外贸函电写作-教案

外贸函电写作 课程授课总体计划书课程 《商务外贸实训教程》商乐、甘利主编北京师范大学出版社2011年8月出版采用教材巩固学生所学的基础知识，加强学生对于商务英语的重要性的认识，提高对于商务英语写作能力的应用能力。另一方面，激发学生的教 对于英语学习的热情。学 本教程以“应用为先，能力为本”为指导思想，按照高职高专务英语教学大纲和BEC初、中级的要求，结合我院培养外语实用技目 能的人才培养目标的要求贯穿英语听说技能在商务活动中的实际应的 用的基本理念，以培养复合型英语应用人才为出发点，提高书面英交际能力帮助学生取得国际商务英语中级资格证书和具备相关的英语从业资格。教 学完或正在学习与商务英语专业密切相关的“国际贸易实务”等课的基础上，对学生进行各类经贸英语函电写作知识的讲授、写作技学 的训练英语外贸函电样例的研习和外贸业务与外贸交际交往知识的（ 传授等等。包括实践用的写作套语等，从而获得直接的感性认识或经验。并培养学生的商环务业务能力、商务意识和交际交往能力。节）基本要求《高职高专教育英语课程教学基本要求（试行》《国际贸易实务》北京大学出版社丁静辉、杜国荣主编2007年12主 月版要 《高校英语应用文写作教程北京大学出版社傅似逸主编2003年8参 月考资料教案周次：第1周 课次：第1课授课时间：2013年3月4日GeneralIntroductiontoInternationalTradePracticesTheDefinitionofInternationalTradeInternationaltradeisbuyingandsellingamongcountries.Allgovernmentstakeaninterestininternationaltrade,becauseimportsandexportsspeedtheeconomicdevelopmentandraisethestandardofpeopleliving.Nationstradeformanyreasons.First,theytradebecausetherearedifferencesinnaturalresourcesindifferentcountries.Theplantsthatcanbegrownaredifferent.Themineralresourcesarealsodifferent.Thesecondreasonnationstradewithoneanotheristhatitpaystospecialize.Specializationmakesthebestuseofacountry productiveresources–naturalandhumanresources,facilities,andtechnology.Itpaysacountryspecializeevenifitcanproduceeverythingcheaply.Inall,wecansaythatthereisnoloserininternationaltrade.TheConductofInternationalTradeAnexportorimporttransactionisverycomplicatedanditmaytakequitealongtimetocompleteit.Thewholeoperationusuallyundergoesfoursteps.Eachstepcoverssomespecificlinks.Here,abroadoutlineisgivenjusttoprovideyouwithabird eyeviewofthewholetheforeigntrade.CommonProceduresinForeignTradeStage1PreparationforExporting/ImportingMarketresearchEstablishingBusinessRelations(creditinquiries/investigations)ExportpromotionStage2BusinessNegotiation(bywritingorverbally)InquiryOfferCounter-offerAcceptanceandConfirmationConclusionofaContractStage3ImplementationofContractPreparingGoodsforShipping/PackingPaymentShipmentCustomsClearancesInsuranceStage4SettlementofDisputesCourseAimCourseRequirements院教案周次：第2周 课次：第1课授课时间年3月11日Unit1 LetterObjectives:KnowingtheformofbusinessletterKnowingthestructureofbusinessletterKnowinghowtoaddressenvelopesTraining:Writelettersin4formsArrangeletterpartsinproperstructureAddressanenvelopeOutcomes/assessmentcriteria:thestudentsmustbeabletoIdentifythedifferencebetweenvariousletterformsArrangeletterpartsproperlyAddressenvelopescorrectlyImportantandDifficultPoints:writingrequirementsandformatsofbusinessletterPart1.TheBasicRequirementsofBusinessLetterWriting(一般性了解)Part2.TheBasicPartsofBusinessLetters(掌握)Sevenprincipleparts:SixoptionalpartsPart3.TheBasicLayout/FormatofBusinessLetters(掌握)IndentedStyle/Semi-blockStyleFull-blockStyleModified-blockStyleCombined-formStylePart4.AddressingEnvelopes(一般性了解)TheCommonBlockedStyle(usedmostforbusiness)TheCommonIndentedStyleTheUsageof“C/O”or“Careof”TheUsageof“ByKindnessof...”or“ThroughtheCourtesyof...”Part5.PracticalTrainingArrangetheFollowinginProperFormasTheyShouldBeSetOutinaLetter.AddressanEnvelopefortheaboveLetter.Assignment:ReviewthevocabularyofUnit1andpreviewUnit2.教案教案周次：第3周 课次：第1课授课时间年3月18日Unit2EstablishingBusinessRelationsObjectives:UnderstandingbasicrequirementsforlettersofestablishingbusinessrelationsFamiliarwithcommonwordsandusefulexpressionsusedinestablishingbusinessrelationsAcquiringskillsinwritinglettersofestablishingbusinessrelationsTraining:ReadingandtranslatingtheexamplelettersTranslatingusefulsentencesfromChinesetoEnglishComposingaletteraccordingtogivenmessagesOutcomes/assessmentcriteria:thestudentsmustbeabletoUnderstandcorrectlythein-comingEnglishlettersExpressthemselvesproperlyinEnglishWriteletterswithappropriatecontent,structure,toneandcorrectgrammarImportantandDifficultPoints:WritingskillsandtheusageofusefulexpressionsandsentencepatternsPart1.BasicKnowledgeConcerned(一般性了解)TheSignificanceofEstablishingBusinessRelationsTheMainChannelsandMethodsforEstablishingBusinessRelationsTheMainContentsofaLetterforEstablishingBusinessRelationsPart2.Letter-writingGuide(掌握)ForlettersrequestingfortheestablishmentofbusinessrelationsTellingtheprospectivecustomershowandwheretheirnamesandaddressesareknownSelf-introducingIndicatingyourpurposeanddesireExpressingyourexpectationForlettersinreplytothelettersrequestingfortheestablishmentofbusinessrelationsExpressingyourthanksfortheincomingletterorstatingyourletter-replyingpurposeExpressingyouragreement/desire/wishIndicatingtheactionyouaregoingtotakeAssignment:ReviewPart2andpreviewPart3.周次：第4周 课次：第1课授课时间年3月25日Unit3InquiryandObjectives:UnderstandingbasicrequirementsforinquiryandreplyFamiliarwithcommonwordsandusefulexpressionsusedininquiryandreplyAcquiringskillsinwritinglettersofinquiryandreplyPart3.OtherCommonlyUsedExpressionsandSentencesTask1.Expressions(20minutes)(掌握)Steps:TasksSstoreadtheusefulexpressionsofthisunitaloud.TexplainssomedifficultwordsandexpressionstoSs.TasksSstotranslatetheusefulexpressionsofthisunitaloud.TgivescommentsonSswork.Task2.BeginningTraining(25Steps:PutthefollowingEnglishintoChinese.Readthefollowinglettersandchoosethebestonefromthegivenanswersfortheprepositions.Ssdotheexercisesindividually.Checktheanswers.Task3.TypicalSentences(20minutes)(提高)Indicatingyourdesireorreasonstoobtaincreditinformationincourteousphrasesappreciativeterms.Emphasizingtheimportanceofkeepingtheinformationinconfidenceinapositivetone.Offeringthecreditinformationintheformof“describingthefacts”.Task4.IntermediateTraining(25Steps:PutthefollowingChineseintoEnglish.Supplythemissingwordsintheblanksofthefollowingletter.Thefirstlettersaregiven.Ssdotheexercisesindividually.Checktheanswers.Assignment:ReviewPart3andpreviewPart4.周次：第5周 课次：第1课授课时间：2013年4月1日Unit3InquiryandObjectives:UnderstandingbasicrequirementsforinquiryandreplyFamiliarwithcommonwordsandusefulexpressionsusedininquiryandreplyAcquiringskillsinwritinglettersofinquiryandreplyTraining:ReadingandtranslatingtheexamplelettersTranslatingusefulsentencesfromChinesetoEnglishComposingaletteraccordingtogivenmessagesOutcomes/assessmentcriteria:thestudentsmustbeabletoUnderstandcorrectlythein-comingEnglishlettersExpressthemselvesproperlyinEnglishWriteletterswithappropriatecontent,structure,toneandcorrectgrammarImportantandDifficultPoints:WritingskillsandtheusageofusefulexpressionsandsentencePart1.BasicKnowledgeConcerned一般性了解)AnInquiryTheReplytoanInquiryCategoriesofInquiriesTheMainContentsofaLetterforPart2.Letter-writingGuide掌握)ForlettersmakinginquiriesTellingtheaddresseeshowandwheretheirnamesandaddressesareknown(sourceofinformation)Self-introducingIndicatingtheintentionofwritingtheletterandthespecificgoodsyouwanttopurchaseInvitingaquotationoranofferStressingthepointthatthequotationoroffershouldbereasonableandcompetitive;thepossibilityofplacinganorderandexpectationofanofferExpressingyourexpectationForlettersinreplyExpressingyourthanksforinquiriesMakinganofferExplainingtheno-stocksituationandassuringthatyouwillreverttoitoncesupplyavailableAssignment:ReviewPart2andpreviewPart3.周次：第6周 课次：第1课授课时间：2013年4月8日Unit4OfferandcounterObjectives:UnderstandingbasicrequirementsforofferandcounterofferFamiliarwithcommonwordsandusefulexpressionsusedinofferandcounterofferAcquiringskillsinwritinglettersofofferandcounterofferTraining:ReadingandtranslatingtheexamplelettersTranslatingusefulsentencesfromChinesetoEnglishComposingaletteraccordingtogivenmessagesOutcomes/assessmentcriteria:thestudentsmustbeabletoUnderstandcorrectlythein-comingEnglishlettersExpressthemselvesproperlyinEnglishWriteletterswithappropriatecontent,structure,toneandcorrectgrammarImportantandDifficultPoints:WritingskillsandtheusageofusefulexpressionsandsentencePart1.BasicKnowledgeConcerned一般性了解)OfferandQuotationOfferandBidFirmOfferandNon-firmOfferTheContentsofanOfferPart2.Letter-writingGuide(掌握)ForlettersmakingoffersExpressingyourthanksfortheinquiry,ifanyIndicatingallthedetailsofthegoodsandthemaintermsoftransactionasrequestedIndicatingtheperiodforwhichtheofferisvalidifitisafirmoffer,orremarkingtothethattheofferismadewithoutengagementMakingfavorablecommentsonthegoodsthemselvesandthepricesordrawingthecustomer’sattentiontootherproductslikelytointerestthebuyer(Itisnotneceshowever.)ExpressingyourhopeforanorderAssignment:ReviewPart2andpreviewPart3.周次：第7周 课次：第1课授课时间年4月15日Unit4OfferandcounterObjectives:UnderstandingbasicrequirementsforofferandcounterofferFamiliarwithcommonwordsandusefulexpressionsusedinofferandcounterofferAcquiringskillsinwritinglettersofofferandcounterPart3.OtherCommonlyUsedExpressionsandSentencesTask1.Expressions(20minutes)掌握)Steps:TasksSstoreadtheusefulexpressionsofthisunitaloud.TexplainssomedifficultwordsandexpressionstoSs.TasksSstotranslatetheusefulexpressionsofthisunitaloud.TgivescommentsonSswork.Task2.BeginningTraining(25Steps:PutthefollowingEnglishintoChinese.Readthefollowinglettersandchoosethebestonefromthegivenanswersfortheprepositions.Ssdotheexercisesindividually.Checktheanswers.Task3.TypicalSentences(20minutes)(提高)Statingthereceiptofaninquiryandmakinganofferwithpleasure..Describingallthedetailsofgoodsandthemaintermsoftransactionconcretely.Indicatingtheperiodforwhichtheofferisvalidclearly.Makingfavorablecommentsonthegoodsandtheofferconciselysoastoinviteanacceptance.Task4.IntermediateTraining(25Steps:PutthefollowingChineseintoEnglish.Supplythemissingwordsintheblanksofthefollowingletter.Thefirstlettersaregiven.Ssdotheexercisesindividually.Checktheanswers.Assignment:ReviewPart3andpreviewPart4.周次：第8周 课次：第1课授课时间年4月22日Unit5OrderandObjectives:UnderstandingbasicrequirementsfororderandconfirmationFamiliarwithcommonwordsandusefulexpressionsusedinorderandconfirmationAcquiringskillsinwritinglettersoforderandPart3.OtherCommonlyUsedExpressionsandSentencesTask1.Expressions(20minutes)掌握)Steps:TasksSstoreadtheusefulexpressionsofthisunitaloud.TexplainssomedifficultwordsandexpressionstoSs.TasksSstotranslatetheusefulexpressionsofthisunitaloud.TgivescommentsonSswork.Task2.BeginningTraining(25Steps:PutthefollowingEnglishintoChinese.Readthefollowinglettersandchoosethebestonefromthegivenanswersfortheprepositions.Ssdotheexercisesindividually.Checktheanswers.Task3.TypicalSentences(20minutes)(提高)Declaringclearlythatyouaccepttheofferorcounteoffer,orconfirmtheacceptance.Statingthatyouhaveenclosedanorderform,acontractorasalesconfirmation,ortheaddresseetopreparetherelevantpapers.Expressingyourhopeandexpectationoffriendlybusinessrelationsinthefuture.Task4.IntermediateTraining(25Steps:PutthefollowingChineseintoEnglish.Supplythemissingwordsintheblanksofthefollowingletter.Thefirstlettersaregiven.Ssdotheexercisesindividually.Checktheanswers.Assignment:ReviewPart3andpreviewPart4.院教案周次：第9周 课次：第1课授课时间年4月27日Unit5OrderandObjectives:UnderstandingbasicrequirementsfororderandconfirmationFamiliarwithcommonwordsandusefulexpressionsusedinorderandconfirmationAcquiringskillsinwritinglettersoforderandPart4.SampleLetters(掌握)Task1.SampleLetters1&3–TheBuyerAcceptingAnoffer&TheSellerAcceptingACounter-offer(20minutes)Steps:TasksSstoreadthesampleletters.Texplainsformatandgeneralcontent.Texplainssomeexpressionsandsentencepatternsinthesampleletters.Task2.AdvancedTraining–LetterComposing(20minutes)Steps:Ssreadtheinstructionoflettercomposing.Sscomposetheletterindividuallyinclass.TwalksaroundintheclassroomwhileSsarediscussingandoffershelpifnecessary.TpicksoutseveralpiecesofSs’writingsandcommentsbriefly.Task3.SampleLetters2&4 –TheSellerConfirminganAcceptance& AReplytoSample3(TheBuyer’sconfirmation)(5minutes)Steps:TasksSstoreadthesampleletters.Texplainsformatandgeneralcontent.Texplainssomeexpressionsandsentencepatternsinthesampleletters.Task4.AdvancedTraining–LetterReplying(20minutes)Steps:Ssreadtheinstructionoflettercomposing.Sscomposetheletterindividuallyinclass.TwalksaroundintheclassroomwhileSsarediscussingandoffershelpifnecessary.TpicksoutseveralpiecesofSs’writingsandcommentsbriefly.Assignment:ReviewimportantexpressionsandsentencesofUnit7andpreviewUnit8.教案教案周次：第10周 课次：第1课授课时间：2013年5月6日Unit6PaymentandObjectives:UnderstandingbasicrequirementsforpaymentFamiliarwithcommonwordsandusefulexpressionsusedinpaymentAcquiringskillsinwritinglettersofpaymentTraining:ReadingandtranslatingtheexamplelettersTranslatingusefulsentencesfromChinesetoEnglishComposingaletteraccordingtogivenmessagesOutcomes/assessmentcriteria:thestudentsmustbeabletoUnderstandcorrectlythein-comingEnglishlettersExpressthemselvesproperlyinEnglishWriteletterswithappropriatecontent,structure,toneandcorrectgrammarImportantandDifficultPoints:WritingskillsandtheusageofusefulexpressionsandsentencepatternsPart1.BasicKnowledgeConcerned(一般性了解)OrdersandTheirEffectContractConfirmingthebusinessagreement.Statingthatyouhaveenclosedanorderform/contract/salesconfirmation.Requestingthereturnofonecopydulysignedforyourfile.Expressingyourexpectationofthecounter-signature,promiseorhopethatthecontractwouldbefulfilledsmoothlyandsuccessfully,andthatthemutualbusinesswouldbeexpandedinthefuture.Part2.Letter-writingGuide(掌握)ForlettersconcerningordersUsingorderasanofferUsingorderasanacceptanceoracceptinganorderUsingorderasanconfirmationorconfirminganorderUsingorderasancounter-offerorcounterofferinganorderorrecommendingsuitablesubstitutes.ForlettersconcerningcontractsConfirmingthebusinessStatingthatyouhaveenclosedanOrderForm/Contract/SalesConfirmation.ExpressingyourexpectationAssignment:ReviewPart2andpreviewPart3.周次第11周 课次第1课授课时间年5月13日Unit6PaymentandObjectives:UnderstandingbasicrequirementsforpaymentFamiliarwithcommonwordsandusefulexpressionsusedinpaymentAcquiringskillsinwritinglettersofpaymentPart3.OtherCommonlyUsedExpressionsandSentencesTask1.Expressions(20minutes)(掌握)Steps:TasksSstoreadtheusefulexpressionsofthisunitaloud.TexplainssomedifficultwordsandexpressionstoSs.TasksSstotranslatetheusefulexpressionsofthisunitaloud.TgivescommentsonSswork.Task2.BeginningTraining(25Steps:PutthefollowingEnglishintoChinese.Readthefollowinglettersandchoosethebestonefromthegivenanswersfortheprepositions.Ssdotheexercisesindividually.Checktheanswers.Task3.TypicalSentences(20minutes)(提高)Sentencesconcerningorders.Sentencesconcerningcontracts.Task4.IntermediateTraining(25Steps:PutthefollowingChineseintoEnglish.Supplythemissingwordsintheblanksofthefollowingletter.Thefirstlettersaregiven.Ssdotheexercisesindividually.Checktheanswers.Assignment:ReviewPart3andpreviewPart4.周次第12周 课次第1课授课时间年5月20日Unit7PackingandshipmentObjectives:UnderstandingbasicrequirementsforpackingandshipmentFamiliarwithcommonwordsandusefulexpressionsusedinpackingandshipmentAcquiringskillsinwritinglettersofpackingandshipmentTraining:ReadingandtranslatingtheexamplelettersTranslatingusefulsentencesfromChinesetoEnglishComposingaletteraccordingtogivenmessagesOutcomes/assessmentcriteria:thestudentsmustbeabletoUnderstandcorrectlythein-comingEnglishlettersExpressthemselvesproperlyinEnglishWriteletterswithappropriatecontent,structure,toneandcorrectgrammarImportantandDifficultPoints:WritingskillsandtheusageofusefulexpressionsandsentencepatternsPart1.BasicKnowledgeConcerned(一般性了解)TheSignificanceofPackingTheIndispensableContentsRequiredinaPackingClausewhoistobearthepackingcost:thesellerorthebuyer;themethodofpacking:cases,bales,barrels,basketsorcontainersetc.;thepackingspecification:thequantityineachunit,thedimensionofthe package,etc.;themarkingontheouterpacking.TheRoleofaPackingListPart2.Letter-writingGuide掌握)ForlettersinformingpackingrequirementsExpressingthepurposeoftheletterSpecifyingthepackingrequirementsIndicatingyourexpectationandForlettersinreplyExpressingyourthanksforthecomingletterIndicatingyourdecision:doordonotacceptthepackingrequirements3.ExpressingyournewsuggestionsorsolutionsInvitingtheconfirmationonpackingfromtheoppositepartyAssignment:ReviewPart2andpreviewPart3.周次第13周 课次第1课授课时间年5月27日Unit7PackingandshipmentObjectives:UnderstandingbasicrequirementsforpackingandshipmentFamiliarwithcommonwordsandusefulexpressionsusedinpackingandshipmentAcquiringskillsinwritinglettersofpackingandshipmentPart3.OtherCommonlyUsedExpressionsandSentencesTask1.Expressions(20minutes)(掌握)Steps:TasksSstoreadtheusefulexpressionsofthisunitaloud.TexplainssomedifficultwordsandexpressionstoSs.TasksSstotranslatetheusefulexpressionsofthisunitaloud.TgivescommentsonSswork.Task2.BeginningTraining(25Steps:PutthefollowingEnglishintoChinese.Readthefollowinglettersandchoosethebestonefromthegivenanswersfortheprepositions.Ssdotheexercisesindividually.Checktheanswers.Task3.TypicalSentences(20minutes)(提高)SentencesconcerningpackingguidanceSentencesconcerningshippingmarkTask4.IntermediateTraining(25Steps:PutthefollowingChineseintoEnglish.Supplythemissingwordsintheblanksofthefollowingletter.Thefirstlettersaregiven.Ssdotheexercisesindividually.Checktheanswers.Assignment:ReviewPart3andpreviewPart4.周次：第14周 课次：第1课授课时间：2013年6月3日Unit8InsuranceObjectives:UnderstandingbasicrequirementsforinsuranceFamiliarwithcommonwordsandusefulexpressionsusedininsuranceAcquiringskillsinwritinglettersofinsurancePart3.OtherCommonlyUsedExpressionsandSentencesTask1.Expressions(20minutes)(掌握)Steps:TasksSstoreadtheusefulexpressionsofthisunitaloud.TexplainssomedifficultwordsandexpressionstoSs.TasksSstotranslatetheusefulexpressionsofthisunitaloud.TgivescommentsonSswork.Task2.BeginningTraining(25Steps:PutthefollowingEnglishintoChinese.Readthefollowinglettersandchoosethebestonefromthegivenanswersfortheprepositions.Ssdotheexercisesindividually.Checktheanswers.Task3.TypicalSentences(20minutes)提高SentencesconcerninginsuranceguidanceTask4.IntermediateTraining(25Steps:PutthefollowingChineseintoEnglish.Supplythemissingwordsintheblanksofthefollowingletter.Thefirstlettersaregiven.Ssdotheexercisesindividually.Checktheanswers.Assignment:ReviewPart3andpreviewPart4.周次第15周 课次第1课授课时间年6月10日Unit8InsuranceObjectives:UnderstandingbasicrequirementsforinsuranceFamiliarwithcommonwordsandusefulexpressionsusedininsuranceAcquiringskillsinwritinglettersofinsuranceTraining:ReadingandtranslatingtheexamplelettersTranslatingusefulsentencesfromChinesetoEnglishComposingaletteraccordingtogivenmessagesOutcomes/assessmentcriteria:thestudentsmustbeabletoUnderstandcorrectlythein-comingEnglishlettersExpressthemselvesproperlyinEnglishWriteletterswithappropriatecontent,structure,toneandcorrectgrammarImportantandDifficultPoints:WritingskillsandtheusageofusefulexpressionsandsentencepatternsPart1.BasicKnowledgeConcerned(一般性了解)TheSignificanceofInsuranceTheCoverageofInsuranceTheRoleoftheInsurancePolicyPart2.Letter-writingGuide(掌握)ForlettersfromtheimporterrequestingtheexportertoinsurethegoodsReferringtowhichshipmentofgoodsistobeinsuredagainst.Statingtheriskscoveragetoinsureagainstandtheamountoftheinsuredvalue.Clarifyingthepaymentofthepremium.Expressingyourexpectation.Forletters(fromtheexporter)inreplyConfirmingthereceiptoftheimporter’srequest.Informingtheimporterofwhathasbeendone.Clarifyingthepaymentofthepremiumcharge.Assignment:ReviewPart2andpreviewPart3.周次第16周 课次第1课授课时间年6月17日Unit9ClaimandsettlementObjectives:UnderstandingbasicrequirementsforclaimandsettlementFamiliarwithcommonwordsandusefulexpressionsusedinclaimandsettlementAcquiringskillsinwritinglettersofclaimandsettlementTraining:ReadingandtranslatingtheexamplelettersTranslatingusefulsentencesfromChinesetoEnglishComposingaletteraccordingtogivenmessagesOutcomes/assessmentcriteria:thestudentsmustbeabletoUnderstandcorrectlythein-comingEnglishlettersExpressthemselvesproperlyinEnglishWriteletterswithappropriatecontent,structure,toneandcorrectgrammarImportantandDifficultPoints:WritingskillsandtheusageofusefulexpressionsandsentencepatternsPart1.BasicKnowledgeConcerned(一般性了解)TheSignificanceofclaimandsettlementTheCoverageofclaimandsettlementTheRoleoftheclaimandsettlementPart2.Letter-writingGuide(掌握)Forlettersfromtheimporterrequestingtheexportertoclaimand