《商务英语阅读（第4册）》课件Unit 1

《商务英语阅读Ⅳ》

Unit1BusinessCommunication

IfIwentbacktocollegeagain,I’dconcentrateontwoareas:learningtowriteandtospeakbeforeanaudience.Nothinginlifeismoreimportantthantheabilitytocommunicateeffectively.

----GeraldR.Ford,38thPresidentoftheUnitedStates

Welcometothebusinessworld!

TextA

Role-playTextB

CultureTour4123Contents5

CaseStudyTextA

Structureanalysis

Understanding

Reproduction

Textstudy

Wordsandexpressions

Notestothetext

Ideasharing

WritingTEXTABusinessEnglishReadingBook4Unit1Lead-in

Q1

Q2

Q3Whyisitimportantforbusinessstudentstodevelopgoodcommunicationskills?Didyoueverexperienceaproblemasaresultofpoorcommunication?Whatwerethecausesofandpossibleremediesfortheproblem?Whataretheeffectivewaystoavoidmisunderstandingincross-culturalcommunication?TextAUnderstandingHowCultureAffectsCommunication

StructureanalysisControllingEthnocentrismandStereotyping(Para.11-16)ComparingKeyCulturalValues(Para.5-10)Introduction(Para.1-4).TipsforMinimizingMiscommunicationAmongCross-culturalAudiences(Para.17-18)7ComparingKeyCulturalValuesIndividualismvsCollectivism8ThewayofmakingcommentsDirectvsIndirect9PersonalRelationshipSimplevsComplex10WalkinginastreetonweekendsAfewvsacrowd11TimeforashowerInthemorningvsintheevening12DailylifeofoldpeopleWithadogvswithachild13LeadershipEqualvspowerNotestothetextmetricsystem

Thesystemofmeasurementthatusesthemetre,thekilogramandthelitreasbasicunits.公制；米制Mostindustryhasusedthemetricsystemforyears.Notestothetext

theMotherofallbattlesEventsinthisstoryofthe“MotherofAllBattles,”asSaddamdesignatedthe1991war,aredrawnfromprimaryIraqisources,includinggovernmentdocuments,videoandaudiotapes,maps,andphotographscapturedbyU.S.forcesin2003fromtheregime’sarchivesandneverintendedforoutsiders’eyes.Notestothetext

KalKanFoods

Brandofcatfoodsoldthroughouttheworld.ItisownedbytheAmericancompanyMars,Incorporated.Itisavailableeitherasmeat-likepiecesincans,pouches,ordrybiscuits.Mostpackagingisarecognisablepurplecolorwithastylizedsilhouetteofacat'shead.Newwordsandexpressionsevasiveness

entionally

vague

or

ambiguous

逃避，推诿；模棱两可

The

White

House’s

evasiveness

on

the

press

scandal

has

suddenly

got

the

press

corps

wondering

what

else

this

administration

isn't

being

straight

on.

extravagantadj.spending

or

costing

a

lot

of

money,

especially

more

than

is

necessary

or

more

thanyou

can

afford

奢侈的；挥霍的

Would

it

be

too

extravagant

to

buy

both?

Newwordsandexpressionsethnocentrismn.

belief

in

the

intrinsic

superiority

of

the

nation,

culture,

or

group

to

which

one

belongs,

often

accompanied

by

feelings

of

dislike

for

other

groups

民族优越感

The

purpose

of

the

study

is

examining

how

the

characteristics

which

divide

the

Chinese

students

into

different

co-cultures

affect

their

degree

of

ethnocentrism.Newwordsandexpressionsethnocentrismn.

belief

in

the

intrinsic

superiority

of

the

nation,

culture,

or

group

to

which

one

belongs,

often

accompanied

by

feelings

of

dislike

for

other

groups

民族优越感The

purpose

of

the

study

is

examining

how

the

characteristics

which

divide

the

Chinese

students

into

different

co-cultures

affect

their

degree

of

ethnocentrismstereotypen.a

fixed

general

image

or

set

of

characteristics

that

a

lot

of

people

believe

represent

a

particular

type

of

person

or

thing.

模式化形象；There's

always

been

a

stereotype

about

successful

businessmen.Reproduction–

summaryanddiscussion1.Whataretheeffectivewaystoavoidmisunderstanding

amongcross-culturalcommunication?2.Arecommunicationskillsacquiredbynatureorbynurture?3.DescribetheconceptofNorthAmericanindividualism.4.HowdoesindividualismsetNorthAmericansapartfrompeoplefromothercultures?

5.Whatisethnocentrism?Howtoreduceit?TextBCommunicationattheWorkplace

Textstudy

Wordsandexpressions

Notestothetext

IdeasharingTEXTBWordsandexpressionsbecrucialto

decisiveorcritical,especiallyinthesuccessorfailureofsomething;ofgreatimportance对…至关重要的Thisgameiscrucialtooursurvival.manipulate

v.controlorinfluence(apersonorsituation)cleverlyorunscrupulously操纵

操作Themassesweredeceivedandmanipulatedbyatinygroup.quick-fix

adj.bandaid,ifyourefertoaquickfixtoaproblem,youmeanaway

ofsolvingaproblemthatiseasybuttemporaryorinadequate.应急的，

权宜之计的

Likesomanygoodthingsinmodernlife,motivationisoftenseenasaquick-fix.Wordsandexpressionsgraphic

adj.relatingtoavisualart,especiallydrawing,engraving,orlettering形象的，绘画似的Weallappreciatehismaturegraphicworks.

agenda

n.aplanofthingstobedoneorproblemstobeaddressed议程Thegovernmenthaditsownagenda.

demoralized

v.tocausetoloseconfidenceorhope使士气低落TheGeneralStrikehaddemoralizedthetradeunions.Wordsandexpressionsfringebenefits

anextrabenefitsupplementinganemployee’smoneywageorsalary

附加福利We

provide

fringe

benefits

such

as

annual

bonus，three-week

paid

vacation

a

year，and

health

insurance.

scopeforhaveroomorspacefor范围Another

factor

is

differences

in

thescopeforand

effectiveness

of,

policy

stimulus.

Wordsandexpressionsabsenteeism

n.thepracticeofregularlystayingawayfromworkorschoolwithoutgoodreason.旷工，旷课His

boss

discharged

him

for

habitualabsenteeism.Wordsandexpressionsturnover

n.theamountofmoneytakenbyabusinessinaparticularperiod营业额The

store

greatly

reduced

the

prices

to

make

a

quick

turnover.

NotesDeVitoJosephA.hetaughtatHunterCollege-in-the-Bronx(laterLehmanCollege).Hehastaughtawidevarietyofundergraduateandgraduatecourses,thoughhehasconcentratedontheundergraduatelevelandmainlyontheintroductorycourses.HehasservedontheeditorialboardsofQuarterlyJournalofSpeech,CommunicationMonographs,CommunicationEducation,CommunicationQuarterly,JournalofCommunication,andEtc:AReviewofGeneralSemantics.TextBU