电子商务英语ECommerceEnglish课件Unit9

12/16/2022112/12/20221

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

Exercises12/16/20222Warm-up12/12/20222Warm-upThreefamoussearchenginesareasfollows:

Whichoneofthesearchenginesimpressedyoumost?Why?Listothersearchengineswhichyouarefamiliarwith.

12/16/20223Warm-up12/12/20223BackgroundInformation

SEO(searchengineoptimization)即搜索引擎优化，主要是通过对网站的结构和内容等方面的优化，使搜索引擎更容易搜索网站的内容，并且使网站的各个网页在搜索引擎中获得较高的评分，从而获得较好的排名。从事这方面工作的人就是searchengineoptimizer，即搜索引擎优化师。12/16/20224BackgroundInformation12/12/2ThelifespanofaGooglequerynormallylastslessthanhalfasecond,yetinvolvesanumberofdifferentstepsthatmustbecompletedbeforeresultscanbedeliveredtoapersonseekinginformation.Themainstepsareasfollows:BackgroundInformation12/16/20225ThelifespanofaGooglequerTextAnalysisPrinciplesandOptimizationofSearchEngine

PotentialcustomersfindWebsitesinmanydifferentways.Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,andothersarriveaftertypingaURLthatissimilartothecompany’sname.(译文)Butmanysitevisitorsareguidedtothesitebyasearchengine.12/16/20226TextAnalysis12/12/20226TextAnalysisPrinciplesofSearchEngine

AsearchengineisaWebsitethathelpspeopletofindthingsontheWeb.Itcontainsthreemajorparts.Thefirstpart,calledaspider,acrawler,orarobot,isaprogramthatautomaticallysearchestheWebtofindWebpagesthatmightbeinterestingtopeople[1].WhenthespiderfindsaWebpagethatmightinterestsearchenginesitevisitors,itcollectstheURLofthepageandsomeinformationcontainedonthepage.(译文)Theinformationmightincludethepage’stitle,keywordsincludedinthepage’stextandinformationaboutotherpagesonthatWebsite.12/16/20227TextAnalysis12/12/20227TextAnalysis

Thespiderreturnstheinformationtothesecondpartofthesearchenginecalledindextobestored[2].TheindexcheckstoseewhethertheinformationabouttheWebpagehasalreadybeenstored.Ifithas,theindexcomparesthestoredinformationwiththenewinformationanddetermineswhethertoupdatethestoredinformationornot.Theindexisdesignedtoallowfastsearchofitslargeamountofstoredinformation.(译文)12/16/20228TextAnalysis12/12/20228TextAnalysis

Thethirdpartofthesearchengineisthesearchutility.Visitorstothesearchenginesiteprovidesearchterms,andthesearchutilitytakesthosetermsandfindsentriesforWebpagesinitsindexthatmatchthosesearchterms.(译文)ThesearchutilityisaprogramthatcreatesaWebpageofalistoflinkstoURLsfoundinitsindexthatmatchthesitevisitor’ssearchterms.[3]Thevisitorcanthenclickthelinkstovisitthosesites.12/16/20229TextAnalysis12/12/20229TextAnalysisSearchEngineOptimizationThecombinedtechnologyandstrategyofhavingaparticularURLlistednearthetopofsearchresultsiscalledsearchengineoptimization(SEO).(译文)Forsitesthatobtainmostoftheirvisitorsfromsearchengines,ahighrankingwhichplacestheirURLsnearthetopofthelistoflinksreturnedbythesearchengineisextremelyimportant.ThecontentanddesignofaWebsiteareveryimportanttoSEO.Inaddition,anincreasingnumberofsearchenginesitesoffercompaniespaidpositioningwhichistheoptionofpurchasingatoplistingonsearchresultpagesforaparticularsetofsearchterms.(译文)12/16/202210TextAnalysis12/12/202210TextAnalysis

Searchengineoptimizationisacomplexsubject.Anumberofconsultingfirms

donothingbutadvisecompaniesonit.Plentyofbookshavebeenwrittenonthissubject,andseveralmajorconferencesaredevotedtothissubjecteachyear.(译文)12/16/202211TextAnalysis12/12/202211TheKeytoExercises:

Readingcomprehension1

F(2)T(3)F(4)F(5)T12/16/202212TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(1)Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,othersarriveaftertypingaURLthatissimilartothecompany’sname.Butmanysitevisitorsareguidedtothesitebyasearchengine.(2)Asearchenginecontainsaspider,anindexandasearchutility12/16/202213TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(3)Theinformationmightincludethepage’stitle,keywordsincludedinthepage’stextandinformationaboutotherpagesonthatWebsite.(4)ThecombinedtechnologyandstrategyofhavingaparticularURLlistednearthetopofsearchresultsiscalledsearchengineoptimization.(5)Forsitesthatobtainmostoftheirvisitorsfromsearchengines,searchengineoptimizationisveryimportant.12/16/202214TheKeytoExercises:ReadingTheKeytoExercises:VocabularyA5B2C3D6E7F1G412/16/202215TheKeytoExercises:VocabulaTheKeytoExercises:

Translation1

(1)有些访问者是朋友推荐来的，有些是其它网站推荐来的，有些是看到了印刷广告或电视上公司的网址，有些是直接输入了类似公司名称的网址找来的。(2)当网络蜘蛛找到搜索引擎访问者可能感兴趣的内容时，它就收集页面的URL和页面上的信息。(3)越来越多的搜索引擎网站提供付费搜索引擎排名服务，即企业购买特定关键词从而在搜索结果页面中排名靠前。(4)有很多专门论述该专题的书，每年还有几次针对该专题而举办的大型会议。12/16/202216TheKeytoExercises:TranslatTheKeytoExercises:

Translation2(1)findWebsitesinmanydifferentways(2)beguidedtothesitebyasearchengine(3)automaticallysearchtheWeb(4)informationaboutotherpagesonthatWebsite(5)comparethestoredinformationwiththenewinformation(6)fastsearchoflargeamountofstoredinformation(7)findentriesforWebpagesintheindexthatmatchthosesearchterms(8)clickthelinkstovisitthosesites(9)nearthetopofsearchresults(10)donothingbutadvisecompaniesonSEO12/16/202217TheKeytoExercises:TranslatTheKeytoExercises:ReadingMaterial

1.B2.A3.D4.C5.C12/16/202218TheKeytoExercises:ReadingWordStudyautomatically adv. 自动地Thenewmonitorapparatusisautomaticallycontrolled.这套新的监护仪是自动控制的。

12/16/202219WordStudy12/12/202219Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,andothersarriveaftertypingaURLthatissimilartothecompany’sname.有些访问者是朋友推荐来的，有些是其它网站推荐来的，有些是看到了印刷广告或电视上公司的网址，有些是直接输入了类似公司名称的网址找来的。12/16/202220SomesitevisitorsarereWhenthespiderfindsaWebpagethatmightinterestsearchenginesitevisitors,itcollectstheURLofthepageandsomeinformationcontainedonthepage.当网络蜘蛛找到搜索引擎访问者可能感兴趣的内容时，它就收集页面的URL和页面上的信息。

12/16/202221WhenthespiderfindsaWTheindexisdesignedtoallowfastsearchofitslargeamountofstoredinformation.索引程序的作用是对存储的大量信息进行快速检索。12/16/202222Theindexisdesignedto

Visitorstothesearchenginesiteprovidesearchterms,andthesearchutilitytakesthosetermsand

findsentriesforWebpagesinitsindexthatmatchthosesearchterms.当搜索引擎网站的访问者输入搜索条件时，搜索工具就从索引里找到与搜索条件相匹配的页面条目。

12/16/20222312/12/202223ThecombinedtechnologyandstrategyofhavingaparticularURLlisted

nearthetopofsearchresults

iscalledsearchengineoptimization(SEO).使特定URL地址出现在搜索结果中靠前部分的技术和策略称为搜索引擎优化(SEO)。12/16/202224Thecombinedtechnologyan

Inaddition,anincreasingnumberofsearchenginesitesoffercompaniespaidpositioningwhichistheoptionofpurchasingatoplistingonsearchresultpagesforaparticularsetofsearchterms.此外，越来越多的搜索引擎网站提供付费搜索引擎排名服务，即企业购买特定关键词从而在搜索结果页面中排名靠前。12/16/202225Inaddition,anincreasinPlentyofbookshavebeenwrittenonthissubject,andseveralmajorconferencesaredevotedtothissubjecteachyear.有很多专门论述该专题的书，每年还有几次针对此专题而举办的大型会议。12/16/20222612/12/20222612/16/20222712/12/20221

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

Exercises12/16/202228Warm-up12/12/20222Warm-upThreefamoussearchenginesareasfollows:

Whichoneofthesearchenginesimpressedyoumost?Why?Listothersearchengineswhichyouarefamiliarwith.

12/16/202229Warm-up12/12/20223BackgroundInformation

SEO(searchengineoptimization)即搜索引擎优化，主要是通过对网站的结构和内容等方面的优化，使搜索引擎更容易搜索网站的内容，并且使网站的各个网页在搜索引擎中获得较高的评分，从而获得较好的排名。从事这方面工作的人就是searchengineoptimizer，即搜索引擎优化师。12/16/202230BackgroundInformation12/12/2ThelifespanofaGooglequerynormallylastslessthanhalfasecond,yetinvolvesanumberofdifferentstepsthatmustbecompletedbeforeresultscanbedeliveredtoapersonseekinginformation.Themainstepsareasfollows:BackgroundInformation12/16/202231ThelifespanofaGooglequerTextAnalysisPrinciplesandOptimizationofSearchEngine

PotentialcustomersfindWebsitesinmanydifferentways.Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,andothersarriveaftertypingaURLthatissimilartothecompany’sname.(译文)Butmanysitevisitorsareguidedtothesitebyasearchengine.12/16/202232TextAnalysis12/12/20226TextAnalysisPrinciplesofSearchEngine

AsearchengineisaWebsitethathelpspeopletofindthingsontheWeb.Itcontainsthreemajorparts.Thefirstpart,calledaspider,acrawler,orarobot,isaprogramthatautomaticallysearchestheWebtofindWebpagesthatmightbeinterestingtopeople[1].WhenthespiderfindsaWebpagethatmightinterestsearchenginesitevisitors,itcollectstheURLofthepageandsomeinformationcontainedonthepage.(译文)Theinformationmightincludethepage’stitle,keywordsincludedinthepage’stextandinformationaboutotherpagesonthatWebsite.12/16/202233TextAnalysis12/12/20227TextAnalysis

Thespiderreturnstheinformationtothesecondpartofthesearchenginecalledindextobestored[2].TheindexcheckstoseewhethertheinformationabouttheWebpagehasalreadybeenstored.Ifithas,theindexcomparesthestoredinformationwiththenewinformationanddetermineswhethertoupdatethestoredinformationornot.Theindexisdesignedtoallowfastsearchofitslargeamountofstoredinformation.(译文)12/16/202234TextAnalysis12/12/20228TextAnalysis

Thethirdpartofthesearchengineisthesearchutility.Visitorstothesearchenginesiteprovidesearchterms,andthesearchutilitytakesthosetermsandfindsentriesforWebpagesinitsindexthatmatchthosesearchterms.(译文)ThesearchutilityisaprogramthatcreatesaWebpageofalistoflinkstoURLsfoundinitsindexthatmatchthesitevisitor’ssearchterms.[3]Thevisitorcanthenclickthelinkstovisitthosesites.12/16/202235TextAnalysis12/12/20229TextAnalysisSearchEngineOptimizationThecombinedtechnologyandstrategyofhavingaparticularURLlistednearthetopofsearchresultsiscalledsearchengineoptimization(SEO).(译文)Forsitesthatobtainmostoftheirvisitorsfromsearchengines,ahighrankingwhichplacestheirURLsnearthetopofthelistoflinksreturnedbythesearchengineisextremelyimportant.ThecontentanddesignofaWebsiteareveryimportanttoSEO.Inaddition,anincreasingnumberofsearchenginesitesoffercompaniespaidpositioningwhichistheoptionofpurchasingatoplistingonsearchresultpagesforaparticularsetofsearchterms.(译文)12/16/202236TextAnalysis12/12/202210TextAnalysis

Searchengineoptimizationisacomplexsubject.Anumberofconsultingfirms

donothingbutadvisecompaniesonit.Plentyofbookshavebeenwrittenonthissubject,andseveralmajorconferencesaredevotedtothissubjecteachyear.(译文)12/16/202237TextAnalysis12/12/202211TheKeytoExercises:

Readingcomprehension1

F(2)T(3)F(4)F(5)T12/16/202238TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(1)Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,othersarriveaftertypingaURLthatissimilartothecompany’sname.Butmanysitevisitorsareguidedtothesitebyasearchengine.(2)Asearchenginecontainsaspider,anindexandasearchutility12/16/202239TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(3)Theinformationmightincludethepage’stitle,keywordsincludedinthepage’stextandinformationaboutotherpagesonthatWebsite.(4)ThecombinedtechnologyandstrategyofhavingaparticularURLlistednearthetopofsearchresultsiscalledsearchengineoptimization.(5)Forsitesthatobtainmostoftheirvisitorsfromsearchengines,searchengineoptimizationisveryimportant.12/16/202240TheKeytoExercises:ReadingTheKeytoExercises:VocabularyA5B2C3D6E7F1G412/16/202241TheKeytoExercises:VocabulaTheKeytoExercises:

Translation1

(1)有些访问者是朋友推荐来的，有些是其它网站推荐来的，有些是看到了印刷广告或电视上公司的网址，有些是直接输入了类似公司名称的网址找来的。(2)当网络蜘蛛找到搜索引擎访问者可能感兴趣的内容时，它就收集页面的URL和页面上的信息。(3)越来越多的搜索引擎网站提供付费搜索引擎排名服务，即企业购买特定关键词从而在搜索结果页面中排名靠前。(4)有很多专门论述该专题的书，每年还有几次针对该专题而举办的大型会议。12/16/202242TheKeytoExercises:TranslatTheKeytoExercises:

Translation2(1)findWebsitesinmanydifferentways(2)beguidedtothesitebyasearchengine(3)automaticallysearchtheWeb(4)informationaboutotherpagesonthatWebsite(5)comparethestoredinformationwiththenewinformation(6)fastsearchoflargeamountofstoredinformation(7)findentriesforWebpagesintheindexthatmatchthosesearchterms(8)clickthelinkstovisitthosesites(9)nearthetopofsearchresults(10)donothingbutadvisecompaniesonSEO12/16/202243TheKeytoExercises:TranslatTheKeytoExercises:ReadingMaterial

1.B2.A3.D4.C5.C12/16/202244TheKeytoExercises:ReadingWordStudyautomatically adv. 自动地Thenewmonitorapparatusisautomaticallycontrolled.这套新的监护仪是自动控制的。

12/16/202245WordStudy12/12/202219Somesitevisitorsarerecommendedbyfriends,somearereferredbyotherWebsites,someseethesite’sURLinaprintadvertisementorontelevision,an