2021年BEC中级商务英语阅读练习试题5

2021BEC5Thesecretofsuccessinelectroniccommerceliesinplacinganewemphasisonawell-establishedarea.Thatareaiscustomerservice,whichisnowtheonlypointofbetweenabusinessandthebuyingpublic.Thereareanumberoffactorsinareal-worldshopthatpeople’sperceptionsofabusiness:these(21)thelocationandtheappearanceofthepremises,thequalitythepricingofthemerchandiseorservices’andthebehaviourofthestaff.However,ifacompanyistryingtomakeagoodimpressionwithonlinecustomers,mostofthesefactorsdonot(22)apart.Inthe(23)ofthesefactors,thewaycustomersare(24)whentheyhaveareasontocallhasafundamentaleffectonacompany’sabilitytoretainthemascustomers.Evenmorethanregulartelephoneorin-personcustomers,webcustomersareimpatient，easilyfrustratedandalwaysconsciousthattheyhaveotherplaceswherecan(25)theirbusiness.Preventingthemfromdoingthatmeansmeetingthemontheirown(26)andprovidingthemwithwhattheywant.Thisnecessity,in(27)，meansthatcompaniesthatselloverthenetmustgetback-endfunctionsright.Imposing(28)requirementsoncustomerswillnotwork;abusinessthat(29)oncustomersemailingforassistanceinsteadofusingthephone,forexample,willloserepeatcustom.Ifthephoneisused,itmustbeanswered(30),andthestaffshouldlookforwaysofhelpingeventhemostawkwardcustomers(31),asismoreusual,tryingtofindsome(32)toblamethecustomerforanyproblem.Animportant，finalpointisthatitisvitalthatalladdresses，weblinksandphonenumbersworkproperlyandefficiently.Thisoughtto(33)withoutsaying.Experience，however,showsthatitdoesnot.19、ArelationshipBassociationC.meetingDcontact20、AforceBdetermineCdecideDfix21、AencloseBconsistCincludeDcontain22、AgetBrunCplayDhave23、AabsenceBlackCneedDscarcity24、AcaredBtreatedCdealtDconsidered25、AdeliverBbringCmoveDtake26、ApoliciesBstandardsCtermsDconditions27、AturnBsequenceClineDorder28、AdenseBrigidCdeepDsolid29、AdemandsBinsistsCexpectsDinstructs30、ApunctuallyBpreciselyCpromptlyDpresently31、AapartfromBotherthanCexceptforDratherthan32、AcaseBexcuseCfaultDpurpose33、AdoBmakeCgoDcome我个人认为，完形填空这种题型属于BEC阅读里相对不容易把握的。其他几个部分多参照原文就能找到答案，而完形填空的答案有的时候靠分析是得不出结果的，因为会考到一些固定用法，而且是商务英语里的固定用法。固定用法一时半会是无法积累的。要想做好BEC个是多读原版商业英语文章，另一个就是把历年BEC这篇名为《电子商务成功秘诀》的文章主要分析了从事电子商务必须考虑的几个factor。重点考虑的是如何服务客户，不是在线的，而是电话。19题首先考的就是一个固定的商务英语用法。Pointofcontact,接触点。商业词典的解释：Personoradepartmentservingasthecoordinatororfocalpointofanactivityorprogram.英文WIKI的解释：Apointofcontact(POC,alsosinglepointofcontactorSPOC)istheidentificationof,andmeansofcommunicationwith,person(s)andorganizations(s)associatedwiththeresource(s).题，onone’sownterms上下文，是说电子商务的客户不好伺候，得按照他们的意思来提供28题应该选择rigid，僵硬的。意思是不能把一些僵硬的要求强加在客户的身上。题，inturn;insequence;inline一直线;inorder题，后面的asis