

DepartmentofABCCompressorCo.,Ltd.Makeaconversationaccordingtothe

instructionsbelow.Unit

2MarketResearch1.Whatisyourmainproduct?2.Whatistheannualsalesfigureofthisproduct?3.Whereareyourmainmarkets?4.Howmanyofyourproductsareexportedeveryyear?5.Doestheeconomicdepressionaffectyourcompany?SpeakingAleadingmanufacturerofcompressor/thetopnativecompressorbrand.ApprovedbyISO9001-9002/Priceisfavorable.AppliesERPmanagementsystem.Product:screwcompressor,variablespeedcompressor,pistoncompressorMainmarkets:SouthAmerica,EasternEuropeTotalannualsalesfigures:US$40million-US$50millionExportpercentage:31%-40%LiMeiMr.ThomsonTask3

Workinpairs.Makeaconversationaccordingtothegivensituation.ABCCompressorCo.,Ltdusedtobethetopgascompressormanufacturerinthelocalmarket.Butinthesetwoyears,thiscompanywasnotdoingwell.SotheCEOwantedtheMarketingDept.todoamarketresearchtofindthecauses.SoHelenandMr.Thomsonarediscussingabouthowtodothismarketresearch.Unit

2MarketResearchSituation:Speaking1.asharpdecreaseinsalesvolumeinthesetwoyears2.majorcompetitors/deskresearch/fieldresearch3.officialwebsites/companywebsites/professionalpublications4.designquestionnaire/datacollectionandanalysis5.expertinterviews/customerinterviewsRelatedexpressions:Unit

2MarketResearchSpeakingSample:

(HelenistalkingwithMr.Thomsonaboutthepresentationsheispreparing.)

Helen:Mr.Thomson,howshouldIpresentoursalesfiguresandtargetstotheinvestors?Mr.Thomson:Well,tostartwith,youshouldshowhowquicklythecompanyisgrowing.Asimplecolumnchartshowingourtotalsalesoverthepastfiveyearswillbebestforthat.

Helen:Isee.HowwillIshowoursalesarewell-balancedacrossallproducts?

Mr.Thomson:Anareachartisthebestchoiceforthat.

Task4Workinpairs.Readthesampleandmakeaconversationabouthowtopreparea

presentationwiththesituationgivenbelow.Unit

2MarketResearchSpeakingUnit

2MarketResearchHelen:OK.Finally,Iwantmycolleaguestohaveaclearideaofwherewe’reheaded.What’sthebestwaytoshowthemoursalestargetsforthenextthreeyears?

Mr.Thomson:Ithinkalinechartwouldbeaperfectone.Sinceourtargetsaresodistinct,wecanmakethema3Dchartalso.Helen:Soundsgood.Alright,lookslikewehavesettledeverything.Thankyou.SpeakingSituation:MikehasdoneasurveyaboutstainlessironmarketinChina,buthehassomeproblemswithdatapresentation.Soheistalkingwithhismanagerabouthowtoreportdataefficiently.

Aninterviewwithanexpertisanimportantelementinanyindustrialmarketresearch.Fromtheinterview,peoplecanobtainaccurateandextensiveinformation.Thatinformationcanbeveryimportant,asacompanycangetaclearpictureofitspastperformance.Anditcanalsoprovidenecessaryresults,sothatacompanycandecideitsfutureplans.Themeansoftheindustrialinterviewsaresemi-conducted.Duringaninterview,itdoesn’tmatterwhetheraquestionnaireispreparedbeforehandornot,butsomebasicrequirementsshouldbemet.ExpertInterview—MEMSSwitchApplicationsforSemiconductorTestMarketUnit

2MarketResearchReadingB

Thefollowinginterviewwasconductedwithatechnologyproductspecialistwhohasanextensivebackgroundinsemiconductortestengineering,associatedsoftwareandhardwaretechnologies.Thisexperthasworkedwithmanyleadingsemiconductorproviderstounderstandtheneedsandchallengesofthesemiconductortestindustry;what’smore,healsohasmadesomecontributionstosuccessfulapplicationanddevelopmentofinnovativesoftwareandhardwaretechnologies.Furthermore,thisexperthasco-foundedandprovidedleadershipforcompanies.Thesecompaniesareresponsiblefordevelopingtechnologyproductsforthesemiconductortestmarketandprovidingsales,marketingandengineeringservices.Unit

2MarketResearchReadingB

Theinterviewanswersthefollowingquestions:—WhatarethemainapplicationsforMEMSswitchesinthesemiconductortestmarket?—WhatproblemscanMEMSswitchessolveinthecontextofsemiconductortesting?—Whoarethetarget

customers?—AreMEMSswitchescurrentlyusedinanysemiconductortestequipment?Ifso,atwhichcompaniesandinwhichequipmentandapplications?

Unit

2MarketResearchReadingB—WhatarethemainlimitationsofMEMSswitchesforsemiconductortestequipmentapplications?—Cantheselimitationsbeovercomeandhowaretheycurrentlybeingresolved?—WhatarethemainsuppliersofMEMSswitchesonthemarkettoday?—Whichcompaniesarecurrentlytargetingthesemiconductortestequipmentmarket?Unit

2MarketResearchReadingBLanguagePointsUnit5ProductInspectionReadingB1.extensive:a.containingordealingwithalotofinformationanddetailse.g.Extensiveresearchisbeingdoneintotheconnectionbetweenthediseaseandpoorlivingconditions.2.innovative:a.new,different,andbetterthanthosethatexistedbeforee.g.aninnovativeapproachtolanguageteaching/innovativeschemesforrecyclingwastematerialsUnit5ProductInspectionReadingB3.target:v.totrytohaveaneffectonaparticulargroupofpeoplee.g.Thenewmagazinetargetssinglemen.n.anobject,apersonoraplacethatpeopleaimatwhenattackinge.g.He’sbecomethetargetforalotofcriticismrecently.4.overcome:v.tosuccessfullycontrolafeelingorprobleme.g.Thetwopartiesmanagedtoovercometheirdifferencesontheissue.Hefinallymanagedtoovercomehisfearofflying.Unit5ProductInspectionReadingB5.resolve:v.a.tofindanacceptablesolutiontoaproblemordifficultye.g.Attemptsarebeingmadetoresolvetheproblemofsecurityinschools.b.(onsomething/ondoingsomething)tomakeafirmdecisiontodosomethinge.g.Sheresolved(that)shewouldneverseehimagain.TranslationUnit5ProductInspectionReadingB专家访谈——MEMS开关应用于半导体测试市场专家访谈是任何工业市场研究的一个重要方面。从采访中，人们可以获取准确和广泛的信息。这种资料是非常重要的，作为一个公司可以通过这些信息清楚地了解自己过去的表现与业绩。而且还可以提供必要的结论，公司可以决定其未来的计划。行业访谈具有半引导性。在采访过程中，不管调查问卷是不是前期准备好的，都可以引导访问者满足一些基本的要求。Unit5ProductInspectionReadingB下面采访的这个技术专家在半导体测试工程以及相关的软件和硬件技术方面有广泛的技术背景。这位专家还与许多全球领先的半导体供应商合作，以了解半导体测试行业需要和面对的挑战；更重要的是，他在成功应用和发展创新的软件和硬件技术方面做出了很多贡献。此外，该专家共同创建和领导了不少公司。这些公司负责为半导体测试市场开发技术产品，并提供销售、营销和工程服务。Unit5ProductInspectionReadingB采访中回答以下问题：—MEMS开关的半导体测试市场有哪些主要应用？—MEMS开关应用于半导体测试都可以解决什么问题？—谁是MEMS开关的主要目标客户？—目前半导体测试设备中是否使用MEMS开关？如果有，在这家公司，使用何种设备和应用？Unit5ProductInspectionReadingB—有哪些主要因素限制MEMS开关在半导体测试设备中的应用？—这些限制是否可以克服，目前如何解决？—当今市场上谁是MEMS开关的主要供应者？—哪些公司目前针对半导体测试设备市场？Task1

Readthepassageanddecidewhetherthefollowingstatementsaretrue(T)orfalse

(F).Unit

2MarketResearch□

1.Interviewplaysaveryimportantroleinmarketingstrategies.□2.Frominterview,wecangetageneralunderstandingofthemarketoracompany’sproduct.□3.Inthemajorityofindustrialinterviews,thequestionsarepreparedbeforehand.TTFReadingB□4.Generallyspeaking,therearesomebasicrequirementstofollowwhileaninterviewisconducted.□5.Theexpertmentionedinthispassagespecializesintesttechnologyandengineering.□6.Theexpertownssomecompanieswhichdevelopproducttechnologyandprovidemarketingservices.Unit

2MarketResearchTTFReadingBTask2

Doyouthinkalltheinterviewquestionsmentionedinthepassagearenecessary?

Ifyouaretheinterviewer,whatotherquestionsdoyouthinkshouldbelisted?Unit

2MarketResearchReadingB

Thefollowinginterviewwasconductedwithatechnologyproductspecialistwhohasanextensivebackgroundinsemiconductortestengineering,associatedsoftwareandhardwaretechnologies.Thisexperthasworkedwithmanyleadingsemiconductorproviderstounderstandtheneedsandchallengesofthesemiconductortestindustry;what’smore,healsohasmadesomecontributionstosuccessfulapplicationanddevelopmentofinnovativesoftwareandhardwaretechnologies.Task3

TranslatethefollowingparagraphinReadingBIntoChinese.Unit

2MarketResearchReadingB

Task1

Readthefollowingmini-reportandlearntheexpressionsfordepictinggraphsand

tables.Unit

2MarketResearch

ThegraphcomparesthepercentageofwomensmokersinAsiaandEuropeduringtheyears1950to1990.Itcanbeclearlyseenthatfrom1950to1990thepercentageofwomensmokersinAsiakeptincreasing,whileinEuropeitfirstroseandthenfell.Writing

Inthe1950sthepercentagesofwomensmokersinAsiaandEuropewereaboutthesame.Fromthenon,womensmokersofbothcontinentsbegantorise,buttherateofincreaseinEuropewasmuchbiggerthanthatinAsia.Inthe20yearsfrom1950to1970,womensmokersofEuropeancontinentdoubledfrom7%to14%,whileinAsia,therewasonlyasmallrise.However,sincethe1970s,thingshavechangedramatically.Inthefollowingtwentyyears,thepercentageofwomensmokersinAsianeverstoppedgrowing,whileinEuropeitdropped.Unit

2MarketResearchWritingTask2

Writeamini-reportbasedonthefollowinggraph.Youcanrefertothesamplein

Task1.Unit

2MarketResearchWritingVocabularyandStructureTask1

WriteoutthewordsinReadingAaccordingtotheirmeaningsintheright

column.Thefirstlettersarealreadygiven.d________

tospreadsomethingwithinalargeareaa________

tomakegofastere________

tobegreaterthan;surpassr________

moneythatabusinessoranorganization

receivesoveraperiodoftimea________yearlyp________theinherentabilityorcapacityf________withalotofenergyandsometimesviolentr________

tosolveorsettle(problems,doubts,etc.)Unit

2MarketResearchistributeccelerate

xceed

evenue

nnual

otential

ierce

esolve

VocabularyandStructureTask2

Fillineachblankwiththeoppropri