商务沟通教程教学课件

商务沟通教程教学课件重点难点依据每单元教学目标（Objectives），细化出学习重点和难点。具体见每章PPT内容。这些重点难点是各单元学习和操练的侧重内容，也是考核的主要知识点。商务沟通教程教学导入每单元课文前面的挑战自己（ChallengeYourself）作为教学导入内容。充分利用该部分内容和所设计的问题引出主题，并激发学习兴趣。问题的参考答案参见每章PPT。商务沟通教程课文学习课文学习要与课文注释和课后习题部分考核文章理解的练习题，即WorkontheText，紧密结合，有效使用。每单元课文一般分为三个部分，阅读理解练习题也基本按照行文的顺序与各个部分相对应，方便教师以问题引导学生主动思考，积极参与学习。习题类型包括段落内容归纳、主题句确定、段落内结构分析、难点理解、细节判断、单项多项选择、完成句子、简答，等等。由于课文注解详细，参考答案也在书后AppendixB部分较详细给出，此套PPT中不做重点讲解。商务沟通教程案例分析运用课文所讨论的沟通理论和准则，结合实际案例，操练学生分析解决问题的实践能力，侧重知识的灵活应用，巩固教学重点难点。PPT中对这部分操练给出详细参考答案。商务沟通教程教学活动这部分活动设计考查知识的实践应用，具有很强的灵活性，教师可根据学生层次和对知识点的掌握情况选择性地使用。该部分内容可做课堂讨论、课下小组作业、实践考核习题等不同用途。每单元PPT会对这部分内容做详细解析，并提供参考答案，辅助教师有效利用。商务沟通教程拓展阅读拓展阅读材料难度高出课文，教师视学生具体情况有选择地使用。每单元PPT给出这些材料的内容归纳，辅助教师教学。商务沟通教程Chapter1 EffectiveCommunicationinWorkingContext

商务沟通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyActivitiesCaseAnalysisExtendedReading商务沟通教程TimeAllocation(6credithours)ChallengeYourself 15minutesTextStudy+WorkontheText1.1,Question1—5 45minutes1.2,Question6—8 30minutes1.3,Question9—12 50minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商务沟通教程ObjectivesandKeyPoints1BasicconceptstounderstandconcerningcommunicationWecommunicatetogetthingsdone:toshareinformation,toinfluenceothers,tostartormaintainharmoniousrelationship,etc.Severalelementsareinvolvedinthecommunicationprocess:communicators,information,channel,context,andsoon,eachofwhichplaysitsroleintheeffectivenessofcommunication.Barrierscomefromcommunicatorsaswellasthecommunicationcontext.商务沟通教程ObjectivesandKeyPoints2DifficultpointsinunderstandingSuccessofcommunicationdependsonwhetheryou,themessagesender,candeliveritinsuchawaythathelpsthemessagereceiverinterpretitasyou’vedesired.Alwaysbeconsciousofhowyouraudiencewillinterpretyourinformation.Foreachspecificpurposetoachieve,youhavethespecificfocusincommunication.Forexample,whenyou’resaying“Thankyou,”thefocusistomakeitsoundrealandsincere.商务沟通教程ChallengeYourselfQuestion1ToprovidenewemployeeswithinformationaboutCompany,itspolicyandrules,anditspersonnel–forinformationToputthemintothewarmcompanyculturalatmosphere–forrelationshipTosetexamplesfornewstaffandmotivethemtoworkbest–formotivation(persuasive)

Question2ToupdateknowledgeofthecompanyandthepeopletoworkwithToimpresspeoplewithpositiveself-imageQuestion3Toimpresstheaudience商务沟通教程TextStudy1Par.1:Abriefintroductiontoindicatethatcommunicationissignificanttobothindividualsandorganizations.Par.2:Informationexchangeoccursatvariouslevels:amongcolleagues,betweenfunctionalsections,andbetweenorganizations.Par.3:Peoplecommunicatetogetthingsdone,foractionstobetaken,andforthedesiredresultstobeachieved.Par.4:Peoplecommunicatetobuildharmoniousrelationshipandnetwork.Par.5:Classifycommunicationintocategories.商务沟通教程TextStudy2Par.6:Onecommunicationsometimesistoachieveseveralgoals.Par.7:Howtointerpreteffectivenessandsuccessofcommunication.Par.8:Componentsofcommunicationprocess.Par.9:Failureofcommunication.Par.10:Classifybarriersofcommunicationintotwogeneralgroupsinternalandexternal.Par.11:Examplesofinternalbarriersmainlycausedbycommunicators’personalities,backgroundandmotivation.Par.12:Examplesofexternalbarriersmainlyfromphysicalenvironment,workingclimateanddocumentsappearance.商务沟通教程CaseAnalysisQ1:Asareceptionistworkingatthefoyerofthecompany,externallyshehelpsestablishapositivecompanyimage,andinternallyshehelpscreateawarmandharmoniousworkingatmosphere.Q2:Wenoticeanobviouschangeofherworkingattitudeinhercommunication:answeringphonecallsandgreetingusedtobeenthusiastic,butnowbecomesboring;offeringhelpwithtypingandprintingusedtobeenjoyableopportunities,butnowisdonewitherrors;besides,shespendsworkingtimehandlingprivatebusinessandplayinggames.商务沟通教程ActivitiesActivity2:Suchmessagesconveygoodwill,andareusedonfestivals,holidays,andspecialtimesforindividualslikebirthday,wedding,etc.Theessentialpointinsendingsuchinformationliesinhowtomakeitsincere.Activity3:a.persuasive;b.forrelationshipandgoodwill;c.toinformpeopletodosomething;d.toconvincemanagementofyourqualificationActivity4:1—8:EIEEEIIE商务沟通教程ExtendedReadingMainideaofthispassage:Goodcommunicationbringsyoupersonalbenefits.(Par.1)Benefitsinthreeaspects:One,opportunitiesforpayraise,promotion,andothers’recognitionofyourwork.(Par.2,3)Two,broaderpersonalinfluenceinmakingdecisions,takingactions,andshapingothers’ideas.(Par.4)Three,pleasureinsharingwithothersyourcreativeideas.(Par.5)Thepassageaimstoshowhowsignificantcommunicationabilityistoyourprofessionalandpersonallife.商务沟通教程Chapter2 StrategiesinOrganizationalCommunication

商务沟通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商务沟通教程TimeAllocation(6credithours)ChallengeYourself 20minutesTextStudy+WorkontheText2.1,Question1—5 35minutes2.2,Question7—10 35minutes2.3,Question11—15 50minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商务沟通教程ObjectivesandKeyPointsSuccessofcommunicationdependsontheappropriateuseofstrategies.Strategiccommunicationcallsforafullanalysisofcommunicators,channelchoice,andmessagedeliverystyles.Applicationofcommunicationstrategiesrequiresflexibility.Noonesinglestrategyappliestoallcommunicationevents.Audienceanalysis,You-attitude,andHSV,thesearenotionsofoverridingimportanceincommunication.商务沟通教程ChallengeYourselfQ1:Differentpeopleyouneedtocommunicatewith:Yourboss:reportaboutyourplanonmeetingteachersandstudents.Theschooladministrationoffice:askthemtoorganizeteachersandstudentstomeetyou.Teachersgroup:discusshowtosupervisestudentsduringthetrip.Studentsgroup:introducethetravelscheduleandpreparation.Q2:Othermeansofcommunicationmightbeused:Telephonetheschooladministrationformeetingorganization.SendinamemotoBossonyournextweekworkplan.Q3:AudienceanalysisasguidelinesforstrategiesTeachers:consultwiththemaboutsupervisionwork.Students:presentrequirementsandagendainaclearandattractiveway;keepaudience’sconcentration.商务沟通教程TextStudy1Par.1:It’snecessarytomakeplansforcommunicationbestrategic.Par.2:What’sthesenseof“audience”inthecommunicationprocess?Par.3:Whyisitimportanttodoaudienceanalysis,whattoanalyze?Par.4:Detailedquestionsaboutaudienceanalysis.Par.5:Summarizeaudienceanalysisbydefining“You-approach.”Par.6:Factorsthataffectchannelchoiceincommunication.商务沟通教程TextStudy2Par.7:Oralcommunicationanditsadvantages.Par.8:Writtencommunicationandtheadvantages.Par.9:Electronicandonlinecommunication.Par.11:Generalintroductiontocommunicationstyles.Par.12:Focusofinformativecommunication:clarity.Par.13:Focusofpersuasivecommunication:reliableandconvincing.Par.14:Focusofcommunicationforrelationshipandgoodwill:sincerity.Par.15:Focusofgroupcommunication:motivatingforparticipation.商务沟通教程CaseAnalysisQ1:Inadditiontomemos,MaryKayhascompanymagazineandnewsletterspublishedweekly,monthly,orbimonthly,tocommunicationwithitsdispersedbranchesandemployees.Q2:MaryKay’smanagementissuccessfulinchoosingtheappropriatechannelstocommunicatedownwardwithitsemployees:Magazinesandnewsletterscanreachalltheemployeesscatteredindifferentcountries,appropriateforthesizeandoperationscaleofthecompany;memoistherightmeanstodeliversignificantcompanydecisiontothestaff.Effectiveandefficientcommunicationhelpseliminatedoubts,misunderstanding,andtheothersurprisefactors.商务沟通教程Activities1.Conductasurveyoftheneighborhoodcommunitytocollectinformationaboutpeople,aslistedbelow.Usesuchinformationasguidelinesonthespeechcontentanddelivery.Occupations,leisuretime,economicstatus,hobbiesAttitudetowardsandpreferencetobodyexerciseAgegroups,healthconditions.2.Givestudentsthisactivityasanassignmentofgroupwork.Letthempresenttheanalysisoftheirexamplesinclass.商务沟通教程ExtendedReadingWhatdoesstrategicchannelchoicemean?(Par.1)Traditionalchannelsandnewoptionsofcommunication:acomparison.(Par.2)Difficultiesinmakinggooduseofthemultiplenewchannelsofcommunicationtoday.(Par.3)Recommendationsonhowtoovercomeshortcomingsofdifferentchannels.(Par.4)商务沟通教程Chapter3 ListeningSkillinWorkdayCommunication

商务沟通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商务沟通教程TimeAllocation(6credithours)ChallengeYourself 20minutesTextStudy+WorkontheText3.1,Question1—6 35minutes3.2,Question7—8 35minutes3.3,Question9—15 50minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商务沟通教程ObjectivesandKeyPointsUnderstandthatlisteningisindividualized.Thereforeafullanalysisofyourownsituationisthebasisofskilldevelopmentinlistening.Goodlisteningskillsgainyousuccessinthecareer,whetheryou’reworkinginthemanagementorjustattheentrylevel.Improvementinlisteningdemandsconsciouseffortsdaybyday.商务沟通教程ChallengeYourselfManypeopletakeitforgrantedthatlistening,comparedwithspeaking,iseasierandthatlisteningdoesnotrequireskills.Theresultofthesurveymightbedisappointingtomanyofus.Thestatementsdescribepeople’spreferenceandhabitsoflistening.Wefindmanysubjectiveandjudgmentaladjectiveslikeexciting,boring,entertaining,distracting,enjoyableandsoon.Eachindividualhashisownlikesanddislikesaboutcertainlisteningactivities.商务沟通教程TextStudy1Par.1:ConclusionfromtheSurveyofPersonalListeningProfiles:It’snoteasytobeagoodlistener.Par.2:Effectivelisteningisimportanttoone’sjob,whichisespeciallytrueforentry-levelemployees.Par.3:Effectivelisteningisimportanttopeopleatthemanagementlevel.Par.4:Goodlistenersaremorelikelytodeveloppositiverelationshipintheworkingcontext.Par.5:Examplesoffailureoflistening.Par.6:Sometimesineffectivelisteningiscausedbyinternalbarriersfromthelisteners.商务沟通教程TextStudy2Par.7:Peoplehaveindividualizedpoorlisteninghabitswhichresultinineffectivenessinlistening.Par.8:Listeningwithpurposeleadstoactivelisteningonewaytowardsgoodlistening.Par.9:Developgoodlisteninghabitsconsciouslyanotherwaytoimprovinglistening.Par.10:Onemoreideaonattentiveandactivelistening:givingfeedbackandinteractingwiththespeaker.Par.11:Getridofbothinternalandexternalbarriersinlisteningactivities.商务沟通教程CaseAnalysisQ1:ColleaguesdescribeZackas“notbright,”“slow,”andlackofinterestinworkandcommunication.Suchnegativecommentsaretheconsequenceofhispoorbehaviorsinlisteningtoothers.Q2:Heisapoorlistenerandisnotattentiveoractiveinlistening.Heoftenfailstohearimportantissues.Q3:Zackhaspaidhisprice.Thecolleagueshavelostconfidenceinhisabilityandattitude.Asaresult,hehaslostopportunitiestoworkwiththem.商务沟通教程Activities1.Studentsareencouragedtodoasmallresearchprojectaboutthis.Thetextmentionsonlyafewexamplestoshowpoorlisteninghabits.Gototheinternetorotherresourcesformoredetailsofbadlisteninghabits,dotheanalysisandthendesigneffectivewaystofightagainstthem.2.Thisactivityoffersagoodtryinconqueringtheinternalbarriersinlistening.Itrequiresconsciouseffortsfromtheparticipants.Notestakenintheexperimentwillbeenlighteninganduseful.商务沟通教程ExtendedReading1Belowweofferinterpretationstothesuggestionsongoodlisteningbehaviorsinthereading,pointbypoint.Introductionparagraphhasaninterestingidea:itrelatesgoodlisteningtogoodmannersincommunication.1.Wegivefeedbacktothespeakerbyaskingquestions.Withoutattentiveandcriticallistening,wecannotcomeupwithquestionsthatarecloselyrelevanttothetalk.2.Listeningisempatheticonlywhenthelistenertrulyunderstandsthespeaker’swordsandfeelings.商务沟通教程ExtendedReading23.Thinkofthebodylanguagethatindicatesyourinvolvementinlistening.4.ThisisonewayofinteractionsbetweenSandL.5.Listener’simaginationisinvolvedinactivelistening.6.It’simpolitetointerrupt.7.Appropriatepausebeforereplyshowsyou’reconcentratedonlistening.8.Breakinonlywhennecessary,andinacourteousway.9.Givemeaningfulfeedback.10.Neverforgetthatyourmajorroleintheactivityisalistenerratherthanaspeaker.商务沟通教程Chapter4 OralPresentationandVisualAids

商务沟通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商务沟通教程TimeAllocation(6credithours)ChallengeYourself 20minutesTextStudy+WorkontheText4.1,Question1—8 40minutes4.2,Question9—12 30minutes4.3,Question13—16 50minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商务沟通教程ObjectivesandKeyPointsIt’sofoverridingimportancethattheaudiencecanbeguidedbythespeakertofollowtheoralpresentation.Agoodpreparationofpresentationdraftandrehearsalsguaranteesuccessfuldeliveryeffect.Visualaidscannotreplaceoraldelivery.IttakestrainingandpracticetodesignPPTslidesinaprofessionalway.商务沟通教程ChallengeYourself1Q1:It’simportanttothedepartmentbecauseit’sthroughthepresentationthatthecompanyknowswhatyourdepartmenthasaccomplishedandwhatitplanstodointhecomingyear.It’salsoimportanttoyoubecausethisisanopportunitytoshowyourabilityandcommunicationskills.Q2:It’sdesiredthatthroughyouroralreport,thecompanywillbeimpressedbytheperformanceofyourdepartment,andyoucangainsupportfromtheaudienceforyourdepartment’snextyearplan.商务沟通教程ChallengeYourself2Q3:Intheclassroompresentationonschoolwork,thespeakerisusuallysharingknowledgewiththeaudience,mainlyinaninformativeway.Butattheannualconference,you’renotmerelyinformingyourcolleaguesofyourdepartment’spastperformanceandfutureplan,you’realsotryingthebesttogetthemimpressed.It’sdesirablethatthemanagementwillbeconvincedthatyourdepartmenthasreallydoneaquitegoodjob.Therefore,inadditiontobeinginformative,yourpresentationmustalsobepersuasive.商务沟通教程TextStudy1Par.1:Generalintroductiontooralpresentationusedinorganizationalcommunication.Par.2:Prepareoralpresentationthroughaudienceanalysis:Consideraudienceneedsandpreference.Par.3:Howtomakethepresentationdraftwell-structured.Par.4:Openingsectionofpresentation:Presentcontentstructureandtimeplan.Par.5:Organizationalpatternsofbodysection.Par.6:Whattoincludeintheendingsection.商务沟通教程TextStudy2Par.7:Agoodspeakerhelpstheaudiencefollowhisspeech.Par.8:Usenonverbalcommunicationeffectivelyinthepresentation.Par.9:Rehearseyourpresentation.Par.10:Definethetermvisualaids.Par.11:Visualaidsarenosubstitutefororaldelivery.Par.12:WhatshouldbewrittenonthePPTslides?Par.13:WhatshouldprofessionalPPTslideslooklike?商务沟通教程CaseAnalysisOpeningQ1:Sentence(1) Q2:Sentence(3)Q3:Sentences(7)to(11)Q4:Todrawtheaudienceattentionandputthemintothecontextofthepresentation.ClosingQ1:Sentence(1) Q2:Sentences(2)to(5)Q3:Yes,Sentence(6)Q4:Sentences(7)to(9)Q5:Lastsentence.商务沟通教程Activities11.Teachercanproposeseveraljobpositionsandaskstudentstoworkinpairsonhowsignificantoralpresentationsaretotheprofessionalpeopleontheseposts.

Examplesofsuchprofessionalsincludeteachingfacultiesinschools,governmentofficials,academicresearchpeople,businesspeople,socialserviceclerks,andsoon.Oralpresentationsarefrequentlyusedintheirjobstoachievevariouscommunicationgoals.商务沟通教程Activities22.Improvetheslideaccordingtotherulesbelow:PPTslidesshouldcontainonlykeyinformationeditedinaconciseway.Eachslideshouldhavemuchwhitespace.Useparallelstructuresforparallelideas.Whatweputontheslideshouldnotcopythedeliverydraftwordbyword.Themultilayersofcontentstructurecanbeindicatedfromtheslideappearance.Nextslideshowsanexampleforimprovement.商务沟通教程DefiningSuccessJourneytobetravelledtowardsdestinationGoalstobereachedoneafteranotherKnowingwhattogain,howtogainitNevergivingup商务沟通教程Activities33.(omitted).Activity3canbeusedasaquiztoexaminehowwellstudentshavegraspedthebasicrulesandnotionsinprofessionalPPTslides.4.(omitted).Activity4canbeassignedtostudentsasasmallprojecttobecompletedinonemonth,takingupabout20percentofthefinalscore.Studentsarejudgedandgradedbothbytheirperformanceintheoralpresentation,andbytheappropriateuseofPPTasaneffectivevisualaid.商务沟通教程ExtendedReadingOpeningparagraph:topicofthepassageexamplestoshowgoodskillsinoralpresentationleadtosuccess.Oralpresentationinjobinterview.Oralpresentationincompanybiddingtogainbusiness.Communicatewithyourregularcustomersinoralpresentationtomaintainrelationshipwiththem.OralpresentationtoreportacademicorresearchresultsOralpresentationinsocialservicework.Oralpresentationincompetingforpromotion.Closing:one-sentencesummaryaboutthepopularuseoforalpresentation.商务沟通教程Chapter5 ProfessionalDocuments:EffectiveContentDesign

商务沟通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商务沟通教程TimeAllocation(6credithours)ChallengeYourself 20minutesTextStudy+WorkontheText5.1,Question1—10 50minutes5.2,Question11—13 35minutes5.3,Question14—16 35minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商务沟通教程ObjectivesandKeyPointsWhetheramessageshouldbeorganizedinadirectwayorindirectwayisdeterminedbywhatkindofmessageitisthenatureofthemessage.Severalveryimportantnotionsineitheroralorwrittencommunicationareintroducedinthischapter:You-attitude,You-approachHighSkimValueOneparagraphoneidea商务沟通教程ChallengeYourself1Q1:SuggestedideastobecontainedintheletterBegintheletterbyextendingcheerfulcongratulations.Positivecommentsonsuccessesthecollegehasachieved.Goontoexpressappreciationforsendinggraduatestoworkwithyourcompany.Lookforwardtofurthercooperationinthefuture.商务沟通教程ChallengeYourself2Q2:Themessageisnegative(badnews)tothedean,foryouhavetodeclinehisinvitation.Thisrefusalshouldbeaccompaniedwithanexplanationofwhy,andbetterasincereattitude.Q3:Emphasizethemostimportantthingsinthebeginningpart.Uselists.Usesubheadingsforsectionmainideas.商务沟通教程TextStudy1Par.1:What’sthesenseofeffectivenessinprofessionalwriting.Par.2:Definingoneofthemostimportantnotionsinprofessionalwriting:You-attitude,orYou-approach.Par.3:Definingdirectnessandindirectnessinorganization.Par.4:Examplestoillustratethecentralideaofamessage.Par.5:Advantagesofbeingdirectandmessageseditedinadirectway.Par.6:Messagesappropriateforindirectedition.Par.7:Avoidbeingslowintheindirectmessagedelivery.商务沟通教程TextStudy2Par.8:Asummaryofdirectandindirectorganizations,determinedbythenatureofmessages.Par.9:Defininganotherimportantnotioninprofessionalwriting:HSV.Par.10HowtoachieveHighSkimValueintermsofideaorganization.Par.11:Anidealparagraphstructure:topic+details.Par.12:Effectiveparagraphdevelopment:oneparagraphwithonlyoneidea.Par.13:One-sentenceparagraph:emphatic.商务沟通教程CaseAnalysisTheCHECKLISTprovidedintherightcolumnoffersveryusefulguidelinesongoodwritingforprofessionalpurposes.Itisrecommendedthatyourefertothequestionlistforselfevaluationeverytimeyoudesignawrittenmessage.

商务沟通教程Activities1.Q1:Thismessagecontainsroutineinformation.It’sarequestletter. Q2:Themessageshouldbeorganizedinadirectway.Inotherwords,yourrequestshouldappearatthebeginningoftheletter.2.Mr.TammightgivethefollowingadvicetoYanli:Therequestshouldbeputdirectlyinthebeginningplace.Althoughthisisnotalongwriting,youshouldnotputeverythinginoneparagraph.Divideitinto3paragraphs:request,introducingcompanyandbusinesstoshowqualifications,andextendingthanksandgoodwill.商务沟通教程ExtendedReadingAnimportanttaskofcommunicators:assisttheaudiencetoquicklyfindwhattheyneed.(Par.1)Twowaysreadersoftenusetosearchinformation:readinginsequence,andreadingselectively.(Par.2)Specialeffortstohelplisteners“lookfor”chiefinformation.(Par.3)Sixwaystohelpaudiencecollectkeyinformation,whicharealsoeffectivemeanstoachieveHighSkimValueinwriting.(Par.4)商务沟通教程Chapter6 ProfessionalDocuments:EffectiveFormatDesign

商务沟通教程TimeAllocation(6credithours)ChallengeYourself 15minutesTextStudy+WorkontheText6.1,Question1—7 75minutes6.2,Question8—9 25minutes6.3,Question10—12 25minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商务沟通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseStudyActivitiesExtendedReading商务沟通教程ObjectivesandKeyPointsStudythecomponentsandformatsofbusinesslettersandmemosintheEnglishstandard.Appropriateuseofmechanicalmeanscanimprovethereadabilityofbusinessdocuments.商务沟通教程ChallengeYourselfQ1:Theyaredifferentinletterparts,andinletterformats.ThestandardEnglishletterswillbediscussedinthetext.Q2:Wecanfolloweithertheblockstyleortheindentedstyle,butitissuggestedthatthetwostylesshouldnotbecombinedinoneletter.Q3:Examplesspeaklouder.Showthemtwoletters,onewithpagedesign,theotherwithout.Letthemcompare.商务沟通教程TextStudy1Par.1:Theappearanceofwrittendocumentisimportant.Par.2:Themostfrequentlyusedbusinessdocumentsincludeletters,emailsandmemos.Par.3:Majorletterparts.Par.4:Simplifiedletterformats.Par.5:Memorandumsusedforinternalcommunication.Par.6:Functionsofmemos.Par.7:Componentsofmemos.Par.9:MechanicalmeansinwritingforreadabilityandHSV.Par.10:ListsusedforHSV.商务沟通教程Activities11.Q1:Themainideaiscollectedeasilyfromthebeginningparagraph,Subjectlineandthesubheadings.Q2:Yes,ithasHSV.Threefirst-levelsubheadings(allcapitals)dividethereportinto4parts.Twosecond-levelsubheadings(capitalinitials)furtherdividethelongsectionItcontainsanumberedlistofproposedplans.Q3:Yes,mechanicalmeansinsubheadings.Q4:Blockformat.Everythingstartsfromtheleftmargin.商务沟通教程Activities22.E-mailscombinethefeaturesoflettersandmemos.Headingsectionissimilartomemos’heading,includingFROM,TO,SUBJECT.TheyalsohaveaCCpart:copytoothers.Bodysectionisthesameasletters,followingeitherthestandardletterformat,orthesimplifiedformat.E-mailshavemanyfunctionsthatareautomaticallycreatedintheelectronicsystem,whichlettersandmemoscertainlydon’thave.商务沟通教程ExtendedReading1Thisreadingprovidesveryusefulideasabouteffectivedocumentdesign.Itisrecommendedfordetailedstudy.Readabilityenablesreaderstocollectthechiefinformationinashorttime.Emphasisprincipleshelphighlightthemostimportantthingsyouwanttodelivertoyourreaders,suchasthepurpose,thedesiredactions,andsoon.商务沟通教程ExtendedReading2Animportantgoaltoachieveinwritingmemos:meetthereader’sneedsforhurriedreading.(Par.1)Featuresofideaorganization:1)developlogicalflowofthought,2)bedirect,and3)providemainideapreviewinthebeginning.(Par.2)Featuresofideaorganization:4)emphasizethedesiredactionattheend.(Par.3)Uselistsandsubheadingsforemphasis.(Par.4)Avoidlongparagraphs.Shortonesarestrong.(Par.5)Usemechanicalmeansofemphasiswithdiscretion.(Par.6)商务沟通教程Chapter7 ProfessionalDocuments:AppropriateLanguageChoice

商务沟通教程OutlineTimeAllocationObjectivesandKeyPointsChallengeYourselfTextStudyCaseAnalysisActivitiesExtendedReading商务沟通教程TimeAllocation(6credithours)ChallengeYourself 15minutesTextStudy+WorkontheText7.1,Question1—8 50minutes7.2,Question9—15 45minutes7.3,Question16—18 30minuteWorkontheTerms 20minutesWorkontheVocabulary 20minutesActivities 25minutesCaseAnalysis 25minutesExtendedReading 30minutesSummary 10minutes商务沟通教程ObjectivesandKeyPointsThischapterworksonverydetailedrulesoflanguageuseinprofessionalwriting.Importantnotionstobecoveredincludebeingpositive,diplomatic,correct,clear,complete,concise,concrete,andcourteous.AlsotakeaY