香奈儿品牌介绍英文课件

FashionMyths--CHANEAL

(香奈儿)Paris法国巴黎1913

FashionMyths--CHANEAL(香奈儿1Thegroupmembers—Zhangyutong(张玉通)Zhangzhaoyu（张肇宇）Zhanglulu（张璐璐）Zhaodan（赵丹）Ludongyan（陆东艳）Wushanshan（吴姗姗）Thegroupmembers—2Threeparts------1.Brandintroduction2.TypicalProduct3.ThesuccessofChanelThreeparts------1.Brand3Part1BrandintroductionGabrielleChanel（加布里埃·夏奈尔）-----CoCoChanelthefounderandthechiefdesignerofthebrand

from1913-1971Part1Brandintroduction4KarlLargerfeld（卡尔·拉格菲尔德）becomethechiefdesignerfrom1983外号“老佛爷”时尚界的凯撒大帝KarlLargerfeld51913begintodesignfashionabledress（时装）1913begintodesignfashio61921begintoexploreperfume（香水）香奈儿品牌介绍英文7adiverstyofproducts：

jewelry（珠宝）adiverstyofproducts：jewe8

sunglasses（太阳镜）

sunglasses9watch（手表）watch（手表）10handbag（手袋）handbag（手袋）11Part2

typicalproductChanelNo.5（香奈儿5号

香水）promoted

in1922Part2typicalproductChanel12香奈儿品牌介绍英文13香奈儿品牌介绍英文14LookatthebottleoftheperfumeThebottlecapisjustlikethediamond.Thebodyofthebottleissimpleandbrief.TheNo.5andthechanel

standoutonthewhitebackground.Lookatthebottleoftheperf15Pursuitsofart.ItcontainsthemainphilosophyofMrsChanel----beelegant

graceful

briefPursuitsofart.16Part3thewayofsuccessAsafamousinternationnalbrand,chanelissuccessfulinmanagementaswellasbranddesign.1.brandbuildingstategy2.uniquedesignphilosophy3.successfulpublicizingPart3thewayofsuccessAs171.Brandbuildinguniqueattraction----brief,graceful,

blackandwhiteThelogo----doubleC‘CoCoChanel’1.Brandbuildinguniqueattract18香奈儿品牌介绍英文19香奈儿品牌介绍英文20香奈儿品牌介绍英文212.DesignphilosophyOtherbrandsdonothave,wehave.

Otherbrandshave,wehavethebetterone.（人无我有，人有我优）Fashionpasses,style.remains.（时尚会过去，但风格会永存）2.DesignphilosophyOtherbran223.successfulpublicizing

AdvertisementdesignSimple,

amazingvisualeffectEg:Chanelno.53.successfulpublicizing

Adver23香奈儿品牌介绍英文24Mediachosing----SeniormagazineseniorleisureclubseniorwebsiteFamousspokesmodelMediachosing25CatherineDeneuve（凯瑟琳·德纳芙）(1970sand80sChanelNo.5spokesmodel),

,NicoleKidman

（妮可基德曼）(early2000sChanelNo.5spokesmodel),CaroleBouquet（卡罗尔布盖）(1990sChanelNo.5spokesmodel),AudreyTautou

（奥黛丽塔图）(currentChanelNo.5spokesmodelMarilynMonroe(1950sChanelNo.5spokesmodel)picturedsplashingherselfwithChanelNo.5.TheimageiscertainlythemostfamousofallChaneladvertisements.CatherineDeneuve（凯瑟琳·德纳芙）Nico26TargetingandpositioningRichpeople,leisureconsumingPosition---rare,art,graceful香奈儿品牌介绍英文27香奈儿品牌介绍英文28

FashionMyths--CHANEAL

(香奈儿)Paris法国巴黎1913

FashionMyths--CHANEAL(香奈儿29Thegroupmembers—Zhangyutong(张玉通)Zhangzhaoyu（张肇宇）Zhanglulu（张璐璐）Zhaodan（赵丹）Ludongyan（陆东艳）Wushanshan（吴姗姗）Thegroupmembers—30Threeparts------1.Brandintroduction2.TypicalProduct3.ThesuccessofChanelThreeparts------1.Brand31Part1BrandintroductionGabrielleChanel（加布里埃·夏奈尔）-----CoCoChanelthefounderandthechiefdesignerofthebrand

from1913-1971Part1Brandintroduction32KarlLargerfeld（卡尔·拉格菲尔德）becomethechiefdesignerfrom1983外号“老佛爷”时尚界的凯撒大帝KarlLargerfeld331913begintodesignfashionabledress（时装）1913begintodesignfashio341921begintoexploreperfume（香水）香奈儿品牌介绍英文35adiverstyofproducts：

jewelry（珠宝）adiverstyofproducts：jewe36

sunglasses（太阳镜）

sunglasses37watch（手表）watch（手表）38handbag（手袋）handbag（手袋）39Part2

typicalproductChanelNo.5（香奈儿5号

香水）promoted

in1922Part2typicalproductChanel40香奈儿品牌介绍英文41香奈儿品牌介绍英文42LookatthebottleoftheperfumeThebottlecapisjustlikethediamond.Thebodyofthebottleissimpleandbrief.TheNo.5andthechanel

standoutonthewhitebackground.Lookatthebottleoftheperf43Pursuitsofart.ItcontainsthemainphilosophyofMrsChanel----beelegant

graceful

briefPursuitsofart.44Part3thewayofsuccessAsafamousinternationnalbrand,chanelissuccessfulinmanagementaswellasbranddesign.1.brandbuildingstategy2.uniquedesignphilosophy3.successfulpublicizingPart3thewayofsuccessAs451.Brandbuildinguniqueattraction----brief,graceful,

blackandwhiteThelogo----doubleC‘CoCoChanel’1.Brandbuildinguniqueattract46香奈儿品牌介绍英文47香奈儿品牌介绍英文48香奈儿品牌介绍英文492.DesignphilosophyOtherbrandsdonothave,wehave.

Otherbrandshave,wehavethebetterone.（人无我有，人有我优）Fashionpasses,style.remains.（时尚会过去，但风格会永存）2.DesignphilosophyOtherbran503.successfulpublicizing

AdvertisementdesignSimple,

amazingvisualeffectEg:Chanelno.53.successfulpublicizing

Adver51香奈儿品牌介绍英文52Mediachosing----Seniormagazineseniorleisureclub