未来的企业信息化

未来的企业信息化何经华用友软件股份有限公司总裁(CEO)TheFacts&Figures

Volatility-Fortune5001970-8032% Gone1980-9047% Gone1990-9854% Gone--

BuildtoLast--TheGEWayCompetitiveStrategyIsToCreateANon-ReplaceablePositionInformationDrivenEnterpriseFasterInformationExceptionInformationComparativeInformationAccessfromAnywhereIntelligenceFactsKnowledgeInformationVisibility&IntelligenceIdealCorporatein21stCentury++FrontendBuilt-To-Order(BTO)MasscustomizationNegativeDSO/inventoryAnything•Anyone•Anytime•Anywhere•AnytouchpointSelf-ServicePortalsBackendJust-In-Time(JIT)TimeefficiencyCostoptimizationDistributionManufacturingOut-sourcingService“No-end”LifetimeValueMgmt(LVM)RecurringrelationshipsLoyalty/RetentionWhatIsBusinessEcosystem?Supply:b2BIVC:b2B2cIVC:b2B2bIVC:B2b2eIVC:B2b2cIVC—IntegratedValueChainbWorkplace:B2eDemand:B2cDemand:B2bbeBcHowdoyoue-enableallyourkeyrelationships?What’sYourPosition?全球化信息化弱势的企业全球化企业信息化企业优势的企业SuccessStories信息化FedexDellGEMSCiscoWalmartSchWabIBM全球化CompetitiveAdvantageisbasedontheSpeedofChanges全球化信息化电信证券银行保险电子服装零售电力汽车医药房地产钢铁FinancialEnterpriseFinancialServicesEcosystemChannelsATMBranchCallCenterWebAgentsAdministrationBackofficeProductManagementDepositsCreditcardMortgageLoansInvestmentsCashmanagementLCB2CProductsB2BProductsInsuranceBrokerageMutualfunds…………Control/ComplianceProductmarketingRiskmanagementConsumersBusinessesInvestmentProvidersInformationProvidersMROProvidersClearingHousesMarketingSellingCustomercareSettlementTradingIndirectprocurementInformationaggregationCostreductionCustomerservice/retentionSalesInformationdistributionCustomeracquisitionCompetitivepressuresCustomerdemandReasonsforundertakingonlineinitiatives%Source:Ernst&Young/Midspring,1999;29banks,22insurancecompanies,and10brokersReasonstoComputerize/GoOnlineBanksInsurancecompaniesBrokersanddiversifiedfinancialservices%CostPerTransactionCriticalSurvivalFactors

CostSavingProductivityImprovingKnowledge/InformationSharingCompetitiveAdvantageGainingCustomerRetention/Satisfaction

ServicesbecomethekeydifferentiatorBusinessDriversvs.BusinessModel

BestPeopleBestPracticesTechn-ologyStrategyEnterpriseVisionGlobalCompetitionSupplyChainInfo.ValueChainChangeMgmt.KnowledgeMgmt.InnovationManagementERPDefinitionERPwasdefinedbytheGartnerGroupas

EnterpriseResourcePlanningDerivedfrom 70’sMRP(MaterialRequirementProcessing)and 80’sMRPII(ManufacturingRequestPlanning)AnewwaytolookatbusinessTocapitalizeonemerginginformationtechnologyERPTrueValueSeamlesslyintegrateallyourinternalandexternalprocessesThesystemcanreallyreflectyourbusinessstrategies,tacticsandprocesses-ManagementEnableyour4keyrelationship(corporate,customers,employeesandsuppliers)atinformationlevelInthelongrun,youcancreateyourownbestpractices&re-defineindustryTheWayBusinessCompetesHasChangedWhatchanged?Themarket,thecustomersandthecompetitionhavechanged企业信息化后,thetraditionalserviceshavebeenre-definedITtechnologywillbeakeydifferentiatorTheComputingEnvironment-

Firstgeneration:themainframeMainframeAutomationClosedBatchFragmentedUserhostileTheComputingEnvironment-

Secondgeneration:client-serverMainframePCUserfriendlyStreamlinedprocessesOpen&On-lineButComplexityDeploymentcostsInternalfocusTheComputingEnvironment-

Andnow:theNetworkedSocietyMainframePCInternetUniversalaccessEasydeploymentExternalfocusTocompeteyoumustfundamentallychangehowyoudobusiness

ChangehowyoumanagecustomersStreamlineyourbusinessprocessesImprovehowyouuseinformationToday’sBusinessToday’sbusinesswillnotbecompetitiveInefficientAdministrativeProcessesInternallyfocused,notcustomer/supplierfocusedLimitedBusinessIntelligenceLocalimplementations,notglobalPaperManualEntryPrintApproveManualre-entryTomorrow’se-businessTomorrow’se-businesswillcompetedifferentlyStreamlinedSelf-ServiceProcessesCustomerandsupplierfocusedCompleteBusinessIntelligenceGlobalImplementationsSelfServiceOnlineApprovalsSelfServiceStreamlinedbusinessprocessesLowerCostSuperiorCustomerService信息化EnterprisePartners10-100X0.1X100-1,000XBusinessCustomersXEmployeesSpecialistsConsumers1,000-10,000XB2EB2BB2CWheredidDgo?TheDhasbeeninternalizedbcIVC:B2b2cSearsbeBDemand:B2cDemand:B2bEstablishingourthrivinge-businessecosystemsoastobecometheleading“click-and-mortar”companyisallwe’regoingtodointhenextfewyears.JerryMiller,CIO,SearsRoebuck&Co.Consumers=MillionsStores=1,000+Benefit#1IncreasedonlineANDofflinesalesBenefit#2EnhancedCustomerrelationshipsbcIVC:B2b2cBuildNetbeBDemand:B2cDemand:B2bIVC:b2B2bConsumers=MillionsBuilders=100,000+Distributors=10,000+Manufacturers=1,000+Supply:b2BOurmissionistobecomethe“DellComputer”forthebuildingindustry.KeithBrown,Chai