![linkonspin--p本声明为有关宣传册使用条款凡用户即表示接受以下_第1页](http://file4.renrendoc.com/view/8b533493982eaf3e2564bec0531c8dc2/8b533493982eaf3e2564bec0531c8dc21.gif)
![linkonspin--p本声明为有关宣传册使用条款凡用户即表示接受以下_第2页](http://file4.renrendoc.com/view/8b533493982eaf3e2564bec0531c8dc2/8b533493982eaf3e2564bec0531c8dc22.gif)
![linkonspin--p本声明为有关宣传册使用条款凡用户即表示接受以下_第3页](http://file4.renrendoc.com/view/8b533493982eaf3e2564bec0531c8dc2/8b533493982eaf3e2564bec0531c8dc23.gif)
![linkonspin--p本声明为有关宣传册使用条款凡用户即表示接受以下_第4页](http://file4.renrendoc.com/view/8b533493982eaf3e2564bec0531c8dc2/8b533493982eaf3e2564bec0531c8dc24.gif)
![linkonspin--p本声明为有关宣传册使用条款凡用户即表示接受以下_第5页](http://file4.renrendoc.com/view/8b533493982eaf3e2564bec0531c8dc2/8b533493982eaf3e2564bec0531c8dc25.gif)
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
Please
do
not
circulate,
for
internal
reference
only.本 为有关本宣传册使用的条款,凡使用本宣传册的用户,即表示接受以下条款:1.凌空”或“ ”)保留该宣传册包含的所有信息和资料及其显示的条款、条凌空 (以下简称“件和说明的所和最终解释权。本宣传册中涉及的业务介绍、
标准、操作流程等
参考。、图表、视音频文件和其它信息等所有内容,其著作权或者以其它方式进行 使用。除特别指明外,本宣传册的设计思路、整体结构、排版、文字、均属 所有。任何他人或他方 事先 同意,本宣传册的著作权归属于 ,他人或他
需 、摘录、或以其它方式使用,必须取得
的,并在使用本
,事先 同意,擅自使用本宣传册内容时注明来源和著作权方。对于任何 国家有关
,并不注明出处的行为, 保留
其 的权利。4.特别
: 凌空的LOGO、“ 凌空”、“Linkon”以及其它任何用来标识 凌空和
凌空各项业务及技术的文字、图形及其它可视性标识,其知识 都归属于 。他人或他方 不得修改、 或以其它方式使用上述商标和标识;任何试图淡化或丑化上述商标和标识的行为都是违法的, 保留
其 的权利。5.
遵从知识
和 关于本宣传册内容的 ,如您出于商业用途的使用本宣传册的内容,则必须经过
的,并在使用时注明来源和著作权方。对于不经 事先 同意,擅自使用本宣传册内容并不注明出处的行为,
保留
其的权力。6.
本宣传册 、摘录或 来自第 内容, 使用者交流或参考,文中观点或信息与 无关。任何在本宣传册出现的信息包括但不限于评论、分析、指标、图表、直接的或暗示的指示均只作为参考,您须对您自主决定的行为负责。本宣传册所提供的公司资料 参考。 不对因依赖本宣传册资料内容而导致的任何损失承担任何责任,也不对任何因本宣传册提供的资料不充分、不完整或未能提供特定资料产生的任何损失承担任何责任。Table
of
Contents1)
Industry
Positioningand
Timing2)
Business
Model
&
Financials3)
Competitor
Landsc&
Company
Advantages4)
Management
&
CompanyEnabling
the
“Mobile
IoT
Ecosystem”Strictly2013
January1.
Industry
Positioning
and
TimingForewordOur
company
is
positioned
to
grow
and
profit
from
one
of
theparadigm
shifting
markets
created
by
the
smart
phone
/
mobiledevice
trend.This
game
changing
industry
is
the
mobile
Internet
of
Things(mIoT)
and
it
is
composed
by
linking
all
sorts
of
offline
andonline
objects
together.The
mIoT
is
in
its
infancy
stage,
think
Internet
1994. Andsinceits
applications
can
be
applied
to
just
about
any
industry,
wehave
chosen
to
develop
our
competitive
advantage
in
a
specificpart
of
the
mIoT
by
combining
the
smart
phone
with
ourplatform
and
a
new
way
of
using
QR
codes,
hyperlinks,
andunique
id
codes.Specifically,
we
focus
on
enabling
the
mIoT
for
consumer
brands
to
increase
its
marketing
ROI.1247128230200920102011
2012EMarketing
timing
is
now!6(Millions)40
years
ago 30
years
ago 5
yearsagoSmart
Phone
TransactionsSmart
Phone
Users:
ChinaQRC
App
ReachData
Source:IC、艾瑞咨询、2012iPlatform
+
SmartPhoneenables
interaction
between
real
and
virtual
worlds48.3200920102011
2012E(Billions)020063602010-122012-06(Millions)Smart
PhoneEraSmart
phone
isconsumption
toolConsumersknow
QRCNew
Trend7What
is
the
Mobile
IoT
Ecosystem?Internet
/
m-Internettraditional Mobile
IoT
EcosystemReal
worldDestination
based
–
1placeCan
touch
productHigh
cost
of
physicalstoreVirtual
WorldVirtual
Destination
based
–1placeHigh
selectionHigh
cost
of
marketingReal
+
virtual
worldn
toLifestyle
based
-
Anytime,Anywhere,
Anything
interactionIntegrate
marketing
cycleLeverage
existing
adcreate
new
valueEnable
viral
marketingShopmallAmazon/Tmall
/
360buyLinkon
Brands
Co.
.Our
specific
use
of
the
mIoTThe
Linkon
iPlatform
serves
as
an
ENABLER
to
allow
consumer
brands
to
achieve
a
quantum
leap
inits
marketing
processes.PurchaseandloyaltyMeasurefeedback
&researchreportsAdvertisement
isintegrated
withpromotions
anddatabaseInteraction
&considerationConsumer
brandmarketingcycleEnable
brand
advertisement
&
touch
points
toallow
consumer
interactionsEnable
advertisements
to
be
connected
to
adatabase
of
content
and
promotionsImprove
Marketing
ROI:
The
entire
marketingcycle es
integrated
and
tracking
of
entiremarketing
cycle,
from
viewer
of
ads
to
purchaseto
repeat
customer,
allows
brands
to
improveand
drive
the
marketingcycle
betterLoyalty
functions:
Virtual
membership
cardswith
“anytime,
anywhere”
link
to
consumersViral
marketing
functions
enabled
by
theintegration
of
offline
and
online
media
channelsenableTracking
of
viral
functions
allow
consumers
tobe
rewarded
for
digital
word
of
mouthadvertisingMemory
function
allowsmarketing
alizedns
down
to
individual
levelEnabling
the
“Mobile
IoT
Ecosystem”Strictly2013
January2.
Business
Model
&
FinancialsWITHOUT
LINKONChallenge
1:
How
to
manage
media
ytics?Challenge
2:
How
to
integrate
marketing
functions?BrandXMagazineTVWeb
bannerOOH
MobilePromotionInstoreLoyalty/ResearchProductpackagingPurchaseViralMarketingSolution
1:
Consolidated
media
ytics.WITHLINKON
Solution
2:
Integratedmarketing
functions.BrandXLinkonTVWebbannerOOHMobileIn
storeProductpackagingPromotionPromotionLoyaltyLoyaltyPromotionPromotionPromotionViral
MarketingViral
MarketingViral
MarketingViral
MarketingPurchasePurchasePurchasePurchasePurchaseViral
MarketingPromotionLoyaltyPurchaseViral
MarketingPromotionMagazineLoyaltyLoyaltyLoyaltyViral
MarketingPurchaseLoyaltyResearchReportResearchReportPredefined
interactive
marketing
functions
on
our
platform
allow
for
integration
betweenmarketing
functions. Unique
patented
viral
marketing
functions
add
new
value.Business
Vision:Create
“the
mIoT
ecosystem”to
increase brand
equity
&
profit.12BRANDpromosalescouponsresearchSCMAdsViralAdsBigdatamIoT
ecosystem
iscreated
and
so
what
value
does
it
have?BRAND
CHALLENGESConvert
viewers
into
consumersLink
advertisements
to
promotionsLink
promotions
to
viral
marketingLink
purchase
topromotionsLink
loyalty
to
purchaseMonitor
marketing
yticsCouponsShareDigital
membershipcardLuckydrawsPurchaseFree
sample1Choose
iPlatform
functionsbased
on n
goalsPlatform
functionsQuestionnaires2Generate
uniqueLinkon
smart
codes3Attach
codes
toadvertisements
and
touch
pointsQR
CodeDigit
code88884168Hyperlink88884168Robust
features
optimize-able
for n
goalsDifferent
smart
codes
have
beencreated
for
different
media
channelsTransform
advertising
channels
intointeractive
sales
experiencesContinued
on
next
page…How
we
add
value
to
marketing
cycle:
Part
1In
store
/
MobileeventsTraditionalPCwebposter4Consumer
interactswith
smartcodes5Consumer
interactswith
functions6iPlatform
captures
alldata
pointsPlatform
functionsQuestionnairesLucky
drawsPurchaseFree
sampleCouponsShareDigitalmembership
cardHow
we
add
value
to
marketing
cycle:
Part
2User
infoBehavioral
infoBI
Reports:Marketing
ROIConsumer
PatternsIndividual
Behavior…Capture
location
baseddata(geography
&
channel)Track
consumer
interaction
dataand
measure
effectivenessyze
data
to
createactionable
in
ligencesmart001smart001Linkon
Case
Studies
of
mIoT
value15Oggi
Media
GroupMultinational
mediagroupBonMatinRestaurant
chainCouponMagazineMRKTMultinational
fashion
brand(Accumulatedinsights
and
experience
with
over
50
different
customers)By
using
our
product
these
brands
created
their
mIoT.Marketing
was
greatlyenhanced
by
converting
viewers
into
consumers;
magnifying
marketingthrough
viral
marketing
functions,
increasing
customer
loyalty
withreachvirtualmembership
card,
and
increasing
marketing
ROI
with
datareports.ed
Market
Positioning
(2013)16FocusedVertical
MarketsCovert
Media
intoInteractive
TouchpointedConsumer
AcquisitionsAge:
18
–30F65%
/
M35%Fashion
MindedImpulse
buyersTech
SavvyHighest
QRC
scan
ratesIn
store
/eventsMobileTraditionalPC
webPosterNon-luxury
FashionCosmeticsRestaurant
Chains#Linkon
iPlatformLarge
Multinational
BrandsSmall
brands
(under
50
stores)FunctionsFee
structureFee
structure0Minimum100K
RMB
/
month5K
/
month1Marketing(coupons、questionnaires、luckydraws,
free
samples)CPA
(Cost
Per
Acquisition)
=
3RMBCost
per
action15,000
–
20,000
/
month(Includes
Maintenance
Fee)2Sales5-10%
per
transaction(Estimated)5
-
15%per
transaction3Data
ysis30K
–
100K
/month5K
/
month4VIP/Magnifies
#
1,
2,
and
3Magnifies
#
1,
2,
and
35ShareMagnifies
#
1,
2,
and
3Magnifies
#
1,
2,
and
317Revenue
model
(RMB)2013Q12013Q22013Q32013Q42014Q12014Q22014Q32014Q4Head
Count3136454970798996Customers4691421344968Large
Brands--2511192943Small
Brands467910152025Revenue
(‘000
RMB)1652401,1913,6189,03918,23332,38453,863COGS(’000
RMB)1011153064467471,2532,0313,213Operating
Cost
(‘000
RMB)1,2042,2482,5052,8394,0304,9365,9287,189Growth
Plan
Summary31364549707989962013Q12013Q22013Q32013Q42014Q12014Q22014Q32014Q4Head
CountP&L
forecast
(2013-2014)19Inthousand
RMBA&MBIT(+)Inter
comEBTIncome
taxet
IncomeNetMargin1652401,19118,23332,3843,618
3329,0393,19653,863-1,140-2,123-1,6199,03218,31832,5962013Q12013Q22013Q32013Q42014Q12014Q22014Q32014Q4RevenueNeteFuture
Growth
Opportunities20Growth
FactorsRevenue
Multiple2014(Base
Year)2015201620172018Scan
ratex1(3/100)x2(6/100)X2.7(8.1/100)X3.3(9.9/100)X4(12/100)Business
functionsx1x2x3X4X4Vertical
marketsx1x2x3X4X5Global
expansionx1x2x3X4X5Total
growth
multiplex1x16x72x213x40020142015201620172018x16x72x213x40060040020008002008200920102011China
ad
budget
increasing,
but
unable
tomeasure
effectiveness
of
traditionalMediaRd
OOH
Mg
Np
TV
InternetBillionsLinkon
GrowthProjectionEnabling
the
“Mobile
IoT
Ecosystem”Strictly2013
January3.
Competition
Landsc &
CompanyAdvantagesForeword
on
potential
competitorsOn
a
fundamental
level,
we
built
our
system
to
service
multiple
brands
simultaneouslyforthe
sole
purpose
of
ENABLING
consumers
to
easily
interact
with
any
brand
touch
point
toprofoundly
increase
the
ROI
of
the
brand
marketing
cycle.
This
is
fundamentallydifferentfrom
using
QRCs
for
the
purpose
of
completing
a
specific
action
for
only
one
specific
brand.We
are
the to
market
in
China
in
the
sense
of
creating
a
mobile
solution
that
effects
theentire
brand
marketing
cycle.Consistent
with
newly
created
“blue
oceans”,
we
have
found
potential
competitors
with
sub-solutions
that
overlap
parts
of
ours,
but
none
so
far
have
our
same
principles
for
aneffective
marketing
enabler.We
believe
that
an
effective
ENABLER
product
that
drives
marketing
ROI
must
include
thefollowing
components:Enabled
on
smart
phones,
mobile
devices,
and
PCs;Integration
and
tracking
on
multiple
levels:Across
offline
and
online
media
channels;Across
the
marketing
cycle
from
beginning
to
finish
to
continuation;Across
viral
marketing
functions;Across
the
marketing
departments
of
advertisement,
promotions, ,
and
marketresearch;Designed
from
the
beginning
for
easy
enterprise
system
integration
of
big
dataWe
believe
we
have
found
a
gold
mine
of
value
and
that
true
competitors
are
soon
to
follow,so
the
timing
is
now
to
maintain
the
lead.Smart
Phone
APPlandsc23LINKON
iPLATFORMgamingnavigation&
travelcommunicationtoolsentertainmentnewsmobilepaymentworkspacelifestyle
toolAdvertisementaugmentationbridge
real
&
virtualworldPromotionsIoTMarketing
EnablerData&
researchViral
marketingmCommerceSNSMediamusic
&LinkonQR
codes
create
new
valueInfo
based
usage:
QR
codes
originally
used
to
storeinformation
that
bar
codes
can’teCommerce
usage:
Recently
QR
codes
are
beingused
to
easilyallow
users
to
complete
an
actionsuch
as
going
to
an
eCommerce
site.
TheseQRCslack
scalability,
functionality,
and
cannot
beintegrated
across
platforms.database
structure
and
tie
them
to
aLinkon
iPlatform
allows
our
codes
tosystem.e
multi-trackable,
have
more
functionality,
and
allows
for
integration
of
brand
marketing
and
IT
systems
if
need
be.
This
means
a
richer
and
morealized
interactive
experience
for
consumers.On
a
fundamental
level,
we
built
our
system
to
service
multiple
brands
simultaneously
for
the
solepurpose
of
ENABLING
consumers
to
easily
interact
with
any
brand
touch
point
to
profoundlyincrease
the
ROI
of
the
brandmarketing
cycle.
This
is
fundamentally
differentfrom
using
QRCs
forthe
purpose
of
completingan
action
for
only
one
specific
brand.Linkon
Era:
We
have
developed
advanced
usage
ofQR
codes*
because
we
link
our
codes
to
enterprise2ndEra
QRC1stEra
QRCLinkon
Era
QRC
&smart
codesValueBRAND
ValueMonitor
marketing
cycle
&increase
marketing
ROICreate
new (Traditional
+Internet
+
Mobile
Internet)Integrate
online
media
withonlinemedia
channelsUnleash
viral
marketing
andtrack
the
sharing
andforwardingCapture
user
behavior
dataTune
marketing n
byutilizing
real
time
consumerinteraction
dataIncrease
bottom
line
profitValue
Proposition
to
Brands
&
Consumers“Life
Style”
Accessibility“Lifestyle”
interactionanywhere,
anytime
with
BrandsInformation:earlier
access
tonewest
and
hottest
productsRewards:
alizedpromotion
and
incentives
basedon
user
interactionRecognition:
VIP
recognitionand
status
for
loyalty
CustomerGift
Sharing:
Enableuser
tointegrate
promotion
w.
usercontent
for
benefit
sharingCONSUMER
ValueBusiness
ModelProvide
StickyIntegrated
Platform
toEngage
BrandsDigitalize
TraditionalMarketing
to
Optimize
Multi-Billion
Dollar
AdvertisingBudgetLeverage
SocialMedia
toExpand
Impact
,
and
DeliverFinancial
Returns
forAdvertising
SpendingOptimize
and
ImproveBrand’s /ERP
ResultsLeveraging
Brand’sInfluenceto
AccelerateUser
AcquisitionLeveraging
Brand’sMarketing
Power
for
FasterUser
Acquisition
Growth,Lower
Operation
Cost,Higher
Profitalized
MarketingExperiencesReward
LoyalCustomersContribution,
ConvertParticipation
intoMarketingForceTechnology
AdvantagesProprietary
IPIP:
APP
Can
Scan
Privateand
Public
QRCs:
CreateExclusive
O2OEntrance
forall
QRCsIP:Track
and
Share
QRCs:Digitalize
Traditional
Media,Create
Viral
MarketingThrough
Social
NetworksCloud-Based
Platformwith
IntegratedBusiness
Function
sEnterprise
Level
Platformthat
can
Fulfill
MeetCorporation’s
ComplexTransactionsCloud
Based
Solution
canLower
Implementation
Cost,Highly
Scalable
andProfitabilityInternational
TeamStrong
Technical
Team100+
Man
Years
ofCorporate
S
xperience60+
Years
of
Mobile,Internet,
Software,
HardwareKnowledgeCorporate
&
Start-UpTeamDeep
Understanding
ofLarge
Corporations
andBrandsRich
Resources
for
GlobalBrands
Serial
EntrepreneurExperience
and
Start-UpDNAInvestment
&
IPOBackgroundInvestment
Savvy
FoundingTeamEarly
to
SuccessfulIPOAngel
Investors
andAdvisorsLinkon
is
Uniquely
Positioned
to
create
a
thriving
mIoTEnabling
the
“Mobile
IoT
Ecosystem”Strictly2013
January4.
Management&
CompanyNameTitleBiographyJoe
Xu(
)Chairman/CTO13
Years
SAP
SCM
Experience,serving
at
Japan
NEC
for
over
10
years,
2003Developed Cloud
Based
SoftwarePlatform:
Matrix6
Years
Expertise
in
IOT
+Clouding
Computing
+
Sensor
Technology
(Technology
was
utilized
at
2008
BeijingOlympic/2010
Shanghai
World
Expo)2011
created
“Linkon
Iplatform”-
1st
platform
combined
IOT+
Cloud
+SCMFudan
University
-
Computer
Science
MajorAlbertLiang(
)CEO11
Years
China
Business
Experience:
7
Years
of
retail
experience
serving
global
brands
in
China,
1
Year
TVCommercial
Production
Experience,
3
Years
Software
Experience:
2Years
at
SMIC
(NYSE:SMI)
as
SAP
SoftwareEngineer,1
Year
Business
In ligence
Software
ExperienceParticipated
and
Co-founded
Several
Start-Ups
in
Us
and
ChinaUC
San
Diego
-
Mathematics
and
Management
Science
Double
MajorBinLi(
)CFO3
Years
Investment
and
Financial
Experience:
Founded
and
Managed
San
Diego
Technology
Incubator
for
3
Years,Provide
Financial
Management,
Investment
Advisory,
Private
Placement
and
M&A
Services
for
Technology
Start-Ups;2
Years
in
Strategic
Consulting,
Founded
Consulting
Company
Serving
Companies
such
as
GREE,
Suntech,
etc.5
Years
Strategy,
Management
and
SCM
Experience,
Served
at
Global
Companies
such
as
Panasonic,Wal-Mart,Home
Depot,
etc.Penn
State
University
–
Business
Logistics
MajorTonyZhou(
)OperationDirector9
Years
IT
and
Management
Experience:
6
Years
in
SAP
SCM,Certified
Consultant
in
Business
In
ligence
DataManagement/Data
Mining3
Year
IOT
Experience,
ShanghaiWorld
Expo
“IOT+
Cloud
Computing”
ProjectManagerFudan
University
–
Computer
Science
and
Management
Double
MajorDanielWang(
)ProductDevelopmentDirector9
YearsIT
and
Product
Development
Experience:
6
Years
in
SAP
SCM
(Serving
NEC),
ShanghaiWorld
Expo
“IOT+Cloud
Computing”
Product
ManagerFudan
University
–
Computer
Science
MajorPeterChenInvestor
&BoardMember30
Years
of
Corporate
Management
Experience:
1998-2008
CSMC
Founder
and
Chairman,
L
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
评论
0/150
提交评论